The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Total art direction at Tama Art University open campus.
Agency: good design company / Tokyo
Client: Tama Art University Category: Corporate Identity / Campaign
Kenny Powers Tubes
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Integrated Branding / Integrated Branding Campaign - 360
The World Park
Agency: Agency magma / New york
Client: New York Central Park - Parks & Recreation Category: Integrated Branding / Integrated Branding Campaign - 360
C'mon LeBron
Agency: BBH / New York
Client: NYC & Co. Category: Integrated Branding / Integrated Branding Campaign - 360
Chrome Fast
Agency: BBH / New York
Client: Google Category: Integrated Branding / Integrated Branding Campaign - 360
Male Monument
Agency: CP+B / Gothenburg
Client: Philips Category: Integrated Branding / Integrated Branding Campaign - 360
Pizza Turnaround
Agency: Crispin Porter + Bogusky / Boulder
Client: Domino's Category: Integrated Branding / Integrated Branding Campaign - 360
30 days to win Julia over
Agency: DOUBLE YOU / Madrid
Client: Microsoft Category: Integrated Branding / Integrated Branding Campaign - 360
Homemade is best
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - 360
PEACE SHADOW, RECREATING NUKES MEMORIES
Agency: HAKUHODO Inc / Minato-ku
Client: HIROSHIMA PEACE MEMORIAL MUSEUM Category: Integrated Branding / Integrated Branding Campaign - 360
Photochains
Agency: Leo Burnett / Millers Point
Client: Canon Australia Category: Integrated Branding / Integrated Branding Campaign - 360
GMC/Dude Perfect
Agency: Leo Burnett Detroit / Troy
Client: General Motors Corporation Category: Integrated Branding / Integrated Branding Campaign - 360
The Lottery of Life
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
Future Daily on April Fool
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: Metro Publishing Hong Kong Limited Category: Integrated Branding / Integrated Branding Campaign - 360
Disposable Forest
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Integrated Branding / Integrated Branding Campaign - 360
The Search for the World's Greatest Salesperson
Agency: Ogilvy New York / New York
Client: OgilvyOne Worldwide Category: Integrated Branding / Integrated Branding Campaign - 360
U by Kotex*
Agency: Organic, Inc. / San Francisco
Client: Kimberly-Clark Category: Integrated Branding / Integrated Branding Campaign - 360
The Megane Experiment
Agency: Publicis London / London
Client: Renault UK Ltd Category: Integrated Branding / Integrated Branding Campaign - 360
12 Second Strip
Agency: Publicis London / London
Client: Renault UK Ltd Category: Integrated Branding / Integrated Branding Campaign - 360
The Film Room
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Sienna 360º Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
Taxi Test Drive
Agency: TBWA\Vancouver / Vancouver
Client: Smart Car Category: Integrated Branding / Integrated Branding Campaign - 360
More Birthdays - Integrated 360
Agency: The Martin Agency / Richmond
Client: American Cancer Society Category: Integrated Branding / Integrated Branding Campaign - 360
Philips Wake up the town
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips Category: Integrated Branding / Integrated Branding Campaign - 360
The Creators Project
Agency: Vice Media / Brooklyn
Client: Intel Category: Integrated Branding / Integrated Branding Campaign - 360
The Zoning Plan
Agency: walker / zurich
Client: Greenpeace Category: Integrated Branding / Integrated Branding Campaign - 360
Perfect Bag
Agency: Creative Artists Agency / Los Angeles
Client: V Australia Category: Other Branded Entertainment /
REDU Manifesto Video
Agency: Creative Artists Agency / Los Angeles
Client: Bing/REDU Category: Other Branded Entertainment /
World of EOS
Agency: Leo Burnett / Millers Point
Client: Canon Category: Other Branded Entertainment /
The Hunt Transmedia Experience
Agency: No Mimes Media / MANHATTAN BEACH
Client: Cisco Category: Other Branded Entertainment /
Face/Roommate/Sorry
Agency: Arnold Worldwide / Boston
Client: McDonald's Category: Consumer Radio / Campaign
Do not picture...
Agency: DDB South Africa / Johannesburg
Client: Estoril Books Category: Consumer Radio / Campaign
Coach
Agency: JWT Johannesburg / Johannesburg
Client: Everlast South Africa Category: Consumer Radio / Campaign
Teenage Minds
Agency: Net#work BBDO / Johannesburg
Client: Galderma - Benzac Category: Consumer Radio / Campaign
A Little Bit of Cheese
Agency: Ogilvy Johannesburg / Johannesburg
Client: Pyotts Mini Cheddar Category: Consumer Radio / Campaign
Hellevator/Revolution/Wilderness
Agency: Rethink / Vancouver
Client: Playland Category: Consumer Radio / Campaign
Never Ending Projects
Agency: Young & Rubicam / New York
Client: Craftman Category: Consumer Radio / Campaign
Neighbors/ AMERICA
Agency: DDB Brasil / Sao Paulo
Client: Neighbors Category: Trade / Full Page or Spread - Single
"Colour tackle" – Alcro Paint (official sponsor of the Swedish national ice hockey team).
