The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
A4 Driving Challenge iPhone Game
Agency: Factory Design Labs / Denver
Client: Audi Category: Brand Gaming / Mobile
AIRBAND
Agency: AlmapBBDO / São Paulo
Client: PEPSI Category: Web Sites / Community-driven and social networking
CAN you make it!?
Agency: Red Urban GbmH / Unterhaching
Client: Red Bull GmbH Category: Web Sites / Community-driven and social networking
Mario Super Sluggers
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Nintendo Category: Web Sites / Community-driven and social networking
Talk To The Plant
Agency: Daddy / Göteborg
Client: Heinz Category: Web Sites / Community-driven and social networking
Thoughtpile
Agency: mono / minneapolis
Client: Herman Miller Category: Web Sites / Community-driven and social networking
YourPlayground.org
Agency: Leo Burnett / Chicago
Client: Allstate Category: Web Sites / Community-driven and social networking
VOLKSWAGEN CUSTOMIZED TRUCKS
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Outdoor / Outdoor - Campaign
Read the street
Agency: BBDO Germany GmbH / Duesseldorf
Client: Mercedes-Benz Netherlands Category: Outdoor / Outdoor - Campaign
Pizza Boxes Campaign
Agency: BBDO / New York
Client: The Economist Category: Outdoor / Outdoor - Campaign
Long Live Diversity
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Outdoor / Outdoor - Campaign
Marquee Campaign
Agency: Jones / Chicago
Client: Chicago Cubs Category: Outdoor / Outdoor - Campaign
SPLIT OBJECTS
Agency: JWT CHILE / Santiago
Client: MATTEL CHILE Category: Outdoor / Outdoor - Campaign
Cut-Out Books
Agency: Ogilvy & Mather Singapore / Singapore
Client: FHM Siingapore Category: Outdoor / Outdoor - Campaign
Maps
Agency: Saatchi & Saatchi / Sydney
Client: Sony Australia Category: Outdoor / Outdoor - Campaign
The Missing Piece
Agency: Scholz & Friends / Berlin
Client: Ravensburger Spieleverlag GmbH Category: Outdoor / Outdoor - Campaign
Wallace and Gromit
Agency: DDB / London
Client: Harvey Nichols Category: Outdoor / Outdoor - Campaign
We Need To Talk
Agency: zig / Toronto
Client: Astral Media, CFRB Category: Outdoor / Outdoor - Campaign
Rubik's Cube
Agency: DDB / Auckland
Client: Elephanta Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Mosquitos
Agency: Leo Burnett Warsaw / Warsaw
Client: Insektum-2 Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Animated URL
Agency: Jung von Matt AG / Stuttgart
Client: Sixt Car Rental Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Bootcamp
Agency: AKQA / London
Client: Nike Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Find It
Agency: Dare / London
Client: Sony Ericsson Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
IN AN ABSOLUT WORLD
Agency: Great Works / Stockholm
Client: ABSOLUT VODKA Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Samsung's Follow your INSTINCT
Agency: Fjord Interactive Marketing + Technology / Toronto
Client: Samsung Canada Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
The Lost Ring
Agency: AKQA / San Francisco
Client: McDonald's Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Wi-Fi Advertising
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Germanwings GmbH Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
WiFi
Agency: Jung von Matt AG / Hamburg
Client: SIXT Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Short Attention Span
Agency: doug agency / Toronto
Client: Worldwide Short Film Festival Category: Consumer Television / :20 and Under - Campaign
Viagra Intermission Campaign
Agency: TAXI Canada Inc / Toronto
Client: Pfizer Canada Inc, VIAGRA Category: Consumer Television / :20 and Under - Campaign
Channel 4 documentary sponsorship
Agency: DDB / London
Client: Volkswagen Category: Consumer Television / :20 and Under - Campaign
Dossier
Agency: Metropolitanrepublic/TJDR / Johannesburg
Client: Dossier Category: Publication Design / Magazine Design
beef cover in crisis
Agency: Mutabor Design GmbH / Hamburg
Client: Horizont / Art Directors Club of Germany Category: Publication Design / Magazine Design
MK Bruce Lee magazine
Agency: The President / Cape Town
Client: MK (M-Net) Category: Publication Design / Magazine Design
These spots ran on the Superbowl
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Consumer Television / Under $80K Budget - Campaign
Beer
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Goodby, Silverstein & Partners Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Happy Wrapping
Agency: Happy F&B / Gothenburg
Client: Happy F&B Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
What's your Story
Agency: King James / Cape Town
Client: King James Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Blocky
Agency: Opolis Design / Tigard
Client: Opolis Design Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Graffititherapy
Agency: Paprika / Montreal
Client: Paprika Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Water glass
