The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Compress Everything
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Campaign
See: The Potential of Place, Fourth Issue
Agency: Cahan & Associates / San Francisco
Client: Herman Miller Category: Publication Design / Magazine Design
See: The Potential of Place, Fifth Issue
Agency: Cahan & Associates / San Francisco
Client: Herman Miller Category: Publication Design / Magazine Design
The Cost Vineyard Wine Bottles
Agency: Sandstrom Design / Portland
Client: The Cost Vineyard Category: Package Design / Campaign
Fever, Heart to Heart, Videogame
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Consumer Television / :30/:25 - Campaign
Blue
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Peg Solitaire
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Fish Market/Surprise/Wedding
Agency: Ogilvy & Mather / New York
Client: Foster's Category: Cinema or Non-Broadcast / Campaign
Xbox Games Innovative Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Timing
Agency: TBWA\Chiat\Day / New York
Client: Sprint Category: Wireless/Mobile Advertising / Business to Consumer
Nike+
Agency: R/GA / New York
Client: Nike Category: New Media Innovation & Development / New Media Innovation and Development
Stockholm the musical
Agency: Farfar / Stockholm
Client: Visit Sweden Category: Banners - Fixed Space / Business to Consumer - Single
BIG SHADOW
Agency: GT INC. / Tokyo
Client: Microsoft Corporation.(Japan) Category: Other Interactive Digital Media
BROOCH
Agency: DRAFT Co., Ltd. / TOKYO
Client: Little More Category: Publication Design / Book Design
KIMONO
Agency: Hayashi Design / Tokyo-to
Client: Joshibi Art Museum Category: Public Service/Non-Profit/Educational / Posters - Campaign
The Art of Persuading
Agency: STUDIO RASIC / Zagreb
Client: HOZ, MUO, Zagreb Category: Environmental Design / Single
WWF "Thermometer"
Agency: BBDO Guerrero Ortega / Makati City
Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Single
Recruitments Films
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Campaign
Firewise Logo
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: Working on Fire Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Ghost Pops
Agency: Net#Work BBDO / Johannesburg
Client: Simba Chips Category: Consumer Television / Under $50,000 Budget - Campaign
Semillero
Agency: Grupo W / Saltillo
Client: Semillero, Creatives School Category: Web Sites / Public Service/Non-Profit/ Educational
Search Engine
Agency: Ogilvy & Mather / Cape Town
Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Killzone for PSP
Agency: TBWA\Whybin / Auckland
Client: Sony Computer Entertainment - PlayStation Portable Category: Outdoor / Outdoor: Single
Cisco Boooming
Agency: OgilvyOne worldwide GmbH / Frankfurt am Main
Client: Cisco Systems Germany Category: Microsites / Business to Business
The Day You Went To Work
Agency: Gorgeous Enterprises / London
Client: Transport For London Category: Public Service/Political Television / Single
The Duel
Agency: McKinney / Durham
Client: Polaris Industries Inc Category: Integrated Branding Campaign
Gee Beauty Brand and Corporate Identity
Agency: GJP Advertising and Design / Toronto
Client: Gee Beauty Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Black Invitation
Agency: Paprika / Montreal
Client: Commissaires Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Harvey Nichols
Agency: DDB / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
R/GA Origami Holiday 2006
Agency: R/GA / New York
Client: R/GA Category: Email Marketing / Business to Consumer
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Campaign
Kahn
Agency: TBWA\ Germany / Berlin
Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
+10 Campaign
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Integrated Branding / Integrated Branding Campaign
Wonderful World of King Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Build your body with good water!
