The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Different Lives
Agency: colman rasic carrasco / Sydney
Client: MTV Exit Foundation Category: Branded Content / Single
Horror non-stop
Agency: Jung von Matt AG / Hamburg
Client: 13TH STREET Category: Banners - Dynamic / Single
Pepsi Dear Mr. President Text Banner
Agency: R/GA / New York
Client: Pepsico Category: Banners - Dynamic / Single
Miller High Life Products
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Collateral / Posters - Campaign
adidas - Sports Nation Online Campaign
Agency: Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai
Client: adidas Category: Integrated Branding Campaign / Interactive Only
Why So Serious? The Dark Knight Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: Warner Bros Worldwide Marketing Category: Integrated Branding Campaign / Interactive Only
UN Voices Project
Agency: Saatchi & Saatchi / Sydney
Client: United Nations Category: Public Service/Political Print / Newspaper or Magazine - Campaign
SPLIT OBJECTS
Agency: JWT CHILE / Santiago
Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Double Take
Agency: BBDO / New York
Client: Monster.com Category: Consumer Television / :30/:25 - Single
NEWSPAPER to NEW PAPER
Agency: DENTSU INC.KANSAI / Osaka
Client: Ichida Garden Category: Environmental Design / Single
Neenah Paper Annual Report 2007
Agency: Addison / New York
Client: Neenah Paper, Inc. Category: Branding / Annual Report
Cascades 2007 Report on Sustainable Development
Agency: Paprika / Montreal
Client: Cascades Category: Branding / Annual Report
Double Side
Agency: Kritik / Chennai
Client: Sameer Gupta Category: Corporate Identity / Corporate Identity - Single
The Reverse Graffiti Project
Agency: DDB WEST / San Francisco
Client: Green Works Category: Innovation in Advertising & Marketing / Single
Million
Agency: Droga5 / New York
Client: New York City Department of Education Category: Innovation in Advertising & Marketing / Single
Bruce Lee -Phone
Agency: JWT Beijing / Beijing
Client: Nokia Category: Online Branded Content / Single
Offensive
Agency: Colenso BBDO / Auckland
Client: New Zealand International Comedy Festival Category: Consumer Radio / Single
Ego Ed
Agency: Saatchi & Saatchi New York / New York
Client: Head and Shoulders Category: Consumer Radio / Single
ACTION EPA
Agency: AlmapBBDO / São Paulo
Client: EPA Category: Public Service/Political Print / Outdoor and Posters - Campaign
Damn Boots
Agency: Johannes Leonardo / New York
Client: Nomis Sports Innovations Category: Non-Broadcast / Single
Digital Concert Hall
Agency: argonauten G2 GmbH / Berlin
Client: Berliner Philharmoniker - Berlin Phil Media GmbH Category: Public Service/Cultural Institutions/Educational / Websites
WEATHER
Agency: AlmapBBDO / São Paulo
Client: GREENPEACE Category: Public Service/Cultural Institutions/Educational / Websites
Printer
Agency: Lowe Bull / Johannesburg
Client: Food & Trees For Africa Category: Consumer Television / Under $80K Budget - Single
Mannequins
Agency: DDB / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Eye-Tracking
Agency: Jung von Matt AG / Berlin
Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
Mms
Agency: Forsman & Bodenfors / Gothenburg
Client: Amf Pension Category: Mobile Advertising / Single
Uncertainty
Agency: E.Co.,Ltd. / Tokyo
Client: E.Co.,Ltd. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
HOUSE OF CARDS
Agency: Leo Burnett London / London
Client: SHELTER Category: Public Service/Political Television / Single
Brand Book
Agency: Saatchi & Saatchi / Sydney
Client: Sony Australia Category: Branding / Booklet/Brochure
Awareness Test
Agency: WCRS / London
Client: Transport for London Category: Cinema Advertising / Single - Maximum 3 minutes
FLIES 2
Agency: CONTRAPUNTO / Madrid
Client: AMNISTÍA INTERNACIONAL Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Come into the closet. Let's Dance
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Microsites / Corporate Image
Sandwich
Agency: Forsman & Bodenfors / Gothenburg
Client: Wasa Category: Microsites / Corporate Image
Next Level
Agency: 72andSunny / Los Angeles
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Rabbit
Agency: Goodby Silverstein and Partners / San Francisco
Client: Comcast Category: Consumer Television / Over :30 - Single - max. :90
Rollerblading
Agency: Euro RSCG / New York
Client: Heinekin/Dos Equis Category: Consumer Television / :20 and Under - Single
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Innovation in Advertising & Marketing / Campaign
Obama for America
Agency: Obama for America / Washington
Client: Obama Category: Innovation in Advertising & Marketing / Campaign
Doctor/Poison Control/New Employee
Agency: Arnold Worldwide / Boston
