The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Resist Simple
Agency: Wieden + Kennedy / Amsterdam
Client: Tanqueray Category: Broadcast Design / Campaign
WA FABRIC COLLECTION 2010
Agency: 702 Design Works Inc. / Tokyo
Client: WA LTD. Category: Collateral Design / Posters, P.O.P and in-Store - Single
HANATOMIZU
Agency: good design company / Tokyo
Client: East Works Entertainment inc. Category: Collateral Design / Posters, P.O.P and in-Store - Single
House of Cards Exhibition
Agency: Leo Burnett / London
Client: Shelter Category: Spatial Design / Single
Monday Night Football
Agency: Wieden+Kennedy, New York / New York
Client: ESPN Category: Consumer Television / Over :30 - Campaign
Fitting Dance
Agency: johannes leonardo / ny
Client: Daffy's Inc. Category: Cinema Advertising / Maximum 3 minutes - Single
Soap Cards
Agency: Karigari Design inc / Mumbai
Client: The Backpacker Company Category: Corporate Identity / Single
Waterslide
Agency: Dare / London
Client: Barclaycard Category: Mobile Applications/Sites / Branded Games
Sprint Center Wall Installation
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Environmental / Experiential - Single
Toy Soldiers
Agency: Y&R South Africa / Wendywood
Client: UNICEF Category: Experiential Advertising / Single
Give it a Ponder
Agency: Young & Rubicam New York / New York
Client: LG Mobile Category: Integrated Branding / Integrated Branding Campaign
Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade Category: Innovation in Advertising / Campaign
Singing Burger
Agency: Net#Work BBDO / Hyde Park
Client: Chicken Licken Category: Consumer Television / Over :30 / Under :90 - Single
LEGO Photo
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Category: Mobile Applications/Sites / Consumer Goods
Gymkhana Two
Agency: DC Shoes / Vista
Client: DC Shoes Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
LEGO CL!CK
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Puppy Pulling Power
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Sony Ericsson Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Making History
Agency: Jung von Matt AG / Hamburg
Client: LEGO Germany Category: Collateral / Posters, P.O.P. and In-Store - Campaign
ANTI KNIFE CRIME
Agency: Abbott Mead Vickers BBDO / London
Client: METROPOLITAN POLICE Category: Online Films And Video / Long Form - Single
The Affair
Agency: BBDO / New York
Client: HBO Category: Online Films And Video / Long Form - Single
The Earphones Note
Agency: Scholz & Friends / Berlin
Client: Panasonic Marketing Europe Category: Package Design / Single
Pizza Tracking Show / Domino's Pizza
Agency: Bascule Inc. / Tokyo
Client: Domino's Pizza Japan, Inc. Category: Websites & Microsites / E-Commerce
Pro Combat Gear Up Tool
Agency: R/GA / New York
Client: Nike Category: Websites & Microsites / E-Commerce
Nivea Hugger or Kisser
Agency: OMD / New York
Client: Nivea Category: Television / Unscripted series
Chase
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Unscripted series
Y'all vs Us
Agency: Young & Rubicam / New York
Client: Cellular South Category: Television / Unscripted series
Oasis 'Dig Out Your Soul' - In the Streets
Agency: BBH / New York
Client: NYC & Co, and Warner Brothers Category: Film / Documentaries
'The Ross Family/The Smith Family/The White Family'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Pedestrian Council of Australia Category: Public Service / Newspaper or Magazine - Campaign
Magical christmas cards
Agency: Crispin Porter + Bogusky Europe / Gothenburg
Client: Posten Category: Websites & Microsites / Durable Goods
Mustang Customizer
Agency: Team Detroit / Dearborn
Client: Ford Motor Company Category: Websites & Microsites / Durable Goods
Right Music Wrongs
Agency: Droga5 Australia / East Sydney
Client: Virgin Mobile Australia Category: Online Films And Video / Short Form - Single
Hands Symphony
Agency: Gotham / New York
Client: Ad Council / American Heart Association Category: Craft / Sound Design
Presidium Bedsheets
Agency: Out of the Box / Delhi
Client: Presidium Senior Secondary School Category: Public Service / Collateral - Campaign
Fox Inside Out
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Interactive Advertising / Banners - Dynamic - Campaign
Tweet my RFE to CP+B
Agency: Christopher Kahle / Boulder
Client: Christopher Kahle Category: Interactive Advertising / Self-Promotion - Single
Ommwriter
Agency: herraiz soto & co / barcelona
Client: HerraizSoto&Co Category: Interactive Advertising / Self-Promotion - Single
Screams
Agency: euro rscg spain / madrid
Client: Strepsils Category: Trade / Full Page or Spread - Campaign
Fresh Soups To Go
Agency: Scholz & Friends Identify / Berlin
Client: Roggenkamp Organics Category: Package Design / Campaign
Plug into the Smart Grid
Agency: Goodby, Silverstein & Partners / San Francisco
Client: GE Category: Craft / Interface Design
Tony Stewart
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Online Films And Video / Event or Live Webcast - Single
