The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Black and White
Agency: Grey South Africa / Sandton
Client: Apartheid Museum Category: Corporate Identity / Single
Noughts and Crosses
Agency: JWT Singapore / Singapore
Client: WWF Category: Corporate Identity / Single
LLR Corporate Website
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Lukas Lindemann Rosinski Category: Corporate Identity / Single
BC Adventure Card
Agency: Rethink / Vancouver
Client: BC Adventure Category: Corporate Identity / Single
La Charcuterie Identity
Agency: Rethink / Vancouver
Client: La Charcuterie Category: Corporate Identity / Single
Crop Hair Boutique Identity
Agency: Rethink / Vancouver
Client: Crop Hair Boutique Category: Corporate Identity / Single
La Biennale di Venezia - Fari Mondi / Making Worlds
Agency: Stockholm Design Lab / Stockholm
Client: La Biennale di Venezia Category: Corporate Identity / Single
W+K III Book
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Wieden + Kennedy Shanghai Category: Corporate Identity / Single
ELLE-The City
Agency: Creative Artists Agency / Los Angeles
Client: ELLE Category: Television / Unscripted series
Copa Coca Cola Football Stars
Agency: whatwewant Branded Entertainment / Johannesburg
Client: whatwewant Branded Entertainment Category: Television / Unscripted series
Digital Concert Hall
Agency: argonauten G2 GmbH / Berlin
Client: Berlin Phil Media GmbH Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Affair
Agency: BBDO / New York
Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Starbucks Love Project Integrated Campaign
Agency: BBDO / New York
Client: Starbucks & (RED)™ Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Kisses from Paris
Agency: DDB, Paris / Paris
Client: Comité Régional du Tourisme Paris Ile-de-France Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Puma Index
Agency: Droga5 / New York
Client: Puma Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Milkquarious
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Be Good
Agency: Hill Holliday / Boston
Client: Liberty Mutual Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Reclage De Luxe
Agency: Mother / London
Client: Anheuser-Busch InBev Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Smooth Originals
Agency: Mother / London
Client: Anheuser-Busch InBev Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Lance Mackey
Agency: Radical Media / New York
Client: Nike Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
New Kid
Agency: Saatchi & Saatchi NY / New York
Client: Luvs Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Kasabian Football Hero
Agency: Sony Music Entertainment UK / London
Client: Columbia Records / Umbro Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
FLY 53 House of 53
Agency: The Wade Brothers / Kansas City
Client: Fly 53 Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Leroy Smith Campaign
Agency: Wieden+Kennedy New York / Brooklyn
Client: Jordan Brand Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Y'all vs Us
Agency: Young & Rubicam / New York
Client: Cellular South Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Last Call
Agency: Jung von Matt AG / Hamburg
Client: NBC Universal/13TH STREET Category: Mobile Applications/Sites / Augmented Reality
GOOGLE WORLD
Agency: Abbott Mead Vickers BBDO / London
Client: GUINNESS Category: Websites & Microsites / Branded Games
T-Racer
Agency: AgenciaClick Isobar / São Paulo
Client: FIAT Automóveis Category: Websites & Microsites / Branded Games
Killzone 2 Webgame
Agency: Agency Republic / London
Client: PlayStation - Sony Computer Entertainment UK Category: Websites & Microsites / Branded Games
Sony\'s Fantasy Festival
Agency: Altogether / London
Client: Sony Audio Products Europe Category: Websites & Microsites / Branded Games
Expedition 2
Agency: Arkadium / New York
Client: National Geographic Channel Category: Websites & Microsites / Branded Games
The Team Test
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Websites & Microsites / Branded Games
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Websites & Microsites / Branded Games
Asylum 626
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Doritos Category: Websites & Microsites / Branded Games
Red Bull Soapbox Racer
Agency: Less Rain GmbH / Berlin
Client: Red Bull Category: Websites & Microsites / Branded Games
Civil War Online
Agency: Soap Creative / Ultimo
Client: Activision Category: Websites & Microsites / Branded Games
Cowboy
Agency: Leo Burnett / Toronto
Client: Procter and Gamble Category: Small Space Print / Single
Darkness
Agency: MacLaren McCann / Toronto
Client: MasterCard Canada Category: Small Space Print / Single
Maze
Agency: Publicis Communications Pvt. Ltd. / Mumbai
Client: Croft Pens Category: Small Space Print / Single
