The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Last Call Agency: LEAN MEAN FIGHTING MACHINE / london Client: Samsung Mobile Category: Online Films And Video / Events or Live Webcasts - Campaign
DDTV Agency: Ogilvy Shanghai / Shanghai Client: Adidas China Category: Online Films And Video / Events or Live Webcasts - Campaign
6 Beers of Separation Agency: BMF / Pyrmont Client: Lion Nathan Category: Online Films And Video / Long Form - Series/Episodes
Signal Rescue Agency: Dare / London Client: Vodafone Category: Online Films And Video / Long Form - Series/Episodes
Baby Breakdance Agency: BETC Euro RSCG / Paris Client: EVIAN Category: Online Films And Video / Short Form - Single
Shiny Suds Agency: Droga5 / New York Client: Method Category: Online Films And Video / Short Form - Single
Evian "Rollerbabies" Agency: EURO RSCG 4D / Suresnes cedex Client: Evian Category: Online Films And Video / Short Form - Single
Clean It Up Agency: Evolution Bureau / San Francisco Client: Wrigley Orbit Gum Category: Online Films And Video / Short Form - Single
The Sun 4.0 Agency: glue London / London Client: News Group Newspapers Category: Online Films And Video / Short Form - Single
Lions Agency: Marmalade Melbourne / Melbourne Client: VicRoads - Road Safety Category: Online Films And Video / Short Form - Single
The Last Advertising Agency On Earth Agency: Saatchi / Toronto Client: FITC Category: Online Films And Video / Short Form - Single
New Kid Agency: Saatchi & Saatchi NY / New York Client: Procter & Gamble/Luvs Category: Online Films And Video / Short Form - Single
Kasabian Football Hero Agency: Sony Music Entertainment UK / London Client: Columbia Records / Umbro Category: Online Films And Video / Short Form - Single
Graffiti Agency: TBWA\PARIS / boulogne billancourt Client: Aides Category: Online Films And Video / Short Form - Single
Extreme Lights Agency: Y&R Chicago / Chicago Client: DieHard Category: Online Films And Video / Short Form - Single
www.starbucksloveproject.com Agency: BBDO / New York Client: Starbucks & (RED)™ Category: Online Films And Video / Event or Live Webcast - Single
Mobile Internet Live Agency: Forsman & Bodenfors / Gothenburg Client: Tele2 Category: Online Films And Video / Event or Live Webcast - Single
Orange Monkey Holobox Agency: POKE / London Client: Orange Category: Online Films And Video / Event or Live Webcast - Single
Gatorade Replay Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Online Films And Video / Event or Live Webcast - Single
Your Idea. Your Way. Agency: Cossette Toronto / Toronto Client: The National Advertising Awards Category: Online Films And Video / Short Form - Series/Episodes
4320LA/SYD Agency: Droga5 Australia / East Sydney Client: V Australia Category: Online Films And Video / Short Form - Series/Episodes
PUMA - THE GAMES WE PLAY - RUNNING Agency: jared eberhardt / Long Beach Client: Puma Category: Online Films And Video / Short Form - Series/Episodes
Raving Rabbids Agency: Publicis Conseil / PARIS Client: Renault Category: Online Films And Video / Short Form - Series/Episodes
My Boys Agency: Saatchi & Saatchi NY / New York Client: Turner Entertainment Network, TBS Category: Online Films And Video / Short Form - Series/Episodes
Teddy Bear Chase Agency: BBDO / New York Client: HBO Category: Online Films And Video / Long Form - Single
Art Heist Agency: BBDO / New York Client: HBO Category: Online Films And Video / Long Form - Single
The Man Who Walked Around The World Agency: BBH / london Client: Diageo - Johnnie Walker Category: Online Films And Video / Long Form - Single
Rollerbabies Agency: BETC Euro RSCG / Paris Client: EVIAN Category: Online Films And Video / Long Form - Single
Capturing Reality Agency: Burnkit / Vancouver Client: National Film Board of Canada Category: Online Films And Video / Long Form - Single
Para Fuera Agency: Creative Artists Agency / Los Angeles Client: Microsoft Category: Online Films And Video / Long Form - Single
Volvo S60: The Blind Preview Agency: Euro RSCG 4D Amsterdam / Amstelveen Client: Volvo Car Corporation Category: Online Films And Video / Long Form - Single
Gatorade Replay Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Online Films And Video / Long Form - Single
ABSOLUT Rock Edition "IN AN ABSOLUT WORLD You're With The Band" Campaign Documentary Film Agency: TBWA\Chiat\Day - New York / New York Client: ABSOLUT Category: Online Films And Video / Long Form - Single
Cotton Agency: DDB / New York Client: Ad Council: Teen Suicide Prevention Category: Online Films And Video / Public Service/ Non-Profit - Single
suicide on air Agency: Grey Hong Kong / Hong Kong Client: greenpeace Category: Online Films And Video / Public Service/ Non-Profit - Single
Beautifully Imperfect Agency: Leo Burnett/Arc Worldwide Singapore / Singapore Client: Ministry of Community Development, Youth And Sports Category: Online Films And Video / Public Service/ Non-Profit - Single
Coal Story Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Online Films And Video / Public Service/ Non-Profit - Single
"I've Seen Enough" Agency: Tool of North America / Santa Monica Client: Cold War Kids Category: Online Films And Video / Video Remixes/Mashups - Single

