The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nordic Tuesday
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
Cold One
Agency: Carmichael Lynch / Minneapolis
Client: Jack Link's Beef Jerky Category: Consumer Television / :30/:25 - Single
Dude Vegas
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / :30/:25 - Single
Balloons
Agency: Fitzgerald+CO / Atlanta
Client: Durex Category: Consumer Television / :30/:25 - Single
Wings
Agency: Grey Worldwide / New York
Client: Etrade Category: Consumer Television / :30/:25 - Single
Breadbox
Agency: Juniper Park / Toronto
Client: Frito-Lay Category: Consumer Television / :30/:25 - Single
Cat Sandwich
Agency: JWT / New York
Client: Swedish Fish Category: Consumer Television / :30/:25 - Single
Working Late
Agency: Saatchi & Saatchi New York / New York
Client: Tide to Go Category: Consumer Television / :30/:25 - Single
I'm Good
Agency: TBWA\Chiat\Day / Los Angeles
Client: Pepsi Category: Consumer Television / :30/:25 - Single
Bean Counter
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
The V-Word
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Envelope
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Bunnies
Agency: TDA Advertising & Design / Boulder
Client: FirstBank Category: Consumer Television / :30/:25 - Single
Lift Off
Agency: Team One / El Segundo
Client: Lexus Category: Consumer Television / :30/:25 - Single
ESPN "Scrabble"
Agency: Wieden+Kennedy/New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
Pro Strength II- TV Doctor
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Swagger- Lord Brian
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Cup Raise
Agency: Young & Rubicam / New York
Client: National Hockey League Category: Consumer Television / :30/:25 - Single
LAST WILL
Agency: Abbott Mead Vickers BBDO / London
Client: TOWER HAMLETS Category: Public Service/Political Radio / Single
Shark attack
Agency: Grey South Africa / Sandton
Client: Shark Life Category: Public Service/Political Radio / Single
Doubt
Agency: Shalmor Avnon Amichay/Y&R / Tel Aviv
Client: The Aids Task Force Category: Public Service/Political Radio / Single
IKEA Home Furnishing Liner
Agency: ADK / Tokyo
Client: IKEA Japan K.K. Category: Outdoor / Outdoor - Single
Airplanes
Agency: Callegari Berville Grey / Paris
Client: 123fleurs.com Category: Outdoor / Outdoor - Single
Night Reflection
Agency: DDB Sydney Pty Limited / ULTIMO
Client: McDonald's 24 Hour Store Category: Outdoor / Outdoor - Single
The idea "True Greatness"
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Daimler AG Category: Outdoor / Outdoor - Single
Men's Room Poster "Renting Shiner"
Agency: McGarrah Jessee / Austin
Client: Shiner Category: Outdoor / Outdoor - Single
Paintings
Agency: Ogilvy & Mather Singapore / Singapore
Client: FHM Siingapore Category: Outdoor / Outdoor - Single
Tank Real-life Diorama
Agency: Ogilvy & Mather Singapore / Singapore
Client: Tamiya Singapore Category: Outdoor / Outdoor - Single
"Bigger Storage Ideas"
Agency: Ogilvy Frankfurt / Frankfurt
Client: IKEA Germany Category: Outdoor / Outdoor - Single
HANDCUFFED
Agency: TBWA\ESPAÑA / MADRID
Client: SONY COMPUTER ENTERTAINMENT Category: Outdoor / Outdoor - Single
Wallace in Paul Smith & Gromit in Duchamp
Agency: DDB / London
Client: Harvey Nichols Category: Outdoor / Outdoor - Single
ownyourC 2.0
Agency: AgencyNet / Fort Lauderdale
Client: Colorado State Tobacco Education & Prevention Partnership (STEPP) Category: Public Service/Cultural Institutions/Educational / Websites
Brighter Futures Society
Agency: PUBLICIS NY / NY
Client: YAI-National Institute for People wit Disabilities Category: Non-Broadcast / Campaign
Nike Women-Here I Am Campaign
Agency: Wieden + Kennedy / Amsterdam
Client: Nike Women Category: Non-Broadcast / Campaign
Té Casan Poster Campaign
Agency: BBDO / New York
Client: Té Casan Category: Collateral / Posters - Campaign
Bacon Salt Posters
Agency: Commerce House / Dallas
Client: Bacon Salt Category: Collateral / Posters - Campaign
Every Image has a Sound
Agency: DDB Brasil / Sao Paulo
Client: Saxsofunny (Sound Production) Category: Collateral / Posters - Campaign
The Atlantic Project
Agency: Euro RSCG Worldwide / New York
Client: The Atlantic Category: Collateral / Posters - Campaign
When Did You Know?
