The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Allianz Arena
Agency: Claus Koch Identity GmbH / Duesseldorf
Client: Allianz AG/ Allianz M?nchen Stadion GmbH Category: Environmental Design / Campaign
Memories of Mt. Takao and Cherry Blossoms of the Four Seasons
Agency: DENTSU INC. Tokyo / Tokyo
Client: Ascot Corporation Category: Environmental Design / Campaign
BAUHAUS DESSAU / MIKIYA TAKIMOTO
Agency: FLAME, inc. / tokyo
Client: Organaizing Comittee for the Exhibition BAUHAUS DESSAU: MIKIYA TAKIMOTO Category: Environmental Design / Campaign
MEDITERRASSE
Agency: Graphics & Designing Inc. / Tokyo
Client: WORLD Co.,Ltd. Category: Environmental Design / Campaign
Bluephoria
Agency: Hill Holliday New York / New York
Client: Blue Man Group Category: Environmental Design / Campaign
Target Halloween Campaign 2005
Agency: Office: Jason Schulte Design / San Francisco
Client: Target Category: Environmental Design / Campaign
Court TV Outdoor
Agency: Trollb?ck + Company / New York City
Client: Court TV Category: Environmental Design / Campaign
AXE Shower Gel
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :20 and Under - Campaign
Miller Auditions
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Campaign
Bottom
Agency: Leo Burnett Limited / London
Client: Kellogg's - All Bran Category: Outdoor / Outdoor: Single
Micra - Smallest turning circle in its class
Agency: TBWA\ Germany / Berlin
Client: Renault Nissan Deutschland Category: Outdoor / Outdoor: Single
Underground Theatre
Agency: BBDO Atlanta / Atlanta
Client: Hertz Theatre Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Pages
Agency: Colenso BBDO / Auckland
Client: New Zealand Book Council Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Alcoholic, Bruise, Tear
Agency: DDB Canada, Vancouver / Vancouver
Client: United Way Category: Public Service/Political-Print / Outdoor and Posters - Campaign
California Coastal Commission Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Coastal Commission Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Area Under Water
Agency: Henderson Advertising / Greenville
Client: American Red Cross Category: Public Service/Political-Print / Outdoor and Posters - Campaign
WWF
Agency: Ogilvy & Mather Thailand / Bangkok
Client: WWF Category: Public Service/Political-Print / Outdoor and Posters - Campaign
German Foundation for Monument Protection "Bank Note Campaign"
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Sewing Pattern
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client: Worldwide Fund for Nature (WWF) Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Extinction
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Greenpeace Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Anti-smoke campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: YLAT Category: Public Service/Political-Print / Outdoor and Posters - Campaign
WWII Story
Agency: The Alchemy Partnership / Singapore
Client: The Eurasian Association Singapore Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Dry Ice
Agency: BBDO Malaysia / Kuala Lumpur
Client: PepsiCo International Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Red Cup
Agency: Creature / Seattle
Client: Starbucks Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Exercise Your Music Muscle
Agency: Ground Zero Advertising / Los Angeles
Client: Virgin Digital Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
The Worst F*cking Idea I've Ever Heard
Agency: Leo Burnett Limited / London
Client: Leo Burnett / Comic Relief Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Give Yourself A Break
Agency: Net#Work BBDO / Hyde Park
Client: Vigin Atlantic Airlines Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Viking Line Dance
Agency: ?kestam.Holst / Stockholm
Client: Viking Line Category: Web Sites / Business to Consumer
Website Havaianas
Agency: AlmapBBDO / São Paulo
Client: Havaianas Category: Web Sites / Business to Consumer
Seeds of Imagination
Agency: Atmosphere BBDO / New York
Client: GE Category: Web Sites / Business to Consumer
Snickers Satisfies.com
Agency: Atmosphere BBDO / New York
Client: Masterfoods USA Category: Web Sites / Business to Consumer
Underworld Evolution
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Web Sites / Business to Consumer
TBS Humor Study
Agency: Big Spaceship / Brooklyn
Client: TBS, Mother Category: Web Sites / Business to Consumer
Jordan Brand Jumpman23
Agency: Blast Radius / Vancouver
Client: Jordan Brand Category: Web Sites / Business to Consumer
The Corpse Bride Official Movie Website
Agency: BLITZ / Beverly Hills
Client: Warner Bros. Category: Web Sites / Business to Consumer
100 Minute Company
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: nick(it) Category: Web Sites / Business to Consumer
Counterfeit Website
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Web Sites / Business to Consumer
adidas 1.1 shoe
Agency: de-construct / London
Client: adidas Category: Web Sites / Business to Consumer
Shibaura Island
