The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Sound Off
Agency: DDB Brasil / São Paulo
Client: Henkel Category: Banners - Fixed Space / Business to Consumer - Campaign
+10 Logo
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
The Dew of Longevity
Agency: Dentsu Inc. Tokyo / Tokyo
Client: Tropical Plant Resources Research Institute Category: Package Design / Campaign
5,0 Original
Agency: feldmann+schultchen design studios GmbH / Hamburg
Client: Carlsberg Group Germany Category: Package Design / Campaign
Fresco
Agency: TBWA\ Germany / Berlin
Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Killzone for PSP
Agency: TBWA\Whybin / Auckland
Client: Sony Computer Entertainment - PlayStation Portable Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Skittles
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Children See, Children Do
Agency: DDB Sydney / Ultimo
Client: NAPCAN Category: Public Service/Political Television / Single
Paper Brick Wall
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett Packard (Malaysia) Category: Environmental Design / Single
Paper Mural
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett Packard (Malaysia) Category: Environmental Design / Single
"StillFree"
Agency: Droga5 / NYC
Client: Ecko Unltd./ Marc Ecko Enterprises Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Ketchup
Agency: Publicis Mojo / Auckland
Client: Campaign Against Landmines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Safe Happens
Agency: Epoch Films / New York
Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
How to party
Agency: Farfar / Stockholm
Client: The Swedish alcohol committee Category: Web Sites / Public Service/Non-Profit/ Educational
Udder
Agency: Y&R Singapore / Singapore
Client: Malaysia Dairy Industries Category: Collateral Design / Posters - Single
Non plus ultra - Wall Calendar 2006
Agency: Strichpunkt GmbH / Stuttgart
Client: Papierfabrik Scheufelen GmbH+Co. KG Category: Brand and Corporate Identity Design / Corporate Identity - Single
HDDVD Banners
Agency: Goodby, Silverstein & Partners / San Francisco
Client: HD DVD Category: Banners - Dynamic / Business to Consumer - Campaign
Stuff of Legends
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Cinema or Non-Broadcast / Single
Happiness Factory
Agency: Wieden+Kennedy/Amsterdam
Client: The Coca-Cola Company Category: Cinema or Non-Broadcast / Single
G4 Midnight Spank Brand Campaign
Agency: BBDO / New York
Client: G4 Category: Branded Content / Campaign
VWFeatures.com/Jetta Safe Happens
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Microsites / Business to Consumer
Foot Doctor
Agency: BBDO / New York
Client: Red Stripe Category: Consumer Television / :30/:25 - Single
Grace
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Consumer Television / :30/:25 - Single
Treo 680 Bus Shelter
Agency: AKQA / San Francisco
Client: Palm Category: Wireless/Mobile Advertising / Business to Consumer
MINI Turn Your Mobile
Agency: Interone Worldwide GmbH / Muenchen
Client: MINI Brandmanagement Category: Wireless/Mobile Advertising / Business to Consumer
Hand
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Mattel / Matchbox Category: Outdoor / Outdoor: Single
Day of German Design
Agency: Ligalux GmbH / Hamburg
Client: Ligalux GmbH Category: Environmental Design / Campaign
100 Pages of Fear
Agency: DDB Germany / Berlin
Client: DDB Group Germany GmbH Category: Brand and Corporate Identity Design / Booklet/Brochure
DHL Track & Trace "Picture Puzzle" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: DHL Category: Collateral Design / P.O.P. and In-Store - Campaign
The First Internet Fire
Agency: McKinney / Durham
Client: Full Frame Documentary Film Festival Category: Other Interactive Digital Media
Frank Lloyd Wright
Agency: Ogilvy & Mather / Chicago
Client: Landmarks Preservation Council of Illinois Category: Public Service/Political Print / Newspaper or Magazine - Single
Bears
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
parents
Agency: Grey Worldwide South Africa / Johannesburg
Client: geronimo condoms Category: Consumer Radio / Campaign
Anorexia Mailing "Slim, slimmer, dead"
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: www.magersucht.de (Anorexia) Category: Direct Mail / Single
Parabol AM
Agency: section.d design.communication gmbh / Wien
Client: Parabol AM Category: Publication Design / Magazine Design
G4 Trek 2.0 TV: "Cribs"
Agency: 72andSunny / El Segundo
Client: G4 Category: Consumer Television / Over :30 - Single - max. :90
Come Home to The Simpsons
Agency: devilfish / London
Client: Sky One Category: Online Branded Content / Business to Consumer
Heidies
Agency: Farfar / Stockholm
Client: Diesel Category: Online Branded Content / Business to Consumer
