The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Screen Off Campaign
Agency: Lowe Indonesia / Jakarta
Client: UNICEF Category: Public Service / Television - Campaign
Selinah
Agency: Ogilvy Johannesburg / Johannesburg
Client: Topsy Foundation Category: Public Service / Television - Single
Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland Category: Public Service / Collateral (Brochures and Direct Mail) - Single
$ 73,000 BarTab
Agency: Ogilvy Brasil / são paulo
Client: Bar Aurora e Boteco Ferraz Category: Public Service / Outdoor and Posters - Single
Christmas Bargains
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Public Service / Television - Campaign
Get Tested Project
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Aids Task Force Category: Public Service / Radio - Single
Support Scent
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Guide Dogs Australia Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Save
Agency: Contract Advertising / New Delhi
Client: Environment Friends Category: Public Service / Outdoor and Posters - Campaign
Burma
Agency: JWT / New York
Client: Human Rights Watch Category: Public Service / Outdoor and Posters - Single
Scale
Agency: Lew´Lara\TBWA / São Paulo
Client: Donate your Garbage Category: Public Service / Newspaper or Magazine - Campaign
Human Rights
Agency: walker / zurich
Client: Amnesty International Category: Public Service / Newspaper or Magazine - Campaign
"The Bird"
Agency: Kirshenbaum Bond Senecal + Partners / New York
Client: Ad Council Category: Public Service / Television - Single
DEATH PENALTY CANDLES
Agency: TBWA\PARIS / Boulogne Billancourt
Client: AMNESTY INTERNATIONAL Category: Public Service / Collateral (Brochures and Direct Mail) - Single
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Agency: BBDO / New York
Client: AT&T Category: Public Service / Newspaper or Magazine - Campaign
Birthday Papers
Agency: The Martin Agency / Richmond
Client: ACS Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
Stop Me/Okay/Offer
Agency: Arnold Worldwide / Boston
Client: truth Category: Public Service / Television - Campaign
A History Forgotten Is A Future Lost
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Apartheid Museum Category: Public Service / Television - Campaign
MUMS
Agency: Abbott Mead Vickers BBDO / London
Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Single
GIRLS
Agency: Abbott Mead Vickers BBDO / London
Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Single
Soldier
Agency: Leo Burnett Istanbul / Istanbul
Client: Istanbul Toy Museum Category: Public Service / Newspaper or Magazine - Single
If you drink, blow
Agency: LDC / São Paulo
Client: CCR Category: Public Service / Newspaper or Magazine - Single
Family
Agency: Lowe Indonesia / Jakarta
Client: UNICEF Category: Public Service / Newspaper or Magazine - Single
The Blank Frontpage Campaign
Agency: Scholz & Friends / Hamburg
Client: Reporter ohne Grenzen e.V. Category: Public Service / Newspaper or Magazine - Single
The Fossil
Agency: YOUNG & RUBICAM PARIS / Boulogne-Billancourt
Client: Surfrider Foundation Category: Public Service / Newspaper or Magazine - Single
Stop Me
Agency: Arnold Worldwide / Boston
Client: truth Category: Public Service / Television - Single
Offer
Agency: Arnold Worldwide / Boston
Client: truth Category: Public Service / Television - Single
The Ripple Effect - Montage
Agency: Grey / Melbourne
Client: Transport Accident Commission Category: Public Service / Television - Single
Mac Folders
Agency: Ogilvy&Mather / Santiago
Client: Unicef Category: Public Service / Television - Single
Pc Folders
Agency: Ogilvy&Mather / Santiago
Client: Unicef Category: Public Service / Television - Single
DEATH PENALTY
Agency: TBWA\PARIS / Boulogne Billancourt
Client: AMNESTY INTERNATIONAL Category: Public Service / Television - Single
Robert
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Washington State Department of Health Category: Public Service / Television - Single
Joke
Agency: Y&R Peru / lima
Client: League Against Cancer Category: Public Service / Television - Single
Donate
Agency: BBDO Germany GmbH / Duesseldorf
Client: Christoffel Blindenmission Deutschland e.V. Category: Public Service / Radio - Single
Panic Station
Agency: DDB New Zealand / Auckland
Client: Coastguard NZ Ltd Category: Public Service / Radio - Single
Robert
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Washington State Department of Health Category: Public Service / Radio - Single
GPS
Agency: Young&Rubicam Buenos Aires / Buenos Aires
Client: Cervecería y Maltería Quilmes Category: Public Service / Radio - Single
Dear Bill
Agency: Go Welsh / Lancaster
Client: Society of Design Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Tape Measure
Agency: Ireland/Davenport / Johannesburg
Client: The War Museum Category: Public Service / Collateral (Brochures and Direct Mail) - Single
THE FORGOTTEN LETTER - The free Alzheimer mailing
Agency: Jung von Matt AG / Hamburg
