The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Neenah Paper Annual Report 2007
Agency: Addison / New York
Client: Neenah Paper, Inc. Category: Branding / Annual Report
Cascades 2007 Report on Sustainable Development
Agency: Paprika / Montreal
Client: Cascades Category: Branding / Annual Report
UN Voices Project
Agency: Saatchi & Saatchi / Sydney
Client: United Nations Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Nike+ Human Race
Agency: R/GA / New York
Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Awareness Test
Agency: WCRS / London
Client: Transport for London Category: Cinema Advertising / Single - Maximum 3 minutes
One million users
Agency: Santo / Buenos Aires
Client: Telecom / Arnet Category: Consumer Television / Commercials of var. length - Campaign
Next Level
Agency: 72andSunny / Los Angeles
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Rabbit
Agency: Goodby Silverstein and Partners / San Francisco
Client: Comcast Category: Consumer Television / Over :30 - Single - max. :90
Numbers Add Up
Agency: Ogilvy & Mather (HK) Pte Ltd / Hong Kong
Client: The Hong Kong Jockey Club Category: Collateral Design / P.O.P. and In-Store - Campaign
Eye-Tracking
Agency: Jung von Matt AG / Berlin
Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
LOVE DISTANCE
Agency: GT INC. / Tokyo
Client: Sagami Rubber Industries Co., Ltd. Category: Microsites / Campaigns
UNIQLO MEETS CORTEO
Agency: Projector inc. / Tokyo
Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
Come into the closet. Let's Dance
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Microsites / Corporate Image
Sandwich
Agency: Forsman & Bodenfors / Gothenburg
Client: Wasa Category: Microsites / Corporate Image
Mannequins
Agency: DDB / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Bruce Lee -Phone
Agency: JWT Beijing / Beijing
Client: Nokia Category: Online Branded Content / Single
Bushman & Eskimo
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Consumer Newspaper / Full Page or Spread - Single
Double Side
Agency: Kritik / Chennai
Client: Sameer Gupta Category: Corporate Identity / Corporate Identity - Single
SPLIT OBJECTS
Agency: JWT CHILE / Santiago
Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Double Take
Agency: BBDO / New York
Client: Monster.com Category: Consumer Television / :30/:25 - Single
ESPN NASCAR "The Cup"
Agency: Wieden + Kennedy, New York / New York
Client: ESPN NASCAR Category: Collateral / Promotion (Agencies creating work for individuals)
Digital Concert Hall
Agency: argonauten G2 GmbH / Berlin
Client: Berliner Philharmoniker - Berlin Phil Media GmbH Category: Public Service/Cultural Institutions/Educational / Websites
WEATHER
Agency: AlmapBBDO / São Paulo
Client: GREENPEACE Category: Public Service/Cultural Institutions/Educational / Websites
Rollerblading
Agency: Euro RSCG / New York
Client: Heinekin/Dos Equis Category: Consumer Television / :20 and Under - Single
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Innovation in Advertising & Marketing / Campaign
Obama for America
Agency: Obama for America / Washington
Client: Obama Category: Innovation in Advertising & Marketing / Campaign
Miller High Life Products
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Collateral / Posters - Campaign
Printer
Agency: Lowe Bull / Johannesburg
Client: Food & Trees For Africa Category: Consumer Television / Under $80K Budget - Single
Doctor/Poison Control/New Employee
Agency: Arnold Worldwide / Boston
Client: ESPN Category: Consumer Radio / Campaign
Agency Branding
Agency: McCann Erickson / London
Client: McCann Erickson Category: Corporate Identity / Corporate Identity - Campaign
Living Proof No Frizz
Agency: Wolff Olins / New York
Client: Living Proof Category: Package Design / Single
Coke Zero Game
Agency: North Kingdom / Skelleftea
Client: Coca-Cola Germany Category: Brand Gaming / Online
Pair Movie "SUNAO NI NARETARA -Wish I colud be true to myself -"
Agency: Dentsu Inc. / Tokyo
Client: Sony Music Associated Records Inc. Category: Mobile Advertising / Campaign
The LEGO Codes
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: myToys.de Category: Mobile Advertising / Campaign
ACTION EPA
Agency: AlmapBBDO / São Paulo
Client: EPA Category: Public Service/Political Print / Outdoor and Posters - Campaign
Forsman & Bodenfors
Agency: Forsman & Bodenfors / Gothenburg
Client: Forsman & Bodenfors Category: Self-Promotion / Websites
Thank You begins with a T.