DJ Hero Wicky Wicky Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Guitar Hero Category: Interactive Advertising / Banners - Dynamic - Single
Second Opinion
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
Yalook - Fashion Faces - Calendar
Agency: FutureBrand / Hamburg
Client: yalook.com Category: Collateral Design / Promotion (Agencies creating work for individuals)
Stressball
Agency: JWT Dubai / dubai
Client: Friends of Cancer Patients (FOCP) Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
500 faces
Agency: AgenciaClick Isobar / São Paulo
Client: FIAT Automóveis Category: Mobile Applications/Sites / Durable Goods
Aspirin And Cafiaspirin. As Your Headache's Size
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Magazine / Full Page or Spread - Campaign
Chainsaw
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: SOS Atlantic Forest Foundation Category: Public Service / Radio - Single
POSTERS
Agency: CLM BBDO / BOULOGNE BILLANCOURT
Client: HEWLETT PACKARD Category: Out Of Home/Outdoor / Campaign
2 Euro for a square meal
Agency: Ogilvy&Mather GmbH / Duesseldorf
Client: Duesseldorfer Tafel e.V. Category: Interactive Advertising / Public Service/ Non-Profit - Single
Award:
2010 Design Bronze Pencil
Agency:
Wieden + Kennedy / Amsterdam
Client:
Tanqueray
Title:
Resist Simple
Category:
Broadcast Design / Campaign
Annual ID:
10055D
Award:
2010 Design Bronze Pencil
Agency:
702 Design Works Inc. / Tokyo
Client:
WA LTD.
Title:
WA FABRIC COLLECTION 2010
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10023D
Award:
2010 Design Bronze Pencil
Agency:
good design company / Tokyo
Client:
East Works Entertainment inc.
Title:
HANATOMIZU
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10024D
Award:
2010 Design Bronze Pencil
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards Exhibition
Category:
Spatial Design / Single
Annual ID:
10035D
Award:
2010 Advertising Bronze Pencil
Agency:
Wieden+Kennedy, New York / New York
Client:
ESPN
Title:
Monday Night Football
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10053T
Award:
2010 Advertising Bronze Pencil
Agency:
johannes leonardo / ny
Client:
Daffy's Inc.
Title:
Fitting Dance
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10068T
Award:
2010 Design Bronze Pencil
Agency:
Karigari Design inc / Mumbai
Client:
The Backpacker Company
Title:
Soap Cards
Category:
Corporate Identity / Single
Annual ID:
10011D
Award:
2010 Interactive Bronze Pencil
Agency:
Dare / London
Client:
Barclaycard
Title:
Waterslide
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
10030N
Award:
2010 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
Sprint Center Wall Installation
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10051N
Award:
2010 Advertising Bronze Pencil
Agency:
Y&R South Africa / Wendywood
Client:
UNICEF
Title:
Toy Soldiers
Category:
Experiential Advertising / Single
Annual ID:
10088G
Award:
2010 Advertising Bronze Pencil
Agency:
Young & Rubicam New York / New York
Client:
LG Mobile
Title:
Give it a Ponder
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10085G
Award:
2010 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
The Affair
Category:
Branded Content / Single
Annual ID:
10072T
Award:
2010 Advertising Bronze Pencil
Agency:
TBWAChiatDay / Los Angeles
Client:
Gatorade
Title:
Replay
Category:
Innovation in Advertising / Campaign
Annual ID:
10082G
Award:
2010 Advertising Bronze Pencil
Agency:
Net#Work BBDO / Hyde Park
Client:
Chicken Licken
Title:
Singing Burger
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10051T
Award:
2010 Interactive Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO
Title:
LEGO Photo
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10032N
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
DC Shoes / Vista
Client:
DC Shoes
Title:
Gymkhana Two
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10046E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO Systems
Title:
LEGO CL!CK
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10047E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Sony Ericsson
Title:
Puppy Pulling Power
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10048E
Award:
2010 Advertising Bronze Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
LEGO Germany
Title:
Making History
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10026A
Award:
2010 Interactive Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
METROPOLITAN POLICE
Title:
ANTI KNIFE CRIME
Category:
Online Films And Video / Long Form - Single
Annual ID:
10069N
Award:
2010 Interactive Bronze Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
The Affair
Category:
Online Films And Video / Long Form - Single
Annual ID:
10070N
Award:
2010 Design Bronze Pencil
Agency:
Scholz & Friends / Berlin
Client:
Panasonic Marketing Europe
Title:
The Earphones Note
Category:
Package Design / Single
Annual ID:
10018D
Award:
2010 Interactive Bronze Pencil
Agency:
Bascule Inc. / Tokyo
Client:
Domino's Pizza Japan, Inc.
