The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Men vs Women
Agency: 72andSunny / Los Angeles
Client: Nike EMEA Category: Integrated Branding / Integrated Branding Campaign
ANTI KNIFE CRIME
Agency: Abbott Mead Vickers BBDO / London
Client: METROPOLITAN POLICE Category: Integrated Branding / Integrated Branding Campaign
Google Chrome
Agency: BBH/New York
Client: Google Category: Integrated Branding / Integrated Branding Campaign
Recruitment 2009
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign
The NOW Network
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Sprint Category: Integrated Branding / Integrated Branding Campaign
CEO Campaign
Agency: JWT New York / New York
Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign
Zack Johnson
Agency: Leo Burnett / Chicago
Client: P&G Tampax Category: Integrated Branding / Integrated Branding Campaign
House of Cards
Agency: Leo Burnett / London
Client: Shelter Category: Integrated Branding / Integrated Branding Campaign
ENCOUNTER
Agency: MCCANN ERICKSON / MADRID
Client: COCA COLA Category: Integrated Branding / Integrated Branding Campaign
Hopenhagen
Agency: Ogilvy New York / New York
Client: United Nations Climate Change Conference Category: Integrated Branding / Integrated Branding Campaign
Little Guys On The Big Game
Agency: Saatchi & Saatchi NY / New York
Client: Miller Brewing Company/Miller High Life Category: Integrated Branding / Integrated Branding Campaign
We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum Category: Integrated Branding / Integrated Branding Campaign
Madison Products
Agency: US Sydney / Redfern
Client: SBS Broadcasting Category: Integrated Branding / Integrated Branding Campaign
Dear PlayStation
Agency: Deutsch LA / Los Angeles
Client: Sony PlayStation Category: Consumer Television / :30/:25 - Campaign
Raise A Glass
Agency: Droga5 Australia / East Sydney
Client: Fosters Category: Consumer Television / :30/:25 - Campaign
Tour Bus
Agency: Goodby Silverstein & Partners / San Francisco
Client: National Basketball Association Category: Consumer Television / :30/:25 - Campaign
Elevated Moments
Agency: Goodby Silverstein & Partners / San Francisco
Client: National Basketball Association, ESPN/ABC/TNT Category: Consumer Television / :30/:25 - Campaign
Mac vs PC
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
This is SportsCenter
Agency: Wieden+Kennedy, New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Recode Decode
Agency: Saint @ RKCR Y&R / Woodford Green
Client: The Victoria and Albert Museum Category: Interactive Advertising / Public Service/ Non-Profit - Campaign
SDIA Project
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Aids Task Force Category: Interactive Advertising / Public Service/ Non-Profit - Campaign
ROAD SAFETY
Agency: Abbott Mead Vickers BBDO / London
Client: DEPT FOR TRANSPORT Category: Public Service / Radio - Campaign
Subtitles
Agency: DDB / Auckland
Client: The National Foundation for the Deaf Category: Public Service / Radio - Campaign
LIVE WITH IT
Agency: Abbott Mead Vickers BBDO / London
Client: DEPT FOR TRANSPORT Category: Cinema Advertising / Maximum 3 minutes - Single
ALAN
Agency: Abbott Mead Vickers BBDO / London
Client: DORITOS Category: Cinema Advertising / Maximum 3 minutes - Single
BRING IT TO LIFE
Agency: Abbott Mead Vickers BBDO / London
Client: GUINNESS Category: Cinema Advertising / Maximum 3 minutes - Single
Sexuality
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Cinema Advertising / Maximum 3 minutes - Single
Everything
Agency: Wieden + Kennedy London / London
Client: Honda Category: Cinema Advertising / Maximum 3 minutes - Single
THINKING SPACE
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Craft / Interface Design
Memorabilia on Microsoft Surface
Agency: Duncan/Channon / San Francisco
Client: Hard Rock International Category: Craft / Interface Design
Nascar Widget Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Craft / Interface Design
Light the Dark
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Amnesty International Category: Craft / Interface Design
Recode Decode
Agency: Saint @ RKCR Y&R / Woodford Green
Client: The Victoria and Albert Museum Category: Craft / Interface Design
o2 Surface: Natural User Interface goes Business
Agency: Syzygy Deutschland GmbH / Bad Homburg
Client: Telefónica o2 (Germany) GmbH & Co. OHG Category: Craft / Interface Design
CityGT
Agency: JWT Melbourne / Richmond
Client: VicRoads Category: Mobile Applications/Sites / Public Service/ Non-Profit
NIKEiD - Their Game, Your Finishing Touch
Agency: AKQA / London
Client: Nike Category: Websites & Microsites / Consumer Goods
Born To Fit
Agency: AKQA / San Francisco
Client: GAP Category: Websites & Microsites / Consumer Goods
Packland
Agency: Big Spaceship / Brooklyn
Client: Lands' End Category: Websites & Microsites / Consumer Goods
O2 Be The Difference 2010
Agency: Brando / Dublin
Client: O2 Telefónica Ireland Category: Websites & Microsites / Consumer Goods