Agency: Dentsu Inc. / Tokyo
Client: Mitsui Fudosan Co., Ltd. Category: Web Sites / Business to Consumer
Dreams
Agency: Euro RSCG 4D Interactive / London
Client: Diesel Category: Web Sites / Business to Consumer
Step Inside KG
Agency: EVB / San Francisco
Client: adidas Category: Web Sites / Business to Consumer
FLY Pentop Computer
Agency: EVB / San Francisco
Client: LeapFrog Category: Web Sites / Business to Consumer
Green Room Sessions
Agency: Farfar / Stockholm
Client: Heineken Category: Web Sites / Business to Consumer
Dickorations
Agency: Fitzgerald+CO / Atlanta
Client: Durex Category: Web Sites / Business to Consumer
Nike Rockstar Workout SOL
Agency: Framfab Denmark / Copenhagen
Client: Nike Category: Web Sites / Business to Consumer
MINI Technical Terms
Agency: Interone Worldwide, Hamburg / Hamburg
Client: BMW AG - MINI Brand Management Category: Web Sites / Business to Consumer
Nestea Ice Website
Agency: juxt interactive / Newport Beach
Client: Coca-Cola Company Category: Web Sites / Business to Consumer
Just for the F of it Website
Agency: juxt interactive / Newport Beach
Client: Fuse TV Category: Web Sites / Business to Consumer
Award:
2006 Design Merit Award
Agency:
Claus Koch Identity GmbH / Duesseldorf
Client:
Allianz AG/ Allianz M?nchen Stadion GmbH
Title:
Allianz Arena
Category:
Environmental Design / Campaign
Annual ID:
06162D
Award:
2006 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
Ascot Corporation
Title:
Memories of Mt. Takao and Cherry Blossoms of the Four Seasons
Category:
Environmental Design / Campaign
Annual ID:
06163D
Award:
2006 Design Merit Award
Agency:
FLAME, inc. / tokyo
Client:
Organaizing Comittee for the Exhibition BAUHAUS DESSAU: MIKIYA TAKIMOTO
Title:
BAUHAUS DESSAU / MIKIYA TAKIMOTO
Category:
Environmental Design / Campaign
Annual ID:
06164D
Award:
2006 Design Merit Award
Agency:
Graphics & Designing Inc. / Tokyo
Client:
WORLD Co.,Ltd.
Title:
MEDITERRASSE
Category:
Environmental Design / Campaign
Annual ID:
06165D
Award:
2006 Design Merit Award
Agency:
Hill Holliday New York / New York
Client:
Blue Man Group
Title:
Bluephoria
Category:
Environmental Design / Campaign
Annual ID:
06166D
Award:
2006 Design Merit Award
Agency:
Office: Jason Schulte Design / San Francisco
Client:
Target
Title:
Target Halloween Campaign 2005
Category:
Environmental Design / Campaign
Annual ID:
06167D
Award:
2006 Design Merit Award
Agency:
Trollb?ck + Company / New York City
Client:
Court TV
Title:
Court TV Outdoor
Category:
Environmental Design / Campaign
Annual ID:
06168D
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
AXE Shower Gel
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06096T
Award:
2006 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
Miller Brewing Company
Title:
Miller Auditions
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06097T
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett Limited / London
Client:
Kellogg's - All Bran
Title:
Bottom
Category:
Outdoor / Outdoor: Single
Annual ID:
06130A
Award:
2006 Advertising Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
Renault Nissan Deutschland
Title:
Micra - Smallest turning circle in its class
Category:
Outdoor / Outdoor: Single
Annual ID:
06131A
Award:
2006 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Hertz Theatre
Title:
Underground Theatre
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06237A
Award:
2006 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
New Zealand Book Council
Title:
Pages
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06238A
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Vancouver / Vancouver
Client:
United Way
Title:
Alcoholic, Bruise, Tear
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06239A
Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Coastal Commission
Title:
California Coastal Commission Campaign
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06240A
Award:
2006 Advertising Merit Award
Agency:
Henderson Advertising / Greenville
Client:
American Red Cross
Title:
Area Under Water
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06241A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
WWF
Title:
WWF
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06242A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client:
German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)
Title:
German Foundation for Monument Protection "Bank Note Campaign"
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06243A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client:
Worldwide Fund for Nature (WWF)
Title:
Sewing Pattern
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06244A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Greenpeace
Title:
Extinction
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06245A
Award:
2006 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
YLAT
Title:
Anti-smoke campaign
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06246A
Award:
2006 Advertising Merit Award
Agency:
The Alchemy Partnership / Singapore