Agency: Lowe Brindfors / Stockholm
Client: Alcro Category: Trade / Full Page or Spread - Single
Accidents can be overwhelming - Sideswiped
Agency: Connelly Partners / Boston
Client: Liberty Mutual Category: Magazine / Full Page or Spread - Single
One Way
Agency: BBDO Canada / Toronto
Client: smart Canada Category: Magazine / Full Page or Spread - Single
Gas
Agency: Ad Planet Group / Singapore
Client: Navicom Technology Pte Ltd Category: Magazine / Full Page or Spread - Single
Love
Agency: Ad Planet Group / Singapore
Client: Navicom Technology Pte Ltd Category: Magazine / Full Page or Spread - Single
SOZ - UNO
Agency: Advico Y&R AG (Y&R Gruppe) / Zürich
Client: SonntagsZeitung Category: Magazine / Full Page or Spread - Single
SOZ - Merkel
Agency: Advico Y&R AG (Y&R Gruppe) / Zürich
Client: SonntagsZeitung Category: Magazine / Full Page or Spread - Single
EOS
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Heaven
Agency: Bates Taiwan CO.,Ltd. / Taipei
Client: Haagen-Dazs Category: Magazine / Full Page or Spread - Single
Neighbors/ America
Agency: DDB Brasil / Sao Paulo
Client: FedEx Category: Magazine / Full Page or Spread - Single
Sindy
Agency: DDB, Paris / Paris
Client: Chupa Chups Category: Magazine / Full Page or Spread - Single
Award:
2011 Design Merit Award
Agency:
good design company / Tokyo
Client:
Tama Art University
Title:
Total art direction at Tama Art University open campus.
Category:
Corporate Identity / Campaign
Annual ID:
11120D
Award:
2011 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Kenny Powers Tubes
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11281N
Award:
2011 Interactive Merit Award
Agency:
Agency magma / New york
Client:
New York Central Park - Parks & Recreation
Title:
The World Park
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11282N
Award:
2011 Interactive Merit Award
Agency:
BBH / New York
Client:
NYC & Co.
Title:
C'mon LeBron
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11283N
Award:
2011 Interactive Merit Award
Agency:
BBH / New York
Client:
Google
Title:
Chrome Fast
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11284N
Award:
2011 Interactive Merit Award
Agency:
CP+B / Gothenburg
Client:
Philips
Title:
Male Monument
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11285N
Award:
2011 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Domino's
Title:
Pizza Turnaround
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11286N
Award:
2011 Interactive Merit Award
Agency:
DOUBLE YOU / Madrid
Client:
Microsoft
Title:
30 days to win Julia over
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11287N
Award:
2011 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Homemade is best
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11288N
Award:
2011 Interactive Merit Award
Agency:
HAKUHODO Inc / Minato-ku
Client:
HIROSHIMA PEACE MEMORIAL MUSEUM
Title:
PEACE SHADOW, RECREATING NUKES MEMORIES
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11289N
Award:
2011 Interactive Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Canon Australia
Title:
Photochains
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11290N
Award:
2011 Interactive Merit Award
Agency:
Leo Burnett Detroit / Troy
Client:
General Motors Corporation
Title:
GMC/Dude Perfect
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11291N
Award:
2011 Interactive Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Save the Children Sweden
Title:
The Lottery of Life
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11292N
Award:
2011 Interactive Merit Award
Agency:
McCann Worldgroup (Hong Kong) / Hong Kong
Client:
Metro Publishing Hong Kong Limited
Title:
Future Daily on April Fool
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11293N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
Disposable Forest
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11294N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy New York / New York
Client:
OgilvyOne Worldwide
Title:
The Search for the World's Greatest Salesperson
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11295N
Award:
2011 Interactive Merit Award
Agency:
Organic, Inc. / San Francisco
Client:
Kimberly-Clark
Title:
U by Kotex*
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11296N
Award:
2011 Interactive Merit Award
Agency:
Publicis London / London
Client:
Renault UK Ltd
Title:
The Megane Experiment
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11297N
Award:
2011 Interactive Merit Award
Agency:
Publicis London / London
Client:
Renault UK Ltd
Title:
12 Second Strip
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11298N
Award:
2011 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
The Film Room
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11299N
Award:
2011 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
Sienna 360º Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11300N
