The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Sixty Magazine
Agency: Arnika / Hopewell Junction
Client: VCU Adcenter Category: Public Service/Political-Print / Collateral (Brochures and Direct Mail) - Single
Chopstick
Agency: JWT / Singapore
Client: Think Centre Category: Public Service/Political-Print / Collateral (Brochures and Direct Mail) - Single
Gimme the Ball
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Impossible Field
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Hoops
Agency: 72andSunny / El Segundo
Client: DC Shoes Category: Consumer Television / Over :30 - Single - max. :90
March of the Emperors
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Consumer Television / Over :30 - Single - max. :90
Bleachers
Agency: Fallon / Minneapolis
Client: Starbucks Category: Consumer Television / Over :30 - Single - max. :90
Balls (60")
Agency: Fallon London / London
Client: Sony Category: Consumer Television / Over :30 - Single - max. :90
Stick
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / Over :30 - Single - max. :90
Joy
Agency: McCann-Erickson / San Francisco
Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Jump Rope
Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco
Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Gap "Dust"
Agency: MJZ / Los Angeles
Client: Gap Category: Consumer Television / Over :30 - Single - max. :90
Monster
Agency: Modernista / Boston
Client: General Motors - HUMMER Division Category: Consumer Television / Over :30 - Single - max. :90
Three Bears
Agency: Modernista / Boston
Client: General Motors - HUMMER Division Category: Consumer Television / Over :30 - Single - max. :90
Disturbance
Agency: Publicis/New York
Client: Heineken Category: Consumer Television / Over :30 - Single - max. :90
Shirts
Agency: VegaOlmosPonce / Acassuso
Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Kid Tiger
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Jordan XX - Storytime
Agency: Wieden+Kennedy / New York
Client: Nike Brand Jordan (Air Jordan 20) Category: Consumer Television / Over :30 - Single - max. :90
Sausage Biscuit
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Radio / Single
Genius/Mr. Backyard Bug Zapper Inventor
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Basketball Court Sweat Wiper Upper
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Jean Shorts Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Las Vegas Trip Taker
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Nosebleed Section fan
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Backyard BBQ
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Sushi
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Bud Bat
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Anheuser-Busch, Inc. Category: Consumer Radio / Single
Navy
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Consumer Radio / Single
Starburst - Boyfriend
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Single
Starburst - Emotional Guy
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Single
Starburst - Sarcasm
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Single
Can't Over-Love Your Underwear
Agency: The Richards Group / Dallas
Client: Fruit of the Loom Category: Consumer Radio / Single
Souvenirs
Agency: Young & Rubicam / Chicago
Client: The Travel Channel Category: Consumer Radio / Single
Four Weddings and A Funeral
Agency: ZiG / Toronto
Client: W Network Category: Consumer Radio / Single
Underground Theatre
Agency: BBDO Atlanta / Atlanta
Client: Hertz Theatre Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Pages
Agency: Colenso BBDO / Auckland
Client: New Zealand Book Council Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Alcoholic, Bruise, Tear
Agency: DDB Canada, Vancouver / Vancouver
Client: United Way Category: Public Service/Political-Print / Outdoor and Posters - Campaign
California Coastal Commission Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Coastal Commission Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Area Under Water
Agency: Henderson Advertising / Greenville
Client: American Red Cross Category: Public Service/Political-Print / Outdoor and Posters - Campaign
WWF
Agency: Ogilvy & Mather Thailand / Bangkok
Client: WWF Category: Public Service/Political-Print / Outdoor and Posters - Campaign
German Foundation for Monument Protection "Bank Note Campaign"
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Sewing Pattern
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client: Worldwide Fund for Nature (WWF) Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Extinction
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Greenpeace Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Anti-smoke campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: YLAT Category: Public Service/Political-Print / Outdoor and Posters - Campaign
WWII Story
Agency: The Alchemy Partnership / Singapore
Client: The Eurasian Association Singapore Category: Public Service/Political-Print / Outdoor and Posters - Campaign
3 ID package
Agency: 3 / Albuquerque
Client: 3 Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2006 Advertising Merit Award
Agency:
Arnika / Hopewell Junction
Client:
VCU Adcenter
Title:
Sixty Magazine
Category:
Public Service/Political-Print / Collateral (Brochures and Direct Mail) - Single
Annual ID:
06248A
Award:
2006 Advertising Merit Award
Agency:
JWT / Singapore
Client:
Think Centre
Title:
Chopstick
Category:
Public Service/Political-Print / Collateral (Brochures and Direct Mail) - Single
Annual ID:
06249A
Award:
2006 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Gimme the Ball
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06047T
Award:
2006 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Impossible Field
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06048T
Award:
2006 Advertising Merit Award
Agency:
72andSunny / El Segundo
Client:
DC Shoes
Title:
Hoops
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06049T
Award:
2006 Advertising Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
March of the Emperors
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06050T
Award:
2006 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Starbucks
Title:
Bleachers
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06051T
Award:
2006 Advertising Merit Award
Agency:
Fallon London / London
Client:
Sony
Title:
Balls (60")
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06052T