Agency: Firehouse / Dallas
Client: Fuel Clothing Category: Collateral / Posters - Campaign
Guinness - National Day's Promotion
Agency: Grey Beijing / Beijing
Client: Durty Nellies Irish Pub Beijing Category: Collateral / Posters - Campaign
QE Campaign
Agency: Grey Kuala Lumpur / Kuala Lumpur
Client: Quick & Easy Convenience Store Category: Collateral / Posters - Campaign
Sour Marbels
Agency: Ogilvy & Mather / Mumbai
Client: Perfetti Van Melle Category: Collateral / Posters - Campaign
Winners
Agency: Ogilvy Johannesburg / Johannesburg
Client: Dstv History Channel Category: Collateral / Posters - Campaign
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Nordic Tuesday
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09358T
Award:
2009 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Jack Link's Beef Jerky
Title:
Cold One
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09360T
Award:
2009 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Dude Vegas
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09361T
Award:
2009 Advertising Merit Award
Agency:
Fitzgerald+CO / Atlanta
Client:
Durex
Title:
Balloons
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09362T
Award:
2009 Advertising Merit Award
Agency:
Grey Worldwide / New York
Client:
Etrade
Title:
Wings
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09363T
Award:
2009 Advertising Merit Award
Agency:
Juniper Park / Toronto
Client:
Frito-Lay
Title:
Breadbox
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09364T
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Swedish Fish
Title:
Cat Sandwich
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09365T
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Huggies
Title:
Geyser
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09366T
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Tide to Go
Title:
Working Late
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09367T
Award:
2009 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Pepsi
Title:
I'm Good
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09368T
Award:
2009 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Bean Counter
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09369T
Award:
2009 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
The V-Word
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09370T
Award:
2009 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Envelope
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09371T
Award:
2009 Advertising Merit Award
Agency:
TDA Advertising & Design / Boulder
Client:
FirstBank
Title:
Bunnies
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09372T
Award:
2009 Advertising Merit Award
Agency:
Team One / El Segundo
Client:
Lexus
Title:
Lift Off
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09373T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy/New York
Client:
ESPN
Title:
ESPN "Scrabble"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09374T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Pro Strength II- TV Doctor
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09375T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Swagger- Lord Brian
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09376T
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Volkswagen
Title:
Dog
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09378T
Award:
2009 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
National Hockey League
Title:
Cup Raise
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09379T
Award:
2009 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
TOWER HAMLETS
Title:
LAST WILL
Category:
Public Service/Political Radio / Single
Annual ID:
09300R
Award:
2009 Advertising Merit Award
Agency:
Grey South Africa / Sandton
Client:
Shark Life
Title:
Shark attack
Category:
Public Service/Political Radio / Single
Annual ID:
09301R
Award:
2009 Advertising Merit Award
Agency:
Shalmor Avnon Amichay/Y&R / Tel Aviv
Client:
The Aids Task Force
Title:
Doubt
Category:
Public Service/Political Radio / Single
Annual ID:
09302R
Award:
2009 Advertising Merit Award
Agency:
ADK / Tokyo
Client:
IKEA Japan K.K.
