The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Lapointe Exhibition
Agency: Paprika / Montreal
Client: Bibliothèque et Archives Nationales du Québec (BANQ) Category: Environmental Design / Campaign
HBO Audio Mural Installations
Agency: BBDO / New York
Client: HBO/Big Love Category: Outdoor / Outdoor - Single
The Reverse Graffiti Project
Agency: DDB WEST / San Francisco
Client: Green Works Category: Outdoor / Outdoor - Single
Impossible Goalkeeper
Agency: TBWA\ Deutschland, Berlin / Berlin
Client: adidas AG Category: Outdoor / Outdoor - Single
12 CAMS, CREATE YOUR RAINBOW
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: WOWOW INC. Category: Branded Applications / Web
Happy Christmas from AKQA
Agency: AKQA / London
Client: AKQA Category: Self-Promotion / Branded Content
The Girl Effect
Agency: Grow Interactive / Norfolk
Client: Nike Foundation Category: Public Service/Cultural Institutions/Educational / Websites
Nvidia Website
Agency: Cutwater / San Francisco
Client: NVIDIA Category: Microsites / Corporate Image
Sid Lee
Agency: Sid Lee / Montreal
Client: Sid Lee Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
There Can Only Be One
Agency: Goodby Silverstein and Partners / San Francisco
Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Campaign
"The Girl Effect"
Agency: Curious Pictures / New York
Client: The Nike Foundation Category: Broadcast Design / Single
Share Our Billboard Campaign
Agency: Leo Burnett / Toronto
Client: James Ready Category: Outdoor / Outdoor - Campaign
Ten Thousand Cents
Agency: Kawashima and Koblin / San Francisco
Client: Non-Client Work Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Zoo Ball Poster
Agency: The Bradford Lawton Design Group / San Antonio
Client: San Antonio Zoo Category: Corporate Identity / Corporate Identity - Single
TED 696 Project
Agency: BMF / Pyrmont
Client: Lion Nathan Australia Category: Collateral / P.O.P. and In-Store - Campaign
IKEA Staircase Drawer
Agency: Lowe & Partners / Petaling Jaya
Client: IKEA Malaysia Category: Environmental Design / Single
Flock of birds
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: WWF India Category: Public Service/Non-Profit/Educational / Posters - Single
The Last Guy Everywhere
Agency: Dentsu Inc. / Tokyo
Client: Sony Computer Entertainment Inc. Category: Brand Gaming / Online
James Bond: Quantum of Solace Multiplayer Game
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Brand Gaming / Online
Mountain Goat & Crocodile
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
Hope.Act.Change.
Agency: Syrup / New York
Client: Form Category: Web Sites / Community-driven and social networking
Whopper Sacrifice
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Innovation in Advertising & Marketing / Single
Black Boy Wanting Water
Agency: Mortierbrigade / Brussels
Client: studio brussels Category: Innovation in Advertising & Marketing / Single
I Love The World
Agency: 72andSunny / Los Angeles
Client: Discovery Networks Category: Cinema Advertising / Single - Maximum 3 minutes
BURST
Agency: GPY&R / Melbourne
Client: cadbury Schweppes Australia Category: Cinema Advertising / Single - Maximum 3 minutes
Milk White Gold Interactive Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Integrated Branding Campaign / Interactive Only
YOU MAKE IT WE PLAY IT
Agency: Abbott Mead Vickers BBDO / London
Client: DORITOS Category: Integrated Branding Campaign / Interactive Only
Handwritten Newspaper
Agency: Naga DDB/Rapp / Petaling Jaya
Client: Schwan-STABILO Marketing Sdn Bhd Category: Collateral Design / P.O.P. and In-Store - Single
There Can Only Be One
Agency: Goodby, Silverstein and Partners / San Francisco
Client: National Basketball Association Category: Integrated Branding / Integrated Branding Campaign
Black Boy Wanting Water
Agency: Mortierbrigade / Brussels
Client: Studio Brussels Category: Integrated Branding / Integrated Branding Campaign
Honeytube
Agency: Kolle Rebbe / Hamburg
Client: Anthony´s Garage Winery Category: Package Design / Campaign
UN Voices Project
Agency: Saatchi & Saatchi / Sydney
Client: United Nations Category: Mobile Advertising / Campaign
Oasis Dig Out Your Soul - On the Streets
Agency: BBH / New York
Client: NYC & Company and Warner Brothers Records Category: Non-Broadcast / Single
Polar Bears
Agency: Ogilvy New York / New York
Client: Environmental Defense Fund Category: Non-Broadcast / Single
Chef / Fairies / Astronaunt
Agency: Kinetic Singapore / Singapore
Client: Hasbro Singapore Category: Collateral Design / P.O.P. and In-Store - Campaign