The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Matchbox "Young Drivers" Campaign - Motif: Eldorado
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
Emails from the past
Agency: Jung von Matt AG / Stuttgart
Client: Kabel Deutschland Category: Email Marketing / Single
AIDS Stats
Agency: King James / Cape Town
Client: Independent Newspapers Category: Public Service/Political Print / Newspaper or Magazine - Campaign
United Countries of Baseball - Country Maps
Agency: Cole & Weber United / Seattle
Client: Nike / MLB Category: Collateral / P.O.P. and In-Store - Campaign
Postcards & Look up
Agency: TBWA\ESPAÑA / MADRID
Client: Sony Playstation Category: Collateral / P.O.P. and In-Store - Campaign
Aioi Dental Clinic No.2
Agency: Penguin Graphics / Hiroshima
Client: Aioi Dental Clinic Category: Corporate Identity / Corporate Identity - Single
stomach
Agency: Ogilvy & Mather - New Delhi / Gurgaon
Client: GlaxoSmithKline Category: Collateral / Posters - Campaign
teletheatre
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Broadcast Design / Single
Cape Times
Agency: Lowe Bull (Cape) / Cape Town
Client: Independent Newspaper Category: Consumer Newspaper / Full Page or Spread - Campaign
NiKE iD Studio London
Agency: AKQA / London
Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Stella Artois Traps
Agency: Lowe Roche / Toronto
Client: Stella Artois Category: Integrated Branding Campaign / Interactive and Non-Interactive
The L Word
Agency: DraftFCB New Zealand / Auckland
Client: Prime Category: Consumer Television / :20 and Under - Campaign
Color Tokyo! -Live Color Wall Project
Agency: 777interactive / Tokyo
Client: Sony Marketing (Japan) Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
The Trap
Agency: Doubleyou / Barcelona
Client: Port Aventura Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Birthday Girl
Agency: JWT / Sydney
Client: Thrifty Category: Consumer Television / Under $50K Budget - Single
Stop Smoking
Agency: Forsman & Bodenfors / Gothenburg
Client: APOTEKET (SWEDISH PHARMACY) Category: Public Service/Cultural Institutions/Educational / Microsites
Tan
Agency: TBWA\Tequila Singapore / Singapore
Client: Photolibrary Category: Trade / Full Page or Spread - Single
Control Z
Agency: McCann Erickson Brazil / Sao Paulo
Client: Salvation Army Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
TAKEO PAPER SHOW 2007
Agency: Good Design Company / Shibuya
Client: TAKEO CO., LTD. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Dedication CDs
Agency: Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client: Serviceplan Hamburg Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Tribal sovereignty
Agency: Ruf Lanz Werbeagentur AG / Zürich
Client: Sport Factory Outlet Category: Consumer Radio / Single
SJ Prio
Agency: Farfar / Stockholm
Client: Swedish railways Category: Banners - Fixed Space / Campaign
Mac Contextuals
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Banners - Dynamic / Campaign
See My Dress
Agency: Kitchen Leo Burnett / Oslo
Client: Fretex (Salvation Army's second hand shop) Category: Public Service/Cultural Institutions/Educational / Websites
NIKEiD - if you were a boy,
Agency: beacon communications k.k. / Tokyo
Client: Nike Japan Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Jim, Elizabeth, Mike
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero Category: Consumer Television / :30/:25 - Campaign
THE GUM THIEF -DOUGLAS COUPLAND
Agency: Crush Inc. / Toronto
Client: RANDOM HOUSE Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
RED Universe
Agency: RED Interactive Agency / Salt Lake City
Client: RED Interactive Agency Category: Self-Promotion / Websites
Non Stop Fernando
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Microsites / Campaigns
Absolut Disco
Agency: Family Business / Stockholm
Client: V&S Absolut Spirits, Sweden Category: Package Design / Single
The Gamekillers TV Show - Episode 4
Agency: BBH / New York
Client: Unilever Category: Television / Unscripted series
Dog
Agency: TAXI Canada Inc / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Creature
Agency: Pilot NY / New York
Client: Andrew Zuckerman Category: Publication Design / Book Design
teletheatre
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Film / Theatrical releases
KILL THE GUN
Agency: Abbott Mead Vickers BBDO / London
Client: CHOICE FM Category: Public Service/Political Television / Single
Heaven on earth
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
The films you should have seen by now
Agency: VITRUVIO LEO BURNETT / Madrid
Client: TCM. Turner Classic Movies Category: Consumer Television / Over :30 - Campaign
'Different Lives'
Agency: Colman Rasic Carrasco / East Sydney
Client: MTV EXIT Category: Music / Integration of a brand in a music environment
Surprise
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
PLAY-DOH
Agency: Fallon London / London
Client: SONY BRAVIA Category: Consumer Television / Over :30 - Single - max. :90
GORILLA
Agency: Fallon London / London
Client: CADBURY'S DAIRY MILK Category: Consumer Television / Over :30 - Single - max. :90
Coca Cola "It's Mine"
Agency: Wieden+Kennedy/Portland
Client: Coca Cola Category: Consumer Television / Over :30 - Single - max. :90
'Different Lives'
Agency: Colman Rasic Carrasco / East Sydney
Client: MTV EXIT Category: Television / Specials or one-time screening
Human Energy
Agency: BBDO / New York
Client: AMP Category: Events and Installations / Creative positioning of a brand outside traditional or online media