The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Toy Soldiers
Agency: Y&R South Africa / Wendywood
Client: UNICEF Category: Experiential Advertising / Single
Gregorian Chant
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Original Accessories Category: Consumer Radio / Single
Puppies
Agency: Devito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Digital Invaders
Agency: GrupoW / Saltillo
Client: Digital Invaders, school Category: Craft / Animation / Motion Graphics
Eye of the Cervix
Agency: Cossette West / Vancouver
Client: BC Cancer Agency Category: Public Service / Television - Single
Tweet my RFE to CP+B
Agency: Christopher Kahle / Boulder
Client: Christopher Kahle Category: Interactive Advertising / Self-Promotion - Single
Ommwriter
Agency: herraiz soto & co / barcelona
Client: HerraizSoto&Co Category: Interactive Advertising / Self-Promotion - Single
BLUE BELL SPRING/SUMMER COLLECTION 2010
Agency: Kokokaka / Göteborg
Client: Wrangler Europe Category: Online Films And Video / Video Remixes/Mashups - Single
Soap Cards
Agency: Karigari Design inc / Mumbai
Client: The Backpacker Company Category: Corporate Identity / Single
Give it a Ponder
Agency: Young & Rubicam New York / New York
Client: LG Mobile Category: Integrated Branding / Integrated Branding Campaign
Fox Inside Out
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Interactive Advertising / Banners - Dynamic - Campaign
Soccer King
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
221B.sh
Agency: AKQA / London
Client: Warner Bros. Pictures Category: Websites & Microsites / Branded Games
How Hetero?
Agency: Akestam Holst / Stockholm
Client: Stockholm Pride Festival Category: Websites & Microsites / Public Service/ Non-Profit
Summit on the Summit Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: HP Category: Websites & Microsites / Public Service/ Non-Profit
Right Music Wrongs
Agency: Droga5 Australia / East Sydney
Client: Virgin Mobile Australia Category: Online Films And Video / Short Form - Single
Fitting Dance
Agency: johannes leonardo / ny
Client: Daffy's Inc. Category: Cinema Advertising / Maximum 3 minutes - Single
Oasis 'Dig Out Your Soul' - In the Streets
Agency: BBH / New York
Client: NYC & Co, and Warner Brothers Category: Film / Documentaries
House of Cards Exhibition
Agency: Leo Burnett / London
Client: Shelter Category: Spatial Design / Single
Making History
Agency: Jung von Matt AG / Hamburg
Client: LEGO Germany Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Cliff
Agency: The Campaign Palace Sydney / Sydney
Client: Panasonic Category: Consumer Television / :30/:25 - Single
Heirloom
Agency: JWT San Juan / San Juan
Client: Cadbury Adams / Stride Category: Consumer Television / Under $80K Budget - Single
Drop Everything for Love
Agency: JWT New York / New York
Client: DTC Category: Online Films And Video / Long Form - Series/Episodes
'The Ross Family/The Smith Family/The White Family'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Pedestrian Council of Australia Category: Public Service / Newspaper or Magazine - Campaign
Wine to Water
Agency: BradfordLawton, LLC / San Antonio
Client: Wine to Water Category: Branding / Logo/Trademark Design - Single Only
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Category: Online Films And Video / Short Form - Series/Episodes
NIKEiD GENERATOR
Agency: beacon communications k.k. / Tokyo
Client: NIKE JAPAN Category: Events and Installations / Creative positioning of a brand outside traditional or online media
'Country Australia Border Security - Nothing Soft Gets In'
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Television / Specials or one-time screening
BakerTweet
Agency: POKE / London
Client: Albion Hotel Bakery Category: Interactive Advertising / Other Interactive Media - Single
The World's Biggest Signpost
Agency: Farfar / Stockholm
Client: Nokia Category: Interactive Advertising / Other Interactive Media - Single
Fresh Soups To Go
Agency: Scholz & Friends Identify / Berlin
Client: Roggenkamp Organics Category: Package Design / Campaign
Hugs,
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Piccadilly Sign
Agency: Leo Burnett / London
Client: McDonald's Category: Out Of Home/Outdoor / Single
Gymkhana Two
Agency: DC Shoes / Vista
Client: DC Shoes Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
LEGO CL!CK
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Puppy Pulling Power