Agency: Grow Interactive / Norfolk
Client: Grow Interactive Category: Self-Promotion / Websites
Husky & Camel
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
Ebay Attack
Agency: walker / Zurich
Client: Amnesty International Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Help Child Soliders
Agency: john st. / Toronto
Client: War Child Category: Public Service/Cultural Institutions/Educational / Online Branded Content
MONEY: The Numbers
Agency: 702 Design Works Inc. / Tokyo
Client: NYTDC/3.14CREATIVE Inc. Category: Collateral Design / Posters - Single
UN DEUX
Agency: DRAFT Co.,Ltd / Tokyo
Client: Little more Co., Ltd. Category: Publication Design / Book Design
Award:
2009 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike SPARQ
Category:
Online Branded Content / Campaign
Annual ID:
09060N
Award:
2009 Design Bronze Pencil
Agency:
Addison / New York
Client:
Neenah Paper, Inc.
Title:
Neenah Paper Annual Report 2007
Category:
Branding / Annual Report
Annual ID:
09002D
Award:
2009 Design Bronze Pencil
Agency:
Paprika / Montreal
Client:
Cascades
Title:
Cascades 2007 Report on Sustainable Development
Category:
Branding / Annual Report
Annual ID:
09003D
Award:
2009 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
United Nations
Title:
UN Voices Project
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09025A
Award:
2009 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Whopper Virgins
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09078N
Award:
2009 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ Human Race
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09079N
Award:
2009 Interactive Bronze Pencil
Agency:
Farfar / Stockholm
Client:
Bjorn Borg
Title:
In action
Category:
Branded Applications / Desktop
Annual ID:
09045N
Award:
2009 Advertising Bronze Pencil
Agency:
WCRS / London
Client:
Transport for London
Title:
Awareness Test
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09063T
Award:
2009 Advertising Bronze Pencil
Agency:
Santo / Buenos Aires
Client:
Telecom / Arnet
Title:
One million users
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
09057T
Award:
2009 Interactive Bronze Pencil
Agency:
GPY&R / Melbourne
Client:
Spring Valley
Title:
Sensibles
Category:
Branded Applications / Web
Annual ID:
09044N
Award:
2009 Advertising Bronze Pencil
Agency:
72andSunny / Los Angeles
Client:
Nike
Title:
Next Level
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09045T
Award:
2009 Advertising Bronze Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
Comcast
Title:
Rabbit
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09046T
Award:
2009 Design Bronze Pencil
Agency:
Ogilvy & Mather (HK) Pte Ltd / Hong Kong
Client:
The Hong Kong Jockey Club
Title:
Numbers Add Up
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09034D
Award:
2009 Advertising Bronze Pencil
Agency:
Jung von Matt AG / Berlin
Client:
Amnesty International
Title:
Eye-Tracking
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09027A
Award:
2009 Interactive Bronze Pencil
Agency:
GT INC. / Tokyo
Client:
Sagami Rubber Industries Co., Ltd.
Title:
LOVE DISTANCE
Category:
Microsites / Campaigns
Annual ID:
09025N
Award:
2009 Interactive Bronze Pencil
Agency:
Projector inc. / Tokyo
Client:
UNIQLO CO., LTD.
