The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
www.starbucksloveproject.com
Agency: BBDO / New York
Client: Starbucks & (RED)™ Category: Online Films And Video / Event or Live Webcast - Single
Mobile Internet Live
Agency: Forsman & Bodenfors / Gothenburg
Client: Tele2 Category: Online Films And Video / Event or Live Webcast - Single
Orange Monkey Holobox
Agency: POKE / London
Client: Orange Category: Online Films And Video / Event or Live Webcast - Single
Gatorade Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade Category: Online Films And Video / Event or Live Webcast - Single
Put birds back on trees
Agency: Dentsu Marcom / Gurgaon
Client: WWF Category: Public Service / Collateral - Campaign
Drink driving impairs vision
Agency: Kinetic Singapore / Singapore
Client: Mini Asia / TEK Category: Public Service / Collateral - Campaign
House of Cards Print
Agency: Leo Burnett / London
Client: Shelter Category: Public Service / Collateral - Campaign
Express Courier Service
Agency: Artplan Comunicação / Rio de Janeiro
Client: Correios Category: Consumer Television / :20 and Under - Campaign
MERRY CHRISch…MAS
Agency: Mother Advertising Ltd / London
Client: Coca Cola - Schweppes Category: Consumer Television / :20 and Under - Campaign
'Nana/Leak/Grass'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Lion Nathan Category: Consumer Television / :20 and Under - Campaign
Our Ride
Agency: Ace Saatchi & Saatchi / Makati City
Client: Primer Group of Companies Category: Small Space Print / Campaign
Being Young
Agency: Ogilvy & Mather / Mumbai
Client: Hindustan Unilever Limited / Pond's Age Miracle Category: Small Space Print / Campaign
Your Idea. Your Way.
Agency: Cossette Toronto / Toronto
Client: The National Advertising Awards Category: Online Films And Video / Short Form - Series/Episodes
4320LA/SYD
Agency: Droga5 Australia / East Sydney
Client: V Australia Category: Online Films And Video / Short Form - Series/Episodes
PUMA - THE GAMES WE PLAY - RUNNING
Agency: jared eberhardt / Long Beach
Client: Puma Category: Online Films And Video / Short Form - Series/Episodes
Raving Rabbids
Agency: Publicis Conseil / PARIS
Client: Renault Category: Online Films And Video / Short Form - Series/Episodes
My Boys
Agency: Saatchi & Saatchi NY / New York
Client: Turner Entertainment Network, TBS Category: Online Films And Video / Short Form - Series/Episodes
Bike Lock
Agency: BBDO Canada / Toronto
Client: smart Canada Category: Experiential Advertising / Single
DIRTY WATER for $1
Agency: Casanova Pendrill / New York
Client: UNICEF Category: Experiential Advertising / Single
Drop The Bomb
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Fosters: Carlton Draught Category: Experiential Advertising / Single
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Experiential Advertising / Single
The Wall Project
Agency: DDB West / San Francisco
Client: The Wende Museum and Archive of the Cold War Category: Experiential Advertising / Single
The World's Biggest Signpost
Agency: Farfar / Stockholm
Client: Nokia Category: Experiential Advertising / Single
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Experiential Advertising / Single
White Gold's Battle for Milkquarious
Agency: Goodby, Silverstein and Partners / San Francisco
Client: California Milk Processor Board Category: Experiential Advertising / Single
Summit on the Summit
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Hewlett Packard Category: Experiential Advertising / Single
Last Call
Agency: Jung von Matt AG / Hamburg
Client: NBC Universal/13TH STREET Category: Experiential Advertising / Single
Flyvertising - the world´s first fly banner.