Award:
2011 Interactive Merit Award
Agency:
TBWA\Vancouver / Vancouver
Client:
Smart Car
Title:
Taxi Test Drive
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11301N
Award:
2011 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
More Birthdays - Integrated 360
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11302N
Award:
2011 Interactive Merit Award
Agency:
Tribal DDB Amsterdam / Amstelveen
Client:
Philips
Title:
Philips Wake up the town
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11303N
Award:
2011 Interactive Merit Award
Agency:
Vice Media / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11304N
Award:
2011 Interactive Merit Award
Agency:
walker / zurich
Client:
Greenpeace
Title:
The Zoning Plan
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11305N
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
V Australia
Title:
Perfect Bag
Category:
Other Branded Entertainment /
Annual ID:
11117E
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Bing/REDU
Title:
REDU Manifesto Video
Category:
Other Branded Entertainment /
Annual ID:
11118E
Award:
2011 Branded Entertainment Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Canon
Title:
World of EOS
Category:
Other Branded Entertainment /
Annual ID:
11119E
Award:
2011 Branded Entertainment Merit Award
Agency:
No Mimes Media / MANHATTAN BEACH
Client:
Cisco
Title:
The Hunt Transmedia Experience
Category:
Other Branded Entertainment /
Annual ID:
11120E
Award:
2011 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
McDonald's
Title:
Face/Roommate/Sorry
Category:
Consumer Radio / Campaign
Annual ID:
11319R
Award:
2011 Advertising Merit Award
Agency:
DDB South Africa / Johannesburg
Client:
Estoril Books
Title:
Do not picture...
Category:
Consumer Radio / Campaign
Annual ID:
11320R
Award:
2011 Advertising Merit Award
Agency:
JWT Johannesburg / Johannesburg
Client:
Everlast South Africa
Title:
Coach
Category:
Consumer Radio / Campaign
Annual ID:
11321R
Award:
2011 Advertising Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Galderma - Benzac
Title:
Teenage Minds
Category:
Consumer Radio / Campaign
Annual ID:
11322R
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Pyotts Mini Cheddar
Title:
A Little Bit of Cheese
Category:
Consumer Radio / Campaign
Annual ID:
11323R
Award:
2011 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Hellevator/Revolution/Wilderness
Category:
Consumer Radio / Campaign
Annual ID:
11324R
Award:
2011 Advertising Merit Award
Agency:
US Sydney / Redfern
Client:
SBS
Title:
Lucky Country*
Category:
Consumer Radio / Campaign
Annual ID:
11325R
Award:
2011 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Craftman
Title:
Never Ending Projects
Category:
Consumer Radio / Campaign
Annual ID:
11326R
Award:
2011 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Neighbors
Title:
Neighbors/ AMERICA
Category:
Trade / Full Page or Spread - Single
Annual ID:
11208A
Award:
2011 Advertising Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Alcro
Title:
"Colour tackle" – Alcro Paint (official sponsor of the Swedish national ice hockey team).
Category:
Trade / Full Page or Spread - Single
Annual ID:
11209A
Award:
2011 Advertising Merit Award
Agency:
Connelly Partners / Boston
Client:
Liberty Mutual
Title:
Accidents can be overwhelming - Sideswiped
Category:
Magazine / Full Page or Spread - Single
Annual ID:
Award:
2011 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
smart Canada
Title:
One Way
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11104A
Award:
2011 Advertising Merit Award
Agency:
Ad Planet Group / Singapore
Client:
Navicom Technology Pte Ltd
Title:
Gas
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11130A
Award:
2011 Advertising Merit Award
Agency:
Ad Planet Group / Singapore
Client:
Navicom Technology Pte Ltd
Title:
Love
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11131A
Award:
2011 Advertising Merit Award
Agency:
Advico Y&R AG (Y&R Gruppe) / Zürich
Client:
SonntagsZeitung
Title:
SOZ - UNO
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11132A
Award:
2011 Advertising Merit Award
Agency:
Advico Y&R AG (Y&R Gruppe) / Zürich
Client:
SonntagsZeitung
Title:
SOZ - Merkel
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11133A
Award:
2011 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
EOS
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11134A
Award:
2011 Advertising Merit Award
Agency:
Bates Taiwan CO.,Ltd. / Taipei
Client:
Haagen-Dazs
Title:
Heaven
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11135A
Award:
2011 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
FedEx
Title:
Neighbors/ America
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11136A
Award:
2011 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Chupa Chups
Title:
Sindy
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11137A