Title:
UNIQLO MEETS CORTEO
Category:
Microsites / Campaigns
Annual ID:
09026N
Award:
2009 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Come into the closet. Let's Dance
Category:
Microsites / Corporate Image
Annual ID:
09016N
Award:
2009 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Wasa
Title:
Sandwich
Category:
Microsites / Corporate Image
Annual ID:
09017N
Award:
2009 Advertising Bronze Pencil
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Mannequins
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09021A
Award:
2009 Interactive Bronze Pencil
Agency:
Droga5 / New York
Client:
Activision
Title:
Bike Hero
Category:
Online Branded Content / Single
Annual ID:
09055N
Award:
2009 Interactive Bronze Pencil
Agency:
JWT Beijing / Beijing
Client:
Nokia
Title:
Bruce Lee -Phone
Category:
Online Branded Content / Single
Annual ID:
09056N
Award:
2009 Advertising Bronze Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Bushman & Eskimo
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09001A
Award:
2009 Design Bronze Pencil
Agency:
Kritik / Chennai
Client:
Sameer Gupta
Title:
Double Side
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09012D
Award:
2009 Advertising Bronze Pencil
Agency:
JWT CHILE / Santiago
Client:
MATTEL CHILE
Title:
SPLIT OBJECTS
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09008A
Award:
2009 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
Monster.com
Title:
Double Take
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09052T
Award:
2009 Advertising Bronze Pencil
Agency:
Wieden + Kennedy, New York / New York
Client:
ESPN NASCAR
Title:
ESPN NASCAR "The Cup"
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
09024A
Award:
2009 Interactive Bronze Pencil
Agency:
argonauten G2 GmbH / Berlin
Client:
Berliner Philharmoniker - Berlin Phil Media GmbH
Title:
Digital Concert Hall
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09090N
Award:
2009 Interactive Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
GREENPEACE
Title:
WEATHER
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09091N
Award:
2009 Advertising Bronze Pencil
Agency:
Euro RSCG / New York
Client:
Heinekin/Dos Equis
Title:
Rollerblading
Category:
Consumer Television / :20 and Under - Single
Annual ID:
09056T
Award:
2009 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Flame
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09075G
Award:
2009 Advertising Bronze Pencil
Agency:
Obama for America / Washington
Client:
Obama
Title:
Obama for America
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09076G
Award:
2009 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
Miller High Life Products
Category:
Collateral / Posters - Campaign
Annual ID:
09022A
Award:
2009 Advertising Bronze Pencil
Agency:
Lowe Bull / Johannesburg
Client:
Food & Trees For Africa
Title:
Printer
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
09058T
Award:
2009 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike SPARQ
Category:
Microsites / Product-Specific Subsites
Annual ID:
09022N
Award:
2009 Advertising Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
ESPN
Title:
Doctor/Poison Control/New Employee
Category:
Consumer Radio / Campaign
Annual ID:
09040R
Award:
2009 Design Bronze Pencil
Agency:
McCann Erickson / London
Client:
McCann Erickson
Title:
Agency Branding
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09015D
Award:
2009 Design Bronze Pencil
Agency:
Wolff Olins / New York
Client:
Living Proof
Title:
Living Proof No Frizz
Category:
Package Design / Single
Annual ID:
09018D
Award:
2009 Interactive Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
GREENPEACE
Title:
WEATHER
Category:
Brand Gaming / Online
Annual ID:
09040N
Award:
2009 Interactive Bronze Pencil
Agency:
North Kingdom / Skelleftea
Client:
Coca-Cola Germany
Title:
Coke Zero Game
Category:
Brand Gaming / Online
Annual ID:
09271N
Award:
2009 Interactive Bronze Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
Sony Music Associated Records Inc.
Title:
Pair Movie "SUNAO NI NARETARA -Wish I colud be true to myself -"
Category:
Mobile Advertising / Campaign
Annual ID:
09048N
Award:
2009 Interactive Bronze Pencil
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
myToys.de
Title:
The LEGO Codes
Category:
Mobile Advertising / Campaign
Annual ID:
09049N
Award:
2009 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
EPA
Title:
ACTION EPA
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
09030A
Award:
2009 Interactive Bronze Pencil
Agency:
boctok / Tokyo
Client:
BOW
Title:
BOW cARd
Category:
Self-Promotion / Websites
Annual ID:
09082N
Award:
2009 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Forsman & Bodenfors
Title:
Forsman & Bodenfors
Category:
Self-Promotion / Websites
Annual ID:
09083N
Award:
2009 Interactive Bronze Pencil
Agency:
Grow Interactive / Norfolk
Client:
Grow Interactive
Title:
Thank You begins with a T.
Category:
Self-Promotion / Websites
Annual ID:
09084N
Award:
2009 Advertising Bronze Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Husky & Camel
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09018A
Award:
2009 Interactive Bronze Pencil
Agency:
walker / Zurich
Client:
Amnesty International
Title:
Ebay Attack
Category:
Public Service/Cultural Institutions/Educational / Online Branded Content
Annual ID:
09092N
Award:
2009 Interactive Bronze Pencil
Agency:
john st. / Toronto
Client:
War Child
Title:
Help Child Soliders
Category:
Public Service/Cultural Institutions/Educational / Online Branded Content
Annual ID:
09093N
Award:
2009 Design Bronze Pencil
Agency:
702 Design Works Inc. / Tokyo
Client:
NYTDC/3.14CREATIVE Inc.
Title:
MONEY: The Numbers
Category:
Collateral Design / Posters - Single
Annual ID:
09024D
Award:
2009 Design Bronze Pencil
Agency:
DRAFT Co.,Ltd / Tokyo
Client:
Little more Co., Ltd.
Title:
UN DEUX
Category:
Publication Design / Book Design
Annual ID:
09048D