Client: ESPN Category: Consumer Radio / Campaign
Read A Book At Work
Agency: Colenso BBDO / Auckland
Client: New Zealand Book Council Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Pair Movie "SUNAO NI NARETARA -Wish I colud be true to myself -"
Agency: Dentsu Inc. / Tokyo
Client: Sony Music Associated Records Inc. Category: Mobile Advertising / Campaign
The LEGO Codes
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: myToys.de Category: Mobile Advertising / Campaign
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Radiohead "House of Cards"
Agency: Zoo Film Productions / Los Angeles
Client: TBD Records Category: Broadcast Design / Single
E-Mail „Large window.“
Agency: Philipp und Keuntje GmbH / Hamburg
Client: Audi AG Category: Email Marketing / Single
The Invisible Man
Agency: Shackleton Group
Client: NBC Universal Category: Consumer Television / :30/:25 - Campaign
Award:
2009 Advertising Bronze Pencil
Agency:
colman rasic carrasco / Sydney
Client:
MTV Exit Foundation
Title:
Different Lives
Category:
Branded Content / Single
Annual ID:
09083G
Award:
2009 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike SPARQ
Category:
Online Branded Content / Campaign
Annual ID:
09060N
Award:
2009 Interactive Bronze Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
13TH STREET
Title:
Horror non-stop
Category:
Banners - Dynamic / Single
Annual ID:
09009N
Award:
2009 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Pepsico
Title:
Pepsi Dear Mr. President Text Banner
Category:
Banners - Dynamic / Single
Annual ID:
09010N
Award:
2009 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
Miller High Life Products
Category:
Collateral / Posters - Campaign
Annual ID:
09022A
Award:
2009 Interactive Bronze Pencil
Agency:
Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai
Client:
adidas
Title:
adidas - Sports Nation Online Campaign
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09072N
Award:
2009 Interactive Bronze Pencil
Agency:
42 Entertainment / Pasadena
Client:
Warner Bros Worldwide Marketing
Title:
Why So Serious? The Dark Knight Alternate Reality Game
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09073N
Award:
2009 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
United Nations
Title:
UN Voices Project
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09025A
Award:
2009 Advertising Bronze Pencil
Agency:
JWT CHILE / Santiago
Client:
MATTEL CHILE
Title:
SPLIT OBJECTS
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09008A
Award:
2009 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
Monster.com
Title:
Double Take
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09052T
Award:
2009 Design Bronze Pencil
Agency:
DENTSU INC.KANSAI / Osaka
Client:
Ichida Garden
Title:
NEWSPAPER to NEW PAPER
Category:
Environmental Design / Single
Annual ID:
09042D
Award:
2009 Design Bronze Pencil
Agency:
Addison / New York
Client:
Neenah Paper, Inc.
Title:
Neenah Paper Annual Report 2007
Category:
Branding / Annual Report
Annual ID:
09002D
Award:
2009 Design Bronze Pencil
Agency:
Paprika / Montreal
Client:
Cascades
Title:
Cascades 2007 Report on Sustainable Development
Category:
Branding / Annual Report
Annual ID:
09003D
Award:
2009 Design Bronze Pencil
Agency:
Kritik / Chennai
Client:
Sameer Gupta
Title:
Double Side
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09012D
Award:
2009 Advertising Bronze Pencil
Agency:
DDB WEST / San Francisco
Client:
Green Works
Title:
The Reverse Graffiti Project
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09073G
Award:
2009 Advertising Bronze Pencil
Agency:
Droga5 / New York
Client:
New York City Department of Education
Title:
Million
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09074G
Award:
2009 Interactive Bronze Pencil
Agency:
GPY&R / Melbourne
Client:
Spring Valley
Title:
Sensibles
Category:
Branded Applications / Web
Annual ID:
09044N
Award:
2009 Interactive Bronze Pencil
Agency:
Droga5 / New York
Client:
Activision
Title:
Bike Hero
Category:
Online Branded Content / Single
Annual ID:
09055N
Award:
2009 Interactive Bronze Pencil
Agency:
JWT Beijing / Beijing
Client:
Nokia
Title:
Bruce Lee -Phone
Category:
Online Branded Content / Single
Annual ID:
09056N
Award:
2009 Advertising Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
New Zealand International Comedy Festival
Title:
Offensive
Category:
Consumer Radio / Single
Annual ID:
09037R
Award:
2009 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Head and Shoulders
Title:
Ego Ed
Category:
Consumer Radio / Single
Annual ID:
09038R
Award:
2009 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
EPA
Title:
ACTION EPA
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
09030A
Award:
2009 Advertising Bronze Pencil
Agency:
Johannes Leonardo / New York
