The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Hands-free parking. (Tiguan)
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Collateral / Posters - Campaign
Annual Report 2009/10
Agency: Foundry Communications / Calgary
Client: Society of Graphic Designers of Canada Category: Branding / Annual Report
Real Good Experiment
Agency: mono / minneapolis
Client: Blu Dot Category: Interactive Advertising / Other Interactive Media - Single
Boulder Digital Works Site
Agency: Modernista! / Boston
Client: Boulder Digital Works Category: Websites & Microsites / Public Service/ Non-Profit
James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Experiential Advertising / Single
Give Two Cents
Agency: Y&R Chicago / Chicago
Client: National Parks Conservation Association Category: Public Service / Outdoor and Posters - Campaign
Scary Nights
Agency: Y&R South Africa / Wendywood
Client: UNICEF Category: Public Service / Outdoor and Posters - Campaign
Love Labo
Agency: iyamadesign inc. / Tokyo
Client: Institute of Medical Science, University of Tokyo, Category: Typography in Design / Campaign
APB The Human Avatar
Agency: Dare / London
Client: EA Games Category: Websites & Microsites / Social Networks/ Community
The Megane Experiment
Agency: Publicis London / London
Client: Renault UK Ltd Category: Branded Content / Single
Ringtowns
Agency: Ogilvy Guatemala / Guatemala
Client: Claro Category: Mobile Applications/Sites / Services
AutoTrader iPhone Application
Agency: SapientNitro / Miami Beach
Client: Trader Media Group Category: Mobile Applications/Sites / Services
Lilac Wine
Agency: Blind, Inc. / Santa Monica
Client: Dr. Martens/Cinematic Orchestra Category: Broadcast Design / Music Videos
THE SARTORIALIST
Agency: AMSTERDAM WORLDWIDE / AMSTERDAM
Client: INTEL Category: Online Films And Video / Long Form - Single
Liquid Mountaineering
Agency: CCCP / Amsterdam
Client: Hi-Tec Category: Online Films And Video / Long Form - Single
HardChorus
Agency: Droga5 / New York
Client: Puma Category: Online Films And Video / Short Form - Single
Support Scent
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Guide Dogs Victoria Category: Innovation in Advertising / Single
Pay With A Tweet
Agency: R/GA / New York
Client: Innovative Thunder Category: Innovation in Advertising / Single
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Agency: BBDO / New York
Client: AT&T Category: Public Service / Newspaper or Magazine - Campaign
Copy on Campaign - Motif: Baby
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Magazine / Full Page or Spread - Single
Philips Wake up the town
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips Category: Websites & Microsites / Consumer Goods
Mr. Lee, tailor to superheroes and villains
Agency: Leo Burnett Iberia / Madrid
Client: Sony Playstation Category: Branding / Logo/Trademark Design - Single Only
Love/Hate Annual
Agency: Leo Burnett, Toronto / Toronto
Client: The Advertising & Design Club of Canada Category: Publication Design / Book Cover Design
Nike+ GPS
Agency: R/GA / New York
Client: Nike Category: Mobile Applications/Sites / Social Networks/ Community
Holiday Inn- Stay U Music
Agency: McCann Erickson New York / New York
Client: Holiday Inn Category: Music
Media Monster Wars
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Gaming / Online gaming
Farrier Wines Packaging
Agency: Duncan/Channon / San Francisco
Client: Farrier Wines Category: Package Design / Campaign
Monkey
Agency: Leo Burnett / Millers Point
Client: WWF Category: Online Films And Video / Public Service/ Non-Profit - Single
Borkebjs.The Return of the Monsters.
Agency: Kolle Rebbe / Hamburg
Client: Borkebjs.com Category: Publication Design / Book Layout Design
Your Game Is Your Voice
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Outdoor Design / Campaign
DEATH PENALTY CANDLES
Agency: TBWA\PARIS / Boulogne Billancourt
Client: AMNESTY INTERNATIONAL Category: Public Service / Collateral (Brochures and Direct Mail) - Single
French Film Festival
Agency: George Patterson Y&R / Sydney
Client: Alliance Francais Category: Collateral Design / P.O.P. and In-Store - Campaign
Zombieland
Agency: Y&R Dubai / DUBAI
Client: Microsoft Corporation Xbox Resident Evil 5 Category: Small Space Print / Campaign
Watson
Agency: Ogilvy New York / New York
Client: IBM Category: Integrated Branding / Integrated Branding Campaign
NASCAR Sponsafier II 360º Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Integrated Branding / Integrated Branding Campaign
Tweet Wrap
Agency: the barbarian group / new york
Client: Samsung Category: Websites & Microsites / Services
Streetmuseum
Agency: Brothers and Sisters / LONDON
Client: Museum of London Category: Mobile Applications/Sites / Augmented Reality
Kondis - The App
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Craft / Interface Design
YOHO Midtown Residential Clubhouse
Agency: One Plus Partnership Limited / Hong Kong
Client: Sun Hung Kai Properties Limited Category: Spatial Design / Indoor Spaces
Boat
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Hidden Sound Campaign
Agency: Leo Burnett / Hong Kong
Client: Zoo Records Category: Mobile Applications/Sites / E-Commerce
Sea Weather (App)
Agency: Forsman & Bodenfors / Gothenburg
Client: The Swedish Sea Rescue Society Category: Mobile Applications/Sites / Public Service/ Non-Profit
Dali Museum & Hipstamatic iPhone app
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Dali Museum Category: Mobile Applications/Sites / Public Service/ Non-Profit
This is Dare - Are You?
