The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Fold Aide Box
Agency: Leo Burnett India / Mumbai
Client: Bajaj Electricals Pvt Ltd Category: Package Design / Single
Microphone
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
Yang Ai - Despair Whirlpool
Agency: Leo Burnett / Hong Kong
Client: Guangzhou YangAi Special Children Parent Club Category: Public Service / Outdoor and Posters - Single
1% Poster
Agency: Studio Hinrichs / San Francisco
Client: Public Architecture Category: Public Service / Outdoor and Posters - Single
Reporter
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
Anti-Smoking Ashtray
Agency: big ant international / Seoul
Client: Doosan Category: Public Service / Outdoor and Posters - Single
Green City
Agency: DDB China Group / Shanghai
Client: One Foundation Category: Public Service / Outdoor and Posters - Single
Kari Moden
Agency: The Martin Agency / Richmond
Client: American Cancer Society Category: Public Service / Outdoor and Posters - Single
10 Faces Poster
Agency: Studio Hinrichs / San Francisco
Client: Inneract Project Category: Public Service / Outdoor and Posters - Single
Hands
Agency: Go Welsh / Lancaster
Client: Help Haiti Heal Poster Project Category: Public Service / Outdoor and Posters - Single
Love vs Hate
Agency: Leo Burnett, Toronto / Toronto
Client: The Advertising & Design Club of Canada Category: Public Service / Outdoor and Posters - Single
Dwarf depression 'Drink'
Agency: mudra communication pvt ltd / mumbai
Client: Reach Category: Public Service / Outdoor and Posters - Single
Photographer
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
When a tree falls, it takes other lives with it.
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Public Service / Outdoor and Posters - Single
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH Category: Industrial Design/Product Design / Durable Goods
Come sit and play
Agency: Giovanni+DraftFCB / São Paulo
Client: Jaya Design Category: Industrial Design/Product Design / Durable Goods
Sustainable Package Project "RISABO
Agency: canaria inc. / Tokyo
Client: Coca-Cola (Japan) Company, Limited Category: Industrial Design/Product Design / Single
Tape Dispensers for MT
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Industrial Design/Product Design / Single
adidas SKYCOMIC
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: adidas Japan K.K. Category: Spatial Design / Outdoor Spaces
Chopstick Tree
Agency: DDB China Group / Shanghai
Client: China Environmental Protection Foundation Category: Spatial Design / Outdoor Spaces
Lightshow
Agency: Scholz & Friends Zürich / Zürich
Client: Emmi Schweiz AG Category: Spatial Design / Outdoor Spaces
Inside the box thinking
Agency: Rediffusion Young & Rubicam Pvt. Ltd. / Mumbai
Client: pioma industries Pvt. Ltd. Category: Package Design / Campaign
Shiner Beers Oktoberfest Packaging
Agency: McGarrah Jessee / Austin
Client: Spoetzl Brewery Category: Package Design / Campaign
Miller High Life
Agency: Landor Associates / San Francisco
Client: MillerCoors Category: Package Design / Campaign
iPad and iPad Accessories Packaging
Agency: Apple / Cupertino
Client: Apple Category: Package Design / Campaign
Shiner Beers Frost Packaging
Agency: McGarrah Jessee / Austin
Client: Spoetzl Brewery Category: Package Design / Campaign
Ica Good Life
Agency: King Solutions / Stockholm
Client: ICA Grocery Store Category: Package Design / Campaign
Red Brick Specialty Packaging
Agency: 22squared / Atlanta
Client: Atlanta Brewing Company Category: Package Design / Campaign
Single Origin Chocolate Bar Collection
Agency: Sandstrom Partners / Portland
Client: Moonstruck Chocolate Category: Package Design / Campaign
Sir Richard's Package Design
Agency: TDA_Boulder / Boulder
Client: Sir Richard's Condom Company Category: Package Design / Campaign
Waitrose Regional Pizzas
Agency: Turner Duckworth / San Francisco
Client: Waitrose Category: Package Design / Campaign
Limited Edition #2
Agency: The Martin Agency / Richmond
Client: American Cancer Society Category: Public Service / Outdoor and Posters - Campaign
WWF Cutouts
Agency: BBH China / Shanghai
Client: WWF China Category: Public Service / Outdoor and Posters - Campaign
Photographer, Reporter, Microphone
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Campaign
Scared Leaders
Agency: Ogilvy Frankfurt / Frankfurt
Client: ISHR (International Society for Human Rights) Category: Public Service / Outdoor and Posters - Campaign
CHOPSTICKS Poster
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Public Service / Outdoor and Posters - Campaign
Save trees.Save lives.
Agency: M/s Pristine Ideas / Bhopal
Client: Sanctuary Category: Public Service / Outdoor and Posters - Campaign
Alzheimersdisease.sg
Agency: Kinetic Singapore / Singapore
Client: Alzheimersdisease.sg Category: Public Service / Outdoor and Posters - Campaign
The Planet's Voice
Agency: Leo Burnett / Millers Point
Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Helping the needy.
