The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Juicy Exotic
Agency: @radical.media / New York
Client: Skittles Category: Consumer Television / :20 and Under - Single
Wildebeest
Agency: CONTRAPUNTO / Madrid
Client: Mercedes-Benz (smart) Category: Consumer Television / :20 and Under - Single
Pick Up Lines
Agency: Euro RSCG New York / New York
Client: Heineken/Dos Equis Category: Consumer Television / :20 and Under - Single
Strolling
Agency: TAXI Canada / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Reading
Agency: TAXI Canada / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Game
Agency: BBDO / New York
Client: Mars Snack Food US/Snickers Category: Consumer Television / :30/:25 - Single
Business as Usual
Agency: Cramer Krasselt / Chicago
Client: AirTran Airways Category: Consumer Television / :30/:25 - Single
Gas Station
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Category: Consumer Television / :30/:25 - Single
Bar
Agency: JWT New York / New York
Client: Microsoft/ Bing Category: Consumer Television / :30/:25 - Single
Hanging Out
Agency: Leo Burnett / Chicago
Client: Nintendo DSi Category: Consumer Television / :30/:25 - Single
Boss
Agency: MJZ / Los Angeles
Client: CareerBuilder.com Category: Consumer Television / :30/:25 - Single
Tuck In
Agency: Mullen / Wenham
Client: Boston Bruins Category: Consumer Television / :30/:25 - Single
Clown
Agency: Publicis & Hal Riney / San Francisco
Client: Walmart Category: Consumer Television / :30/:25 - Single
'Little Sister'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Lion Nathan Category: Consumer Television / :30/:25 - Single
Kilt
Agency: TBWA\Chiat\Day - New York / New York
Client: Starburst Category: Consumer Television / :30/:25 - Single
Transplant
Agency: TBWA\Chiat\Day - New York / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Hourglass
Agency: TBWA\Chiat\Day - New York / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Plant
Agency: TBWA\Chiat\Day - New York / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Time Traveler
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Legal Copy
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Broken Promises
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Harmony
Agency: The Sweet Shop / Auckland
Client: Toyota Category: Consumer Television / :30/:25 - Single
Joke
Agency: Venables Bell & Partners / San Francisco
Client: Intel Category: Consumer Television / :30/:25 - Single
West Bank
Agency: DDB / Auckland
Client: SKY Television Category: Consumer Television / Under $80K Budget - Single
Inheritance
Agency: Leo Burnett Argentina / Buenos Aires
Client: Car One Category: Consumer Television / Under $80K Budget - Single
Tuck In
Agency: Mullen / Wenham
Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
No escape - Gas Station
Agency: Serviceplan / München
Client: Sanyo Video Vertrieb AG Category: Consumer Television / Under $80K Budget - Single
Imagine TV Campaign
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Over :30 - Campaign
The revenge of the little man
Agency: Jung von Matt AG / Hamburg
Client: Mystocks Category: Consumer Television / Over :30 - Campaign
Powerful Stuff
Agency: RKCR/Y&R / London
Client: Virgin Media Category: Consumer Television / Over :30 - Campaign
How to dance
Agency: Santo / Buenos Aires
Client: Telecom - Personal Category: Consumer Television / Over :30 - Campaign
Puppets Season 1 Campaign
Agency: Wieden+Kennedy / Portland
Client: Nike Basketball Category: Consumer Television / Over :30 - Campaign
Graduations
Agency: Young & Rubicam Buenos Aires / Buenos Aires
Client: Ole Category: Consumer Television / Over :30 - Campaign
Express Courier Service
Agency: Artplan Comunicação / Rio de Janeiro
Client: Correios Category: Consumer Television / Under $80K Budget - Campaign
The revenge of the little man
Agency: Jung von Matt AG / Hamburg
Client: Mystocks Category: Consumer Television / Under $80K Budget - Campaign
Violet, Light Blue, Yellow
Agency: La Comunidad / Miami
Client: Rolling Stone Category: Consumer Television / Under $80K Budget - Campaign
Express Courier Service
Agency: Artplan Comunicação / Rio de Janeiro
Client: Correios Category: Consumer Television / :20 and Under - Campaign
MERRY CHRISch…MAS
Agency: Mother Advertising Ltd / London
Client: Coca Cola - Schweppes Category: Consumer Television / :20 and Under - Campaign
'Nana/Leak/Grass'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Lion Nathan Category: Consumer Television / :20 and Under - Campaign
Dear PlayStation
Agency: Deutsch LA / Los Angeles
Client: Sony PlayStation Category: Consumer Television / :30/:25 - Campaign
Raise A Glass
Agency: Droga5 Australia / East Sydney
Client: Fosters Category: Consumer Television / :30/:25 - Campaign
Tour Bus
Agency: Goodby Silverstein & Partners / San Francisco
Client: National Basketball Association Category: Consumer Television / :30/:25 - Campaign
Elevated Moments
Agency: Goodby Silverstein & Partners / San Francisco
Client: National Basketball Association, ESPN/ABC/TNT Category: Consumer Television / :30/:25 - Campaign
Mac vs PC
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
This is SportsCenter
Agency: Wieden+Kennedy, New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
VB Regulars
Agency: Droga5 Australia / East Sydney
Client: Fosters Category: Consumer Television / Commercials of var. length - Campaign
Award:
2010 Advertising Merit Award
Agency:
@radical.media / New York
Client:
Skittles
Title:
Juicy Exotic
Category:
Consumer Television / :20 and Under - Single
Annual ID:
10408T
Award:
2010 Advertising Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
Mercedes-Benz (smart)
Title:
Wildebeest
Category:
Consumer Television / :20 and Under - Single
Annual ID:
10409T
Award:
2010 Advertising Merit Award
Agency:
Euro RSCG New York / New York
Client:
Heineken/Dos Equis
Title:
Pick Up Lines
Category:
Consumer Television / :20 and Under - Single
Annual ID:
10410T
Award:
2010 Advertising Merit Award
Agency:
TAXI Canada / Toronto
Client:
Pfizer Canada Inc
Title:
Strolling
Category:
Consumer Television / :20 and Under - Single
Annual ID:
10411T
Award:
2010 Advertising Merit Award
Agency:
TAXI Canada / Toronto
Client:
Pfizer Canada Inc
Title:
Reading
Category:
Consumer Television / :20 and Under - Single
Annual ID:
10412T
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Luck
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10380T
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars Snack Food US/Snickers
Title:
Game
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10381T
Award:
2010 Advertising Merit Award
Agency:
BBH / New York
Client:
GMAC
Title:
Ally "Truck"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10382T
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Chicago