Agency: Dare / London
Client: Dare Category: Online Films And Video / Self-Promotion - Single
Suggested Retail
Agency: TDA_Boulder / Boulder
Client: Sir Richard's Condom Company Category: Collateral / P.O.P and In-store - Campaign
The Force
Agency: Deutsch LA / Los Angeles
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Leo Burnett Christmas Bags
Agency: Leo Burnett, Toronto / Toronto
Client: Leo Burnett Category: Collateral Design / Self-promotion
SVA Undergraduate Catalog 2011/12
Agency: Visual Arts Press, Ltd. / New York
Client: School of Visual Arts Category: Collateral Design / Self-promotion
Award:
2011 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Hands-free parking. (Tiguan)
Category:
Collateral / Posters - Campaign
Annual ID:
11021A
Award:
2011 Design Bronze Pencil
Agency:
Foundry Communications / Calgary
Client:
Society of Graphic Designers of Canada
Title:
Annual Report 2009/10
Category:
Branding / Annual Report
Annual ID:
11003D
Award:
2011 Interactive Bronze Pencil
Agency:
mono / minneapolis
Client:
Blu Dot
Title:
Real Good Experiment
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11054N
Award:
2011 Interactive Bronze Pencil
Agency:
Modernista! / Boston
Client:
Boulder Digital Works
Title:
Boulder Digital Works Site
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
11021N
Award:
2011 Advertising Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Cap Recall
Category:
Experiential Advertising / Single
Annual ID:
11102G
Award:
2011 Design Bronze Pencil
Agency:
Y&R Chicago / Chicago
Client:
National Parks Conservation Association
Title:
Give Two Cents
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11068D
Award:
2011 Design Bronze Pencil
Agency:
Y&R South Africa / Wendywood
Client:
UNICEF
Title:
Scary Nights
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11069D
Award:
2011 Design Bronze Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Institute of Medical Science, University of Tokyo,
Title:
Love Labo
Category:
Typography in Design / Campaign
Annual ID:
11075D
Award:
2011 Interactive Bronze Pencil
Agency:
Dare / London
Client:
EA Games
Title:
APB The Human Avatar
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11033N
Award:
2011 Advertising Bronze Pencil
Agency:
Publicis London / London
Client:
Renault UK Ltd
Title:
The Megane Experiment
Category:
Branded Content / Single
Annual ID:
11072T
Award:
2011 Interactive Bronze Pencil
Agency:
Ogilvy Guatemala / Guatemala
Client:
Claro
Title:
Ringtowns
Category:
Mobile Applications/Sites / Services
Annual ID:
11022N
Award:
2011 Interactive Bronze Pencil
Agency:
SapientNitro / Miami Beach
Client:
Trader Media Group
Title:
AutoTrader iPhone Application
Category:
Mobile Applications/Sites / Services
Annual ID:
11044N
Award:
2011 Design Bronze Pencil
Agency:
Blind, Inc. / Santa Monica
Client:
Dr. Martens/Cinematic Orchestra
Title:
Lilac Wine
Category:
Broadcast Design / Music Videos
Annual ID:
11064D
Award:
2011 Interactive Bronze Pencil
Agency:
AMSTERDAM WORLDWIDE / AMSTERDAM
Client:
INTEL
Title:
THE SARTORIALIST
Category:
Online Films And Video / Long Form - Single
Annual ID:
11067N
Award:
2011 Interactive Bronze Pencil
Agency:
CCCP / Amsterdam
Client:
Hi-Tec
Title:
Liquid Mountaineering
Category:
Online Films And Video / Long Form - Single
Annual ID:
11068N
Award:
2011 Interactive Bronze Pencil
Agency:
Droga5 / New York
Client:
Puma
Title:
HardChorus
Category:
Online Films And Video / Short Form - Single
Annual ID:
11063N
Award:
2011 Advertising Bronze Pencil
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Guide Dogs Victoria
Title:
Support Scent
Category:
Innovation in Advertising / Single
Annual ID:
11085G
Award:
2011 Advertising Bronze Pencil
Agency:
R/GA / New York
Client:
Innovative Thunder
Title:
Pay With A Tweet
Category:
Innovation in Advertising / Single
Annual ID:
11087G
Award:
2011 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11033A
Award:
2011 Advertising Bronze Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Baby
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11005A
Award:
2011 Interactive Bronze Pencil
Agency:
Tribal DDB Amsterdam / Amstelveen
Client:
Philips
Title:
Philips Wake up the town
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11007N
Award:
2011 Design Bronze Pencil
Agency:
Leo Burnett Iberia / Madrid
Client:
Sony Playstation
Title:
Mr. Lee, tailor to superheroes and villains
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11009D
Award:
2011 Design Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
The Advertising & Design Club of Canada
Title:
Love/Hate Annual
Category:
Publication Design / Book Cover Design
Annual ID:
11050D
Award:
2011 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ GPS
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
11045N
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
McCann Erickson New York / New York
Client:
Holiday Inn
Title:
Holiday Inn- Stay U Music
Category:
Music
Annual ID:
11022E
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Media Monster Wars
Category:
Gaming / Online gaming
Annual ID:
11011E
Award:
2011 Design Bronze Pencil
Agency:
Duncan/Channon / San Francisco
Client:
Farrier Wines
Title:
Farrier Wines Packaging
Category:
Package Design / Campaign
Annual ID:
11022D
Award:
2011 Interactive Bronze Pencil
Agency:
Leo Burnett / Millers Point
Client:
WWF
Title:
Monkey
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
11073N
Award:
2011 Design Bronze Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
Borkebjs.com
Title:
Borkebjs.The Return of the Monsters.
