The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
ESPN NASCAR "The Cup"
Agency: Wieden + Kennedy, New York / New York
Client: ESPN NASCAR Category: Collateral / Promotion (Agencies creating work for individuals)
Everything has its price
Agency: Leo Burnett Brazil / São Paulo
Client: Lancefinal.com Category: Consumer Television / Over :30 - Campaign
Next Level
Agency: 72andSunny / Los Angeles
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Rabbit
Agency: Goodby Silverstein and Partners / San Francisco
Client: Comcast Category: Consumer Television / Over :30 - Single - max. :90
Double Take
Agency: BBDO / New York
Client: Monster.com Category: Consumer Television / :30/:25 - Single
Husky & Camel
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
Mannequins
Agency: DDB / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
MONEY: The Numbers
Agency: 702 Design Works Inc. / Tokyo
Client: NYTDC/3.14CREATIVE Inc. Category: Collateral Design / Posters - Single
Different Lives
Agency: colman rasic carrasco / Sydney
Client: MTV Exit Foundation Category: Branded Content / Single
Coke Zero Game
Agency: North Kingdom / Skelleftea
Client: Coca-Cola Germany Category: Brand Gaming / Online
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Innovation in Advertising & Marketing / Campaign
Obama for America
Agency: Obama for America / Washington
Client: Obama Category: Innovation in Advertising & Marketing / Campaign
Horror non-stop
Agency: Jung von Matt AG / Hamburg
Client: 13TH STREET Category: Banners - Dynamic / Single
Pepsi Dear Mr. President Text Banner
Agency: R/GA / New York
Client: Pepsico Category: Banners - Dynamic / Single
Uncertainty
Agency: E.Co.,Ltd. / Tokyo
Client: E.Co.,Ltd. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
VOLKSWAGEN CUSTOMIZED TRUCKS-
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Trade / Full Page or Spread - Campaign
UN Voices Project
Agency: Saatchi & Saatchi / Sydney
Client: United Nations Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Read A Book At Work
Agency: Colenso BBDO / Auckland
Client: New Zealand Book Council Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Miller High Life Products
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Collateral / Posters - Campaign
Ebay Attack
Agency: walker / Zurich
Client: Amnesty International Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Help Child Soliders
Agency: john st. / Toronto
Client: War Child Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Stefan the Swopper
Agency: Åkestam Holst / 10387
Client: Posten (The Swedish Post Office) Category: Web Sites / Community-driven and social networking
LOVE DISTANCE
Agency: GT INC. / Tokyo
Client: Sagami Rubber Industries Co., Ltd. Category: Microsites / Campaigns
UNIQLO MEETS CORTEO
Agency: Projector inc. / Tokyo
Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
Awareness Test
Agency: WCRS / London
Client: Transport for London Category: Cinema Advertising / Single - Maximum 3 minutes
Rollerblading
Agency: Euro RSCG / New York
Client: Heinekin/Dos Equis Category: Consumer Television / :20 and Under - Single
Come into the closet. Let's Dance
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Microsites / Corporate Image
Sandwich
Agency: Forsman & Bodenfors / Gothenburg
Client: Wasa Category: Microsites / Corporate Image
Roundabout
Agency: Creative Juice\Bangkok (TBWA) / Bangkok
Client: Teleinfo Media Category: Trade / Full Page or Spread - Single
Offensive
Agency: Colenso BBDO / Auckland
Client: New Zealand International Comedy Festival Category: Consumer Radio / Single
Ego Ed
Agency: Saatchi & Saatchi New York / New York
Client: Head and Shoulders Category: Consumer Radio / Single
Etrade Cinema Campaign
Agency: Grey Worldwide / New York
Client: Etrade Category: Cinema Advertising / Campaign
The Invisible Man
Agency: Shackleton Group
Client: NBC Universal Category: Consumer Television / :30/:25 - Campaign
Bushman & Eskimo
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral Design / P.O.P. and In-Store - Single
SMS advice of delivery service
Agency: Daddy / Göteborg
Client: Posten Category: Banners - Fixed Space / Single
IBM Lotus Networked Banner
Agency: Ogilvy New York / New York
Client: IBM Category: Banners - Fixed Space / Single
UN DEUX
Agency: DRAFT Co.,Ltd / Tokyo
Client: Little more Co., Ltd. Category: Publication Design / Book Design
Reverse
Agency: Kinetic Singapore / Singapore
Client: Church of Sts. Peter & Paul Category: Publication Design / Book Design
Double Side
Agency: Kritik / Chennai
Client: Sameer Gupta Category: Corporate Identity / Corporate Identity - Single
Living Proof No Frizz
Agency: Wolff Olins / New York
Client: Living Proof Category: Package Design / Single
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
E-Mail „Large window.“
Agency: Philipp und Keuntje GmbH / Hamburg
Client: Audi AG Category: Email Marketing / Single
adidas - Sports Nation Online Campaign
Agency: Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai
Client: adidas Category: Integrated Branding Campaign / Interactive Only
Why So Serious? The Dark Knight Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: Warner Bros Worldwide Marketing Category: Integrated Branding Campaign / Interactive Only
Printer
Agency: Lowe Bull / Johannesburg
Client: Food & Trees For Africa Category: Consumer Television / Under $80K Budget - Single