The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Expedition Titanic Agency: Firstborn / NY Client: RMS Titanic Category: Websites & Microsites / Corporate Website
Adobe Museum of Digital Media Agency: Goodby, Silverstein & Partners / San Francisco Client: Adobe Category: Websites & Microsites / Corporate Website
Our Changing World Agency: Grow Interactive / Norfolk Client: FedEx Category: Websites & Microsites / Corporate Website
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION Agency: KOKOKAKA / Gothenburg Client: VF Europe Category: Websites & Microsites / Corporate Website
TheSmarterCity Agency: Ogilvy New York / New York Client: IBM Category: Websites & Microsites / Corporate Website
Being a homeless Agency: Marcel / Publicis Conseil / Paris Client: Samusocial Category: Websites & Microsites / Corporate Website
Gatorade.com Agency: VML / Kansas City Client: Gatorade Category: Websites & Microsites / Corporate Website
Copy on Campaign - Motif: Prism Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Fevi Kwik Agency: Ogilvy Hong Kong / Hong Kong Client: Pidilite Industries Limited Category: Collateral Design / Posters - Single
Psycho Agency: Team Detroit - Pulse / Dearborn Client: Detroit Symphony Orchestra Category: Collateral Design / Posters - Single
watary Agency: DENTSU INC. / Tokyo Client: Victor Entertainment, Inc. Category: Collateral Design / Posters - Single
Copy on Campaign - Motif: Road Crossing Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Wizard of OZ Agency: Team Detroit - Pulse / Dearborn Client: Detroit Symphony Orchestra Category: Collateral Design / Posters - Single
iPad Book Poster Agency: Apple / Cupertino Client: Apple Category: Collateral Design / Posters - Single
Copy on Campaign - Motif: Aircraft Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Confetti Agency: TBWA\Santiago Mangada Puno / Makati Client: Makati Shangrila Category: Collateral Design / Posters - Single
Ohara Piano School Agency: E.Co.,Ltd. / Tokyo Client: Ohara Piano School Category: Collateral Design / Posters - Single
WA FABRIC COLLECTION 2011 Agency: 702 Design Works Inc. / Tokyo Client: WA LTD. Category: Collateral Design / Posters - Single
Marble Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok Client: 3M Category: Collateral Design / Posters - Single
Okay Agency: Arnold Worldwide / Boston Client: truth Category: Public Service / Television - Single
Stop Me Agency: Arnold Worldwide / Boston Client: truth Category: Public Service / Television - Single
Offer Agency: Arnold Worldwide / Boston Client: truth Category: Public Service / Television - Single
The Ripple Effect - Montage Agency: Grey / Melbourne Client: Transport Accident Commission Category: Public Service / Television - Single
Kids Agency: Lowe Indonesia / Jakarta Client: UNICEF Category: Public Service / Television - Single
Mac Folders Agency: Ogilvy&Mather / Santiago Client: Unicef Category: Public Service / Television - Single
Pc Folders Agency: Ogilvy&Mather / Santiago Client: Unicef Category: Public Service / Television - Single
DEATH PENALTY Agency: TBWA\PARIS / Boulogne Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service / Television - Single
Robert Agency: Wong, Doody, Crandall, Wiener / Seattle Client: Washington State Department of Health Category: Public Service / Television - Single
Joke Agency: Y&R Peru / lima Client: League Against Cancer Category: Public Service / Television - Single
Tamiya Business Card Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok Client: Siam Tamiya Category: Collateral Design / P.O.P. and In-Store - Single
Tangram - Play Agency: Out of the Box / Delhi Client: SM Store/Marvel Group of Companies Category: Collateral Design / P.O.P. and In-Store - Single
Rising Icons Agency: @radical.media / New York Client: Grey Goose Category: Television / Reality/Unscripted Series
Elle Presents: The City Agency: Creative Artists Agency / Los Angeles Client: ELLE Category: Television / Reality/Unscripted Series
Hardest Working Person in America Agency: Creative Artists Agency / Los Angeles Client: Mitchum Category: Television / Reality/Unscripted Series
Darren Jew Agency: Leo Burnett / Millers Point Client: Canon Category: Film / Documentaries
Up There Agency: Mekanism / San Francisco Client: Stella Artois Category: Film / Documentaries
REPLAY Season II Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Film / Documentaries
REPLAY Season III Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Film / Documentaries
Nike 2010 Fall Basketball Campaign ?Lian Documentary Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike Sports (China) Co., Ltd. Category: Film / Documentaries
Change the Game Agency: Wieden + Kennedy Shanghai / Shanghai Client: Converse Category: Film / Documentaries
Face/Roommate/Sorry Agency: Arnold Worldwide / Boston Client: McDonald's Category: Consumer Radio / Campaign
Do not picture... Agency: DDB South Africa / Johannesburg Client: Estoril Books Category: Consumer Radio / Campaign
Coach Agency: JWT Johannesburg / Johannesburg Client: Everlast South Africa Category: Consumer Radio / Campaign
Teenage Minds Agency: Net#work BBDO / Johannesburg Client: Galderma - Benzac Category: Consumer Radio / Campaign
A Little Bit of Cheese Agency: Ogilvy Johannesburg / Johannesburg Client: Pyotts Mini Cheddar Category: Consumer Radio / Campaign
Hellevator/Revolution/Wilderness Agency: Rethink / Vancouver Client: Playland Category: Consumer Radio / Campaign
Lucky Country* Agency: US Sydney / Redfern Client: SBS Category: Consumer Radio / Campaign
Never Ending Projects Agency: Young & Rubicam / New York Client: Craftman Category: Consumer Radio / Campaign
Fit Agency: Grey Comunicação / Sao Paulo Client: Mercedes-Benz Category: Out Of Home / Campaign
360° Campaign Agency: BBDO Germany GmbH / Duesseldorf Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland Category: Out Of Home / Campaign