Agency: The Old Shanghai Firecracker Factory / johannesburg
Client: The Old Shanghai Firecracker Factory Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Valet Parking stub
Agency: Cheil worldwide / New Delhi
Client: Easy Ride Valet Parking Services Category: Corporate Identity / Corporate Identity - Single
Camouflage
Agency: Cheil worldwide / New Delhi
Client: Camouflage Store Category: Corporate Identity / Corporate Identity - Single
Spanner
Agency: Creativeland Asia Pvt. Ltd. / Mumbai
Client: Binal Makhija Car Repair Category: Corporate Identity / Corporate Identity - Single
Used Cards
Agency: Creativeland Asia Pvt. Ltd. / Mumbai
Client: Car Mall Category: Corporate Identity / Corporate Identity - Single
Coco de Mer Stationary
Agency: David&Goliath / El Segundo
Client: Coco de Mer Category: Corporate Identity / Corporate Identity - Single
Turntable
Agency: McCann Erickson Mumbai / Mumbai
Client: Global Sound Category: Corporate Identity / Corporate Identity - Single
Ornithologist
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: Bharatpur Bird Santury Category: Corporate Identity / Corporate Identity - Single
Guitar Instructor
Agency: OgilvyOne Worldwide / Bangkok
Client: Badee Somboonpakron Category: Corporate Identity / Corporate Identity - Single
Award:
2009 Interactive Merit Award
Agency:
Factory Design Labs / Denver
Client:
Audi
Title:
A4 Driving Challenge iPhone Game
Category:
Brand Gaming / Mobile
Annual ID:
09192N
Award:
2009 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
PEPSI
Title:
AIRBAND
Category:
Web Sites / Community-driven and social networking
Annual ID:
09175N
Award:
2009 Interactive Merit Award
Agency:
Red Urban GbmH / Unterhaching
Client:
Red Bull GmbH
Title:
CAN you make it!?
Category:
Web Sites / Community-driven and social networking
Annual ID:
09176N
Award:
2009 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Nintendo
Title:
Mario Super Sluggers
Category:
Web Sites / Community-driven and social networking
Annual ID:
09177N
Award:
2009 Interactive Merit Award
Agency:
Daddy / Göteborg
Client:
Heinz
Title:
Talk To The Plant
Category:
Web Sites / Community-driven and social networking
Annual ID:
09178N
Award:
2009 Interactive Merit Award
Agency:
mono / minneapolis
Client:
Herman Miller
Title:
Thoughtpile
Category:
Web Sites / Community-driven and social networking
Annual ID:
09179N
Award:
2009 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
Allstate
Title:
YourPlayground.org
Category:
Web Sites / Community-driven and social networking
Annual ID:
09180N
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
VOLKSWAGEN
Title:
VOLKSWAGEN CUSTOMIZED TRUCKS
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09178A
Award:
2009 Advertising Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Mercedes-Benz Netherlands
Title:
Read the street
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09179A
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Pizza Boxes Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09180A
Award:
2009 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Long Live Diversity
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09181A
Award:
2009 Advertising Merit Award
Agency:
Jones / Chicago
Client:
Chicago Cubs
Title:
Marquee Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09182A
Award:
2009 Advertising Merit Award
Agency:
JWT CHILE / Santiago
Client:
MATTEL CHILE
Title:
SPLIT OBJECTS
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09183A
Award:
2009 Advertising Merit Award
Agency:
jwt mexico / df
Client:
Ford Expedition
Title:
Rearview
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09184A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
FHM Siingapore
Title:
Cut-Out Books
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09185A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Sony Australia
Title:
Maps
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09186A
Award:
2009 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Ravensburger Spieleverlag GmbH
Title:
The Missing Piece
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09187A
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Wallace and Gromit
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09188A
Award:
2009 Advertising Merit Award
Agency:
zig / Toronto
Client:
Astral Media, CFRB
Title:
We Need To Talk
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09189A
Award:
2009 Advertising Merit Award
Agency:
DDB / Auckland
Client:
Elephanta
Title:
Rubik's Cube
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
09162A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett Warsaw / Warsaw
Client:
Insektum-2
Title:
Mosquitos
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
09163A
Award:
2009 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Sixt Car Rental
Title:
Animated URL
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09223N