Category:
Publication Design / Book Layout Design
Annual ID:
11053D
Award:
2011 Design Bronze Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Your Game Is Your Voice
Category:
Outdoor Design / Campaign
Annual ID:
11047D
Award:
2011 Advertising Bronze Pencil
Agency:
TBWA\PARIS / Boulogne Billancourt
Client:
AMNESTY INTERNATIONAL
Title:
DEATH PENALTY CANDLES
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11039A
Award:
2011 Design Bronze Pencil
Agency:
George Patterson Y&R / Sydney
Client:
Alliance Francais
Title:
French Film Festival
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
11032D
Award:
2011 Advertising Bronze Pencil
Agency:
Y&R Dubai / DUBAI
Client:
Microsoft Corporation Xbox Resident Evil 5
Title:
Zombieland
Category:
Small Space Print / Campaign
Annual ID:
11009A
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
VIRTUE / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Events and Installations /
Annual ID:
11028E
Award:
2011 Advertising Bronze Pencil
Agency:
OgilvyOne / London
Client:
IBM
Title:
LOTUS T5
Category:
Out Of Home / Campaign
Annual ID:
11016A
Award:
2011 Advertising Bronze Pencil
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
Watson
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11098G
Award:
2011 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
NASCAR Sponsafier II 360º Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11099G
Award:
2011 Interactive Bronze Pencil
Agency:
the barbarian group / new york
Client:
Samsung
Title:
Tweet Wrap
Category:
Websites & Microsites / Services
Annual ID:
11029N
Award:
2011 Interactive Bronze Pencil
Agency:
Brothers and Sisters / LONDON
Client:
Museum of London
Title:
Streetmuseum
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
11035N
Award:
2011 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Kondis - The App
Category:
Craft / Interface Design
Annual ID:
11085N
Award:
2011 Design Bronze Pencil
Agency:
One Plus Partnership Limited / Hong Kong
Client:
Sun Hung Kai Properties Limited
Title:
YOHO Midtown Residential Clubhouse
Category:
Spatial Design / Indoor Spaces
Annual ID:
11041D
Award:
2011 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Boat
Category:
Consumer Television / :20 and Under - Single
Annual ID:
11061T
Award:
2011 Interactive Bronze Pencil
Agency:
Leo Burnett / Hong Kong
Client:
Zoo Records
Title:
Hidden Sound Campaign
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
11042N
Award:
2011 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
The Swedish Sea Rescue Society
Title:
Sea Weather (App)
Category:
Mobile Applications/Sites / Public Service/ Non-Profit
Annual ID:
11039N
Award:
2011 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Dali Museum
Title:
Dali Museum & Hipstamatic iPhone app
Category:
Mobile Applications/Sites / Public Service/ Non-Profit
Annual ID:
11040N
Award:
2011 Interactive Bronze Pencil
Agency:
Dare / London
Client:
Dare
Title:
This is Dare - Are You?
Category:
Online Films And Video / Self-Promotion - Single
Annual ID:
11076N
Award:
2011 Advertising Bronze Pencil
Agency:
TDA_Boulder / Boulder
Client:
Sir Richard's Condom Company
Title:
Suggested Retail
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11026A
Award:
2011 Advertising Bronze Pencil
Agency:
Deutsch LA / Los Angeles
Client:
Volkswagen
Title:
The Force
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11059T
Award:
2011 Design Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
Leo Burnett
Title:
Leo Burnett Christmas Bags
Category:
Collateral Design / Self-promotion
Annual ID:
11036D
Award:
2011 Design Bronze Pencil
Agency:
Visual Arts Press, Ltd. / New York
Client:
School of Visual Arts
Title:
SVA Undergraduate Catalog 2011/12
Category:
Collateral Design / Self-promotion
Annual ID:
11037D
