The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Emails from the past
Agency: Jung von Matt AG / Stuttgart
Client: Kabel Deutschland Category: Email Marketing / Single
Grocers Corporate Identity
Agency: Leo Burnett / #03-01 Far East Square
Client: Oliver, Patrick & Glenn Grocers Pte Ltd Category: Corporate Identity / Corporate Identity - Campaign
The films you should have seen by now
Agency: VITRUVIO LEO BURNETT / Madrid
Client: TCM. Turner Classic Movies Category: Consumer Television / Over :30 - Campaign
RED Universe
Agency: RED Interactive Agency / Salt Lake City
Client: RED Interactive Agency Category: Self-Promotion / Websites
Control Z
Agency: McCann Erickson Brazil / Sao Paulo
Client: Salvation Army Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
MAKIBISHI COMIC
Agency: MAKIBISHI inc. / Tokyo
Client: MAKIBISHI inc. Category: Self-Promotion / Branded Content
Birthday Girl
Agency: JWT / Sydney
Client: Thrifty Category: Consumer Television / Under $50K Budget - Single
Waitless
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Sprint Category: Online Branded Content / Campaign
T90: The "Put It Where You Want It" Tour
Agency: Nitro London/Mook / London
Client: Nike Category: Online Branded Content / Campaign
Jim, Elizabeth, Mike
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero Category: Consumer Television / :30/:25 - Campaign
Audi A4 Global Drives
Agency: Neue Digitale GmbH / Frankfurt am Main
Client: Audi AG Category: Branded Applications / Web
Absolut Disco
Agency: Family Business / Stockholm
Client: V&S Absolut Spirits, Sweden Category: Package Design / Single
TED Conferences Web Site
Agency: Method / San Francisco
Client: TED Conferences Category: Web Sites / Community-driven
The challenge of the CRAZY GENIUS
Agency: Dentsu Inc. / Tokyo
Client: World Commerce Coporation Category: Integrated Branding Campaign / Interactive Only
adidas ¨C THE ROOK ¨C Campaign
Agency: Ogilvy Shnghai / Shanghai
Client: adidas Category: Integrated Branding Campaign / Interactive Only
Tan
Agency: TBWA\Tequila Singapore / Singapore
Client: Photolibrary Category: Trade / Full Page or Spread - Single
Fresh
Agency: GREY Tokyo / Tokyo
Client: Sushi restaurant JUN Category: Collateral Design / Posters - Single
Malteser "Typo Crash" Campaign Motif: Skull Fracture
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Collateral Design / Posters - Single
THE GUM THIEF -DOUGLAS COUPLAND
Agency: Crush Inc. / Toronto
Client: RANDOM HOUSE Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Baby Trading
Agency: Grey Worldwide / New York
Client: E*Trade Category: Consumer Television / :30/:25 - Single
Stable
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
KILL THE GUN
Agency: Abbott Mead Vickers BBDO / London
Client: CHOICE FM Category: Public Service/Political Television / Single
The L Word
Agency: DraftFCB New Zealand / Auckland
Client: Prime Category: Consumer Television / :20 and Under - Campaign
"New" Diamond Shreddies
Agency: Ogilvy & Mather / Toronto
Client: Kraft Canada Inc - Shreddies Category: Integrated Branding / Integrated Branding Campaign
The Gamekillers TV Show - Episode 4
Agency: BBH / New York
Client: Unilever Category: Television / Unscripted series
Happiness Factory - Now Hiring
Agency: AKQA / New York
Client: Coca-Cola Category: Microsites / Corporate Image
HEMA Rube Goldberg Viral
Agency: CCCP / Amsterdam
Client: HEMA Category: Microsites / Corporate Image
Green Letter
Agency: Inferno, London / London
Client: Honda Category: Collateral / Promotion (Agencies creating work for individuals)
Dynamite Surfing
Agency: Saatchi & Saatchi / Copenhagen
Client: Quiksilver Denmark Category: Online Branded Content / Single
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Campaign
One Cigarette
Agency: Saatchi & Saatchi South Africa / Cape Town
Client: Volunteer Wildfire Services Category: Public Service/Political Print / Newspaper or Magazine - Single
teletheatre
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Film / Theatrical releases
Xbox Halo 3
Agency: McCann Erickson / New York
Client: US Army & Xbox Category: Gaming / Online gaming
Earth Hour
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Color Tokyo! -Live Color Wall Project
Agency: 777interactive / Tokyo
Client: Sony Marketing (Japan) Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
The Trap
Agency: Doubleyou / Barcelona
Client: Port Aventura Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Glowing Sticker
Agency: BBDO GUERRERO ORTEGA / Makati City
Client: WWF Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Helicopter View
Agency: Ogilvy Singapore / Singapore
Client: The Economist Category: Consumer Newspaper / Full Page or Spread - Single
TAKEO PAPER SHOW 2007
Agency: Good Design Company / Shibuya