Client: Alzheimer Gesellschaft Baden-Wuerttemberg e.V. Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Surprise Catwalk
Agency: Kitchen Leo Burnett / Oslo
Client: The Salvation Armys second hand shop Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Ceramic Plate
Agency: McCann Worldgroup Mumbai / mumbai
Client: Bachpan Bachao Andolan Category: Public Service / Collateral (Brochures and Direct Mail) - Single
$ 73,000 BarTab
Agency: Ogilvy Brasil / são paulo
Client: Bar Aurora e Boteco Ferraz Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Reporters Without Borders Austria Category: Public Service / Collateral (Brochures and Direct Mail) - Single
More Than Just a Medal
Agency: Grey Canada / Toronto
Client: Special Olympics Canada Category: Public Service / Radio - Campaign
Dear Me
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Washington State Department of Health Category: Public Service / Radio - Campaign
TOWER HAMLETS POSTER CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London
Client: TOWER HAMLETS Category: Public Service / Outdoor and Posters - Campaign
Award:
2011 Advertising Gold Pencil
Agency:
Lowe Indonesia / Jakarta
Client:
UNICEF
Title:
Screen Off Campaign
Category:
Public Service / Television - Campaign
Annual ID:
11045T
Award:
2011 Advertising Gold Pencil
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Topsy Foundation
Title:
Selinah
Category:
Public Service / Television - Single
Annual ID:
11042T
Award:
2011 Advertising Gold Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11037A
Award:
2011 Advertising Gold Pencil
Agency:
Ogilvy Brasil / são paulo
Client:
Bar Aurora e Boteco Ferraz
Title:
$ 73,000 BarTab
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11034A
Award:
2011 Advertising Silver Pencil
Agency:
Lowe Brindfors / Stockholm
Client:
Save the Children Sweden
Title:
Christmas Bargains
Category:
Public Service / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
11040A
Award:
2011 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Category:
Public Service / Television - Campaign
Annual ID:
11046T
Award:
2011 Advertising Silver Pencil
Agency:
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client:
Aids Task Force
Title:
Get Tested Project
Category:
Public Service / Radio - Single
Annual ID:
11041R
Award:
2011 Advertising Silver Pencil
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Guide Dogs Australia
Title:
Support Scent
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11038A
Award:
2011 Advertising Silver Pencil
Agency:
Contract Advertising / New Delhi
Client:
Environment Friends
Title:
Save
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11036A
Award:
2011 Advertising Silver Pencil
Agency:
JWT / New York
Client:
Human Rights Watch
Title:
Burma
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11035A
Award:
2011 Advertising Silver Pencil
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Donate your Garbage
Title:
Scale
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11031A
Award:
2011 Advertising Silver Pencil
Agency:
walker / zurich
Client:
Amnesty International
Title:
Human Rights
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11032A
Award:
2011 Advertising Bronze Pencil
Agency:
Kirshenbaum Bond Senecal + Partners / New York
Client:
Ad Council
Title:
"The Bird"
Category:
Public Service / Television - Single
Annual ID:
11044T
Award:
2011 Advertising Bronze Pencil
Agency:
TBWA\PARIS / Boulogne Billancourt
Client:
AMNESTY INTERNATIONAL
Title:
DEATH PENALTY CANDLES
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11039A
Award:
2011 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11033A
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
ACS
Title:
Birthday Papers
Category:
Public Service / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
11285A
Award:
2011 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
truth
Title:
Stop Me/Okay/Offer
Category:
Public Service / Television - Campaign
Annual ID:
11303T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Apartheid Museum
Title:
A History Forgotten Is A Future Lost
Category:
Public Service / Television - Campaign
Annual ID:
11304T
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
TOWER HAMLETS
Title:
MUMS
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11258A
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
TOWER HAMLETS
Title:
GIRLS
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11259A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Istanbul / Istanbul
Client:
Istanbul Toy Museum
Title:
Soldier
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11260A
Award:
2011 Advertising Merit Award
Agency:
LDC / São Paulo
Client:
CCR
Title:
If you drink, blow
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11261A
Award:
2011 Advertising Merit Award
Agency:
Lowe Indonesia / Jakarta
Client:
UNICEF
Title:
Family
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11262A
Award:
2011 Advertising Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
Reporter ohne Grenzen e.V.