Client:
AirTran Airways
Title:
Business as Usual
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10383T
Award:
2010 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo
Title:
Gas Station
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10384T
Award:
2010 Advertising Merit Award
Agency:
JWT New York / New York
Client:
Microsoft/ Bing
Title:
Bar
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10385T
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Nintendo DSi
Title:
Hanging Out
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10386T
Award:
2010 Advertising Merit Award
Agency:
MJZ / Los Angeles
Client:
CareerBuilder.com
Title:
Boss
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10387T
Award:
2010 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Boston Bruins
Title:
Tuck In
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10388T
Award:
2010 Advertising Merit Award
Agency:
Ogilvy / são paulo
Client:
Kraft
Title:
Shoes
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10389T
Award:
2010 Advertising Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Walmart
Title:
Clown
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10390T
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
Lion Nathan
Title:
'Little Sister'
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10391T
Award:
2010 Advertising Merit Award
Agency:
TBWA\Chiat\Day - New York / New York
Client:
Starburst
Title:
Kilt
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10392T
Award:
2010 Advertising Merit Award
Agency:
TBWA\Chiat\Day - New York / New York
Client:
Skittles
Title:
Transplant
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10393T
Award:
2010 Advertising Merit Award
Agency:
TBWA\Chiat\Day - New York / New York
Client:
Skittles
Title:
Hourglass
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10394T
Award:
2010 Advertising Merit Award
Agency:
TBWA\Chiat\Day - New York / New York
Client:
Skittles
Title:
Plant
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10395T
Award:
2010 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Time Traveler
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10396T
Award:
2010 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Legal Copy
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10397T
Award:
2010 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Broken Promises
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10398T
Award:
2010 Advertising Merit Award
Agency:
The Sweet Shop / Auckland
Client:
Toyota
Title:
Harmony
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10399T
Award:
2010 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Intel
Title:
Joke
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10400T
Award:
2010 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SKY Television
Title:
West Bank
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10417T
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett Argentina / Buenos Aires
Client:
Car One
Title:
Inheritance
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10418T
Award:
2010 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Boston Bruins
Title:
Tuck In
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10419T
Award:
2010 Advertising Merit Award
Agency:
Serviceplan / München
Client:
Sanyo Video Vertrieb AG
Title:
No escape - Gas Station
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10420T
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Imagine TV Campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10374T
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Mystocks
Title:
The revenge of the little man
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10375T
Award:
2010 Advertising Merit Award
Agency:
RKCR/Y&R / London
Client:
Virgin Media
Title:
Powerful Stuff
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10376T
Award:
2010 Advertising Merit Award
Agency:
Santo / Buenos Aires
Client:
Telecom - Personal
Title:
How to dance
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10377T
Award:
2010 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike Basketball
Title:
Puppets Season 1 Campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10378T
Award:
2010 Advertising Merit Award
Agency:
Young & Rubicam Buenos Aires / Buenos Aires
Client:
Ole
Title:
Graduations
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10379T
Award:
2010 Advertising Merit Award
Agency:
Artplan Comunicação / Rio de Janeiro
Client:
Correios
Title:
Express Courier Service
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
10421T
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Mystocks
Title:
The revenge of the little man
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
10422T
Award:
2010 Advertising Merit Award
Agency:
La Comunidad / Miami
Client:
Rolling Stone
Title:
Violet, Light Blue, Yellow
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
10423T
Award:
2010 Advertising Merit Award
Agency:
Artplan Comunicação / Rio de Janeiro
Client:
Correios
Title:
Express Courier Service
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
10413T
Award:
2010 Advertising Merit Award
Agency:
Mother Advertising Ltd / London
Client:
Coca Cola - Schweppes
Title:
MERRY CHRISch…MAS
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
10414T
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
Lion Nathan
Title:
'Nana/Leak/Grass'
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
10415T
Award:
2010 Advertising Merit Award
Agency:
Deutsch LA / Los Angeles
Client:
Sony PlayStation
Title:
Dear PlayStation
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10401T
Award:
2010 Advertising Merit Award
Agency:
Droga5 Australia / East Sydney
Client:
Fosters
Title:
Raise A Glass
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10402T
Award:
2010 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
National Basketball Association
Title:
Tour Bus
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10403T
Award:
2010 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
National Basketball Association, ESPN/ABC/TNT
Title:
Elevated Moments
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10404T
Award:
2010 Advertising Merit Award
Agency:
Grey / New York
Client:
NFL
Title:
NFL Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10405T
Award:
2010 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Mac vs PC
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10406T
Award:
2010 Advertising Merit Award
Agency:
Wieden+Kennedy, New York / New York
Client:
ESPN
Title:
This is SportsCenter
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10407T
Award:
2010 Advertising Merit Award
Agency:
Droga5 Australia / East Sydney
Client:
Fosters
Title:
VB Regulars
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
10416T
