The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Insight Story
Agency: Advico Young & Rubicam / Zurich
Client: Sonntags Zeitung Category: Consumer Newspaper / Full Page or Spread - Campaign
DISSOLVE YOUR PROBLEMS
Agency: CLM BBDO / BOULOGNE BILLANCOURT
Client: BAYER - ALKA SELTZER Category: Consumer Newspaper / Full Page or Spread - Campaign
Survival
Agency: Leo Burnett / Bangkok
Client: Fire - Engine Imperial Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Old Porn
Agency: Loducca Publicidade / São Paulo
Client: MTV Category: Consumer Newspaper / Full Page or Spread - Campaign
Sour Marbels
Agency: Ogilvy & Mather / Mumbai
Client: Perfetti Van Melle Category: Consumer Newspaper / Full Page or Spread - Campaign
Doretos / Orio / Locker
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: NAM NGAI HONG Plastic Houseware Manufacturer Category: Consumer Newspaper / Full Page or Spread - Campaign
Hard Stuff
Agency: Publicis Conseil / PARIS
Client: Stihl Category: Consumer Newspaper / Full Page or Spread - Campaign
Toys
Agency: RKCR/ Y&R / London
Client: Land Rover Category: Consumer Newspaper / Full Page or Spread - Campaign
Maps
Agency: Saatchi & Saatchi / Sydney
Client: Sony Australia Category: Consumer Newspaper / Full Page or Spread - Campaign
ESPN Couches
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Campaign
Rapid English Program
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Inlinguage School of Language Category: Consumer Newspaper / Full Page or Spread - Campaign
Global news is first local news
Agency: Scholz & Friends / Berlin
Client: Augsburger Allgemeine Zeitung Category: Consumer Newspaper / Full Page or Spread - Campaign
Tippex - Made a Mistake?
Agency: The Jupiter Drawing Room / Johannesburg
Client: CNA Category: Consumer Newspaper / Full Page or Spread - Campaign
Vultures
Agency: DDB / London
Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign
Mannequins
Agency: DDB / London
Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign
Wallace and Gromit
Agency: DDB / London
Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign
Newspaper Burrito
Agency: Cossette / Toronto
Client: McDonald's Category: Consumer Newspaper / Full Page or Spread - Single
Table
Agency: Euro RSCG Worldwide / New York
Client: Reckitt Benckiser/Old English Category: Consumer Newspaper / Full Page or Spread - Single
Condominium
Agency: Leo Burnett / Bangkok
Client: Fire - Engine Imperial Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Single
Kitchen
Agency: Leo Burnett India / Mumbai
Client: Bajaj Electricals Pvt Ltd Category: Consumer Newspaper / Full Page or Spread - Single
Menstrual Robot
Agency: Ogilvy & Mather Singapore / Singapore
Client: GSK Category: Consumer Newspaper / Full Page or Spread - Single
Brain
Agency: Ogilvy & Mather Singapore / Singapore
Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Single
R32 Ball
Agency: Ogilvy Cape Town / Cape Town
Client: Volkswagen Golf Category: Consumer Newspaper / Full Page or Spread - Single
Stock Index
Agency: PUBLICIS NY / NY
Client: P&G / Pepto-Bismol Category: Consumer Newspaper / Full Page or Spread - Single
Show Friends
Agency: RKCR/ Y&R / London
Client: Land Rover Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.White'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.Blue'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.Brown'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Street'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: E.U.T Marketing Category: Consumer Newspaper / Full Page or Spread - Single
Wallace in Alexander McQueen & Gromit in Paul Smith
Agency: DDB / London
Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Single