Title:
Pizza Tracking Show / Domino's Pizza
Category:
Websites & Microsites / E-Commerce
Annual ID:
10015N
Award:
2010 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Pro Combat Gear Up Tool
Category:
Websites & Microsites / E-Commerce
Annual ID:
10016N
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
OMD / New York
Client:
Nivea
Title:
Nivea Hugger or Kisser
Category:
Television / Unscripted series
Annual ID:
10002E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Chase
Category:
Television / Unscripted series
Annual ID:
10003E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
Young & Rubicam / New York
Client:
Cellular South
Title:
Y'all vs Us
Category:
Television / Unscripted series
Annual ID:
10004E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
BBH / New York
Client:
NYC & Co, and Warner Brothers
Title:
Oasis 'Dig Out Your Soul' - In the Streets
Category:
Film / Documentaries
Annual ID:
10017E
Award:
2010 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
Pedestrian Council of Australia
Title:
'The Ross Family/The Smith Family/The White Family'
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10033A
Award:
2010 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky Europe / Gothenburg
Client:
Posten
Title:
Magical christmas cards
Category:
Websites & Microsites / Durable Goods
Annual ID:
10013N
Award:
2010 Interactive Bronze Pencil
Agency:
Team Detroit / Dearborn
Client:
Ford Motor Company
Title:
Mustang Customizer
Category:
Websites & Microsites / Durable Goods
Annual ID:
10014N
Award:
2010 Interactive Bronze Pencil
Agency:
Droga5 Australia / East Sydney
Client:
Virgin Mobile Australia
Title:
Right Music Wrongs
Category:
Online Films And Video / Short Form - Single
Annual ID:
10065N
Award:
2010 Interactive Bronze Pencil
Agency:
Gotham / New York
Client:
Ad Council / American Heart Association
Title:
Hands Symphony
Category:
Craft / Sound Design
Annual ID:
10090N
Award:
2010 Design Bronze Pencil
Agency:
Out of the Box / Delhi
Client:
Presidium Senior Secondary School
Title:
Presidium Bedsheets
Category:
Public Service / Collateral - Campaign
Annual ID:
10063D
Award:
2010 Interactive Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Fox Inside Out
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Annual ID:
10047N
Award:
2010 Interactive Bronze Pencil
Agency:
Christopher Kahle / Boulder
Client:
Christopher Kahle
Title:
Tweet my RFE to CP+B
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
10059N
Award:
2010 Interactive Bronze Pencil
Agency:
herraiz soto & co / barcelona
Client:
HerraizSoto&Co
Title:
Ommwriter
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
10060N
Award:
2010 Advertising Bronze Pencil
Agency:
euro rscg spain / madrid
Client:
Strepsils
Title:
Screams
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
10018A
Award:
2010 Design Bronze Pencil
Agency:
Scholz & Friends Identify / Berlin
Client:
Roggenkamp Organics
Title:
Fresh Soups To Go
Category:
Package Design / Campaign
Annual ID:
10020D
Award:
2010 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
GE
Title:
Plug into the Smart Grid
Category:
Craft / Interface Design
Annual ID:
10086N
Award:
2010 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Tony Stewart
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
10240N
Award:
2010 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Guitar Hero
Title:
DJ Hero Wicky Wicky Banner
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10043N
Award:
2010 Interactive Bronze Pencil
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Second Opinion
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10044N
Award:
2010 Design Bronze Pencil
Agency:
FutureBrand / Hamburg
Client:
yalook.com
Title:
Yalook - Fashion Faces - Calendar
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10030D
Award:
2010 Design Bronze Pencil
Agency:
JWT Dubai / dubai
Client:
Friends of Cancer Patients (FOCP)
Title:
Stressball
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10061D
Award:
2010 Interactive Bronze Pencil
Agency:
AgenciaClick Isobar / São Paulo
Client:
FIAT Automóveis
Title:
500 faces
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
10033N
Award:
2010 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Aspirin And Cafiaspirin. As Your Headache's Size
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10008A
Award:
2010 Advertising Bronze Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
SOS Atlantic Forest Foundation
Title:
Chainsaw
Category:
Public Service / Radio - Single
Annual ID:
10040R
Award:
2010 Advertising Bronze Pencil
Agency:
CLM BBDO / BOULOGNE BILLANCOURT
Client:
HEWLETT PACKARD
Title:
POSTERS
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10016A
Award:
2010 Interactive Bronze Pencil
Agency:
Ogilvy&Mather GmbH / Duesseldorf
Client:
Duesseldorfer Tafel e.V.
Title:
2 Euro for a square meal
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10057N
