The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Wilderness Downtown
Agency: Milk+Koblin and Google Creative Lab / New York
Client: Arcade Fire/Google Category: Broadcast Design / Music Videos
Comedymark Logo
Agency: TheLab / New York
Client: Comedy Central Category: Branding / Logo/Trademark Design - Single Only
#1 in Europe
Agency: MacLaren McCann Canada / Calgary
Client: Fotolia Category: Typography in Design / Campaign
Bright Falls
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
Exchange Student
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
GPS
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
Halo: Reach YouTube Masthead - ‘Clicktacular’
Agency: AKQA / San Francisco
Client: Xbox Category: Interactive Advertising / Banners - Fixed Space - Single
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai
Client: Batelco Category: Magazine / Full Page or Spread - Single
Google Instant with Bob Dylan
Agency: Google / NY
Client: Google CreativeLab Category: Online Films And Video / Video Remixes/Mashups - Single
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Collateral Design / Posters - Campaign
Nanshan ABCDance Cards
Agency: BBH China / Shanghai
Client: AVA DAIRY Category: Collateral Design / P.O.P. and In-Store - Single
Fall/Winter 2010 Be Stupid Manifesto
Agency: Anomaly / New York
Client: Diesel Category: Collateral / P.O.P and In-store - Single
Support Scent
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Guide Dogs Australia Category: Public Service / Collateral (Brochures and Direct Mail) - Single
My Movie Pitch From American Express
Agency: DIGITAS, NY / New York
Client: American Express Category: Other Branded Entertainment /
Forever Fresh Digital Billboard
Agency: Space150 / Minneapolis
Client: Forever 21 Category: Other Branded Entertainment /
iPad magic
Agency: DENTSU INC. / Tokyo
Client: Shinya Uchida Category: Online Films And Video / Self-Promotion - Single
Andes Teletransporter
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Inbev Category: Outdoor Design / Single
All About Acupressure
Agency: Ogilvy & Mather, Mumbai / Mumbai
Client: Dr. S. M. Vaidya Category: Corporate Identity / Single
STRIP
Agency: Design Army / Washington
Client: AIGA Baltimore Category: Collateral Design / Self-promotion
HardChorus
Agency: Droga5 / New York
Client: Puma Category: Cinema Advertising / Maximum 3 minutes - Single
Trailer
Agency: Leo Burnett / Hong Kong
Client: IKEA Category: Cinema Advertising / Maximum 3 minutes - Single
bit.code by Julius Popp
Agency: Ogilvy Frankfurt / Frankfurt
Client: SAP Category: Spatial Design / Indoor Spaces
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Out Of Home / Campaign
Devin & Glenn
Agency: Furlined / Santa Monica
Client: Overturn Prop 8 Category: Online Films And Video / Public Service/ Non-Profit - Single
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH Category: Outdoor Design / Campaign
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH Category: Package Design / Single
Living Christmas Cards
Agency: Akestam Holst / 10387
Client: The Swedish Post Category: Websites & Microsites / E-Commerce
STOP THE WATER WHILE USING ME!
Agency: Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG Category: Package Design / Campaign
Shiner Beers 101 Packaging
Agency: McGarrah Jessee / Austin
Client: Spoetzl Brewery Category: Package Design / Campaign
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai
Client: Batelco Category: Newspaper / Full Page or Spread - Single
James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Innovation in Advertising / Campaign
Pregnant/Not Pregnant
Agency: Prolam Y&R / Santiago
Client: Bacardi Category: Consumer Radio / Single
Street Art View
Agency: LDC / São Paulo
Client: Red Bull Category: Websites & Microsites / Social Networks/ Community
Glastotag
Agency: POKE / London
Client: Orange Category: Websites & Microsites / Social Networks/ Community
Mom's Secret
Agency: JWT Johannesburg / Johannesburg
Client: Nestle South Africa Category: Collateral / P.O.P and In-store - Campaign
SHIZUOKA CITY MUSEUM OF ART
Agency: 10inc / Sibuya-ku
Client: SHIZUOKA CITY MUSEUM OF ART Category: Corporate Identity / Campaign
SLOW Lounge
Agency: Grid Worldwide Branding and Design / Johannesburg
Client: Comair Category: Corporate Identity / Campaign
Splitting Headache
Agency: Y&R Dubai / DUBAI
Client: Paras Pharma Category: Collateral Design / P.O.P. and In-Store - Campaign
Mayhem
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / Commercials of var. length - Campaign
YouTube Play
Agency: Obscura Digital / San Francisco
Client: YouTube Category: Events and Installations /
Burma
Agency: JWT / New York
Client: Human Rights Watch Category: Public Service / Outdoor and Posters - Single
Iconoclasts
Agency: @radical.media / New York
Client: Grey Goose Category: Television / Reality/Unscripted Series
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Public Service / Television - Campaign
Award:
2011 Design Silver Pencil
Agency:
Milk+Koblin and Google Creative Lab / New York
