The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Lilac Wine
Agency: Blind, Inc. / Santa Monica
Client: Dr. Martens/Cinematic Orchestra Category: Broadcast Design / Music Videos
Mr. Lee, tailor to superheroes and villains
Agency: Leo Burnett Iberia / Madrid
Client: Sony Playstation Category: Branding / Logo/Trademark Design - Single Only
Love Labo
Agency: iyamadesign inc. / Tokyo
Client: Institute of Medical Science, University of Tokyo, Category: Typography in Design / Campaign
The Rocket Project
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Online Branded Entertainment / Campaign
The Force
Agency: Deutsch LA / Los Angeles
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Copy on Campaign - Motif: Baby
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Magazine / Full Page or Spread - Single
ELEKTRA 11th Edition: YOU ARE NOT HERE
Agency: TAXI Montreal / Montreal
Client: ELEKTRA Category: Collateral Design / Posters - Campaign
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH Category: Collateral / P.O.P and In-store - Single
DEATH PENALTY CANDLES
Agency: TBWA\PARIS / Boulogne Billancourt
Client: AMNESTY INTERNATIONAL Category: Public Service / Collateral (Brochures and Direct Mail) - Single
This is Dare - Are You?
Agency: Dare / London
Client: Dare Category: Online Films And Video / Self-Promotion - Single
Sea Weather (App)
Agency: Forsman & Bodenfors / Gothenburg
Client: The Swedish Sea Rescue Society Category: Mobile Applications/Sites / Public Service/ Non-Profit
Dali Museum & Hipstamatic iPhone app
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Dali Museum Category: Mobile Applications/Sites / Public Service/ Non-Profit
HIDDEN HEROES
Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg
Client: HI-CONE Category: Craft / Sound Design
Urgent
Agency: Kinetic Singapore / Singapore
Client: Urgent Rubber Stamp Makers Category: Corporate Identity / Single
Leo Burnett Christmas Bags
Agency: Leo Burnett, Toronto / Toronto
Client: Leo Burnett Category: Collateral Design / Self-promotion
SVA Undergraduate Catalog 2011/12
Agency: Visual Arts Press, Ltd. / New York
Client: School of Visual Arts Category: Collateral Design / Self-promotion
Potato 3D
Agency: BBH/New York and Google Creative Lab
Client: Google Category: Cinema Advertising / Maximum 3 minutes - Single
YOHO Midtown Residential Clubhouse
Agency: One Plus Partnership Limited / Hong Kong
Client: Sun Hung Kai Properties Limited Category: Spatial Design / Indoor Spaces
Holiday Inn- Stay U Music
Agency: McCann Erickson New York / New York
Client: Holiday Inn Category: Music
Nike+ GPS
Agency: R/GA / New York
Client: Nike Category: Mobile Applications/Sites / Social Networks/ Community
Monkey
Agency: Leo Burnett / Millers Point
Client: WWF Category: Online Films And Video / Public Service/ Non-Profit - Single
Your Game Is Your Voice
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Outdoor Design / Campaign
Pay With A Tweet
Agency: R/GA / New York
Client: Innovative Thunder Category: Websites & Microsites / E-Commerce
The Girl Store
Agency: StrawberryFrog / New York
Client: Nanhi Kali (K.C. Mahindra Education Trust) Category: Websites & Microsites / E-Commerce
This is SportsCenter
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
"The Bird"
Agency: Kirshenbaum Bond Senecal + Partners / New York
Client: Ad Council Category: Public Service / Television - Single
Farrier Wines Packaging
Agency: Duncan/Channon / San Francisco
Client: Farrier Wines Category: Package Design / Campaign
Sindy
Agency: DDB, Paris / Paris
Client: Chupa Chups Category: Newspaper / Full Page or Spread - Single
Speed Camera Lottery
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Innovation in Advertising / Campaign
Hoarse Whisperer
Agency: JWT Melbourne / Richmond
Client: Chemmart Pharmacy Category: Consumer Radio / Single
APB The Human Avatar
Agency: Dare / London
Client: EA Games Category: Websites & Microsites / Social Networks/ Community
Suggested Retail
Agency: TDA_Boulder / Boulder
Client: Sir Richard's Condom Company Category: Collateral / P.O.P and In-store - Campaign
Support Scent
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Guide Dogs Victoria Category: Innovation in Advertising / Single
Pay With A Tweet
Agency: R/GA / New York
Client: Innovative Thunder Category: Innovation in Advertising / Single
Corporate Identity Victor Russo's Osteria
Agency: Total Identity bv / Amsterdam
Client: Victor Russo Category: Corporate Identity / Campaign
French Film Festival
Agency: George Patterson Y&R / Sydney
Client: Alliance Francais Category: Collateral Design / P.O.P. and In-Store - Campaign
Sony "The Rocket Project: We Have Lift-off"
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Non-Broadcast / Single
Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut
Client: Nokia Category: Non-Broadcast / Single
MTV Scratch + The Pepsi Refresh Project
Agency: MTV Scratch / New York
Client: PepsiCo Category: Television / Reality/Unscripted Series
Remember Reach
Agency: AKQA / San Francisco
Client: Xbox Category: Craft / Animation / Motion Graphics
True Life Costs
Agency: DDB UK / London
Client: Volkswagen UK Category: Craft / Animation / Motion Graphics
Hands-free parking. (Tiguan)
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Collateral / Posters - Campaign
Carlos
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Websites & Microsites / Corporate Website
Media Monster Wars
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Gaming / Online gaming
Stories From The Street
Agency: JWT Melbourne / Richmond
Client: Melbourne Writers Festival Category: Collateral / Promotion (Agencies creating work for individuals)
Award:
2011 Design Bronze Pencil
Agency:
Blind, Inc. / Santa Monica
Client:
Dr. Martens/Cinematic Orchestra
Title:
Lilac Wine
Category:
Broadcast Design / Music Videos
Annual ID:
11064D
Award:
2011 Design Bronze Pencil
Agency:
Leo Burnett Iberia / Madrid
Client:
Sony Playstation
Title:
Mr. Lee, tailor to superheroes and villains
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11009D
Award:
2011 Design Bronze Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Institute of Medical Science, University of Tokyo,
Title:
Love Labo
Category:
Typography in Design / Campaign
Annual ID:
11075D
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
The Rocket Project
Category:
Online Branded Entertainment / Campaign
Annual ID:
11025E
Award:
2011 Advertising Bronze Pencil
Agency:
Deutsch LA / Los Angeles
Client:
Volkswagen
Title:
The Force
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11059T
Award:
2011 Advertising Bronze Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Baby
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11005A
Award:
2011 Design Bronze Pencil
Agency:
TAXI Montreal / Montreal
Client:
ELEKTRA
Title:
ELEKTRA 11th Edition: YOU ARE NOT HERE
Category:
Collateral Design / Posters - Campaign
Annual ID:
11029D
Award:
2011 Advertising Bronze Pencil
Agency:
kempertrautmann gmbh / Hamburg
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11024A
Award:
2011 Advertising Bronze Pencil
Agency:
TBWA\PARIS / Boulogne Billancourt
Client:
AMNESTY INTERNATIONAL
Title:
DEATH PENALTY CANDLES
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11039A
Award:
2011 Interactive Bronze Pencil
Agency:
Dare / London
Client:
Dare
Title:
This is Dare - Are You?
Category:
Online Films And Video / Self-Promotion - Single
Annual ID:
11076N
Award:
2011 Design Bronze Pencil
Agency:
Taxi 2 / Toronto
Client:
MINI Canada
Title:
Vending Machine
Category:
Outdoor Design / Single
Annual ID:
11045D
Award:
2011 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
The Swedish Sea Rescue Society
Title:
Sea Weather (App)
Category:
Mobile Applications/Sites / Public Service/ Non-Profit
Annual ID:
11039N
Award:
2011 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Dali Museum
Title:
Dali Museum & Hipstamatic iPhone app
Category:
Mobile Applications/Sites / Public Service/ Non-Profit
Annual ID:
11040N
Award:
2011 Interactive Bronze Pencil
Agency:
Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg
Client:
HI-CONE
Title:
HIDDEN HEROES
Category:
Craft / Sound Design
Annual ID:
11095N
Award:
2011 Design Bronze Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Urgent Rubber Stamp Makers
Title:
Urgent
Category:
Corporate Identity / Single
Annual ID:
11011D
Award:
2011 Design Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
Leo Burnett
Title:
Leo Burnett Christmas Bags
Category:
Collateral Design / Self-promotion
Annual ID:
11036D
Award:
2011 Design Bronze Pencil
Agency:
Visual Arts Press, Ltd. / New York
Client:
School of Visual Arts
Title:
SVA Undergraduate Catalog 2011/12
Category:
Collateral Design / Self-promotion
Annual ID:
11037D
Award:
2011 Advertising Bronze Pencil
Agency:
BBH/New York and Google Creative Lab
Client:
Google
Title:
Potato 3D
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11069T
Award:
2011 Design Bronze Pencil
Agency:
One Plus Partnership Limited / Hong Kong
Client:
Sun Hung Kai Properties Limited
Title:
YOHO Midtown Residential Clubhouse
Category:
Spatial Design / Indoor Spaces
Annual ID:
11041D
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
McCann Erickson New York / New York
Client:
Holiday Inn
Title:
Holiday Inn- Stay U Music
Category:
Music
Annual ID:
11022E
Award:
2011 Advertising Bronze Pencil
Agency:
OgilvyOne / London
Client:
IBM
Title:
LOTUS T5
Category:
Out Of Home / Campaign
Annual ID:
11016A
Award:
2011 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ GPS
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
11045N
Award:
2011 Interactive Bronze Pencil
