The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Man Who Walked Around The World
Agency: BBH / london
Client: Diageo - Johnnie Walker Category: Branded Content / Single
Chalkbot
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single
SOUR 'Hibi no Neiro' (Tone of Everyday)
Agency: Masashi & Hal & Magico & Masayoshi / Japan & USA
Client: Zealot Co.,Ltd / Neutral Nine Records Category: Broadcast Design / Single
SWIPE for a Million Trees
Agency: Berghs School of Communication / Stockholm
Client: MILLION TREES NYC Category: Green Pencil / Integrated Campaign
THUNDER NIGHT fever!
Agency: Dentsu / Tokyo
Client: MITSUBISHI ESTATE CO. & IDEE CO. Category: Collateral Design / Promotion (Agencies creating work for individuals)
The Man Your Man Could Smell Like
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Cube Film Installation
Agency: BBDO / New York
Client: HBO Category: Experiential Advertising / Single
Pin-Up Calendar 2010
Agency: BUTTER. Berlin/Duesseldorf / Duesseldorf
Client: EIZO Category: Collateral / Promotion (Agencies creating work for individuals)
DuPont: Helping Rebuild Greensburg
Agency: OgilvyEntertainment / New York
Client: DuPont Category: Television / Unscripted series
Cinema 21:9
Agency: DDB Worldwide /Tribal DDB Amsterdam
Client: Philips Category: Online Films And Video / Short Form - Single
Clocks
Agency: BETC Euro RSCG / Paris
Client: Solidarité Sida Category: Typography in Design / Single
We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum Category: Online Films And Video / Event or Live Webcast - Single
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Websites & Microsites / Social Networks/ Community
The Man Who Walked Around The World
Agency: BBH / london
Client: Diageo - Johnnie Walker Category: Branded Content / Single
Closet
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Cinema Advertising / Maximum 3 minutes - Single
Monopoly City Streets
Agency: DDB UK / London
Client: Hasbro Inc. Category: Websites & Microsites / Branded Games
Gatorade Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign - 360
Nike Livestrong Integrated Campaign
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Integrated Branding / Integrated Branding Campaign - 360
Noughts and Crosses
Agency: JWT Singapore / Singapore
Client: WWF Category: Public Service / Newspaper or Magazine - Campaign
bing-a-thon
Agency: Creative Artists Agency / Los Angeles
Client: Microsoft Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
It's About You Films
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Online Films And Video / Long Form - Series/Episodes
Gorilla Coffee 1lb Bag
Agency: 1 Trick Pony / Hammonton
Client: Gorilla Coffee Category: Package Design / Single
Cube Film Installation
Agency: BBDO / New York
Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Chalkbot
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single
nook
Agency: R/GA / New York
Client: Barnes & Noble Category: Branding / Logo/Trademark Design - Single Only
Be Stupid Manifesto
Agency: Anomaly / New York
Client: Diesel Category: Collateral / Posters, P.O.P. and In-Store - Single
Everybody Hurts
Agency: Grey / Melbourne
Client: Transport Accident Commission Category: Online Films And Video / Public Service/ Non-Profit - Single
Real Racing GTI
Agency: AKQA / Washington
Client: Volkswagen Category: Mobile Applications/Sites / Branded Games
UNIQLO CALENDAR
Agency: Projector inc. / Tokyo
Client: FAST RETAILING CO., LTD. Category: Websites & Microsites / Consumer Goods
Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign
Yes, Virginia
Agency: JWT NY / The Ebeling Group
Client: Macy's Category: Television / Specials or one-time screening
The MINI Christmas Box
Agency: UbachsWisbrun/JWT / Amsterdam
Client: MINI Category: Out Of Home/Outdoor / Single
UNIQLO CALENDAR
Agency: Projector inc. / Tokyo
Client: FAST RETAILING CO., LTD. Category: Craft / Interface Design
Boone Oakley Website
Agency: Boone Oakley / Charlotte
Client: Boone Oakley Category: Websites & Microsites / Self-Promotion
THE RACE 1.0b
Agency: Work Club / London
Client: McLaren Category: Websites & Microsites / Corporate Website
Book Shelf
Agency: big ant international / Seoul
Client: Vogue, GQ, W, Allure, Vogue girl Category: Outdoor Design / Single
acupuncture needles
Agency: NIPPON DESIGN CENTER / Tokyo
Client: Nihon Sogo Ryoji Category: Collateral Design / Posters, P.O.P and in-Store - Single
The People's Reviewer
Agency: DDB UK / London
Client: Volkswagen UK Category: Websites & Microsites / Durable Goods
Viagra Confessions Campaign
Agency: TAXI Canada / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Campaign
UNIQLO LUCKY SWITCH
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD. Category: Interactive Advertising / Other Interactive Media - Single
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Campaign
'Chippendale printer leaflet'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Chippendale Printers Category: Branding / Booklet/Brochure
NASA "Spacious Thoughts" Feat. Tom Waits & Kool Keith
Agency: Fluorescent Hill / Montreal
Client: Squeak E Clean Prod. Category: Broadcast Design / Single
SOUR 'Hibi no Neiro' (Tone of Everyday)
Agency: Masashi & Hal & Magico & Masayoshi / Japan & USA
Client: Zealot Co.,Ltd / Neutral Nine Records Category: Broadcast Design / Single
Brain Idents
Agency: US Sydney / Redfern
Client: SBS Broadcasting Category: Broadcast Design / Campaign
Cause & Effect
Agency: Y&R / DUBAI
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
Pure Waters
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Consumer Television / Commercials of var. length - Campaign