The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Worst Boyfriend
Agency: DDB New Zealand / Auckland
Client: nzgirl Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Big Difference
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Sweden Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
The Google Campaign
Agency: Think Tank 3 / New York
Client: Think Tank 3 Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Legs
Agency: Arnold Australia / Sydney NSW
Client: International Campaign to Ban Landmine Category: Public Service/Political-Print / Outdoor and Posters - Single
INSECTS
Agency: BBDO West / San Francisco
Client: SAN FRANCISCO ZOOLOGICAL SOCIETY Category: Public Service/Political-Print / Outdoor and Posters - Single
Monsters - Hitler
Agency: Euro RSCG India / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Outdoor and Posters - Single
Trees
Agency: JWT Philippines / Makati City
Client: Green Peace Category: Public Service/Political-Print / Outdoor and Posters - Single
Blanket
Agency: Lobedu Leo Burnett / Sunninghill
Client: Salvation Army Category: Public Service/Political-Print / Outdoor and Posters - Single
Bag
Agency: Ogilvy & Mather / Buenos Aires
Client: Fundacion Vida SIlvestre Category: Public Service/Political-Print / Outdoor and Posters - Single
Fill in the blanks
Agency: Ogilvy & Mather Limited / New Delhi
Client: Seagram India Limited Category: Public Service/Political-Print / Outdoor and Posters - Single
Fill in the blanks (Poster)
Agency: Ogilvy & Mather Limited / New Delhi
Client: Seagram India Limited Category: Public Service/Political-Print / Outdoor and Posters - Single
Crocodile
Agency: Ogilvy & Mather Thailand / Bangkok
Client: WWF Category: Public Service/Political-Print / Outdoor and Posters - Single
Make a Stand
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Public Service/Political-Print / Outdoor and Posters - Single
Polar Bear
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Public Service/Political-Print / Outdoor and Posters - Single
Crossing
Agency: Ogilvy Groep Nederland / Amsterdam
Client: Dutch Association for Traffic Victims (Vereniging Verkeersslachtoffers) Category: Public Service/Political-Print / Outdoor and Posters - Single
Still Here Bench
Agency: OgilvyOne worldwide / London
Client: Cancer Research UK Category: Public Service/Political-Print / Outdoor and Posters - Single
Cigarette
Agency: TBWA\Chiat\Day / New York
Client: American Cancer Society Category: Public Service/Political-Print / Outdoor and Posters - Single
Underground Theatre
Agency: BBDO Atlanta / Atlanta
Client: Hertz Theatre Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Pages
Agency: Colenso BBDO / Auckland
Client: New Zealand Book Council Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Alcoholic, Bruise, Tear
Agency: DDB Canada, Vancouver / Vancouver
Client: United Way Category: Public Service/Political-Print / Outdoor and Posters - Campaign
California Coastal Commission Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Coastal Commission Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Area Under Water
Agency: Henderson Advertising / Greenville
Client: American Red Cross Category: Public Service/Political-Print / Outdoor and Posters - Campaign
WWF
Agency: Ogilvy & Mather Thailand / Bangkok
Client: WWF Category: Public Service/Political-Print / Outdoor and Posters - Campaign
German Foundation for Monument Protection "Bank Note Campaign"
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Sewing Pattern
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client: Worldwide Fund for Nature (WWF) Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Extinction
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Greenpeace Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Anti-smoke campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: YLAT Category: Public Service/Political-Print / Outdoor and Posters - Campaign
WWII Story
Agency: The Alchemy Partnership / Singapore
Client: The Eurasian Association Singapore Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Sixth Page 1 - Most Readers
Agency: LKM / Charlotte
Client: North Carolina Travel & Tourism Category: Small Space - Print / Black and White: Less than a Page - Single
Fat man
Agency: The Martin Agency / Richmond
Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
MIXER
Agency: Bailey Lauerman / Omaha
Client: Bailey Lauerman Category: Collateral Design / Self-Promotion - Single Only
DEUTSCHBAND
Agency: feldmann+schultchen design studios GmbH / hamburg
Client: feldmann+schultchen design studios Category: Collateral Design / Self-Promotion - Single Only
75% Ideator
Agency: JWT / Mumbai
Client: JWT India Category: Collateral Design / Self-Promotion - Single Only
Recycle Paper
Agency: Latitude 23 Communications / New Delhi
Client: Latitude 23 Category: Collateral Design / Self-Promotion - Single Only
2006 Typography Calendar
Agency: Melinda Lawson / San Francisco
Client: Pentagram Design Category: Collateral Design / Self-Promotion - Single Only
Just for Xmas Mailer
Agency: Mother / London
Client: Mother Category: Collateral Design / Self-Promotion - Single Only