Agency:
Leo Burnett / Millers Point
Client:
WWF
Title:
Monkey
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
11073N
Award:
2011 Design Bronze Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Your Game Is Your Voice
Category:
Outdoor Design / Campaign
Annual ID:
11047D
Award:
2011 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Innovative Thunder
Title:
Pay With A Tweet
Category:
Websites & Microsites / E-Commerce
Annual ID:
11017N
Award:
2011 Interactive Bronze Pencil
Agency:
StrawberryFrog / New York
Client:
Nanhi Kali (K.C. Mahindra Education Trust)
Title:
The Girl Store
Category:
Websites & Microsites / E-Commerce
Annual ID:
11018N
Award:
2011 Advertising Bronze Pencil
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
This is SportsCenter
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11060T
Award:
2011 Advertising Bronze Pencil
Agency:
Kirshenbaum Bond Senecal + Partners / New York
Client:
Ad Council
Title:
"The Bird"
Category:
Public Service / Television - Single
Annual ID:
11044T
Award:
2011 Design Bronze Pencil
Agency:
Duncan/Channon / San Francisco
Client:
Farrier Wines
Title:
Farrier Wines Packaging
Category:
Package Design / Campaign
Annual ID:
11022D
Award:
2011 Advertising Bronze Pencil
Agency:
DDB, Paris / Paris
Client:
Chupa Chups
Title:
Sindy
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11002A
Award:
2011 Advertising Bronze Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
Speed Camera Lottery
Category:
Innovation in Advertising / Campaign
Annual ID:
11092G
Award:
2011 Advertising Bronze Pencil
Agency:
JWT Melbourne / Richmond
Client:
Chemmart Pharmacy
Title:
Hoarse Whisperer
Category:
Consumer Radio / Single
Annual ID:
11048R
Award:
2011 Interactive Bronze Pencil
Agency:
Gringo / Sao Paulo
Client:
Absolut Vodka
Title:
Write with Light
Category:
Craft / Typography
Annual ID:
11088N
Award:
2011 Interactive Bronze Pencil
Agency:
Dare / London
Client:
EA Games
Title:
APB The Human Avatar
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11033N
Award:
2011 Advertising Bronze Pencil
Agency:
TDA_Boulder / Boulder
Client:
Sir Richard's Condom Company
Title:
Suggested Retail
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11026A
Award:
2011 Advertising Bronze Pencil
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Guide Dogs Victoria
Title:
Support Scent
Category:
Innovation in Advertising / Single
Annual ID:
11085G
Award:
2011 Advertising Bronze Pencil
Agency:
R/GA / New York
Client:
Innovative Thunder
Title:
Pay With A Tweet
Category:
Innovation in Advertising / Single
Annual ID:
11087G
Award:
2011 Design Bronze Pencil
Agency:
GBH / London
Client:
PUMA
Title:
The PUMA Eco-Table
Category:
Corporate Identity / Campaign
Annual ID:
11015D
Award:
2011 Design Bronze Pencil
Agency:
Total Identity bv / Amsterdam
Client:
Victor Russo
Title:
Corporate Identity Victor Russo's Osteria
Category:
Corporate Identity / Campaign
Annual ID:
11016D
Award:
2011 Design Bronze Pencil
Agency:
George Patterson Y&R / Sydney
Client:
Alliance Francais
Title:
French Film Festival
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
11032D
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
VIRTUE / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Events and Installations /
Annual ID:
11028E
Award:
2011 Advertising Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Sony "The Rocket Project: We Have Lift-off"
Category:
Non-Broadcast / Single
Annual ID:
11079T
Award:
2011 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Glue Isobar / Starcut
Client:
Nokia
Title:
Own Voice
Category:
Non-Broadcast / Single
Annual ID:
11080T
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
MTV Scratch / New York
Client:
PepsiCo
Title:
MTV Scratch + The Pepsi Refresh Project
Category:
Television / Reality/Unscripted Series
Annual ID:
11002E
Award:
2011 Interactive Bronze Pencil
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Remember Reach
Category:
Craft / Animation / Motion Graphics
Annual ID:
11091N
Award:
2011 Interactive Bronze Pencil
Agency:
DDB UK / London
Client:
Volkswagen UK
Title:
True Life Costs
Category:
Craft / Animation / Motion Graphics
Annual ID:
11092N
Award:
2011 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Hands-free parking. (Tiguan)
Category:
Collateral / Posters - Campaign
Annual ID:
11021A
Award:
2011 Interactive Bronze Pencil
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
Carlos
Category:
Websites & Microsites / Corporate Website
Annual ID:
11010N
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Media Monster Wars
Category:
Gaming / Online gaming
Annual ID:
11011E
Award:
2011 Advertising Bronze Pencil
Agency:
JWT Melbourne / Richmond
Client:
Melbourne Writers Festival
Title:
Stories From The Street
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11029A
