The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Bears
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Treo 680 Bus Shelter
Agency: AKQA / San Francisco
Client: Palm Category: Wireless/Mobile Advertising / Business to Consumer
MINI Turn Your Mobile
Agency: Interone Worldwide GmbH / Muenchen
Client: MINI Brandmanagement Category: Wireless/Mobile Advertising / Business to Consumer
Turtle
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
100 Pages of Fear
Agency: DDB Germany / Berlin
Client: DDB Group Germany GmbH Category: Brand and Corporate Identity Design / Booklet/Brochure
Non plus ultra - Wall Calendar 2006
Agency: Strichpunkt GmbH / Stuttgart
Client: Papierfabrik Scheufelen GmbH+Co. KG Category: Brand and Corporate Identity Design / Corporate Identity - Single
Dali Llibres
Agency: Bis Dixit / Barcelona
Client: Fundació Gala Salvador Dalí Category: Publication Design / Book Design
Senior Library 2005
Agency: School of Visual Arts / New York
Client: School of Visual Arts Category: Publication Design / Book Design
Hairy-Mail
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Email Marketing / Public Service/Non-Profit/ Educational
Paper Brick Wall
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett Packard (Malaysia) Category: Environmental Design / Single
Paper Mural
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett Packard (Malaysia) Category: Environmental Design / Single
Hand
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Mattel / Matchbox Category: Outdoor / Outdoor: Single
DHL Track & Trace "Picture Puzzle" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: DHL Category: Collateral Design / P.O.P. and In-Store - Campaign
The Gamekillers High Impact Print Insert
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Single
Sound Off
Agency: DDB Brasil / São Paulo
Client: Henkel Category: Banners - Fixed Space / Business to Consumer - Campaign
Parabol AM
Agency: section.d design.communication gmbh / Wien
Client: Parabol AM Category: Publication Design / Magazine Design
G4 Midnight Spank Brand Campaign
Agency: BBDO / New York
Client: G4 Category: Branded Content / Campaign
Dinning Room
Agency: Grey Worldwide South Africa / Johannesburg
Client: Geronimo's Condoms Category: Consumer Radio / Single
Leaves
Agency: Saatchi & Saatchi NZ / Auckland
Client: World Wildlife Fund Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Guns
Agency: Y&R Asia / Singapore
Client: IANSA Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Foot Doctor
Agency: BBDO / New York
Client: Red Stripe Category: Consumer Television / :30/:25 - Single
Grace
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Consumer Television / :30/:25 - Single
G4 Trek 2.0 TV: "Cribs"
Agency: 72andSunny / El Segundo
Client: G4 Category: Consumer Television / Over :30 - Single - max. :90
Icons (1)
Agency: Saatchi & Saatchi / New York
Client: 42 Below Vodka Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
WWF "Thermometer"
Agency: BBDO Guerrero Ortega / Makati City
Client: WWF Category: Public Service/Political Print / Outdoor and Posters - Single
Barrio Bonito
Agency: BBDO Argentina / Vicente Lopez
Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
MTV Canada Station ID's
Agency: Head Gear Animation / Toronto
Client: MTV Canada Category: Broadcast Design / Campaign
Udder
Agency: Y&R Singapore / Singapore
Client: Malaysia Dairy Industries Category: Collateral Design / Posters - Single
Black
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Getty Images - 10 ways
Agency: Great Works / Stockholm
Client: Getty Images Category: Web Sites / Business to Consumer
AXE - Get a Girlfriend
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE Category: Consumer Newspaper / Full Page or Spread - Campaign
Apple Camp
Agency: Apple Computer / Cupertino
Client: Apple Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
SLOW DOWN CLIMATE CHANGE
Agency: CP PROXIMITY / Barcelona
Client: FUNDACION NATURA Category: Microsites / Public Service/Non-Profit/ Educational
Men Collection
Agency: Santa Clara / São Paulo
Client: Polaroid Eyewear Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Safe Happens Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding Campaign
The Hunt
Agency: Euro RSCG 4D / Amstelveen
Client: Volvo Cars Corporation Category: Brand Gaming/Applications / Online
Day of German Design
Agency: Ligalux GmbH / Hamburg
Client: Ligalux GmbH Category: Environmental Design / Campaign
Safe Happens
Agency: Epoch Films / New York
Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
Skittles
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
The Dew of Longevity
Agency: Dentsu Inc. Tokyo / Tokyo
Client: Tropical Plant Resources Research Institute Category: Package Design / Campaign
5,0 Original
Agency: feldmann+schultchen design studios GmbH / Hamburg
Client: Carlsberg Group Germany Category: Package Design / Campaign
How to party
Agency: Farfar / Stockholm
Client: The Swedish alcohol committee Category: Web Sites / Public Service/Non-Profit/ Educational
parents
Agency: Grey Worldwide South Africa / Johannesburg
Client: geronimo condoms Category: Consumer Radio / Campaign