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Sony Ericsson Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Yalook - Fashion Faces - Calendar
Agency: FutureBrand / Hamburg
Client: yalook.com Category: Collateral Design / Promotion (Agencies creating work for individuals)
500 faces
Agency: AgenciaClick Isobar / São Paulo
Client: FIAT Automóveis Category: Mobile Applications/Sites / Durable Goods
Tony Stewart
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Online Films And Video / Event or Live Webcast - Single
Chainsaw
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: SOS Atlantic Forest Foundation Category: Public Service / Radio - Single
Monday Night Football
Agency: Wieden+Kennedy, New York / New York
Client: ESPN Category: Consumer Television / Over :30 - Campaign
Screams
Agency: euro rscg spain / madrid
Client: Strepsils Category: Trade / Full Page or Spread - Campaign
TOKYO FASHION MAP
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO Category: Websites & Microsites / Consumer Goods
BLUE BELL SPRING/SUMMER COLLECTION 2010
Agency: Kokokaka / Göteborg
Client: Wrangler Europe Category: Websites & Microsites / Consumer Goods
Los Felinos de La Noche
Agency: FiRe Advertainment/Alma DDB / Miami
Client: State Farm Category: Music / Integration of a brand in a music environment
White Gold i-tunes
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Music / Integration of a brand in a music environment
Award:
2010 Advertising Bronze Pencil
Agency:
Y&R South Africa / Wendywood
Client:
UNICEF
Title:
Toy Soldiers
Category:
Experiential Advertising / Single
Annual ID:
10088G
Award:
2010 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen Original Accessories
Title:
Gregorian Chant
Category:
Consumer Radio / Single
Annual ID:
10045R
Award:
2010 Advertising Bronze Pencil
Agency:
Devito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Puppies
Category:
Consumer Radio / Single
Annual ID:
10046R
Award:
2010 Interactive Bronze Pencil
Agency:
GrupoW / Saltillo
Client:
Digital Invaders, school
Title:
Digital Invaders
Category:
Craft / Animation / Motion Graphics
Annual ID:
10088N
Award:
2010 Advertising Bronze Pencil
Agency:
Cossette West / Vancouver
Client:
BC Cancer Agency
Title:
Eye of the Cervix
Category:
Public Service / Television - Single
Annual ID:
10041T
Award:
2010 Interactive Bronze Pencil
Agency:
Christopher Kahle / Boulder
Client:
Christopher Kahle
Title:
Tweet my RFE to CP+B
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
10059N
Award:
2010 Interactive Bronze Pencil
Agency:
herraiz soto & co / barcelona
Client:
HerraizSoto&Co
Title:
Ommwriter
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
10060N
Award:
2010 Interactive Bronze Pencil
Agency:
Kokokaka / Göteborg
Client:
Wrangler Europe
Title:
BLUE BELL SPRING/SUMMER COLLECTION 2010
Category:
Online Films And Video / Video Remixes/Mashups - Single
Annual ID:
10075N
Award:
2010 Design Bronze Pencil
Agency:
Anomaly / New York
Client:
Diesel
Title:
Be Stupid Manifesto
Category:
Direct Mail / Single
Annual ID:
10048D
Award:
2010 Design Bronze Pencil
Agency:
Karigari Design inc / Mumbai
Client:
The Backpacker Company
Title:
Soap Cards
Category:
Corporate Identity / Single
Annual ID:
10011D
Award:
2010 Advertising Bronze Pencil
Agency:
Young & Rubicam New York / New York
Client:
LG Mobile
Title:
Give it a Ponder
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10085G
Award:
2010 Interactive Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Fox Inside Out
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Annual ID:
10047N
Award:
2010 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Soccer King
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10029A
Award:
2010 Interactive Bronze Pencil
Agency:
AKQA / London
Client:
Warner Bros. Pictures
Title:
221B.sh
Category:
Websites & Microsites / Branded Games
Annual ID:
10003N
Award:
2010 Interactive Bronze Pencil
Agency:
Akestam Holst / Stockholm
Client:
Stockholm Pride Festival
Title:
How Hetero?
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10019N
Award:
2010 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
HP
Title:
Summit on the Summit Site
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10020N
Award:
2010 Interactive Bronze Pencil
Agency:
Droga5 Australia / East Sydney
Client:
Virgin Mobile Australia
Title:
Right Music Wrongs
Category:
Online Films And Video / Short Form - Single
Annual ID:
10065N
Award:
2010 Advertising Bronze Pencil
Agency:
johannes leonardo / ny
Client:
Daffy's Inc.