Client: TAKEO CO., LTD. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Dedication CDs
Agency: Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client: Serviceplan Hamburg Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Surfing Campaign
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Campaign
DOOMSDAY
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Global Environment Organization Category: Public Service/Political Print / Outdoor and Posters - Campaign
601 ARTBOOK PROJECT 2007
Agency: 601bisang / seoul
Client: 601bisang Category: Collateral Design / Posters - Campaign
Award:
2008 Interactive Bronze Pencil
Agency:
Jung von Matt AG / Stuttgart
Client:
Kabel Deutschland
Title:
Emails from the past
Category:
Email Marketing / Single
Annual ID:
08052N
Award:
2008 Design Bronze Pencil
Agency:
Leo Burnett / #03-01 Far East Square
Client:
Oliver, Patrick & Glenn Grocers Pte Ltd
Title:
Grocers Corporate Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08006D
Award:
2008 Advertising Bronze Pencil
Agency:
VITRUVIO LEO BURNETT / Madrid
Client:
TCM. Turner Classic Movies
Title:
The films you should have seen by now
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08054T
Award:
2008 Interactive Bronze Pencil
Agency:
RED Interactive Agency / Salt Lake City
Client:
RED Interactive Agency
Title:
RED Universe
Category:
Self-Promotion / Websites
Annual ID:
08081N
Award:
2008 Interactive Bronze Pencil
Agency:
McCann Erickson Brazil / Sao Paulo
Client:
Salvation Army
Title:
Control Z
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08085N
Award:
2008 Interactive Bronze Pencil
Agency:
MAKIBISHI inc. / Tokyo
Client:
MAKIBISHI inc.
Title:
MAKIBISHI COMIC
Category:
Self-Promotion / Branded Content
Annual ID:
08083N
Award:
2008 Advertising Bronze Pencil
Agency:
JWT / Sydney
Client:
Thrifty
Title:
Birthday Girl
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08069T
Award:
2008 Interactive Bronze Pencil
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Sprint
Title:
Waitless
Category:
Online Branded Content / Campaign
Annual ID:
08059N
Award:
2008 Interactive Bronze Pencil
Agency:
Nitro London/Mook / London
Client:
Nike
Title:
T90: The "Put It Where You Want It" Tour
Category:
Online Branded Content / Campaign
Annual ID:
08060N
Award:
2008 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Coke Zero
Title:
Jim, Elizabeth, Mike
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08063T
Award:
2008 Interactive Bronze Pencil
Agency:
Droga5 / New York
Client:
HoneyShed
Title:
HoneyShed
Category:
Web Sites / E-Commerce
Annual ID:
08034N
Award:
2008 Interactive Bronze Pencil
Agency:
Neue Digitale GmbH / Frankfurt am Main
Client:
Audi AG
Title:
Audi A4 Global Drives
Category:
Branded Applications / Web
Annual ID:
08046N
Award:
2008 Interactive Bronze Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple.com
Category:
Web Sites / Corporate Image
Annual ID:
08030N
Award:
2008 Interactive Bronze Pencil
Agency:
TAXI 2 / Toronto
Client:
MINI Canada
Title:
TURBOVISION
Category:
Web Sites / Corporate Image
Annual ID:
08031N
Award:
2008 Design Bronze Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPhone Bluetooth Headset
Category:
Package Design / Single
Annual ID:
08009D
Award:
2008 Design Bronze Pencil
Agency:
Family Business / Stockholm
Client:
V&S Absolut Spirits, Sweden
Title:
Absolut Disco
Category:
Package Design / Single
Annual ID:
08010D
Award:
2008 Interactive Bronze Pencil
Agency:
Method / San Francisco
Client:
TED Conferences
Title:
TED Conferences Web Site
Category:
Web Sites / Community-driven
Annual ID:
08037N
Award:
2008 Interactive Bronze Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
World Commerce Coporation
Title:
The challenge of the CRAZY GENIUS
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
08071N
Award:
2008 Interactive Bronze Pencil
Agency:
Ogilvy Shnghai / Shanghai
Client:
adidas
Title:
adidas ¨C THE ROOK ¨C Campaign
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
08072N
Award:
2008 Advertising Bronze Pencil
Agency:
TBWA\Tequila Singapore / Singapore
Client:
Photolibrary
Title:
Tan
Category:
Trade / Full Page or Spread - Single
Annual ID:
08016A
Award:
2008 Design Bronze Pencil
Agency:
GREY Tokyo / Tokyo
Client:
Sushi restaurant JUN
Title:
Fresh
Category:
Collateral Design / Posters - Single
Annual ID:
08015D
Award:
2008 Design Bronze Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Malteser Ambulance Service
Title:
Malteser "Typo Crash" Campaign Motif: Skull Fracture
Category:
Collateral Design / Posters - Single
Annual ID:
08016D
Award:
2008 Advertising Bronze Pencil
Agency:
Crush Inc. / Toronto
Client:
RANDOM HOUSE
Title:
THE GUM THIEF -DOUGLAS COUPLAND
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08080A
Award:
2008 Advertising Bronze Pencil
Agency:
Grey Worldwide / New York
Client:
E*Trade
Title:
Baby Trading
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08058T
Award:
2008 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Skittles
Title:
Stable
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08059T
Award:
2008 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
CHOICE FM
Title:
KILL THE GUN
Category:
Public Service/Political Television / Single
Annual ID:
08038T
Award:
2008 Advertising Bronze Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
Prime
Title:
The L Word
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
08067T
Award:
2008 Advertising Bronze Pencil
Agency:
Ogilvy & Mather / Toronto
Client:
Kraft Canada Inc - Shreddies
Title:
"New" Diamond Shreddies
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08088G
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
BBH / New York
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 4
Category:
Television / Unscripted series
Annual ID:
08004E
Award:
2008 Interactive Bronze Pencil
Agency:
AKQA / New York
Client:
Coca-Cola
Title:
Happiness Factory - Now Hiring
Category:
Microsites / Corporate Image
Annual ID:
08017N
Award:
2008 Interactive Bronze Pencil
Agency:
CCCP / Amsterdam
Client:
HEMA
Title:
HEMA Rube Goldberg Viral
Category:
Microsites / Corporate Image
Annual ID:
08018N
Award:
2008 Advertising Bronze Pencil
Agency:
Inferno, London / London
Client:
Honda
Title:
Green Letter
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
08023A
Award:
2008 Interactive Bronze Pencil
Agency:
Ogilvy & Mather / Hong Kong
Client:
scmp.com
Title:
Who?
Category:
Online Branded Content / Single
Annual ID:
08057N
Award:
2008 Interactive Bronze Pencil
Agency:
Saatchi & Saatchi / Copenhagen
Client:
Quiksilver Denmark
Title:
Dynamite Surfing
Category:
Online Branded Content / Single
Annual ID:
08058N
Award:
2008 Design Bronze Pencil
Agency:
McCann Worldgroup SF & T.A.G. / San Francisco
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Broadcast Design / Campaign
Annual ID:
08039D
Award:
2008 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi South Africa / Cape Town
Client:
Volunteer Wildfire Services
Title:
One Cigarette
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08028A
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Mother / London
Client:
Eurostar
Title:
Somers Town
Category:
Film / Theatrical releases
Annual ID:
08009E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
Renault Germany
Title:
teletheatre
Category:
Film / Theatrical releases
Annual ID:
08010E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
McCann Erickson / New York
Client:
US Army & Xbox
Title:
Xbox Halo 3
Category:
Gaming / Online gaming
Annual ID:
08016E
Award:
2008 Advertising Bronze Pencil
Agency:
Leo Burnett / Sydney
Client:
World Wildlife Fund
Title:
Earth Hour
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Annual ID:
08082A
Award:
2008 Interactive Bronze Pencil
Agency:
777interactive / Tokyo
Client:
Sony Marketing (Japan) Inc.
Title:
Color Tokyo! -Live Color Wall Project
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08066N
Award:
2008 Interactive Bronze Pencil
Agency:
Doubleyou / Barcelona
Client:
Port Aventura
Title:
The Trap
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08067N
Award:
2008 Design Bronze Pencil
Agency:
BBDO GUERRERO ORTEGA / Makati City
Client:
WWF
Title:
Glowing Sticker
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
08045D
Award:
2008 Advertising Bronze Pencil
Agency:
Ogilvy Singapore / Singapore
Client:
The Economist
Title:
Helicopter View
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08003A
Award:
2008 Design Bronze Pencil
Agency:
Good Design Company / Shibuya
Client:
TAKEO CO., LTD.
Title:
TAKEO PAPER SHOW 2007
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08025D
Award:
2008 Design Bronze Pencil
Agency:
Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client:
Serviceplan Hamburg
Title:
Dedication CDs
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08026D
Award:
2008 Advertising Bronze Pencil
Agency:
DRAFTFCB / Chicago
Client:
International Surfing Museum
Title:
Surfing Campaign
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
08034A
Award:
2008 Advertising Bronze Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Global Environment Organization
Title:
DOOMSDAY
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
08035A
Award:
2008 Interactive Bronze Pencil
Agency:
Daddy / Göteborg
Client:
Telia Sonera
Title:
Telia Safety
Category:
Banners - Fixed Space / Single
Annual ID:
08003N
Award:
2008 Design Bronze Pencil
Agency:
601bisang / seoul
Client:
601bisang
Title:
601 ARTBOOK PROJECT 2007
Category:
Collateral Design / Posters - Campaign
Annual ID:
08137D
