The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign
Dear Bill
Agency: Go Welsh / Lancaster
Client: Society of Design Category: Typography in Design / Single
Write the Future
Agency: Nike Comms Team
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Save as WWF
Agency: Jung von Matt / Hamburg
Client: WWF Deutschland Category: Innovation in Advertising / Single
The Sound of Green
Agency: Akestam Holst / 10387
Client: The Swedish Post Category: Websites & Microsites / Public Service/ Non-Profit
Burma
Agency: JWT / New York
Client: Human Rights Watch Category: Public Service / Outdoor and Posters - Single
Metallic Ink Underclothes
Agency: 4th Amendment Wear / Boulder
Client: 4th Amendment Wear Category: Innovation in Advertising / Campaign
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z Category: Innovation in Advertising / Campaign
GATORADE REPLAY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Innovation in Advertising / Campaign
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign
The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway Category: Websites & Microsites / Social Networks/ Community
$ 73,000 BarTab
Agency: Ogilvy Brasil / são paulo
Client: Bar Aurora e Boteco Ferraz Category: Public Service / Outdoor and Posters - Single
Metallic Ink Underclothes
Agency: 4th Amendment Wear / Boulder
Client: 4th Amendment Wear Category: Industrial Design/Product Design / Campaign
PAR
Agency: Blok Design / Toronto
Client: Moxie Pictures Category: Publication Design / Book Layout Design
REPLAY Season 1
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Television / Specials or one-time screenings
"Pulse of the City"
Agency: BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt
Client: Chamber of Commerce Frankfurt, Germany Category: Spatial Design / Outdoor Spaces
UNIQLO LUCKY LINE
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO Category: Websites & Microsites / Consumer Goods
Cascades 2009 Annual Report on Sustainable Development
Agency: Paprika / Montreal
Client: Cascades Category: Branding / Annual Report
The Wilderness Downtown
Agency: Milk+Koblin / New York
Client: Arcade Fire/Google Category: Craft / Interface Design
The Snowflake & The Bubble
Agency: iris / New York
Client: Saks Fifth Avenue Category: Outdoor Design / Single
Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Experiential Advertising / Single
Sienna Swagger Wagon Music Video
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Music
Chrome Speed Tests
Agency: BBH/New York and Google Creative Lab
Client: Google Category: Non-Broadcast / Campaign
The Creative Playing Field
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Corporate Identity / Campaign
adidas Originals Star Wars Cantina 2010
Agency: Sid Lee / Montreal
Client: adidas Category: Online Films And Video / Video Remixes/Mashups - Single
Portraits of Braddock
Agency: Wieden+Kennedy / Portland
Client: Levi's Strauss & Co. Category: Film / Documentaries
Sounds of Hamburg
Agency: Jung von Matt AG / Hamburg
Client: Philharmoniker Hamburg Category: Websites & Microsites / Services
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target Category: Events and Installations /
Old Spice NFL
Agency: Radical Media / New York
Client: Old Spice Category: Consumer Television / Commercials of var. length - Campaign
A Girl Story
Agency: StrawberryFrog / New York
Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Online Films And Video / Public Service/ Non-Profit - Single
Beetle’s Eye View
Agency: DDB China Group / Shanghai
Client: VW Import-New Beetle Convertible Category: Collateral Design / Posters - Campaign
Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut
Client: Nokia Category: Mobile Applications/Sites / Services
Questions
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Pink Ponies
Agency: john st. advertising / Toronto
Client: John St. Category: Online Films And Video / Self-Promotion - Single
IKEA. Unbox the banner: Back Panel
Agency: Grabarz & Partner / Hamburg
Client: IKEA Deutschland GmbH & Co. KG Category: Interactive Advertising / Banners - Dynamic - Single
Sienna Swagger Wagon Music Video
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Broadcast Design / Music Videos
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z Category: Out Of Home / Campaign
Google Demo Slam
Agency: Google / NY
Client: Google Creative Lab Category: Websites & Microsites / Self-Promotion
Whopper Face
Agency: Ogilvy Brasil / são paulo
Client: Burger King Category: Collateral / P.O.P and In-store - Single
YouAreTheTechnology.com
Agency: Nail Communications / Providence
Client: Vibram Category: Craft / Typography
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH Category: Typography in Design / Campaign
Devin & Glenn
Agency: Saatchi & Saatchi / New York
Client: Opposition to Prop 8 Category: Non-Broadcast / Single
James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Collateral / Promotion (Agencies creating work for individuals)