Client:
Arcade Fire/Google
Title:
The Wilderness Downtown
Category:
Broadcast Design / Music Videos
Annual ID:
11062D
Award:
2011 Design Silver Pencil
Agency:
BETC Euro RSCG / Paris
Client:
Petit Bateau
Title:
Izia
Category:
Broadcast Design / Music Videos
Annual ID:
11063D
Award:
2011 Design Silver Pencil
Agency:
TheLab / New York
Client:
Comedy Central
Title:
Comedymark Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11008D
Award:
2011 Design Silver Pencil
Agency:
MacLaren McCann Canada / Calgary
Client:
Fotolia
Title:
#1 in Europe
Category:
Typography in Design / Campaign
Annual ID:
11074D
Award:
2011 Branded Entertainment Silver Pencil
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Bright Falls
Category:
Online Branded Entertainment / Campaign
Annual ID:
11024E
Award:
2011 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
FedEx
Title:
Exchange Student
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11057T
Award:
2011 Advertising Silver Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
GPS
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11058T
Award:
2011 Interactive Silver Pencil
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Halo: Reach YouTube Masthead - ‘Clicktacular’
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11047N
Award:
2011 Advertising Silver Pencil
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11004A
Award:
2011 Interactive Silver Pencil
Agency:
Google / NY
Client:
Google CreativeLab
Title:
Google Instant with Bob Dylan
Category:
Online Films And Video / Video Remixes/Mashups - Single
Annual ID:
11078N
Award:
2011 Design Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Collateral Design / Posters - Campaign
Annual ID:
11028D
Award:
2011 Design Silver Pencil
Agency:
BBH China / Shanghai
Client:
AVA DAIRY
Title:
Nanshan ABCDance Cards
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
11030D
Award:
2011 Advertising Silver Pencil
Agency:
Anomaly / New York
Client:
Diesel
Title:
Fall/Winter 2010 Be Stupid Manifesto
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11023A
Award:
2011 Advertising Silver Pencil
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Guide Dogs Australia
Title:
Support Scent
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11038A
Award:
2011 Branded Entertainment Silver Pencil
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
My Movie Pitch From American Express
Category:
Other Branded Entertainment /
Annual ID:
11030E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
Space150 / Minneapolis
Client:
Forever 21
Title:
Forever Fresh Digital Billboard
Category:
Other Branded Entertainment /
Annual ID:
11031E
Award:
2011 Interactive Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Shinya Uchida
Title:
iPad magic
Category:
Online Films And Video / Self-Promotion - Single
Annual ID:
11075N
Award:
2011 Design Silver Pencil
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Inbev
Title:
Andes Teletransporter
Category:
Outdoor Design / Single
Annual ID:
11044D
Award:
2011 Interactive Silver Pencil
Agency:
BBH / New York
Client:
Google
Title:
Chrome Speed Tests
Category:
Craft / Sound Design
Annual ID:
11094N
Award:
2011 Design Silver Pencil
Agency:
Ogilvy & Mather, Mumbai / Mumbai
Client:
Dr. S. M. Vaidya
Title:
All About Acupressure
Category:
Corporate Identity / Single
Annual ID:
11010D
Award:
2011 Design Silver Pencil
Agency:
Design Army / Washington
Client:
AIGA Baltimore
Title:
STRIP
Category:
Collateral Design / Self-promotion
Annual ID:
11035D
Award:
2011 Advertising Silver Pencil
Agency:
Droga5 / New York
Client:
Puma
Title:
HardChorus
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11067T
Award:
2011 Advertising Silver Pencil
Agency:
Leo Burnett / Hong Kong
Client:
IKEA
Title:
Trailer
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11068T
Award:
2011 Design Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
SAP
Title:
bit.code by Julius Popp
Category:
Spatial Design / Indoor Spaces
Annual ID:
11040D
Award:
2011 Branded Entertainment Silver Pencil
Agency:
Leo Burnett / Melbourne
Client:
Scope
Title:
See The Person
Category:
Music
Annual ID:
11021E
Award:
2011 Advertising Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Out Of Home / Campaign
Annual ID:
11015A
Award:
2011 Interactive Silver Pencil
Agency:
Furlined / Santa Monica
Client:
Overturn Prop 8
Title:
Devin & Glenn
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
11072N
Award:
2011 Design Silver Pencil
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Outdoor Design / Campaign
Annual ID:
11046D
Award:
2011 Design Silver Pencil
Agency:
kempertrautmann gmbh / Hamburg
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Package Design / Single
Annual ID:
11018D
Award:
2011 Interactive Silver Pencil
Agency:
Akestam Holst / 10387
Client:
The Swedish Post
Title:
Living Christmas Cards
Category:
Websites & Microsites / E-Commerce
Annual ID:
11016N
Award:
2011 Design Silver Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG
Title:
STOP THE WATER WHILE USING ME!