Client:
Nomis Sports Innovations
Title:
Damn Boots
Category:
Non-Broadcast / Single
Annual ID:
09068G
Award:
2009 Interactive Bronze Pencil
Agency:
argonauten G2 GmbH / Berlin
Client:
Berliner Philharmoniker - Berlin Phil Media GmbH
Title:
Digital Concert Hall
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09090N
Award:
2009 Interactive Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
GREENPEACE
Title:
WEATHER
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09091N
Award:
2009 Advertising Bronze Pencil
Agency:
Lowe Bull / Johannesburg
Client:
Food & Trees For Africa
Title:
Printer
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
09058T
Award:
2009 Advertising Bronze Pencil
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Mannequins
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09021A
Award:
2009 Advertising Bronze Pencil
Agency:
Jung von Matt AG / Berlin
Client:
Amnesty International
Title:
Eye-Tracking
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09027A
Award:
2009 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Amf Pension
Title:
Mms
Category:
Mobile Advertising / Single
Annual ID:
09046N
Award:
2009 Design Bronze Pencil
Agency:
E.Co.,Ltd. / Tokyo
Client:
E.Co.,Ltd.
Title:
Uncertainty
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09039D
Award:
2009 Advertising Bronze Pencil
Agency:
Leo Burnett London / London
Client:
SHELTER
Title:
HOUSE OF CARDS
Category:
Public Service/Political Television / Single
Annual ID:
09033T
Award:
2009 Design Bronze Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
Sony Australia
Title:
Brand Book
Category:
Branding / Booklet/Brochure
Annual ID:
09007D
Award:
2009 Advertising Bronze Pencil
Agency:
WCRS / London
Client:
Transport for London
Title:
Awareness Test
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09063T
Award:
2009 Interactive Bronze Pencil
Agency:
CONTRAPUNTO / Madrid
Client:
AMNISTÍA INTERNACIONAL
Title:
FLIES 2
Category:
Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Annual ID:
09086N
Award:
2009 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Come into the closet. Let's Dance
Category:
Microsites / Corporate Image
Annual ID:
09016N
Award:
2009 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Wasa
Title:
Sandwich
Category:
Microsites / Corporate Image
Annual ID:
09017N
Award:
2009 Advertising Bronze Pencil
Agency:
72andSunny / Los Angeles
Client:
Nike
Title:
Next Level
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09045T
Award:
2009 Advertising Bronze Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
Comcast
Title:
Rabbit
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09046T
Award:
2009 Advertising Bronze Pencil
Agency:
Euro RSCG / New York
Client:
Heinekin/Dos Equis
Title:
Rollerblading
Category:
Consumer Television / :20 and Under - Single
Annual ID:
09056T
Award:
2009 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Flame
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09075G
Award:
2009 Advertising Bronze Pencil
Agency:
Obama for America / Washington
Client:
Obama
Title:
Obama for America
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09076G
Award:
2009 Advertising Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
ESPN
Title:
Doctor/Poison Control/New Employee
Category:
Consumer Radio / Campaign
Annual ID:
09040R
Award:
2009 Interactive Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
New Zealand Book Council
Title:
Read A Book At Work
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09068N
Award:
2009 Interactive Bronze Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
Sony Music Associated Records Inc.
Title:
Pair Movie "SUNAO NI NARETARA -Wish I colud be true to myself -"
Category:
Mobile Advertising / Campaign
Annual ID:
09048N
Award:
2009 Interactive Bronze Pencil
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
myToys.de
Title:
The LEGO Codes
Category:
Mobile Advertising / Campaign
Annual ID:
09049N
Award:
2009 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Flame
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09082G
Award:
2009 Design Bronze Pencil
Agency:
Zoo Film Productions / Los Angeles
Client:
TBD Records
Title:
Radiohead "House of Cards"
Category:
Broadcast Design / Single
Annual ID:
09055D
Award:
2009 Interactive Bronze Pencil
Agency:
Philipp und Keuntje GmbH / Hamburg
Client:
Audi AG
Title:
E-Mail „Large window.“
Category:
Email Marketing / Single
Annual ID:
09050N
Award:
2009 Advertising Bronze Pencil
Agency:
Shackleton Group
Client:
NBC Universal
Title:
The Invisible Man
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09054T
Award:
2009 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike SPARQ
Category:
Microsites / Product-Specific Subsites
Annual ID:
09022N