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Collateral / Posters - Campaign
Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland Category: Innovation in Advertising / Single
Write the Future
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Consumer Television / Over :30 / Under :90 - Single
Award:
2011 Interactive Best of Show Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
11055N
Award:
2011 Design Best of Show Pencil
Agency:
Go Welsh / Lancaster
Client:
Society of Design
Title:
Dear Bill
Category:
Typography in Design / Single
Annual ID:
11070D
Award:
2011 Advertising Best of Show Pencil
Agency:
Nike Comms Team
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11094G
Award:
2011 Advertising Green Pencil
Agency:
Jung von Matt / Hamburg
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Innovation in Advertising / Single
Annual ID:
11083G
Award:
2011 Interactive Gold Pencil
Agency:
Akestam Holst / 10387
Client:
The Swedish Post
Title:
The Sound of Green
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
11019N
Award:
2011 Design Gold Pencil
Agency:
JWT / New York
Client:
Human Rights Watch
Title:
Burma
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11065D
Award:
2011 Design Gold Pencil
Agency:
MTV Networks / New York
Client:
MTV
Title:
MTV Redesign
Category:
Broadcast Design / Campaign
Annual ID:
11060D
Award:
2011 Branded Entertainment Gold Pencil
Agency:
Publicis London / London
Client:
Depaul UK
Title:
iHobo
Category:
Gaming / Online gaming
Annual ID:
11009E
Award:
2011 Advertising Gold Pencil
Agency:
4th Amendment Wear / Boulder
Client:
4th Amendment Wear
Title:
Metallic Ink Underclothes
Category:
Innovation in Advertising / Campaign
Annual ID:
11088G
Award:
2011 Advertising Gold Pencil
Agency:
Droga5 / New York
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Innovation in Advertising / Campaign
Annual ID:
11089G
Award:
2011 Advertising Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
GATORADE REPLAY
Category:
Innovation in Advertising / Campaign
Annual ID:
11090G
Award:
2011 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
11055N
Award:
2011 Interactive Gold Pencil
Agency:
@radical.media / new york
Client:
American Recordings/Lost Highway
Title:
The Johnny Cash Project
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11030N
Award:
2011 Advertising Gold Pencil
Agency:
Ogilvy Brasil / são paulo
Client:
Bar Aurora e Boteco Ferraz
Title:
$ 73,000 BarTab
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11034A
Award:
2011 Design Gold Pencil
Agency:
4th Amendment Wear / Boulder
Client:
4th Amendment Wear
Title:
Metallic Ink Underclothes
Category:
Industrial Design/Product Design / Campaign
Annual ID:
11023D
Award:
2011 Design Gold Pencil
Agency:
Blok Design / Toronto
Client:
Moxie Pictures
Title:
PAR
Category:
Publication Design / Book Layout Design
Annual ID:
11051D
Award:
2011 Branded Entertainment Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season 1
Category:
Television / Specials or one-time screenings
Annual ID:
11003E
Award:
2011 Design Gold Pencil
Agency:
BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt
Client:
Chamber of Commerce Frankfurt, Germany
Title:
"Pulse of the City"
Category:
Spatial Design / Outdoor Spaces
Annual ID:
11042D
Award:
2011 Interactive Gold Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO
Title:
UNIQLO LUCKY LINE
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11004N
Award:
2011 Design Gold Pencil
Agency:
Paprika / Montreal
Client:
Cascades
Title:
Cascades 2009 Annual Report on Sustainable Development
Category:
Branding / Annual Report
Annual ID:
11001D
Award:
2011 Interactive Gold Pencil
Agency:
Milk+Koblin / New York
Client:
Arcade Fire/Google
Title:
The Wilderness Downtown
Category:
Craft / Interface Design
Annual ID:
11083N
Award:
2011 Design Gold Pencil
Agency:
iris / New York
Client:
Saks Fifth Avenue
Title:
The Snowflake & The Bubble
Category:
Outdoor Design / Single
Annual ID:
11043D
Award:
2011 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Response Campaign
Category:
Experiential Advertising / Single
Annual ID:
11100G
Award:
2011 Branded Entertainment Gold Pencil
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
Sienna Swagger Wagon Music Video
Category:
Music
Annual ID:
11020E
Award:
2011 Advertising Gold Pencil
Agency:
BBH/New York and Google Creative Lab
Client:
Google
Title:
Chrome Speed Tests
Category:
Non-Broadcast / Campaign
Annual ID:
11081T
Award:
2011 Design Gold Pencil
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Interactive Africa
Title:
The Creative Playing Field
Category:
Corporate Identity / Campaign
Annual ID:
11012D
Award:
2011 Interactive Gold Pencil
Agency:
Sid Lee / Montreal
Client:
adidas
Title:
adidas Originals Star Wars Cantina 2010
Category:
Online Films And Video / Video Remixes/Mashups - Single
Annual ID:
11077N
Award:
2011 Branded Entertainment Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Levi's Strauss & Co.
Title:
Portraits of Braddock
Category:
Film / Documentaries
Annual ID:
11006E
Award:
2011 Interactive Gold Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Philharmoniker Hamburg
Title:
Sounds of Hamburg
Category:
Websites & Microsites / Services
Annual ID:
11027N
Award:
2011 Branded Entertainment Gold Pencil
Agency:
Mother / New York
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Events and Installations /
Annual ID:
11026E
Award:
2011 Advertising Gold Pencil
Agency:
Radical Media / New York
Client:
Old Spice
Title:
Old Spice NFL
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
11062T
Award:
2011 Interactive Gold Pencil
Agency:
StrawberryFrog / New York
Client:
Nanhi Kali, K.C. Mahindra Education Trust
Title:
A Girl Story
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
11071N
Award:
2011 Design Gold Pencil
Agency:
DDB China Group / Shanghai
Client:
VW Import-New Beetle Convertible
Title:
Beetle’s Eye View
Category:
Collateral Design / Posters - Campaign
Annual ID:
11027D
Award:
2011 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Glue Isobar / Starcut
Client:
Nokia
Title:
Own Voice
Category:
Mobile Applications/Sites / Services
Annual ID:
11043N
Award:
2011 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Questions
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11056T
Award:
2011 Interactive Gold Pencil
Agency:
BBH / New York
Client:
Google
Title:
Fast Ball
Category:
Websites & Microsites / Branded Games
Annual ID:
11001N
Award:
2011 Interactive Gold Pencil
Agency:
john st. advertising / Toronto
Client:
John St.
Title:
Pink Ponies
Category:
Online Films And Video / Self-Promotion - Single
Annual ID:
11074N
Award:
2011 Interactive Gold Pencil
Agency:
Grabarz & Partner / Hamburg
Client:
IKEA Deutschland GmbH & Co. KG
Title:
IKEA. Unbox the banner: Back Panel
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11089N
Award:
2011 Design Gold Pencil
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
Sienna Swagger Wagon Music Video
Category:
Broadcast Design / Music Videos
Annual ID:
11061D
Award:
2011 Advertising Gold Pencil
Agency:
Droga5 / New York
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Out Of Home / Campaign
Annual ID:
11014A
Award:
2011 Interactive Gold Pencil
Agency:
Google / NY
Client:
Google Creative Lab
Title:
Google Demo Slam
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11023N
Award:
2011 Advertising Gold Pencil
Agency:
Ogilvy Brasil / são paulo
Client:
Burger King
Title:
Whopper Face
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11022A
Award:
2011 Interactive Gold Pencil
Agency:
Nail Communications / Providence
Client:
Vibram
Title:
YouAreTheTechnology.com
Category:
Craft / Typography
Annual ID:
11086N
Award:
2011 Design Gold Pencil
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Typography in Design / Campaign
Annual ID:
11073D
Award:
2011 Advertising Gold Pencil
Agency:
Deutsch LA / Los Angeles
Client:
Volkswagen
Title:
The Force
Category:
Non-Broadcast / Single
Annual ID:
11075T
Award:
2011 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Opposition to Prop 8
Title:
Devin & Glenn
Category:
Non-Broadcast / Single
Annual ID:
11076T
Award:
2011 Advertising Gold Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Cap Recall
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11027A
Award:
2011 Advertising Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Collateral / Posters - Campaign
Annual ID:
11019A
Award:
2011 Advertising Gold Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Innovation in Advertising / Single
Annual ID:
11083G
Award:
2011 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike
Title:
Write the Future
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11052T