Title:
The Blank Frontpage Campaign
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11263A
Award:
2011 Advertising Merit Award
Agency:
YOUNG & RUBICAM PARIS / Boulogne-Billancourt
Client:
Surfrider Foundation
Title:
The Fossil
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11264A
Award:
2011 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
truth
Title:
Okay
Category:
Public Service / Television - Single
Annual ID:
11293T
Award:
2011 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
truth
Title:
Stop Me
Category:
Public Service / Television - Single
Annual ID:
11294T
Award:
2011 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
truth
Title:
Offer
Category:
Public Service / Television - Single
Annual ID:
11295T
Award:
2011 Advertising Merit Award
Agency:
Grey / Melbourne
Client:
Transport Accident Commission
Title:
The Ripple Effect - Montage
Category:
Public Service / Television - Single
Annual ID:
11296T
Award:
2011 Advertising Merit Award
Agency:
Lowe Indonesia / Jakarta
Client:
UNICEF
Title:
Kids
Category:
Public Service / Television - Single
Annual ID:
11297T
Award:
2011 Advertising Merit Award
Agency:
Ogilvy&Mather / Santiago
Client:
Unicef
Title:
Mac Folders
Category:
Public Service / Television - Single
Annual ID:
11298T
Award:
2011 Advertising Merit Award
Agency:
Ogilvy&Mather / Santiago
Client:
Unicef
Title:
Pc Folders
Category:
Public Service / Television - Single
Annual ID:
11299T
Award:
2011 Advertising Merit Award
Agency:
TBWA\PARIS / Boulogne Billancourt
Client:
AMNESTY INTERNATIONAL
Title:
DEATH PENALTY
Category:
Public Service / Television - Single
Annual ID:
11300T
Award:
2011 Advertising Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Washington State Department of Health
Title:
Robert
Category:
Public Service / Television - Single
Annual ID:
11301T
Award:
2011 Advertising Merit Award
Agency:
Y&R Peru / lima
Client:
League Against Cancer
Title:
Joke
Category:
Public Service / Television - Single
Annual ID:
11302T
Award:
2011 Advertising Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Christoffel Blindenmission Deutschland e.V.
Title:
Donate
Category:
Public Service / Radio - Single
Annual ID:
11286R
Award:
2011 Advertising Merit Award
Agency:
DDB New Zealand / Auckland
Client:
Coastguard NZ Ltd
Title:
Panic Station
Category:
Public Service / Radio - Single
Annual ID:
11287R
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Millers Point
Client:
WWF
Title:
Earth FM
Category:
Public Service / Radio - Single
Annual ID:
11288R
Award:
2011 Advertising Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Washington State Department of Health
Title:
Robert
Category:
Public Service / Radio - Single
Annual ID:
11289R
Award:
2011 Advertising Merit Award
Agency:
Young&Rubicam Buenos Aires / Buenos Aires
Client:
Cervecería y Maltería Quilmes
Title:
GPS
Category:
Public Service / Radio - Single
Annual ID:
11290R
Award:
2011 Advertising Merit Award
Agency:
Go Welsh / Lancaster
Client:
Society of Design
Title:
Dear Bill
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11278A
Award:
2011 Advertising Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
The War Museum
Title:
Tape Measure
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11279A
Award:
2011 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Alzheimer Gesellschaft Baden-Wuerttemberg e.V.
Title:
THE FORGOTTEN LETTER - The free Alzheimer mailing
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11280A
Award:
2011 Advertising Merit Award
Agency:
Kitchen Leo Burnett / Oslo
Client:
The Salvation Armys second hand shop
Title:
Surprise Catwalk
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11281A
Award:
2011 Advertising Merit Award
Agency:
McCann Worldgroup Mumbai / mumbai
Client:
Bachpan Bachao Andolan
Title:
Ceramic Plate
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11282A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
Bar Aurora e Boteco Ferraz
Title:
$ 73,000 BarTab
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11283A
Award:
2011 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Reporters Without Borders Austria
Title:
Special postmark „human rights“
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11284A
Award:
2011 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Special Olympics Canada
Title:
More Than Just a Medal
Category:
Public Service / Radio - Campaign
Annual ID:
11291R
Award:
2011 Advertising Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Washington State Department of Health
Title:
Dear Me
Category:
Public Service / Radio - Campaign
Annual ID:
11292R
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
TOWER HAMLETS
Title:
TOWER HAMLETS POSTER CAMPAIGN
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11274A