2011 Interactive Merit Award

Firstborn / NY

RMS Titanic

Expedition Titanic

Websites & Microsites / Corporate Website

11111N

2011 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Adobe

Adobe Museum of Digital Media

Websites & Microsites / Corporate Website

11112N

2011 Interactive Merit Award

Grow Interactive / Norfolk

FedEx

Our Changing World

Websites & Microsites / Corporate Website

11113N

2011 Interactive Merit Award

KOKOKAKA / Gothenburg

VF Europe

WRANGLER EUROPE FALL/WINTER 2010 COLLECTION

Websites & Microsites / Corporate Website

11114N

2011 Interactive Merit Award

Ogilvy New York / New York

IBM

TheSmarterCity

Websites & Microsites / Corporate Website

11115N

2011 Interactive Merit Award

Marcel / Publicis Conseil / Paris

Samusocial

Being a homeless

Websites & Microsites / Corporate Website

11116N

2011 Interactive Merit Award

VML / Kansas City

Gatorade

Gatorade.com

Websites & Microsites / Corporate Website

11117N

2011 Design Merit Award

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Prism

Collateral Design / Posters - Single

11139D

2011 Design Merit Award

Ogilvy Hong Kong / Hong Kong

Pidilite Industries Limited

Fevi Kwik

Collateral Design / Posters - Single

11140D

2011 Design Merit Award

Team Detroit - Pulse / Dearborn

Detroit Symphony Orchestra

Psycho

Collateral Design / Posters - Single

11141D

2011 Design Merit Award

DENTSU INC. / Tokyo

Victor Entertainment, Inc.

watary

Collateral Design / Posters - Single

11142D

2011 Design Merit Award

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Road Crossing

Collateral Design / Posters - Single

11143D

2011 Design Merit Award

Team Detroit - Pulse / Dearborn

Detroit Symphony Orchestra

Wizard of OZ

Collateral Design / Posters - Single

11144D

2011 Design Merit Award

Apple / Cupertino

Apple

iPad Book Poster

Collateral Design / Posters - Single

11145D

2011 Design Merit Award

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Aircraft

Collateral Design / Posters - Single

11146D

2011 Design Merit Award

TBWA\Santiago Mangada Puno / Makati

Makati Shangrila

Confetti

Collateral Design / Posters - Single

11147D

2011 Design Merit Award

E.Co.,Ltd. / Tokyo

Ohara Piano School

Ohara Piano School

Collateral Design / Posters - Single

11148D

2011 Design Merit Award

702 Design Works Inc. / Tokyo

WA LTD.