Client:
The Eurasian Association Singapore
Title:
WWII Story
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06247A
Award:
2006 Advertising Merit Award
Agency:
BBDO Malaysia / Kuala Lumpur
Client:
PepsiCo International
Title:
Dry Ice
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
06284A
Award:
2006 Advertising Merit Award
Agency:
Creature / Seattle
Client:
Starbucks
Title:
Red Cup
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
06285A
Award:
2006 Advertising Merit Award
Agency:
Ground Zero Advertising / Los Angeles
Client:
Virgin Digital
Title:
Exercise Your Music Muscle
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
06286A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett Limited / London
Client:
Leo Burnett / Comic Relief
Title:
The Worst F*cking Idea I've Ever Heard
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
06287A
Award:
2006 Advertising Merit Award
Agency:
Net#Work BBDO / Hyde Park
Client:
Vigin Atlantic Airlines
Title:
Give Yourself A Break
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
06288A
Award:
2006 Interactive Merit Award
Agency:
7779 / Tokyo
Client:
Hoshino resort
Title:
Shiroganeya
Category:
Web Sites / Business to Consumer
Annual ID:
06136N
Award:
2006 Interactive Merit Award
Agency:
?kestam.Holst / Stockholm
Client:
Viking Line
Title:
Viking Line Dance
Category:
Web Sites / Business to Consumer
Annual ID:
06137N
Award:
2006 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Havaianas
Title:
Website Havaianas
Category:
Web Sites / Business to Consumer
Annual ID:
06138N
Award:
2006 Interactive Merit Award
Agency:
Atmosphere BBDO / New York
Client:
GE
Title:
Seeds of Imagination
Category:
Web Sites / Business to Consumer
Annual ID:
06139N
Award:
2006 Interactive Merit Award
Agency:
Atmosphere BBDO / New York
Client:
Masterfoods USA
Title:
Snickers Satisfies.com
Category:
Web Sites / Business to Consumer
Annual ID:
06140N
Award:
2006 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Sony Pictures
Title:
Underworld Evolution
Category:
Web Sites / Business to Consumer
Annual ID:
06141N
Award:
2006 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
TBS, Mother
Title:
TBS Humor Study
Category:
Web Sites / Business to Consumer
Annual ID:
06142N
Award:
2006 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Jordan Brand
Title:
Jordan Brand Jumpman23
Category:
Web Sites / Business to Consumer
Annual ID:
06143N
Award:
2006 Interactive Merit Award
Agency:
BLITZ / Beverly Hills
Client:
Warner Bros.
Title:
The Corpse Bride Official Movie Website
Category:
Web Sites / Business to Consumer
Annual ID:
06144N
Award:
2006 Interactive Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
nick(it)
Title:
100 Minute Company
Category:
Web Sites / Business to Consumer
Annual ID:
06145N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Counterfeit Website
Category:
Web Sites / Business to Consumer
Annual ID:
06146N
Award:
2006 Interactive Merit Award
Agency:
de-construct / London
Client:
adidas
Title:
adidas 1.1 shoe
Category:
Web Sites / Business to Consumer
Annual ID:
06147N
Award:
2006 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Mitsui Fudosan Co., Ltd.
Title:
Shibaura Island
Category:
Web Sites / Business to Consumer
Annual ID:
06148N
Award:
2006 Interactive Merit Award
Agency:
Euro RSCG 4D Interactive / London
Client:
Diesel
Title:
Dreams
Category:
Web Sites / Business to Consumer
Annual ID:
06149N
Award:
2006 Interactive Merit Award
Agency:
EVB / San Francisco
Client:
adidas
Title:
Step Inside KG
Category:
Web Sites / Business to Consumer
Annual ID:
06150N
Award:
2006 Interactive Merit Award
Agency:
EVB / San Francisco
Client:
LeapFrog
Title:
FLY Pentop Computer
Category:
Web Sites / Business to Consumer
Annual ID:
06151N
Award:
2006 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
BMW
Title:
The All - New 3
Category:
Web Sites / Business to Consumer
Annual ID:
06152N
Award:
2006 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Heineken
Title:
Green Room Sessions
Category:
Web Sites / Business to Consumer
Annual ID:
06153N
Award:
2006 Interactive Merit Award
Agency:
Fitzgerald+CO / Atlanta
Client:
Durex
Title:
Dickorations
Category:
Web Sites / Business to Consumer
Annual ID:
06154N
Award:
2006 Interactive Merit Award
Agency:
Framfab Denmark / Copenhagen
Client:
Nike
Title:
Nike Rockstar Workout SOL
Category:
Web Sites / Business to Consumer
Annual ID:
06155N
Award:
2006 Interactive Merit Award
Agency:
Interone Worldwide, Hamburg / Hamburg
Client:
BMW AG - MINI Brand Management
Title:
MINI Technical Terms
Category:
Web Sites / Business to Consumer
Annual ID:
06156N
Award:
2006 Interactive Merit Award
Agency:
juxt interactive / Newport Beach
Client:
Coca-Cola Company
Title:
Nestea Ice Website
Category:
Web Sites / Business to Consumer
Annual ID:
06157N
Award:
2006 Interactive Merit Award
Agency:
juxt interactive / Newport Beach
Client:
Fuse TV
Title:
Just for the F of it Website
Category:
Web Sites / Business to Consumer
Annual ID:
06158N