2010 Interactive Merit Award

LEAN MEAN FIGHTING MACHINE / london

Samsung Mobile

The Last Call

Online Films And Video / Events or Live Webcasts - Campaign

10244N

2010 Interactive Merit Award

Ogilvy Shanghai / Shanghai

Adidas China

DDTV

Online Films And Video / Events or Live Webcasts - Campaign

10245N

2010 Interactive Merit Award

BMF / Pyrmont

Lion Nathan

6 Beers of Separation

Online Films And Video / Long Form - Series/Episodes

10271N

2010 Interactive Merit Award

Dare / London

Vodafone

Signal Rescue

Online Films And Video / Long Form - Series/Episodes

10272N

2010 Interactive Merit Award

BETC Euro RSCG / Paris

EVIAN

Baby Breakdance

Online Films And Video / Short Form - Single

10246N

2010 Interactive Merit Award

Droga5 / New York

Method

Shiny Suds

Online Films And Video / Short Form - Single

10247N

2010 Interactive Merit Award

EURO RSCG 4D / Suresnes cedex

Evian

Evian "Rollerbabies"

Online Films And Video / Short Form - Single

10248N

2010 Interactive Merit Award

Evolution Bureau / San Francisco

Wrigley Orbit Gum

Clean It Up

Online Films And Video / Short Form - Single

10249N

2010 Interactive Merit Award

glue London / London

News Group Newspapers

The Sun 4.0

Online Films And Video / Short Form - Single

10250N

2010 Interactive Merit Award

Marmalade Melbourne / Melbourne

VicRoads - Road Safety

Lions

Online Films And Video / Short Form - Single

10251N

2010 Interactive Merit Award

Saatchi / Toronto

FITC

The Last Advertising Agency On Earth

Online Films And Video / Short Form - Single

10252N

2010 Interactive Merit Award

Saatchi & Saatchi NY / New York

Procter & Gamble/Luvs

New Kid

Online Films And Video / Short Form - Single

10253N

2010 Interactive Merit Award

Sony Music Entertainment UK / London

Columbia Records / Umbro

Kasabian Football Hero

Online Films And Video / Short Form - Single

10254N

2010 Interactive Merit Award

TBWA\PARIS / boulogne billancourt

Aides

Graffiti

Online Films And Video / Short Form - Single

10255N

2010 Interactive Merit Award

Y&R Chicago / Chicago

DieHard

Extreme Lights

Online Films And Video / Short Form - Single

10256N

2010 Interactive Merit Award

BBDO / New York

Starbucks & (RED)™

www.starbucksloveproject.com

Online Films And Video / Event or Live Webcast - Single

10239N

2010 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Tele2

Mobile Internet Live

Online Films And Video / Event or Live Webcast - Single

10241N

2010 Interactive Merit Award

POKE / London

Orange

Orange Monkey Holobox

Online Films And Video / Event or Live Webcast - Single

10242N

2010 Interactive Merit Award

TBWAChiatDay / Los Angeles

Gatorade

Gatorade Replay

Online Films And Video / Event or Live Webcast - Single

10243N

2010 Interactive Merit Award

Cossette Toronto / Toronto

The National Advertising Awards

Your Idea. Your Way.

Online Films And Video / Short Form - Series/Episodes