Award:
2006 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Stick
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06053T
Award:
2006 Advertising Merit Award
Agency:
McCann-Erickson / San Francisco
Client:
Microsoft XBOX 360
Title:
Joy
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06054T
Award:
2006 Advertising Merit Award
Agency:
72andSunny / El Segundo, McCann-Erickson / San Francisco
Client:
Microsoft XBOX 360
Title:
Jump Rope
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06055T
Award:
2006 Advertising Merit Award
Agency:
MJZ / Los Angeles
Client:
Gap
Title:
Gap "Dust"
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06056T
Award:
2006 Advertising Merit Award
Agency:
Modernista / Boston
Client:
General Motors - HUMMER Division
Title:
Monster
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06057T
Award:
2006 Advertising Merit Award
Agency:
Modernista / Boston
Client:
General Motors - HUMMER Division
Title:
Three Bears
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06058T
Award:
2006 Advertising Merit Award
Agency:
Publicis/New York
Client:
Heineken
Title:
Disturbance
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06059T
Award:
2006 Advertising Merit Award
Agency:
VegaOlmosPonce / Acassuso
Client:
Unilever
Title:
Shirts
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06060T
Award:
2006 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Kid Tiger
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06061T
Award:
2006 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Nike Brand Jordan (Air Jordan 20)
Title:
Jordan XX - Storytime
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06062T
Award:
2006 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Sausage Biscuit
Category:
Consumer Radio / Single
Annual ID:
06021R
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Vancouver / Vancouver
Client:
ICBC
Title:
Stumble
Category:
Consumer Radio / Single
Annual ID:
06022R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Backyard Bug Zapper Inventor
Category:
Consumer Radio / Single
Annual ID:
06023R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Basketball Court Sweat Wiper Upper
Category:
Consumer Radio / Single
Annual ID:
06024R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Jean Shorts Wearer
Category:
Consumer Radio / Single
Annual ID:
06025R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Las Vegas Trip Taker
Category:
Consumer Radio / Single
Annual ID:
06026R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Nosebleed Section fan
Category:
Consumer Radio / Single
Annual ID:
06027R
Award:
2006 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Liar
Category:
Consumer Radio / Single
Annual ID:
06028R
Award:
2006 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Backyard BBQ
Category:
Consumer Radio / Single
Annual ID:
06029R
Award:
2006 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Sushi
Category:
Consumer Radio / Single
Annual ID:
06030R
Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Anheuser-Busch, Inc.
Title:
Bud Bat
Category:
Consumer Radio / Single
Annual ID:
06031R
Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
Navy
Category:
Consumer Radio / Single
Annual ID:
06032R
Award:
2006 Advertising Merit Award
Agency:
Lowe Bull Truth / Durban
Client:
Wonderbra
Title:
Parking Lot
Category:
Consumer Radio / Single
Annual ID:
06033R
Award:
2006 Advertising Merit Award
Agency:
saatchi & Saatchi / london
Client:
Monster
Title:
Puppet
Category:
Consumer Radio / Single
Annual ID:
06034R
Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst - Boyfriend
Category:
Consumer Radio / Single
Annual ID:
06035R
Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst - Emotional Guy
Category:
Consumer Radio / Single
Annual ID:
06036R
Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst - Sarcasm
Category:
Consumer Radio / Single
Annual ID:
06037R
Award:
2006 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Fruit of the Loom
Title:
Can't Over-Love Your Underwear
Category:
Consumer Radio / Single
Annual ID:
06038R
Award:
2006 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
The Travel Channel
Title:
Souvenirs
Category:
Consumer Radio / Single
Annual ID:
06039R
Award:
2006 Advertising Merit Award
Agency:
ZiG / Toronto
Client:
W Network
Title:
Four Weddings and A Funeral
Category:
Consumer Radio / Single
Annual ID:
06040R
Award:
2006 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Hertz Theatre
Title:
Underground Theatre
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06237A
Award:
2006 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
New Zealand Book Council
Title:
Pages
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06238A
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Vancouver / Vancouver
Client:
United Way
Title:
Alcoholic, Bruise, Tear
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06239A
Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Coastal Commission
Title:
California Coastal Commission Campaign
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06240A
Award:
2006 Advertising Merit Award
Agency:
Henderson Advertising / Greenville
Client:
American Red Cross
Title:
Area Under Water
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06241A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
WWF
Title:
WWF
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06242A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client:
German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)
Title:
German Foundation for Monument Protection "Bank Note Campaign"
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06243A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client:
Worldwide Fund for Nature (WWF)
Title:
Sewing Pattern
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06244A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Greenpeace
Title:
Extinction
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06245A
Award:
2006 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
YLAT
Title:
Anti-smoke campaign
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06246A
Award:
2006 Advertising Merit Award
Agency:
The Alchemy Partnership / Singapore
Client:
The Eurasian Association Singapore
Title:
WWII Story
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06247A
Award:
2006 Design Merit Award
Agency:
3 / Albuquerque
Client:
3
Title:
3 ID package
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06083D