Agency: Jung von Matt AG / Stuttgart
Client: Eichborn Category: Experiential Advertising / Single
The My First Book Project
Agency: JWT Cape Town / Cape Town
Client: Global Literacy Project Incorporated Category: Experiential Advertising / Single
HEINEKEN AUDITORIUM
Agency: JWT Italia / Milano
Client: Heineken Italia Category: Experiential Advertising / Single
House of Cards Exhibition
Agency: Leo Burnett / London
Client: Shelter Category: Experiential Advertising / Single
House of Cards - Glastonbury
Agency: Leo Burnett / London
Client: Shelter Category: Experiential Advertising / Single
Monuments
Agency: Leo Burnett / Millers Point
Client: WWF/Earth Hour Category: Experiential Advertising / Single
The Great Christmas Paper Swindle
Agency: Lowe Sydney / Sydney
Client: Football Federation Australia Category: Experiential Advertising / Single
Fire Scooter
Agency: McCann Worldgroup India / Mumbai
Client: Republic of Chicken Category: Experiential Advertising / Single
Real Good Experiment
Agency: mono / minneapolis
Client: Blu Dot Category: Experiential Advertising / Single
ProContra
Agency: Serviceplan / München
Client: LeadAcademy e.V. Category: Experiential Advertising / Single
Doritos: Concert in a Bag
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Frito-Lay Doritos Category: Gaming & Branded Applications / Branded applications
Pizza Hut iPhone App
Agency: IMC2 / dallas
Client: Pizza Hut Category: Gaming & Branded Applications / Branded applications
Showtime Nurse Jackie on Kindle
Agency: OMD / New York
Client: Showtime Category: Gaming & Branded Applications / Branded applications
Expedition Africa- The game
Agency: Pod Digital Design / Lexington
Client: History Channel Category: Gaming & Branded Applications / Branded applications
Light the Dark
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Amnesty International Category: Gaming & Branded Applications / Branded applications
CityGT
Agency: JWT Melbourne / Richmond
Client: VicRoads Category: Mobile Applications/Sites / Public Service/ Non-Profit
Anti car
Agency: Acne Advertising / Stockholm
Client: Flygbussarna Airport Coaches Category: Out Of Home/Outdoor / Single
All Images 1
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Out Of Home/Outdoor / Single
All Images 2
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Out Of Home/Outdoor / Single
Mechanical Bulls
Agency: BBDO / New York
Client: The Economist Category: Out Of Home/Outdoor / Single
Street Sweeper
Agency: beacon communications k.k. / Tokyo
Client: P&G Japan Braun Oral-B Category: Out Of Home/Outdoor / Single
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
Starbucks & (RED)™
Title:
www.starbucksloveproject.com
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
10239N
Award:
2010 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Tele2
Title:
Mobile Internet Live
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
10241N
Award:
2010 Interactive Merit Award
Agency:
POKE / London
Client:
Orange
Title:
Orange Monkey Holobox
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
10242N
Award:
2010 Interactive Merit Award
Agency:
TBWAChiatDay / Los Angeles
Client:
Gatorade
Title:
Gatorade Replay
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
10243N
Award:
2010 Design Merit Award
Agency:
Dentsu Marcom / Gurgaon
Client:
WWF
Title:
Put birds back on trees
Category:
Public Service / Collateral - Campaign
Annual ID:
10260D
Award:
2010 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Mini Asia / TEK
Title:
Drink driving impairs vision
Category:
Public Service / Collateral - Campaign
Annual ID:
10261D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards Print
Category:
Public Service / Collateral - Campaign
Annual ID:
10262D
Award:
2010 Advertising Merit Award
Agency:
Artplan Comunicação / Rio de Janeiro
Client:
Correios
Title:
Express Courier Service
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
10413T
Award:
2010 Advertising Merit Award
Agency:
Mother Advertising Ltd / London
Client:
Coca Cola - Schweppes
Title:
MERRY CHRISch…MAS
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
10414T
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
Lion Nathan
Title:
'Nana/Leak/Grass'
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
10415T
Award:
2010 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi / Makati City
Client:
Primer Group of Companies
Title:
Our Ride
Category:
Small Space Print / Campaign
Annual ID:
10189A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Hindustan Unilever Limited / Pond's Age Miracle
Title:
Being Young
Category:
Small Space Print / Campaign
Annual ID:
10190A
Award:
2010 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Puzzles
Category:
Small Space Print / Campaign
Annual ID:
10191A
Award:
2010 Interactive Merit Award
Agency:
Cossette Toronto / Toronto
Client:
The National Advertising Awards
Title:
Your Idea. Your Way.
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
10257N
Award:
2010 Interactive Merit Award
Agency:
Droga5 Australia / East Sydney
Client:
V Australia
Title:
4320LA/SYD
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
10258N
Award:
2010 Interactive Merit Award
Agency:
jared eberhardt / Long Beach
Client:
Puma
Title:
PUMA - THE GAMES WE PLAY - RUNNING
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
10259N
Award:
2010 Interactive Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Renault
Title:
Raving Rabbids
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
10260N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
Turner Entertainment Network, TBS
Title:
My Boys
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
10261N
Award:
2010 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
smart Canada
Title:
Bike Lock
Category:
Experiential Advertising / Single
Annual ID:
10473G
Award:
2010 Advertising Merit Award
Agency:
Casanova Pendrill / New York
Client:
UNICEF
Title:
DIRTY WATER for $1
Category:
Experiential Advertising / Single
Annual ID:
10474G
Award:
2010 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Fosters: Carlton Draught
Title:
Drop The Bomb
Category:
Experiential Advertising / Single
Annual ID:
10475G
Award:
2010 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
The Fun Theory
Category:
Experiential Advertising / Single
Annual ID:
10476G
Award:
2010 Advertising Merit Award
Agency:
DDB West / San Francisco
Client:
The Wende Museum and Archive of the Cold War
Title:
The Wall Project
Category:
Experiential Advertising / Single
Annual ID:
10477G
Award:
2010 Advertising Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
The World's Biggest Signpost
Category:
Experiential Advertising / Single
Annual ID:
10478G
Award:
2010 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Facebook Showroom
Category:
Experiential Advertising / Single
Annual ID:
10479G
Award:
2010 Advertising Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
California Milk Processor Board
Title:
White Gold's Battle for Milkquarious
Category:
Experiential Advertising / Single
Annual ID:
10480G
Award:
2010 Advertising Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Hewlett Packard
Title:
Summit on the Summit
Category:
Experiential Advertising / Single
Annual ID:
10481G
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
NBC Universal/13TH STREET
Title:
Last Call
Category:
Experiential Advertising / Single
Annual ID:
10482G
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Eichborn
Title:
Flyvertising - the world´s first fly banner.
