The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
TOP TO TOE BOOK
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Direct Mail / Single
Greed is Good
Agency: Design Army / Washington
Client: Black Book AR100 Category: Direct Mail / Single
The world's smallest direct mailing
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Direct Mail / Single
TNS Research Surveys Calendar
Agency: King James RSVP / Cape Town
Client: TNS Research Surveys Category: Direct Mail / Single
Torture Test
Agency: Lowe Limited / Bangkok
Client: Unilever Thailand Category: Direct Mail / Single
"Plastic Bag"
Agency: Net#work BBDO Cape Town / Cape Town
Client: Dreamfields Category: Direct Mail / Single
Stamps
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: India Post Category: Direct Mail / Single
Ababa Banti
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Das Hunger Projekt e.V. Category: Direct Mail / Single
Blank Invite
Agency: WAX / Calgary
Client: Calgary International Film Festival Category: Direct Mail / Single
Pendrive
Agency: Zapping/M&C Saatchi / Madrid
Client: Mercedes Benz Industrial Vehicles Category: Direct Mail / Single
Press for Change Stickers
Agency: Arnold Worldwide / Boston
Client: President Obama Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Little Book
Agency: Grey South Africa / Sandton
Client: Food and Trees for Africa Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Begging Sculptures
Agency: Ogilvy Frankfurt / Frankfurt
Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
AIRBAND
Agency: AlmapBBDO / São Paulo
Client: PEPSI Category: Web Sites / Community-driven and social networking
CAN you make it!?
Agency: Red Urban GbmH / Unterhaching
Client: Red Bull GmbH Category: Web Sites / Community-driven and social networking
Mario Super Sluggers
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Nintendo Category: Web Sites / Community-driven and social networking
Talk To The Plant
Agency: Daddy / Göteborg
Client: Heinz Category: Web Sites / Community-driven and social networking
Thoughtpile
Agency: mono / minneapolis
Client: Herman Miller Category: Web Sites / Community-driven and social networking
YourPlayground.org
Agency: Leo Burnett / Chicago
Client: Allstate Category: Web Sites / Community-driven and social networking
Wheelchair Bus Shelter
Agency: BBDO / New York
Client: Christopher & Dana Reeve Foundation Category: Outdoor / Single
Solar Billboard
Agency: Juniper Park / Toronto
Client: Frito-Lay/ SunChips Category: Outdoor / Single
Flooded House
Agency: Leo Burnett Argentina / Buenos Aires
Client: Red Cross Argentina Category: Outdoor / Single
TIDE Longer Lasting Whites
Agency: Leo Burnett Frankfurt / Frankfurt
Client: Procter & Gamble Category: Outdoor / Single
Directory
Agency: Leo Burnett/Arc Worldwide Singapore / Singapore
Client: The Architecture Society Category: Outdoor / Single
Obsessions Make My Life Worse and My Work Better
Agency: Sagmeister Inc. / New York
Client: Experimenta Category: Outdoor / Single
These spots ran on the Superbowl
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Consumer Television / Under $80K Budget - Campaign
Euro2008 Undercover
Agency: Forsman & Bodenfors / Gothenburg
Client: Svenska Spel Category: Branded Applications / Desktop
Save paper Save Trees
Agency: DDB Berlin GmbH / Berlin
Client: DDB Worldwide Category: Branded Applications / Desktop
Obamccain
Agency: Grey Worldwide / New York
Client: Vote the Issues Category: Public Service/Political Print / Newspaper or Magazine - Single
Everybody Against Everybody.
Agency: Leo Burnett / Lisboa
Client: Amnesty International Category: Public Service/Political Print / Newspaper or Magazine - Single
Jordi
Agency: Saatchi & Saatchi, S.A. / Madrid
Client: REPORTERS WITHOUT BORDERS Category: Public Service/Political Print / Newspaper or Magazine - Single
Juantxu
Agency: Saatchi & Saatchi, S.A. / Madrid
Client: REPORTERS WITHOUT BORDERS Category: Public Service/Political Print / Newspaper or Magazine - Single
Clean River
Agency: STIR / Milwaukee
Client: Milwaukee River Keeper Category: Public Service/Political Print / Newspaper or Magazine - Single
Banana
Agency: Storåkers McCann AB / Stockholm
Client: The modern museeum Category: Public Service/Political Print / Newspaper or Magazine - Single
For More Information
Agency: TBWA\Vancouver / Vancouver
Client: BC Lung Association Category: Public Service/Political Print / Newspaper or Magazine - Single
Patrick Conlon
Agency: Young & Rubicam / New York
Client: National Disaster Search Dog Foundation Category: Public Service/Political Print / Newspaper or Magazine - Single
HIV ART
Agency: Creativeland Asia Pvt. Ltd. / Mumbai
Client: Arcon - Aids Research & Control Center Category: Public Service/Political Print / Outdoor and Posters - Campaign
Comic-strips
Agency: JWT Italia / Milano
Client: Muf - Comics National Museum Category: Public Service/Political Print / Outdoor and Posters - Campaign
Human Stock
Agency: Mau! / Chicago
Client: Amazon Watch Category: Public Service/Political Print / Outdoor and Posters - Campaign
N.O. Project Poster Campaign
Agency: McKee Wallwork Cleveland Advertising / Albuquerque
Client: TheNewOrleansProject.org Category: Public Service/Political Print / Outdoor and Posters - Campaign
True Evidence of War
Agency: Ogilvy Stockholm / Stockholm
Client: United Nations Sweden Category: Public Service/Political Print / Outdoor and Posters - Campaign