Category:
Package Design / Campaign
Annual ID:
11020D
Award:
2011 Design Silver Pencil
Agency:
McGarrah Jessee / Austin
Client:
Spoetzl Brewery
Title:
Shiner Beers 101 Packaging
Category:
Package Design / Campaign
Annual ID:
11021D
Award:
2011 Advertising Silver Pencil
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11001A
Award:
2011 Advertising Silver Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Cap Recall
Category:
Innovation in Advertising / Campaign
Annual ID:
11091G
Award:
2011 Advertising Silver Pencil
Agency:
Prolam Y&R / Santiago
Client:
Bacardi
Title:
Pregnant/Not Pregnant
Category:
Consumer Radio / Single
Annual ID:
11047R
Award:
2011 Interactive Silver Pencil
Agency:
Happiness Brussels / Brussels
Client:
Toyota Belgium
Title:
iQ Font
Category:
Craft / Typography
Annual ID:
11087N
Award:
2011 Interactive Silver Pencil
Agency:
LDC / São Paulo
Client:
Red Bull
Title:
Street Art View
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11031N
Award:
2011 Interactive Silver Pencil
Agency:
POKE / London
Client:
Orange
Title:
Glastotag
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11032N
Award:
2011 Advertising Silver Pencil
Agency:
JWT Johannesburg / Johannesburg
Client:
Nestle South Africa
Title:
Mom's Secret
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11025A
Award:
2011 Advertising Silver Pencil
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
Watson
Category:
Innovation in Advertising / Single
Annual ID:
11084G
Award:
2011 Design Silver Pencil
Agency:
10inc / Sibuya-ku
Client:
SHIZUOKA CITY MUSEUM OF ART
Title:
SHIZUOKA CITY MUSEUM OF ART
Category:
Corporate Identity / Campaign
Annual ID:
11013D
Award:
2011 Design Silver Pencil
Agency:
Grid Worldwide Branding and Design / Johannesburg
Client:
Comair
Title:
SLOW Lounge
Category:
Corporate Identity / Campaign
Annual ID:
11014D
Award:
2011 Design Silver Pencil
Agency:
Y&R Dubai / DUBAI
Client:
Paras Pharma
Title:
Splitting Headache
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
11031D
Award:
2011 Advertising Silver Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Mayhem
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
11063T
Award:
2011 Branded Entertainment Silver Pencil
Agency:
Obscura Digital / San Francisco
Client:
YouTube
Title:
YouTube Play
Category:
Events and Installations /
Annual ID:
11027E
Award:
2011 Advertising Silver Pencil
Agency:
JWT / New York
Client:
Human Rights Watch
Title:
Burma
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11035A
Award:
2011 Advertising Silver Pencil
Agency:
DDB London / London
Client:
Philips
Title:
The Gift
Category:
Non-Broadcast / Single
Annual ID:
11077T
Award:
2011 Advertising Silver Pencil
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
POWA
Title:
Neighbours
Category:
Non-Broadcast / Single
Annual ID:
11078T
Award:
2011 Branded Entertainment Silver Pencil
Agency:
@radical.media / New York
Client:
Grey Goose
Title:
Iconoclasts
Category:
Television / Reality/Unscripted Series
Annual ID:
11001E
Award:
2011 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Category:
Public Service / Television - Campaign
Annual ID:
11046T