Guns
Agency: Naga DDB Malaysia / Petaling Jaya
Client: Naga DDB Malaysia Category: Collateral Design / Self-Promotion - Single Only
Sandstrom Holiday Cards
Agency: Sandstrom Design / Portland
Client: Sandstrom Design Category: Collateral Design / Self-Promotion - Single Only
Tokyo Great Visual Greeting
Agency: TOKYO GREAT VISUAL INC. / Tokyo
Client: Tokyo Great Visual Category: Collateral Design / Self-Promotion - Single Only
Waste-Me-Not Calendar 2006 "mottainai"
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc. Category: Collateral Design / Self-Promotion - Single Only
Nike Sprint Sister
Agency: DoubleYou / Barcelona
Client: American Nike Category: Banners - Fixed Space / Promotional Advertising - Campaign
Seattle International Film Festival Bumpers "Feast Your Eyes" Campaign
Agency: WONGDOODY / Seattle
Client: Seattle International Film Festival Category: Broadcast Design / Campaign
Coq Roq Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
King Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Mantropy Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Maxim Category: Integrated Branding / Integrated Branding Campaign
RoofStudio Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
PLAY MUSIC PLAYER
Agency: Dentsu Inc. / Tokyo
Client: TOYOTA MOTOR CORPORATION Category: Integrated Branding / Integrated Branding Campaign
1007
Agency: Euro RSCG 4D Interactive / London
Client: Peugeot Category: Integrated Branding / Integrated Branding Campaign
Not So Obvious
Agency: McKinney / Durham
Client: GroundWorks Dancetheater Category: Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Merit Award
Agency:
DDB New Zealand / Auckland
Client:
nzgirl
Title:
Worst Boyfriend
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Annual ID:
06289A
Award:
2006 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA Sweden
Title:
Big Difference
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Annual ID:
06290A
Award:
2006 Advertising Merit Award
Agency:
Think Tank 3 / New York
Client:
Think Tank 3
Title:
The Google Campaign
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Annual ID:
06291A
Award:
2006 Advertising Merit Award
Agency:
Arnold Australia / Sydney NSW
Client:
International Campaign to Ban Landmine
Title:
Legs
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06223A
Award:
2006 Advertising Merit Award
Agency:
BBDO West / San Francisco
Client:
SAN FRANCISCO ZOOLOGICAL SOCIETY
Title:
INSECTS
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06224A
Award:
2006 Advertising Merit Award
Agency:
Euro RSCG India / Mumbai
Client:
Cancer Patients Aid Association
Title:
Monsters - Hitler
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06225A
Award:
2006 Advertising Merit Award
Agency:
JWT Philippines / Makati City
Client:
Green Peace
Title:
Trees
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06226A
Award:
2006 Advertising Merit Award
Agency:
Lobedu Leo Burnett / Sunninghill
Client:
Salvation Army
Title:
Blanket
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06227A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather / Buenos Aires
Client:
Fundacion Vida SIlvestre
Title:
Bag
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06228A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Limited / New Delhi
Client:
Seagram India Limited
Title:
Fill in the blanks
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06229A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Limited / New Delhi
Client:
Seagram India Limited
Title:
Fill in the blanks (Poster)
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06230A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
WWF
Title:
Crocodile
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06231A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
Make a Stand
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06232A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
Polar Bear
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06233A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy Groep Nederland / Amsterdam
Client:
Dutch Association for Traffic Victims (Vereniging Verkeersslachtoffers)
Title:
Crossing
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06234A
Award:
2006 Advertising Merit Award
Agency:
OgilvyOne worldwide / London
Client:
Cancer Research UK
Title:
Still Here Bench
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06235A
Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
American Cancer Society
Title:
Cigarette
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06236A
Award:
2006 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Hertz Theatre
Title:
Underground Theatre
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06237A
Award:
2006 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
New Zealand Book Council
Title:
Pages
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06238A
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Vancouver / Vancouver
Client:
United Way
Title:
Alcoholic, Bruise, Tear
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06239A
Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Coastal Commission
Title:
California Coastal Commission Campaign
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06240A
Award:
2006 Advertising Merit Award
Agency:
Henderson Advertising / Greenville
Client:
American Red Cross
Title:
Area Under Water
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06241A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
WWF
Title:
WWF
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06242A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client:
German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)
Title:
German Foundation for Monument Protection "Bank Note Campaign"
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06243A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client:
Worldwide Fund for Nature (WWF)
Title:
Sewing Pattern
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06244A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Greenpeace
Title:
Extinction
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06245A
Award:
2006 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
YLAT
Title:
Anti-smoke campaign
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06246A
Award:
2006 Advertising Merit Award
Agency:
The Alchemy Partnership / Singapore
Client:
The Eurasian Association Singapore
Title:
WWII Story
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06247A
Award:
2006 Advertising Merit Award
Agency:
LKM / Charlotte
Client:
North Carolina Travel & Tourism
Title:
Sixth Page 1 - Most Readers
Category:
Small Space - Print / Black and White: Less than a Page - Single
Annual ID:
06126A
Award:
2006 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
Fat man
Category:
Small Space - Print / Black and White: Less than a Page - Single
Annual ID:
06127A
Award:
2006 Design Merit Award
Agency:
Bailey Lauerman / Omaha
Client:
Bailey Lauerman
Title:
MIXER
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06146D
Award:
2006 Design Merit Award
Agency:
feldmann+schultchen design studios GmbH / hamburg
Client:
feldmann+schultchen design studios
Title:
DEUTSCHBAND
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06147D
Award:
2006 Design Merit Award
Agency:
JWT / Mumbai
Client:
JWT India
Title:
75% Ideator
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06148D
Award:
2006 Design Merit Award
Agency:
Latitude 23 Communications / New Delhi
Client:
Latitude 23
Title:
Recycle Paper
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06149D
Award:
2006 Design Merit Award
Agency:
Melinda Lawson / San Francisco
Client:
Pentagram Design
Title:
2006 Typography Calendar
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06150D
Award:
2006 Design Merit Award
Agency:
Mother / London
Client:
Mother
Title:
Just for Xmas Mailer
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06151D
Award:
2006 Design Merit Award
Agency:
Naga DDB Malaysia / Petaling Jaya
Client:
Naga DDB Malaysia
Title:
Guns
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06152D
Award:
2006 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Sandstrom Design
Title:
Sandstrom Holiday Cards
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06153D
Award:
2006 Design Merit Award
Agency:
TOKYO GREAT VISUAL INC. / Tokyo
Client:
Tokyo Great Visual
Title:
Tokyo Great Visual Greeting
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06154D
Award:
2006 Design Merit Award
Agency:
YOMIKO Advertising Inc. / Tokyo
Client:
YOMIKO Advertising Inc.
Title:
Waste-Me-Not Calendar 2006 "mottainai"
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06155D
Award:
2006 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
American Nike
Title:
Nike Sprint Sister
Category:
Banners - Fixed Space / Promotional Advertising - Campaign
Annual ID:
06077N
Award:
2006 Design Merit Award
Agency:
WONGDOODY / Seattle
Client:
Seattle International Film Festival
Title:
Seattle International Film Festival Bumpers "Feast Your Eyes" Campaign
Category:
Broadcast Design / Campaign
Annual ID:
06194D
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Coq Roq Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06255N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06256N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Maxim
Title:
Mantropy Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06257N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
RoofStudio Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06258N
Award:
2006 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
TOYOTA MOTOR CORPORATION
Title:
PLAY MUSIC PLAYER
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06259N
Award:
2006 Interactive Merit Award
Agency:
Euro RSCG 4D Interactive / London
Client:
Peugeot
Title:
1007
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06260N
Award:
2006 Interactive Merit Award
Agency:
McKinney / Durham
Client:
GroundWorks Dancetheater
Title:
Not So Obvious
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06261N
Award:
2006 Interactive Merit Award
Agency:
7779 / Tokyo
Client:
Hoshino resort
Title:
Shiroganeya
Category:
Web Sites / Business to Consumer
Annual ID:
06136N