At Home
Agency: Profero / London
Client: COI/Home Office Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Audi R8
Agency: argonauten G2 GmbH / Düsseldorf
Client: Audi AG Category: New Media Innovation & Development / New Media Innovation and Development
Johnnie Walker Digital PA
Agency: Ogilvy Singapore / Singapore
Client: Diageo Category: New Media Innovation & Development / New Media Innovation and Development
Follow the White Rabbit
Agency: Profero / London
Client: MINI Category: New Media Innovation & Development / New Media Innovation and Development
AXE - Get a Girlfriend
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE Category: Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Interactive Bronze Pencil
Agency:
DDB Brasil / São Paulo
Client:
Henkel
Title:
Sound Off
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Annual ID:
07006N
Award:
2007 Design Bronze Pencil
Agency:
PSYOP / New York City
Client:
MHD
Title:
Crow
Category:
Broadcast Design / Single
Annual ID:
07065D
Award:
2007 Design Bronze Pencil
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
iPod shuffle
Category:
Package Design / Single
Annual ID:
07016D
Award:
2007 Design Bronze Pencil
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
Mac Pro
Category:
Package Design / Single
Annual ID:
07017D
Award:
2007 Design Bronze Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
+10 Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Annual ID:
07013D
Award:
2007 Design Bronze Pencil
Agency:
Dentsu Inc. Tokyo / Tokyo
Client:
Tropical Plant Resources Research Institute
Title:
The Dew of Longevity
Category:
Package Design / Campaign
Annual ID:
07020D
Award:
2007 Design Bronze Pencil
Agency:
feldmann+schultchen design studios GmbH / Hamburg
Client:
Carlsberg Group Germany
Title:
5,0 Original
Category:
Package Design / Campaign
Annual ID:
07021D
Award:
2007 Design Bronze Pencil
Agency:
Riot / Cape Town
Client:
@home
Title:
@home Shopping Bags
Category:
Package Design / Campaign
Annual ID:
07022D
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\ Germany / Berlin
Client:
adidas
Title:
Fresco
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07081A
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\Whybin / Auckland
Client:
Sony Computer Entertainment - PlayStation Portable
Title:
Killzone for PSP
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07082A
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods
Title:
Skittles
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
07016A
Award:
2007 Advertising Bronze Pencil
Agency:
DDB Sydney / Ultimo
Client:
NAPCAN
Title:
Children See, Children Do
Category:
Public Service/Political Television / Single
Annual ID:
07045T
Award:
2007 Design Bronze Pencil
Agency:
BBDO / New York
Client:
BBC World
Title:
Corners: Soldier
Category:
Environmental Design / Single
Annual ID:
07044D
Award:
2007 Design Bronze Pencil
Agency:
BBDO / New York
Client:
BBC World
Title:
Corners: Border
Category:
Environmental Design / Single
Annual ID:
07045D
Award:
2007 Design Bronze Pencil
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett Packard (Malaysia)
Title:
Paper Brick Wall
Category:
Environmental Design / Single
Annual ID:
07046D
Award:
2007 Design Bronze Pencil
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett Packard (Malaysia)
Title:
Paper Mural
Category:
Environmental Design / Single
Annual ID:
07047D
Award:
2007 Advertising Bronze Pencil
Agency:
Droga5 / NYC
Client:
Ecko Unltd./ Marc Ecko Enterprises
Title:
"StillFree"
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
07083A
Award:
2007 Advertising Bronze Pencil
Agency:
Publicis Mojo / Auckland
Client:
Campaign Against Landmines
Title:
Ketchup
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
07084A
Award:
2007 Advertising Bronze Pencil
Agency:
Epoch Films / New York
Client:
Volkswagen
Title:
Safe Happens
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07067T
Award:
2007 Interactive Bronze Pencil
Agency:
Farfar / Stockholm
Client:
The Swedish alcohol committee
Title:
How to party
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07035N
Award:
2007 Design Bronze Pencil
Agency:
Y&R Singapore / Singapore
Client:
Malaysia Dairy Industries
Title:
Udder
Category:
Collateral Design / Posters - Single
Annual ID:
07026D
Award:
2007 Design Bronze Pencil
Agency:
Strichpunkt GmbH / Stuttgart
Client:
Papierfabrik Scheufelen GmbH+Co. KG
Title:
Non plus ultra - Wall Calendar 2006
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07007D
Award:
2007 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
HD DVD
Title:
HDDVD Banners
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
07014N
Award:
2007 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
