The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Advertising
- Branded Entertainment
- Design
- Interactive
Award
Category
-
Category
Select Category
- Select Category
- Banners - Dynamic
- Banners - Fixed Space
- Brand Gaming
- Branded Applications
- Branded Content
- Branding
- Broadcast Design
- Cinema Advertising
- Collateral
- Collateral Design
- Consumer Magazine
- Consumer Newspaper
- Consumer Radio
- Consumer Television
- Corporate Identity
- Direct Mail
- Email Marketing
- Environmental Design
- Events and Installations
- Film
- Gaming
- Innovation in Advertising & Marketing
- Integrated Branding
- Integrated Branding Campaign
- Microsites
- Mobile Advertising
- Music
- New Media Innovation & Development
- Non-Broadcast
- Online Branded Content
- Online Branded Entertainment
- Other Interactive Digital Media
- Outdoor
- Package Design
- Product Design
- Public Service/Cultural Institutions/Educational
- Public Service/Non-Profit/Educational
- Public Service/Political Print
- Public Service/Political Radio
- Public Service/Political Television
- Publication Design
- Self-Promotion
- Small Space Print
- Television
- Trade
- Web Sites
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
UNIQLOCK
Agency: Projector inc. / Tokyo
Client: UNIQLO CO., LTD. Category: Integrated Branding Campaign / Interactive Only
Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco
Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
Thanks-o-matic
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: PLUS Category: Self-Promotion / Websites
Power of Wind
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Epuron / German Ministry for the Environment Category: Public Service/Political Television / Single
Scorsese
Agency: BBDO / New York
Client: AT&T Category: Cinema Advertising / Single - Maximum 3 minutes
Ketchup
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
“D’oh Thank Heaven:” Simpsons Kwik-E-Mart
Agency: TracyLocke/Freshworks / Dallas
Client: 7-Eleven Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Apple 1984 Focus Groups
Agency: Arnold Worldwide / Boston
Client: Arnold Category: Non-Broadcast / Single
Aqualtis washopper
Agency: Leo Burnett Co S.r.l. / Milan
Client: Indesit Company Category: Package Design / Single
"Apple Mac Music Video"
Agency: Dennis Liu
Client: Apple/The Bird & the Bee Category: Music / Integration of a brand in a music environment
Stains don't stand a chance
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble Category: Consumer Newspaper / Full Page or Spread - Campaign
UNIQLOCK
Agency: Projector inc. / Tokyo
Client: UNIQLO CO., LTD. Category: Integrated Branding Campaign / Interactive Only
The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Milk Get the Glass Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Fluid Milk Processors Advisory Board Category: Microsites / Corporate Image
Le Courage
Agency: Lowe Brindfors / Stockholm
Client: Stella Artois - InBev Category: Microsites / Corporate Image
BBC Cables Campaign
Agency: BBDO / New York
Client: BBC World Category: Environmental Design / Campaign
Self Destruct
Agency: Colenso BBDO / Auckland
Client: Deadline Express Couriers Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Zoom
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Mobile Advertising / Single
Grocers Corporate Identity
Agency: Leo Burnett / Singapore
Client: Oliver, Patrick & Glenn Grocers Pte Ltd Category: Branding / Logo/Trademark Design - Single Only
Making of/John 117 Monument
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Population by pixel
Agency: HAKUHODO C&D / tokyo
Client: WWF Japan Category: Public Service/Political Print / Outdoor and Posters - Campaign
Plant More Lives
Agency: Ogilvy & Mather / Mumbai
Client: WWF - India Category: Public Service/Non-Profit/Educational / Posters - Campaign
The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet Category: Film / Theatrical releases
The 3-D Cover
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
Jabula
Agency: JWT South Africa / Cape Town
Client: Jabula Hair and Braids Category: Collateral Design / Posters - Campaign
Luxor Highlighters
Agency: Leo Burnett India / Mumbai
Client: Luxor Highlighters Category: Collateral Design / Posters - Campaign
Wall Mural Campaign
Agency: BBDO / New York
Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
The Gamekillers TV Show - Episode 1
Agency: BBH / New York
Client: Unilever Category: Television / Unscripted series
The Key to Reserva
Agency: RSA Films / Los Angeles
Client: Freixenet Category: Branded Content / Single
Tree
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: WWF Thailand Category: Public Service/Political Print / Newspaper or Magazine - Single
Burger Queen, Home of Whatever, Whopper Swap
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Security/Stuffed/Flashback)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
A Blind Call
Agency: Lien Verbeeck / 1000 Brussel
Client: Brailleliga Category: Public Service/Cultural Institutions/Educational / Mobile
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Non-Broadcast / Campaign
Dangerous Ground Project
Agency: CHI & Partners / London
Client: No More Landmines Category: Public Service/Cultural Institutions/Educational / Microsites
Menswear
Agency: DDB London / London
Client: Harvey Nichols Wonderful Life Category: Consumer Magazine / Color: Full Page or Spread - Single
Voyeur Integrated Campaign
Agency: BBDO / New York
Client: HBO/Voyeur Category: Integrated Branding / Integrated Branding Campaign
Wopperfreakout
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco
Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
Daub & Bauble
Agency: Wink / Minneapolis
Client: Goodwell & Company Category: Package Design / Campaign
Sing For Gough
Agency: Eric Chan Design Co. Ltd. / Hong Kong
Client: Gough Street Festival Category: Public Service/Non-Profit/Educational / Posters - Single
Signatures
Agency: TBWA\Paris / Boulogne-Billancourt
Client: AMNESTY INTERNATIONAL Category: Broadcast Design / Single
Interview
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide-to-Go Category: Consumer Television / :30/:25 - Single