Title:
Fitting Dance
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10068T
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
BBH / New York
Client:
NYC & Co, and Warner Brothers
Title:
Oasis 'Dig Out Your Soul' - In the Streets
Category:
Film / Documentaries
Annual ID:
10017E
Award:
2010 Design Bronze Pencil
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards Exhibition
Category:
Spatial Design / Single
Annual ID:
10035D
Award:
2010 Advertising Bronze Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
LEGO Germany
Title:
Making History
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10026A
Award:
2010 Advertising Bronze Pencil
Agency:
Mullen / Wenham
Client:
Boston Bruins
Title:
Date
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10056T
Award:
2010 Advertising Bronze Pencil
Agency:
The Campaign Palace Sydney / Sydney
Client:
Panasonic
Title:
Cliff
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10057T
Award:
2010 Advertising Bronze Pencil
Agency:
JWT San Juan / San Juan
Client:
Cadbury Adams / Stride
Title:
Heirloom
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10064T
Award:
2010 Interactive Bronze Pencil
Agency:
JWT New York / New York
Client:
DTC
Title:
Drop Everything for Love
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
10073N
Award:
2010 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
Pedestrian Council of Australia
Title:
'The Ross Family/The Smith Family/The White Family'
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10033A
Award:
2010 Design Bronze Pencil
Agency:
BradfordLawton, LLC / San Antonio
Client:
Wine to Water
Title:
Wine to Water
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
10008D
Award:
2010 Design Bronze Pencil
Agency:
BBDO / New York
Client:
The Economist
Title:
Plugs
Category:
Outdoor Design / Single
Annual ID:
10040D
Award:
2010 Interactive Bronze Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen
Title:
The Fun Theory
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
10066N
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
beacon communications k.k. / Tokyo
Client:
NIKE JAPAN
Title:
NIKEiD GENERATOR
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
10076E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota Motor Corporation Australia
Title:
'Country Australia Border Security - Nothing Soft Gets In'
Category:
Television / Specials or one-time screening
Annual ID:
10009E
Award:
2010 Interactive Bronze Pencil
Agency:
POKE / London
Client:
Albion Hotel Bakery
Title:
BakerTweet
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10023N
Award:
2010 Interactive Bronze Pencil
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
The World's Biggest Signpost
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10056N
Award:
2010 Design Bronze Pencil
Agency:
Scholz & Friends Identify / Berlin
Client:
Roggenkamp Organics
Title:
Fresh Soups To Go
Category:
Package Design / Campaign
Annual ID:
10020D
Award:
2010 Advertising Bronze Pencil
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Hugs,
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10022A
Award:
2010 Advertising Bronze Pencil
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Freaky Recipes
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10023A
Award:
2010 Advertising Bronze Pencil
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Piccadilly Sign
Category:
Out Of Home/Outdoor / Single
Annual ID:
10012A
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
DC Shoes / Vista
Client:
DC Shoes
Title:
Gymkhana Two
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10046E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO Systems
Title:
LEGO CL!CK
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10047E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Sony Ericsson
Title:
Puppy Pulling Power
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10048E
Award:
2010 Design Bronze Pencil
Agency:
FutureBrand / Hamburg
Client:
yalook.com
Title:
Yalook - Fashion Faces - Calendar
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10030D
Award:
2010 Interactive Bronze Pencil
Agency:
AgenciaClick Isobar / São Paulo
Client:
FIAT Automóveis
Title:
500 faces
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
10033N
Award:
2010 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Tony Stewart
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
10240N
Award:
2010 Advertising Bronze Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
SOS Atlantic Forest Foundation
Title:
Chainsaw
Category:
Public Service / Radio - Single
Annual ID:
10040R
Award:
2010 Advertising Bronze Pencil
Agency:
Wieden+Kennedy, New York / New York
Client:
ESPN
Title:
Monday Night Football
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10053T
Award:
2010 Advertising Bronze Pencil
Agency:
euro rscg spain / madrid
Client:
Strepsils
Title:
Screams
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
10018A
Award:
2010 Interactive Bronze Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO
Title:
TOKYO FASHION MAP
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10006N
Award:
2010 Interactive Bronze Pencil
Agency:
Kokokaka / Göteborg
Client:
Wrangler Europe
Title:
BLUE BELL SPRING/SUMMER COLLECTION 2010
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10007N
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
FiRe Advertainment/Alma DDB / Miami
Client:
State Farm
Title:
Los Felinos de La Noche
Category:
Music / Integration of a brand in a music environment
Annual ID:
10066E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
White Gold i-tunes
Category:
Music / Integration of a brand in a music environment
Annual ID:
10067E