NikeStore
Category:
Web Sites / E-Commerce
Annual ID:
07033N
Award:
2007 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Stuff of Legends
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07074T
Award:
2007 Advertising Bronze Pencil
Agency:
Wieden+Kennedy/Amsterdam
Client:
The Coca-Cola Company
Title:
Happiness Factory
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07075T
Award:
2007 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
G4
Title:
G4 Midnight Spank Brand Campaign
Category:
Branded Content / Campaign
Annual ID:
07093T
Award:
2007 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
VWFeatures.com/Jetta Safe Happens
Category:
Microsites / Business to Consumer
Annual ID:
07021N
Award:
2007 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
Red Stripe
Title:
Foot Doctor
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07063T
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Grace
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07064T
Award:
2007 Interactive Bronze Pencil
Agency:
AKQA / San Francisco
Client:
Palm
Title:
Treo 680 Bus Shelter
Category:
Wireless/Mobile Advertising / Business to Consumer
Annual ID:
07041N
Award:
2007 Interactive Bronze Pencil
Agency:
Interone Worldwide GmbH / Muenchen
Client:
MINI Brandmanagement
Title:
MINI Turn Your Mobile
Category:
Wireless/Mobile Advertising / Business to Consumer
Annual ID:
07042N
Award:
2007 Advertising Bronze Pencil
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
Mattel / Matchbox
Title:
Hand
Category:
Outdoor / Outdoor: Single
Annual ID:
07018A
Award:
2007 Design Bronze Pencil
Agency:
Ligalux GmbH / Hamburg
Client:
Ligalux GmbH
Title:
Day of German Design
Category:
Environmental Design / Campaign
Annual ID:
07050D
Award:
2007 Design Bronze Pencil
Agency:
DDB Germany / Berlin
Client:
DDB Group Germany GmbH
Title:
100 Pages of Fear
Category:
Brand and Corporate Identity Design / Booklet/Brochure
Annual ID:
07003D
Award:
2007 Design Bronze Pencil
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
DHL
Title:
DHL Track & Trace "Picture Puzzle" Campaign
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
07036D
Award:
2007 Interactive Bronze Pencil
Agency:
McKinney / Durham
Client:
Full Frame Documentary Film Festival
Title:
The First Internet Fire
Category:
Other Interactive Digital Media
Annual ID:
07058N
Award:
2007 Advertising Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Landmarks Preservation Council of Illinois
Title:
Frank Lloyd Wright
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07032A
Award:
2007 Advertising Bronze Pencil
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Bears
Category:
Public Service/Political Radio / Single
Annual ID:
07040R
Award:
2007 Advertising Bronze Pencil
Agency:
Grey Worldwide South Africa / Johannesburg
Client:
geronimo condoms
Title:
parents
Category:
Consumer Radio / Campaign
Annual ID:
07052R
Award:
2007 Design Bronze Pencil
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
www.magersucht.de (Anorexia)
Title:
Anorexia Mailing "Slim, slimmer, dead"
Category:
Direct Mail / Single
Annual ID:
07061D
Award:
2007 Design Bronze Pencil
Agency:
section.d design.communication gmbh / Wien
Client:
Parabol AM
Title:
Parabol AM
Category:
Publication Design / Magazine Design
Annual ID:
07059D
Award:
2007 Advertising Bronze Pencil
Agency:
72andSunny / El Segundo
Client:
G4
Title:
G4 Trek 2.0 TV: "Cribs"
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07058T
Award:
2007 Interactive Bronze Pencil
Agency:
devilfish / London
Client:
Sky One
Title:
Come Home to The Simpsons
Category:
Online Branded Content / Business to Consumer
Annual ID:
07048N
Award:
2007 Interactive Bronze Pencil
Agency:
Farfar / Stockholm
Client:
Diesel
Title:
Heidies
Category:
Online Branded Content / Business to Consumer
Annual ID:
07049N
Award:
2007 Interactive Bronze Pencil
Agency:
Profero / London
Client:
COI/Home Office
Title:
At Home
Category:
Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Annual ID:
07016N
Award:
2007 Interactive Bronze Pencil
Agency:
argonauten G2 GmbH / Düsseldorf
Client:
Audi AG
Title:
Audi R8
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07053N
Award:
2007 Interactive Bronze Pencil
Agency:
Ogilvy Singapore / Singapore
Client:
Diageo
Title:
Johnnie Walker Digital PA
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07054N
Award:
2007 Interactive Bronze Pencil
Agency:
Profero / London
Client:
MINI
Title:
Follow the White Rabbit
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07055N
Award:
2007 Advertising Bronze Pencil
Agency:
Lowe Bull Johannesburg / Bryanston
Client:
Unilever - AXE
Title:
AXE - Get a Girlfriend
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07004A
