The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Advertising
- Branded Entertainment
- Design
- Interactive
Award
Category
-
Category
Select Category
- Select Category
- Banners - Dynamic
- Banners - Fixed Space
- Brand Gaming
- Branded Applications
- Branded Content
- Branding
- Broadcast Design
- Cinema Advertising
- Collateral
- Collateral Design
- Consumer Magazine
- Consumer Newspaper
- Consumer Radio
- Consumer Television
- Corporate Identity
- Direct Mail
- Email Marketing
- Environmental Design
- Events and Installations
- Film
- Gaming
- Innovation in Advertising & Marketing
- Integrated Branding
- Integrated Branding Campaign
- Microsites
- Mobile Advertising
- Music
- New Media Innovation & Development
- Non-Broadcast
- Online Branded Content
- Online Branded Entertainment
- Other Interactive Digital Media
- Outdoor
- Package Design
- Product Design
- Public Service/Cultural Institutions/Educational
- Public Service/Non-Profit/Educational
- Public Service/Political Print
- Public Service/Political Radio
- Public Service/Political Television
- Publication Design
- Self-Promotion
- Small Space Print
- Television
- Trade
- Web Sites
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Tan Hong Ming/Race/Karate
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: Petronas Nasional Berhad Category: Public Service/Political Television / Campaign
Responsibility Campaign
Agency: Hill Holliday / Boston
Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Signatures
Agency: TBWA\Paris / Boulogne-Billancourt
Client: AMNESTY INTERNATIONAL Category: Public Service/Political Television / Single
Emotional cities
Agency: Farfar / Stockholm
Client: Erik Krikortz Category: Public Service/Cultural Institutions/Educational / Microsites
AXE The Gamekillers TV Show
Agency: BBH / New York
Client: Unilever Category: Branded Content / Campaign
Honda Internavi
Agency: Dentsu Inc. / Tokyo
Client: Honda Motor Co.,Ltd Category: Banners - Dynamic / Campaign
Non Stop Fernando
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Banners - Fixed Space / Single
Big Brother
Agency: Lean Mean Fighting Machine / London
Client: Virgin Bets Category: Banners - Fixed Space / Campaign
Compressed Radio
Agency: Saatchi & Saatchi New York / New York
Client: Smith Micro Software/StuffIt Deluxe Category: Consumer Radio / Campaign
Stories
Agency: RSA Films / Los Angeles
Client: HBO Category: Consumer Television / Over :30 - Campaign
Mercedes-Benz Email Offroad
Agency: Elephant Seven / Hamburg
Client: Mercedes-Benz Vertriebsorganisation Deutschland Category: Email Marketing / Campaign
Staircase
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Single
Adobe Creativity Conducted Flash Interactive Wall
Agency: Blitz / Los Angeles
Client: Adobe Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Typophile Film Festival 4
Agency: VA441/BYU / Salt Lake City
Client: Typophile/Punchcut Category: Broadcast Design / Single
Voyeur
Agency: BBDO / New York
Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Little Britain
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Musica Category: Consumer Television / Under $50K Budget - Single
Simpsons Integrated
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
REC YOU
Agency: GT INC. / Tokyo
Client: SONY Category: Integrated Branding Campaign / Interactive and Non-Interactive
FIGHT FOR KISSES
Agency: JWT PARIS / Levallois Perret
Client: WILKINSON/ENERGIZER Category: Brand Gaming / Offline
One million clicks
Agency: GrupoW / Saltillo
Client: Unilever, Rexona Category: Integrated Branding Campaign / Interactive Only
Nike Zoom
Agency: R/GA / New York
Client: Nike Category: Integrated Branding Campaign / Interactive Only
"iwai" poster
Agency: DENTSU INC.Kansai / Osaka
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / Posters - Campaign
Cafeteria
Agency: BBDO Atlanta / Atlanta
Client: BBDO Studio Category: Branding / Logo/Trademark Design - Single Only
Rocker Kid, Manager, Since I was a Kid
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / :20 and Under - Campaign
The Book
Agency: TBWA\Asia Pacific / Singapore
Client: TBWAAsia Pacific Category: Collateral / Self-promotion (Agencies or individuals )
People We Can't Sleep With
Agency: Wieden+Kennedy / Portland
Client: Wieden+Kennedy Category: Collateral / Self-promotion (Agencies or individuals )
Trouble Maker
Agency: Hantang Communications Group / Shanghai
Client: Wptt Contraceptive Category: Package Design / Campaign
Matchbox "Young Drivers" Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Campaign
Matchbox "Young Drivers" Campaign - Motif: Mustang
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
Ripped Reality Standee
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett-Packard Malaysia Category: Environmental Design / Campaign
BBC Cables Campaign
Agency: BBDO / New York
Client: BBC World Category: Outdoor / Outdoor - Campaign
Happiness Factory
Agency: Shift Control Media / Greenwich
Client: Coca-Cola Category: Gaming / Online gaming
Invisible Child
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Campaign
Voyeur
Agency: BBDO / New York
Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Dare
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Specials or one-time screening
Be Kind Rewind Movie Website
Agency: Whybin TBWA \ TEQUILA / Sydney
Client: New Line Cinema Category: Web Sites / Community-driven
Le Courage
Agency: Lowe Brindfors / Stockholm
Client: Stella Artois - InBev Category: Brand Gaming / Online
Mac vs PC (Computer Cart/Boxer/Holiday)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
You need a quiet space
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA SWEDEN Category: Web Sites / Corporate Image
Sanath/Boring/Ears
Agency: Arnold Worldwide / Boston
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Campaign
Dad's First
Agency: Energy BBDO / Chicago
Client: Canadian Club Category: Consumer Magazine / Color: Full Page or Spread - Single
Construction
Agency: Leo Burnett / Chicago
Client: Kellogg's Category: Consumer Television / :30/:25 - Single
Comfeze
Agency: zig / Toronto
Client: Corus Entertainment - SCREAM TV Category: Consumer Television / :30/:25 - Single
Screensaver
Agency: Scholz & Friends / Berlin
Client: jobsintown.de GmbH Category: Branded Applications / Desktop
The 3-D Cover
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Branded Content / Single