WA FABRIC COLLECTION 2011

Collateral Design / Posters - Single

11149D

2011 Design Merit Award

Creative Juice Bangkok (TBWA Thailand) / Bangkok

3M

Marble

Collateral Design / Posters - Single

11150D

2011 Advertising Merit Award

Arnold Worldwide / Boston

truth

Okay

Public Service / Television - Single

11293T

2011 Advertising Merit Award

Arnold Worldwide / Boston

truth

Stop Me

Public Service / Television - Single

11294T

2011 Advertising Merit Award

Arnold Worldwide / Boston

truth

Offer

Public Service / Television - Single

11295T

2011 Advertising Merit Award

Grey / Melbourne

Transport Accident Commission

The Ripple Effect - Montage

Public Service / Television - Single

11296T

2011 Advertising Merit Award

Lowe Indonesia / Jakarta

UNICEF

Kids

Public Service / Television - Single

11297T

2011 Advertising Merit Award

Ogilvy&Mather / Santiago

Unicef

Mac Folders

Public Service / Television - Single

11298T

2011 Advertising Merit Award

Ogilvy&Mather / Santiago

Unicef

Pc Folders

Public Service / Television - Single

11299T

2011 Advertising Merit Award

TBWA\PARIS / Boulogne Billancourt

AMNESTY INTERNATIONAL

DEATH PENALTY

Public Service / Television - Single

11300T

2011 Advertising Merit Award

Wong, Doody, Crandall, Wiener / Seattle

Washington State Department of Health

Robert

Public Service / Television - Single

11301T

2011 Advertising Merit Award

Y&R Peru / lima

League Against Cancer

Joke

Public Service / Television - Single

11302T

2011 Design Merit Award

Creative Juice Bangkok (TBWA Thailand) / Bangkok

Siam Tamiya

Tamiya Business Card

Collateral Design / P.O.P. and In-Store - Single

11175D

2011 Design Merit Award

Out of the Box / Delhi

SM Store/Marvel Group of Companies

Tangram - Play

Collateral Design / P.O.P. and In-Store - Single

11176D

2011 Branded Entertainment Merit Award

@radical.media / New York

Grey Goose

Rising Icons

Television / Reality/Unscripted Series

11032E

2011 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

ELLE

Elle Presents: The City

Television / Reality/Unscripted Series

11033E

2011 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Mitchum

Hardest Working Person in America

Television / Reality/Unscripted Series

11034E

2011 Branded Entertainment Merit Award

Leo Burnett / Millers Point

Canon

Darren Jew

Film / Documentaries

11039E

2011 Branded Entertainment Merit Award

Mekanism / San Francisco

Stella Artois

Up There

Film / Documentaries

11040E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season II

Film / Documentaries

11041E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season III

Film / Documentaries

11042E

2011 Branded Entertainment Merit Award

Wieden + Kennedy Shanghai / Shanghai

Nike Sports (China) Co., Ltd.

Nike 2010 Fall Basketball Campaign ?Lian Documentary

Film / Documentaries

11043E

2011 Branded Entertainment Merit Award

Wieden + Kennedy Shanghai / Shanghai

Converse

Change the Game

Film / Documentaries

11044E

2011 Advertising Merit Award

Arnold Worldwide / Boston

McDonald's

Face/Roommate/Sorry

Consumer Radio / Campaign

11319R

2011 Advertising Merit Award

DDB South Africa / Johannesburg

Estoril Books

Do not picture...

Consumer Radio / Campaign

11320R

2011 Advertising Merit Award

JWT Johannesburg / Johannesburg

Everlast South Africa

Coach

Consumer Radio / Campaign

11321R

2011 Advertising Merit Award

Net#work BBDO / Johannesburg

Galderma - Benzac

Teenage Minds

Consumer Radio / Campaign

11322R

2011 Advertising Merit Award

Ogilvy Johannesburg / Johannesburg

Pyotts Mini Cheddar

A Little Bit of Cheese

Consumer Radio / Campaign

11323R

2011 Advertising Merit Award

Rethink / Vancouver

Playland

Hellevator/Revolution/Wilderness

Consumer Radio / Campaign

11324R

2011 Advertising Merit Award

US Sydney / Redfern

SBS

Lucky Country*

Consumer Radio / Campaign

11325R

2011 Advertising Merit Award

Young & Rubicam / New York

Craftman

Never Ending Projects

Consumer Radio / Campaign

11326R

2011 Advertising Merit Award

Grey Comunicação / Sao Paulo

Mercedes-Benz

Fit

Out Of Home / Campaign

11196A

2011 Advertising Merit Award

BBDO Germany GmbH / Duesseldorf

Daimler AG, Mercedes-Benz Vertrieb Deutschland

360° Campaign

Out Of Home / Campaign

11197A

Follow Us