10257N

2010 Interactive Merit Award

Droga5 Australia / East Sydney

V Australia

4320LA/SYD

Online Films And Video / Short Form - Series/Episodes

10258N

2010 Interactive Merit Award

jared eberhardt / Long Beach

Puma

PUMA - THE GAMES WE PLAY - RUNNING

Online Films And Video / Short Form - Series/Episodes

10259N

2010 Interactive Merit Award

Publicis Conseil / PARIS

Renault

Raving Rabbids

Online Films And Video / Short Form - Series/Episodes

10260N

2010 Interactive Merit Award

Saatchi & Saatchi NY / New York

Turner Entertainment Network, TBS

My Boys

Online Films And Video / Short Form - Series/Episodes

10261N

2010 Interactive Merit Award

BBDO / New York

HBO

Teddy Bear Chase

Online Films And Video / Long Form - Single

10262N

2010 Interactive Merit Award

BBDO / New York

HBO

Art Heist

Online Films And Video / Long Form - Single

10263N

2010 Interactive Merit Award

BBH / london

Diageo - Johnnie Walker

The Man Who Walked Around The World

Online Films And Video / Long Form - Single

10264N

2010 Interactive Merit Award

BETC Euro RSCG / Paris

EVIAN

Rollerbabies

Online Films And Video / Long Form - Single

10265N

2010 Interactive Merit Award

Burnkit / Vancouver

National Film Board of Canada

Capturing Reality

Online Films And Video / Long Form - Single

10266N

2010 Interactive Merit Award

Creative Artists Agency / Los Angeles

Microsoft

Para Fuera

Online Films And Video / Long Form - Single

10267N

2010 Interactive Merit Award

Euro RSCG 4D Amsterdam / Amstelveen

Volvo Car Corporation

Volvo S60: The Blind Preview

Online Films And Video / Long Form - Single

10268N

2010 Interactive Merit Award

TBWAChiatDay / Los Angeles

Gatorade

Gatorade Replay

Online Films And Video / Long Form - Single

10269N

2010 Interactive Merit Award

TBWA\Chiat\Day - New York / New York

ABSOLUT

ABSOLUT Rock Edition "IN AN ABSOLUT WORLD You're With The Band" Campaign Documentary Film

Online Films And Video / Long Form - Single

10270N

2010 Interactive Merit Award

DDB / New York

Ad Council: Teen Suicide Prevention

Cotton

Online Films And Video / Public Service/ Non-Profit - Single

10273N

2010 Interactive Merit Award

Grey Hong Kong / Hong Kong

greenpeace

suicide on air

Online Films And Video / Public Service/ Non-Profit - Single

10274N

2010 Interactive Merit Award

Leo Burnett/Arc Worldwide Singapore / Singapore

Ministry of Community Development, Youth And Sports

Beautifully Imperfect

Online Films And Video / Public Service/ Non-Profit - Single

10275N

2010 Interactive Merit Award

Ogilvy Beijing / Beijing

Greenpeace

Coal Story

Online Films And Video / Public Service/ Non-Profit - Single

10276N

2010 Interactive Merit Award

Tool of North America / Santa Monica

Cold War Kids

"I've Seen Enough"

Online Films And Video / Video Remixes/Mashups - Single

10277N

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