Category:
Experiential Advertising / Single
Annual ID:
10483G
Award:
2010 Advertising Merit Award
Agency:
JWT Cape Town / Cape Town
Client:
Global Literacy Project Incorporated
Title:
The My First Book Project
Category:
Experiential Advertising / Single
Annual ID:
10484G
Award:
2010 Advertising Merit Award
Agency:
JWT Italia / Milano
Client:
Heineken Italia
Title:
HEINEKEN AUDITORIUM
Category:
Experiential Advertising / Single
Annual ID:
10485G
Award:
2010 Advertising Merit Award
Agency:
JWT London / London
Client:
Nestle
Title:
Snow Stamp
Category:
Experiential Advertising / Single
Annual ID:
10486G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards Exhibition
Category:
Experiential Advertising / Single
Annual ID:
10487G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards - Glastonbury
Category:
Experiential Advertising / Single
Annual ID:
10488G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / Millers Point
Client:
WWF/Earth Hour
Title:
Monuments
Category:
Experiential Advertising / Single
Annual ID:
10489G
Award:
2010 Advertising Merit Award
Agency:
Lowe Sydney / Sydney
Client:
Football Federation Australia
Title:
The Great Christmas Paper Swindle
Category:
Experiential Advertising / Single
Annual ID:
10490G
Award:
2010 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Republic of Chicken
Title:
Fire Scooter
Category:
Experiential Advertising / Single
Annual ID:
10491G
Award:
2010 Advertising Merit Award
Agency:
mono / minneapolis
Client:
Blu Dot
Title:
Real Good Experiment
Category:
Experiential Advertising / Single
Annual ID:
10492G
Award:
2010 Advertising Merit Award
Agency:
Serviceplan / München
Client:
LeadAcademy e.V.
Title:
ProContra
Category:
Experiential Advertising / Single
Annual ID:
10493G
Award:
2010 Branded Entertainment Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Frito-Lay Doritos
Title:
Doritos: Concert in a Bag
Category:
Gaming & Branded Applications / Branded applications
Annual ID:
10038E
Award:
2010 Branded Entertainment Merit Award
Agency:
IMC2 / dallas
Client:
Pizza Hut
Title:
Pizza Hut iPhone App
Category:
Gaming & Branded Applications / Branded applications
Annual ID:
10039E
Award:
2010 Branded Entertainment Merit Award
Agency:
OMD / New York
Client:
Showtime
Title:
Showtime Nurse Jackie on Kindle
Category:
Gaming & Branded Applications / Branded applications
Annual ID:
10040E
Award:
2010 Branded Entertainment Merit Award
Agency:
Pod Digital Design / Lexington
Client:
History Channel
Title:
Expedition Africa- The game
Category:
Gaming & Branded Applications / Branded applications
Annual ID:
10041E
Award:
2010 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Amnesty International
Title:
Light the Dark
Category:
Gaming & Branded Applications / Branded applications
Annual ID:
10042E
Award:
2010 Interactive Merit Award
Agency:
JWT Melbourne / Richmond
Client:
VicRoads
Title:
CityGT
Category:
Mobile Applications/Sites / Public Service/ Non-Profit
Annual ID:
10175N
Award:
2010 Advertising Merit Award
Agency:
Acne Advertising / Stockholm
Client:
Flygbussarna Airport Coaches
Title:
Anti car
Category:
Out Of Home/Outdoor / Single
Annual ID:
10192A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
All Images 1
Category:
Out Of Home/Outdoor / Single
Annual ID:
10193A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
All Images 2
Category:
Out Of Home/Outdoor / Single
Annual ID:
10194A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Mechanical Bulls
Category:
Out Of Home/Outdoor / Single
Annual ID:
10195A
Award:
2010 Advertising Merit Award
Agency:
beacon communications k.k. / Tokyo
Client:
P&G Japan Braun Oral-B
Title:
Street Sweeper
Category:
Out Of Home/Outdoor / Single
Annual ID:
10196A