Agency: ADK / TOKYO
Client: KIRIN MC DANONE WATERS Co.,Ltd. Category: Collateral Design / Posters - Campaign
SoHo Posters
Agency: Apple Computer / Cupertino
Client: Apple Category: Collateral Design / Posters - Campaign
SNEEZE AID
Agency: Forsman & Bodenfors / Gothenburg
Client: APOTEKET (SWEDISH PHARMACY) Category: Web Sites / E-Commerce
Not Here But Now, Gaza-Zürich
Agency: walker / Zürich
Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
Whopperettes.com
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Microsites / Business to Consumer
Brittlelactica: Planet in Need
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Fluid Milk Processors Advisory Board Category: Microsites / Business to Consumer
Jetta Banner Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Campaign
Bears/Foreign/Song
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Campaign
Award:
2007 Advertising Gold Pencil
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07011A
Award:
2007 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Allume Systems/StuffIt Deluxe
Title:
Compress Everything
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07012A
Award:
2007 Design Gold Pencil
Agency:
Cahan & Associates / San Francisco
Client:
Herman Miller
Title:
See: The Potential of Place, Fourth Issue
Category:
Publication Design / Magazine Design
Annual ID:
07056D
Award:
2007 Design Gold Pencil
Agency:
Cahan & Associates / San Francisco
Client:
Herman Miller
Title:
See: The Potential of Place, Fifth Issue
Category:
Publication Design / Magazine Design
Annual ID:
07057D
Award:
2007 Design Gold Pencil
Agency:
Sandstrom Design / Portland
Client:
The Cost Vineyard
Title:
The Cost Vineyard Wine Bottles
Category:
Package Design / Campaign
Annual ID:
07018D
Award:
2007 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Fever, Heart to Heart, Videogame
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07065T
Award:
2007 Advertising Gold Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Penline Sdn Bhd
Title:
Blue
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07021A
Award:
2007 Design Gold Pencil
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
iPod nano
Category:
Package Design / Single
Annual ID:
07014D
Award:
2007 Interactive Gold Pencil
Agency:
mono / Minneapolis
Client:
mono
Title:
monoface
Category:
Self-Promotion / Web Sites
Annual ID:
07065N
Award:
2007 Interactive Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Peg Solitaire
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07007N
Award:
2007 Advertising Gold Pencil
Agency:
Ogilvy & Mather / New York
Client:
Foster's
Title:
Fish Market/Surprise/Wedding
Category:
Cinema or Non-Broadcast / Campaign
Annual ID:
07076T
Award:
2007 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Xbox Games Innovative Campaign
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Annual ID:
07087A
Award:
2007 Interactive Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Sprint
Title:
Timing
Category:
Wireless/Mobile Advertising / Business to Consumer
Annual ID:
07039N
Award:
2007 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07050N
Award:
2007 Interactive Gold Pencil
Agency:
Farfar / Stockholm
Client:
Visit Sweden
Title:
Stockholm the musical
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07001N
Award:
2007 Interactive Gold Pencil
Agency:
GT INC. / Tokyo
Client:
Microsoft Corporation.(Japan)
Title:
BIG SHADOW
Category:
Other Interactive Digital Media
Annual ID:
07056N
Award:
2007 Design Gold Pencil
Agency:
DRAFT Co., Ltd. / TOKYO
Client:
Little More
Title:
BROOCH
Category:
Publication Design / Book Design
Annual ID:
07051D
Award:
2007 Design Gold Pencil
Agency:
HunterGatherer / New York
Client:
Nike
Title:
One Time Only
Category:
Broadcast Design / Campaign
Annual ID:
07066D
Award:
2007 Design Gold Pencil
Agency:
Hayashi Design / Tokyo-to
Client:
Joshibi Art Museum
Title:
KIMONO
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07070D
Award:
2007 Design Silver Pencil
Agency:
STUDIO RASIC / Zagreb
Client:
HOZ, MUO, Zagreb
Title:
The Art of Persuading
Category:
Environmental Design / Single
Annual ID:
07043D
Award:
2007 Advertising Silver Pencil
Agency:
BBDO Guerrero Ortega / Makati City
Client:
WWF
Title:
WWF "Thermometer"
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07031A
Award:
2007 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Recruitments Films
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07059T
Award:
2007 Design Silver Pencil
Agency:
The Jupiter Drawing Room South Africa / CAPE TOWN
Client:
Working on Fire
Title:
Firewise Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Annual ID:
07012D
Award:
2007 Advertising Silver Pencil
Agency:
Net#Work BBDO / Johannesburg
Client:
Simba Chips
Title:
Ghost Pops
Category:
Consumer Television / Under $50,000 Budget - Campaign
Annual ID:
07071T
Award:
2007 Interactive Silver Pencil
Agency:
Grupo W / Saltillo
Client:
Semillero, Creatives School
Title:
Semillero
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07034N
Award:
2007 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Cape Town
Client:
WWF
Title:
Search Engine
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07033A
Award:
2007 Advertising Silver Pencil
Agency:
TBWA\Whybin / Auckland
Client:
Sony Computer Entertainment - PlayStation Portable
Title:
Killzone for PSP
Category:
Outdoor / Outdoor: Single
Annual ID:
07017A
Award:
2007 Interactive Silver Pencil
Agency:
OgilvyOne worldwide GmbH / Frankfurt am Main
Client:
Cisco Systems Germany
Title:
Cisco Boooming
Category:
Microsites / Business to Business
Annual ID:
07022N
Award:
2007 Advertising Silver Pencil
Agency:
Gorgeous Enterprises / London
Client:
Transport For London
Title:
The Day You Went To Work
Category:
Public Service/Political Television / Single
Annual ID:
07044T
Award:
2007 Interactive Silver Pencil
Agency:
ADK / Tokyo
Client:
Nike Japan
Title:
NikeCosplay
Category:
Integrated Branding Campaign
Annual ID:
07061N
Award:
2007 Interactive Silver Pencil
Agency:
McKinney / Durham
Client:
Polaris Industries Inc
Title:
The Duel
Category:
Integrated Branding Campaign
Annual ID:
07062N
Award:
2007 Design Silver Pencil
Agency:
GJP Advertising and Design / Toronto
Client:
Gee Beauty
Title:
Gee Beauty Brand and Corporate Identity
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07010D
Award:
2007 Design Silver Pencil
Agency:
Paprika / Montreal
Client:
Commissaires
Title:
Black Invitation
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07037D
Award:
2007 Advertising Silver Pencil
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Harvey Nichols
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07025A
Award:
2007 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
R/GA
Title:
R/GA Origami Holiday 2006
Category:
Email Marketing / Business to Consumer
Annual ID:
07044N
Award:
2007 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Wrestling
Category:
Consumer Radio / Single
Annual ID:
07048R
Award:
2007 Advertising Silver Pencil
Agency:
Ogilvy & Mather Pte Ltd / Singapore
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07003A
Award:
2007 Advertising Silver Pencil
Agency:
TBWA\ Germany / Berlin
Client:
adidas
Title:
Kahn
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07080A
Award:
2007 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
+10 Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07090G
Award:
2007 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Wonderful World of King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07091G
Award:
2007 Design Silver Pencil
Agency:
BBDO / New York
Client:
Jeep
Title:
Drain
Category:
Collateral Design / Posters - Single
Annual ID:
07025D
Award:
2007 Design Silver Pencil
Agency:
ADK / TOKYO
Client:
KIRIN MC DANONE WATERS Co.,Ltd.
Title:
Build your body with good water!
Category:
Collateral Design / Posters - Campaign
Annual ID:
07029D
Award:
2007 Design Silver Pencil
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
SoHo Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
07030D
Award:
2007 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
APOTEKET (SWEDISH PHARMACY)
Title:
SNEEZE AID
Category:
Web Sites / E-Commerce
Annual ID:
07032N
Award:
2007 Advertising Silver Pencil
Agency:
walker / Zürich
Client:
Amnesty International
Title:
Not Here But Now, Gaza-Zürich
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
07036A
Award:
2007 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Whopperettes.com
Category:
Microsites / Business to Consumer
Annual ID:
07019N
Award:
2007 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processors Advisory Board
Title:
Brittlelactica: Planet in Need
Category:
Microsites / Business to Consumer
Annual ID:
07020N
Award:
2007 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Red Stripe
Title:
Sweater
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07062T
Award:
2007 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Jetta Banner Campaign
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
07013N
Award:
2007 Advertising Silver Pencil
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Bears/Foreign/Song
Category:
Public Service/Political Radio / Campaign
Annual ID:
07042R