The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Creature
Agency: Pilot NY / New York
Client: Andrew Zuckerman Category: Publication Design / Book Design
The films you should have seen by now
Agency: VITRUVIO LEO BURNETT / Madrid
Client: TCM. Turner Classic Movies Category: Consumer Television / Over :30 - Campaign
Nike + Miles
Agency: DDB Germany, Hamburg / Hamburg
Client: Nike Deutschland GmbH Category: Branded Applications / Desktop
Hammer & Coop
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AIDS Stats
Agency: King James / Cape Town
Client: Independent Newspapers Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Audi A4 Global Drives
Agency: Neue Digitale GmbH / Frankfurt am Main
Client: Audi AG Category: Branded Applications / Web
See My Dress
Agency: Kitchen Leo Burnett / Oslo
Client: Fretex (Salvation Army's second hand shop) Category: Public Service/Cultural Institutions/Educational / Websites
Control Z
Agency: McCann Erickson Brazil / Sao Paulo
Client: Salvation Army Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
The challenge of the CRAZY GENIUS
Agency: Dentsu Inc. / Tokyo
Client: World Commerce Coporation Category: Integrated Branding Campaign / Interactive Only
adidas ¨C THE ROOK ¨C Campaign
Agency: Ogilvy Shnghai / Shanghai
Client: adidas Category: Integrated Branding Campaign / Interactive Only
Motorby
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Waitless
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Sprint Category: Online Branded Content / Campaign
T90: The "Put It Where You Want It" Tour
Agency: Nitro London/Mook / London
Client: Nike Category: Online Branded Content / Campaign
MAKIBISHI COMIC
Agency: MAKIBISHI inc. / Tokyo
Client: MAKIBISHI inc. Category: Self-Promotion / Branded Content
HIROSHIMA APPEALS 2007
Agency: Shin Matsunaga Design Inc. / Tokyo
Client: Hiroshima International Cultural Foundation, Inc. / Japan Graphic Designers Association Inc. Category: Public Service/Non-Profit/Educational / Posters - Single
Dynamite Surfing
Agency: Saatchi & Saatchi / Copenhagen
Client: Quiksilver Denmark Category: Online Branded Content / Single
NiKE iD Studio London
Agency: AKQA / London
Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Stella Artois Traps
Agency: Lowe Roche / Toronto
Client: Stella Artois Category: Integrated Branding Campaign / Interactive and Non-Interactive
Absolut Disco
Agency: Family Business / Stockholm
Client: V&S Absolut Spirits, Sweden Category: Package Design / Single
The Clock
Agency: Doubleyou/Sra. Rushmore / Barcelona
Client: DIAGEO Category: Banners - Dynamic / Single
Earth Hour
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
THE GUM THIEF -DOUGLAS COUPLAND
Agency: Crush Inc. / Toronto
Client: RANDOM HOUSE Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Aioi Dental Clinic No.2
Agency: Penguin Graphics / Hiroshima
Client: Aioi Dental Clinic Category: Corporate Identity / Corporate Identity - Single
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Campaign
Surfing Campaign
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Campaign
DOOMSDAY
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Global Environment Organization Category: Public Service/Political Print / Outdoor and Posters - Campaign
The L Word
Agency: DraftFCB New Zealand / Auckland
Client: Prime Category: Consumer Television / :20 and Under - Campaign
United Countries of Baseball - Country Maps
Agency: Cole & Weber United / Seattle
Client: Nike / MLB Category: Collateral / P.O.P. and In-Store - Campaign
Postcards & Look up
Agency: TBWA\ESPAÑA / MADRID
Client: Sony Playstation Category: Collateral / P.O.P. and In-Store - Campaign
Wall Mural Campaign
Agency: BBDO / New York
Client: Havaianas Category: Outdoor / Outdoor - Campaign
'Different Lives'
Agency: Colman Rasic Carrasco / East Sydney
Client: MTV EXIT Category: Television / Specials or one-time screening
Fresh
Agency: GREY Tokyo / Tokyo
Client: Sushi restaurant JUN Category: Collateral Design / Posters - Single
Malteser "Typo Crash" Campaign Motif: Skull Fracture
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Collateral Design / Posters - Single
TED Conferences Web Site
Agency: Method / San Francisco
Client: TED Conferences Category: Web Sites / Community-driven
teletheatre
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Broadcast Design / Single
Birthday Girl
Agency: JWT / Sydney
Client: Thrifty Category: Consumer Television / Under $50K Budget - Single
TAKEO PAPER SHOW 2007
Agency: Good Design Company / Shibuya
Client: TAKEO CO., LTD. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Dedication CDs
Agency: Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client: Serviceplan Hamburg Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
"World's Worst"War
Agency: Hakuhodo Inc. / Tokyo
Client: TOHATO Inc. Category: Brand Gaming / Mobile
Mac Contextuals
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Banners - Dynamic / Campaign
Surprise
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
PLAY-DOH
Agency: Fallon London / London
Client: SONY BRAVIA Category: Consumer Television / Over :30 - Single - max. :90
GORILLA
Agency: Fallon London / London
Client: CADBURY'S DAIRY MILK Category: Consumer Television / Over :30 - Single - max. :90
Coca Cola "It's Mine"
Agency: Wieden+Kennedy/Portland
Client: Coca Cola Category: Consumer Television / Over :30 - Single - max. :90
International LoneStar - "Drive and Deliver"
Agency: Fathom Communications / Chicago
Client: Navistar, Inc Category: Film / Documentaries