Award:
2009 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Bootcamp
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09224N
Award:
2009 Interactive Merit Award
Agency:
Dare / London
Client:
Sony Ericsson
Title:
Find It
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09225N
Award:
2009 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
ABSOLUT VODKA
Title:
IN AN ABSOLUT WORLD
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09226N
Award:
2009 Interactive Merit Award
Agency:
Fjord Interactive Marketing + Technology / Toronto
Client:
Samsung Canada
Title:
Samsung's Follow your INSTINCT
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09227N
Award:
2009 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
McDonald's
Title:
The Lost Ring
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09228N
Award:
2009 Interactive Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Germanwings GmbH
Title:
Wi-Fi Advertising
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09229N
Award:
2009 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
SIXT
Title:
WiFi
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09230N
Award:
2009 Advertising Merit Award
Agency:
doug agency / Toronto
Client:
Worldwide Short Film Festival
Title:
Short Attention Span
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
09391T
Award:
2009 Advertising Merit Award
Agency:
TAXI Canada Inc / Toronto
Client:
Pfizer Canada Inc, VIAGRA
Title:
Viagra Intermission Campaign
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
09393T
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Volkswagen
Title:
Channel 4 documentary sponsorship
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
09394T
Award:
2009 Design Merit Award
Agency:
Metropolitanrepublic/TJDR / Johannesburg
Client:
Dossier
Title:
Dossier
Category:
Publication Design / Magazine Design
Annual ID:
09229D
Award:
2009 Design Merit Award
Agency:
Mutabor Design GmbH / Hamburg
Client:
Horizont / Art Directors Club of Germany
Title:
beef cover in crisis
Category:
Publication Design / Magazine Design
Annual ID:
09230D
Award:
2009 Design Merit Award
Agency:
The President / Cape Town
Client:
MK (M-Net)
Title:
MK Bruce Lee magazine
Category:
Publication Design / Magazine Design
Annual ID:
09231D
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
These spots ran on the Superbowl
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
09403T
Award:
2009 Design Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Goodby, Silverstein & Partners
Title:
Beer
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09180D
Award:
2009 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Happy F&B
Title:
Happy Wrapping
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09181D
Award:
2009 Design Merit Award
Agency:
King James / Cape Town
Client:
King James
Title:
What's your Story
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09182D
Award:
2009 Design Merit Award
Agency:
Opolis Design / Tigard
Client:
Opolis Design
Title:
Blocky
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09183D
Award:
2009 Design Merit Award
Agency:
Paprika / Montreal
Client:
Paprika
Title:
Graffititherapy
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09184D
Award:
2009 Design Merit Award
Agency:
The Old Shanghai Firecracker Factory / johannesburg
Client:
The Old Shanghai Firecracker Factory
Title:
Water glass
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09185D
Award:
2009 Design Merit Award
Agency:
Cheil worldwide / New Delhi
Client:
Easy Ride Valet Parking Services
Title:
Valet Parking stub
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09087D
Award:
2009 Design Merit Award
Agency:
Cheil worldwide / New Delhi
Client:
Camouflage Store
Title:
Camouflage
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09088D
Award:
2009 Design Merit Award
Agency:
Creativeland Asia Pvt. Ltd. / Mumbai
Client:
Binal Makhija Car Repair
Title:
Spanner
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09089D
Award:
2009 Design Merit Award
Agency:
Creativeland Asia Pvt. Ltd. / Mumbai
Client:
Car Mall
Title:
Used Cards
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09090D
Award:
2009 Design Merit Award
Agency:
David&Goliath / El Segundo
Client:
Coco de Mer
Title:
Coco de Mer Stationary
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09091D
Award:
2009 Design Merit Award
Agency:
McCann Erickson Mumbai / Mumbai
Client:
Global Sound
Title:
Turntable
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09092D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather, New Delhi / Gurgaon
Client:
Bharatpur Bird Santury
Title:
Ornithologist
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09093D
Award:
2009 Design Merit Award
Agency:
OgilvyOne Worldwide / Bangkok
Client:
Badee Somboonpakron
Title:
Guitar Instructor
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09094D