4 Fingers
Agency: Asylum Creative Pte Ltd / Singapore
Client: Heavenly Chicken Pte Ltd Category: Spatial Design / Single
Fred Perry Retail Store (ION Orchard)
Agency: Asylum Creative Pte Ltd / Singapore
Client: Amnesty Pte Ltd Category: Spatial Design / Single
mt ex
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Single
Street to School
Agency: JWT India / Mumbai
Client: Maharashtra Janavikas Kendra Category: Spatial Design / Single
Sliced Car
Agency: JWT India / Mumbai
Client: Birla Global Finance Category: Spatial Design / Single
Loose-Leaf Paper Bike-Rack
Agency: KNARF / New York
Client: School of Visual Arts Category: Spatial Design / Single
Mandela Day 2009
Agency: Ralph Appelbaum Associates / New York
Client: Nelson Mandela Foundation Category: Spatial Design / Single
Functionalab, Spatial design
Agency: Sid Lee / Montreal
Client: Functionalab Category: Spatial Design / Single
Award:
2010 Design Merit Award
Agency:
Grey South Africa / Sandton
Client:
Apartheid Museum
Title:
Black and White
Category:
Corporate Identity / Single
Annual ID:
10082D
Award:
2010 Design Merit Award
Agency:
JWT Singapore / Singapore
Client:
WWF
Title:
Noughts and Crosses
Category:
Corporate Identity / Single
Annual ID:
10083D
Award:
2010 Design Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Lukas Lindemann Rosinski
Title:
LLR Corporate Website
Category:
Corporate Identity / Single
Annual ID:
10084D
Award:
2010 Design Merit Award
Agency:
Rethink / Vancouver
Client:
BC Adventure
Title:
BC Adventure Card
Category:
Corporate Identity / Single
Annual ID:
10085D
Award:
2010 Design Merit Award
Agency:
Rethink / Vancouver
Client:
La Charcuterie
Title:
La Charcuterie Identity
Category:
Corporate Identity / Single
Annual ID:
10086D
Award:
2010 Design Merit Award
Agency:
Rethink / Vancouver
Client:
Crop Hair Boutique
Title:
Crop Hair Boutique Identity
Category:
Corporate Identity / Single
Annual ID:
10087D
Award:
2010 Design Merit Award
Agency:
Stockholm Design Lab / Stockholm
Client:
La Biennale di Venezia
Title:
La Biennale di Venezia - Fari Mondi / Making Worlds
Category:
Corporate Identity / Single
Annual ID:
10088D
Award:
2010 Design Merit Award
Agency:
The Brand Union / New York
Client:
AVID
Title:
AVID Identity
Category:
Corporate Identity / Single
Annual ID:
10089D
Award:
2010 Design Merit Award
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Wieden + Kennedy Shanghai
Title:
W+K III Book
Category:
Corporate Identity / Single
Annual ID:
10090D
Award:
2010 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
ELLE
Title:
ELLE-The City
Category:
Television / Unscripted series
Annual ID:
10005E
Award:
2010 Branded Entertainment Merit Award
Agency:
whatwewant Branded Entertainment / Johannesburg
Client:
whatwewant Branded Entertainment
Title:
Copa Coca Cola Football Stars
Category:
Television / Unscripted series
Annual ID:
10006E
Award:
2010 Branded Entertainment Merit Award
Agency:
argonauten G2 GmbH / Berlin
Client:
Berlin Phil Media GmbH
Title:
Digital Concert Hall
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10049E
Award:
2010 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
The Affair
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10050E
Award:
2010 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Starbucks & (RED)™
Title:
Starbucks Love Project Integrated Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10051E
Award:
2010 Branded Entertainment Merit Award
Agency:
DDB, Paris / Paris
Client:
Comité Régional du Tourisme Paris Ile-de-France
Title:
Kisses from Paris
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10052E
Award:
2010 Branded Entertainment Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
Puma Index
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10053E
Award:
2010 Branded Entertainment Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
Milkquarious
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10054E
Award:
2010 Branded Entertainment Merit Award
Agency:
Hill Holliday / Boston
Client:
Liberty Mutual
Title:
Be Good
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10055E
Award:
2010 Branded Entertainment Merit Award
Agency:
Mother / London
Client:
Anheuser-Busch InBev
Title:
Reclage De Luxe
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10056E
Award:
2010 Branded Entertainment Merit Award
Agency:
Mother / London
Client:
Anheuser-Busch InBev
Title:
Smooth Originals
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10057E
Award:
2010 Branded Entertainment Merit Award
Agency:
Radical Media / New York
Client:
Nike
Title:
Lance Mackey
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10058E
Award:
2010 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
Luvs
Title:
New Kid
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10059E
Award:
2010 Branded Entertainment Merit Award
Agency:
Sony Music Entertainment UK / London
Client:
Columbia Records / Umbro
Title:
Kasabian Football Hero
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10060E
Award:
2010 Branded Entertainment Merit Award
Agency:
The Wade Brothers / Kansas City
Client:
Fly 53
Title:
FLY 53 House of 53
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10061E
Award:
2010 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy New York / Brooklyn
Client:
Jordan Brand
Title:
Leroy Smith Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10062E
Award:
2010 Branded Entertainment Merit Award
Agency:
Young & Rubicam / New York
Client:
Cellular South
Title:
Y'all vs Us
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10063E
Award:
2010 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
NBC Universal/13TH STREET
Title:
Last Call
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
10166N
Award:
2010 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GUINNESS
Title:
GOOGLE WORLD
Category:
Websites & Microsites / Branded Games
Annual ID:
10091N
Award:
2010 Interactive Merit Award
Agency:
AgenciaClick Isobar / São Paulo
Client:
FIAT Automóveis
Title:
T-Racer
Category:
Websites & Microsites / Branded Games
Annual ID:
10092N
Award:
2010 Interactive Merit Award
Agency:
Agency Republic / London
Client:
PlayStation - Sony Computer Entertainment UK
Title:
Killzone 2 Webgame
Category:
Websites & Microsites / Branded Games
Annual ID:
10093N
Award:
2010 Interactive Merit Award
Agency:
Altogether / London
Client:
Sony Audio Products Europe
Title:
Sony\'s Fantasy Festival
Category:
Websites & Microsites / Branded Games
Annual ID:
10094N
Award:
2010 Interactive Merit Award
Agency:
Arkadium / New York
Client:
National Geographic Channel
Title:
Expedition 2
Category:
Websites & Microsites / Branded Games
Annual ID:
10095N
Award:
2010 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Swedish Armed Forces
Title:
The Team Test
Category:
Websites & Microsites / Branded Games
Annual ID:
10096N
Award:
2010 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Facebook Showroom
Category:
Websites & Microsites / Branded Games
Annual ID:
10097N
Award:
2010 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Asylum 626
Category:
Websites & Microsites / Branded Games
Annual ID:
10098N
Award:
2010 Interactive Merit Award
Agency:
Less Rain GmbH / Berlin
Client:
Red Bull
Title:
Red Bull Soapbox Racer
Category:
Websites & Microsites / Branded Games
Annual ID:
10099N
Award:
2010 Interactive Merit Award
Agency:
Soap Creative / Ultimo
Client:
Activision
Title:
Civil War Online
Category:
Websites & Microsites / Branded Games
Annual ID:
10100N
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter and Gamble
Title:
Cowboy
Category:
Small Space Print / Single
Annual ID:
10185A
Award:
2010 Advertising Merit Award
Agency:
MacLaren McCann / Toronto
Client:
MasterCard Canada
Title:
Darkness
Category:
Small Space Print / Single
Annual ID:
10186A
Award:
2010 Advertising Merit Award
Agency:
Publicis Communications Pvt. Ltd. / Mumbai
Client:
Croft Pens
Title:
Maze
Category:
Small Space Print / Single
Annual ID:
10187A
Award:
2010 Advertising Merit Award
Agency:
Smith Roberts / Toronto
Client:
Centennial College
Title:
ESL
Category:
Small Space Print / Single
Annual ID:
10188A
Award:
2010 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Heavenly Chicken Pte Ltd
Title:
4 Fingers
Category:
Spatial Design / Single
Annual ID:
10172D
Award:
2010 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Amnesty Pte Ltd
Title:
Fred Perry Retail Store (ION Orchard)
Category:
Spatial Design / Single
Annual ID:
10173D
Award:
2010 Design Merit Award
Agency:
FoxP2 / Cape Town
Client:
FoxP2 Advertising
Title:
Offices
Category:
Spatial Design / Single
Annual ID:
10174D
Award:
2010 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt ex
Category:
Spatial Design / Single
Annual ID:
10175D
Award:
2010 Design Merit Award
Agency:
JWT India / Mumbai
Client:
Maharashtra Janavikas Kendra
Title:
Street to School
Category:
Spatial Design / Single
Annual ID:
10176D
Award:
2010 Design Merit Award
Agency:
JWT India / Mumbai
Client:
Birla Global Finance
Title:
Sliced Car
Category:
Spatial Design / Single
Annual ID:
10177D
Award:
2010 Design Merit Award
Agency:
KNARF / New York
Client:
School of Visual Arts
Title:
Loose-Leaf Paper Bike-Rack
Category:
Spatial Design / Single
Annual ID:
10178D
Award:
2010 Design Merit Award
Agency:
Ralph Appelbaum Associates / New York
Client:
Nelson Mandela Foundation
Title:
Mandela Day 2009
Category:
Spatial Design / Single
Annual ID:
10179D
Award:
2010 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Functionalab
Title:
Functionalab, Spatial design
Category:
Spatial Design / Single
Annual ID:
10180D