Title:
IKEA Home Furnishing Liner
Category:
Outdoor / Outdoor - Single
Annual ID:
09164A
Award:
2009 Advertising Merit Award
Agency:
BBDO Detroit / Troy
Client:
Chrysler LLC
Title:
Cop Chase
Category:
Outdoor / Outdoor - Single
Annual ID:
09165A
Award:
2009 Advertising Merit Award
Agency:
Callegari Berville Grey / Paris
Client:
123fleurs.com
Title:
Airplanes
Category:
Outdoor / Outdoor - Single
Annual ID:
09166A
Award:
2009 Advertising Merit Award
Agency:
DDB / Auckland
Client:
Cadbury
Title:
Fruit Burst
Category:
Outdoor / Outdoor - Single
Annual ID:
09167A
Award:
2009 Advertising Merit Award
Agency:
DDB Sydney Pty Limited / ULTIMO
Client:
McDonald's 24 Hour Store
Title:
Night Reflection
Category:
Outdoor / Outdoor - Single
Annual ID:
09168A
Award:
2009 Advertising Merit Award
Agency:
Energy BBDO / Chicago
Client:
Canadian Club
Title:
Van
Category:
Outdoor / Outdoor - Single
Annual ID:
09169A
Award:
2009 Advertising Merit Award
Agency:
JWT London / London
Client:
Nestle / Kit Kat
Title:
Pause
Category:
Outdoor / Outdoor - Single
Annual ID:
09170A
Award:
2009 Advertising Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Daimler AG
Title:
The idea "True Greatness"
Category:
Outdoor / Outdoor - Single
Annual ID:
09171A
Award:
2009 Advertising Merit Award
Agency:
McGarrah Jessee / Austin
Client:
Shiner
Title:
Men's Room Poster "Renting Shiner"
Category:
Outdoor / Outdoor - Single
Annual ID:
09172A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
FHM Siingapore
Title:
Paintings
Category:
Outdoor / Outdoor - Single
Annual ID:
09173A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Tamiya Singapore
Title:
Tank Real-life Diorama
Category:
Outdoor / Outdoor - Single
Annual ID:
09174A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
IKEA Germany
Title:
"Bigger Storage Ideas"
Category:
Outdoor / Outdoor - Single
Annual ID:
09175A
Award:
2009 Advertising Merit Award
Agency:
TBWA\ESPAÑA / MADRID
Client:
SONY COMPUTER ENTERTAINMENT
Title:
HANDCUFFED
Category:
Outdoor / Outdoor - Single
Annual ID:
09176A
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Wallace in Paul Smith & Gromit in Duchamp
Category:
Outdoor / Outdoor - Single
Annual ID:
09177A
Award:
2009 Interactive Merit Award
Agency:
AgencyNet / Fort Lauderdale
Client:
Colorado State Tobacco Education & Prevention Partnership (STEPP)
Title:
ownyourC 2.0
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09264N
Award:
2009 Advertising Merit Award
Agency:
PUBLICIS NY / NY
Client:
YAI-National Institute for People wit Disabilities
Title:
Brighter Futures Society
Category:
Non-Broadcast / Campaign
Annual ID:
09420T
Award:
2009 Advertising Merit Award
Agency:
Wieden + Kennedy / Amsterdam
Client:
Nike Women
Title:
Nike Women-Here I Am Campaign
Category:
Non-Broadcast / Campaign
Annual ID:
09421T
Award:
2009 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
HomePro Sale
Title:
Cheap Posters
Category:
Collateral / Posters - Campaign
Annual ID:
09237A
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
Té Casan
Title:
Té Casan Poster Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
09238A
Award:
2009 Advertising Merit Award
Agency:
Commerce House / Dallas
Client:
Bacon Salt
Title:
Bacon Salt Posters
Category:
Collateral / Posters - Campaign
Annual ID:
09239A
Award:
2009 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Saxsofunny (Sound Production)
Title:
Every Image has a Sound
Category:
Collateral / Posters - Campaign
Annual ID:
09240A
Award:
2009 Advertising Merit Award
Agency:
Euro RSCG Worldwide / New York
Client:
The Atlantic
Title:
The Atlantic Project
Category:
Collateral / Posters - Campaign
Annual ID:
09241A
Award:
2009 Advertising Merit Award
Agency:
Firehouse / Dallas
Client:
Fuel Clothing
Title:
When Did You Know?
Category:
Collateral / Posters - Campaign
Annual ID:
09242A
Award:
2009 Advertising Merit Award
Agency:
Grey Beijing / Beijing
Client:
Durty Nellies Irish Pub Beijing
Title:
Guinness - National Day's Promotion
Category:
Collateral / Posters - Campaign
Annual ID:
09244A
Award:
2009 Advertising Merit Award
Agency:
Grey Kuala Lumpur / Kuala Lumpur
Client:
Quick & Easy Convenience Store
Title:
QE Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
09245A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Perfetti Van Melle
Title:
Sour Marbels
Category:
Collateral / Posters - Campaign
Annual ID:
09246A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Dstv History Channel
Title:
Winners
Category:
Collateral / Posters - Campaign
Annual ID:
09247A