Agency: mudra communication pvt ltd / mumbai
Client: Reach Category: Public Service / Outdoor and Posters - Campaign
Foundation Rwanda Flip Book
Agency: JWT/Atlanta / Atlanta
Client: Foundation Rwanda Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
The Tide Line Project
Agency: Spring Advertising / Vancouver
Client: David Suzuki Foundation Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Stories From The Street
Agency: JWT Melbourne / Richmond
Client: Melbourne Writers Festival Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Inspiring Play
Agency: Spring Advertising / Vancouver
Client: Dilly Dally Category: Corporate Identity / Campaign
I AM campaign identity
Agency: Alt Group / Ponsonby
Client: Auckland Museum Category: Corporate Identity / Campaign
Maison Orphée platform
Agency: lg2boutique / Montreal
Client: Maison Orphée Category: Corporate Identity / Campaign
Corporate Design Suite
Agency: Monogram Design / Surry Hills
Client: Monogram Design Category: Corporate Identity / Campaign
Bota Bota, Spa-on-water
Agency: Sid Lee / Montreal
Client: Bota Bota Category: Corporate Identity / Campaign
Award:
2011 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Bajaj Electricals Pvt Ltd
Title:
Fold Aide Box
Category:
Package Design / Single
Annual ID:
11121D
Award:
2011 Design Merit Award
Agency:
Creature / Seattle
Client:
NUUN
Title:
NUUN Lemon + Lime
Category:
Package Design / Single
Annual ID:
11122D
Award:
2011 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Microphone
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11268D
Award:
2011 Design Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Guangzhou YangAi Special Children Parent Club
Title:
Yang Ai - Despair Whirlpool
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11269D
Award:
2011 Design Merit Award
Agency:
Studio Hinrichs / San Francisco
Client:
Public Architecture
Title:
1% Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11270D
Award:
2011 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Reporter
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11271D
Award:
2011 Design Merit Award
Agency:
big ant international / Seoul
Client:
Doosan
Title:
Anti-Smoking Ashtray
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11272D
Award:
2011 Design Merit Award
Agency:
DDB China Group / Shanghai
Client:
One Foundation
Title:
Green City
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11273D
Award:
2011 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
Kari Moden
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11274D
Award:
2011 Design Merit Award
Agency:
Studio Hinrichs / San Francisco
Client:
Inneract Project
Title:
10 Faces Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11275D
Award:
2011 Design Merit Award
Agency:
Go Welsh / Lancaster
Client:
Help Haiti Heal Poster Project
Title:
Hands
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11276D
Award:
2011 Design Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
The Advertising & Design Club of Canada
Title:
Love vs Hate
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11277D
Award:
2011 Design Merit Award
Agency:
mudra communication pvt ltd / mumbai
Client:
Reach
Title:
Dwarf depression 'Drink'
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11278D
Award:
2011 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Photographer
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11279D
Award:
2011 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
When a tree falls, it takes other lives with it.
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11280D
Award:
2011 Design Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Industrial Design/Product Design / Durable Goods
Annual ID:
11137D
Award:
2011 Design Merit Award
Agency:
Giovanni+DraftFCB / São Paulo
Client:
Jaya Design
Title:
Come sit and play
Category:
Industrial Design/Product Design / Durable Goods
Annual ID:
11138D
Award:
2011 Design Merit Award
Agency:
canaria inc. / Tokyo
Client:
Coca-Cola (Japan) Company, Limited
Title:
Sustainable Package Project "RISABO
Category:
Industrial Design/Product Design / Single
Annual ID:
11133D
Award:
2011 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
Tape Dispensers for MT
Category:
Industrial Design/Product Design / Single
Annual ID:
11134D
Award:
2011 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
adidas Japan K.K.
Title:
adidas SKYCOMIC
Category:
Spatial Design / Outdoor Spaces
Annual ID:
11216D
Award:
2011 Design Merit Award
Agency:
DDB China Group / Shanghai
Client:
China Environmental Protection Foundation
Title:
Chopstick Tree
Category:
Spatial Design / Outdoor Spaces
Annual ID:
11217D
Award:
2011 Design Merit Award
Agency:
Scholz & Friends Zürich / Zürich
Client:
Emmi Schweiz AG
Title:
Lightshow
Category:
Spatial Design / Outdoor Spaces
Annual ID:
11218D
Award:
2011 Design Merit Award
Agency:
Rediffusion Young & Rubicam Pvt. Ltd. / Mumbai
Client:
pioma industries Pvt. Ltd.
Title:
Inside the box thinking
Category:
Package Design / Campaign
Annual ID:
11123D
Award:
2011 Design Merit Award
Agency:
McGarrah Jessee / Austin
Client:
Spoetzl Brewery
Title:
Shiner Beers Oktoberfest Packaging
Category:
Package Design / Campaign
Annual ID:
11124D
Award:
2011 Design Merit Award
Agency:
Landor Associates / San Francisco
Client:
MillerCoors
Title:
Miller High Life
Category:
Package Design / Campaign
Annual ID:
11125D
Award:
2011 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPad and iPad Accessories Packaging
Category:
Package Design / Campaign
Annual ID:
11126D
Award:
2011 Design Merit Award
Agency:
McGarrah Jessee / Austin
Client:
Spoetzl Brewery
Title:
Shiner Beers Frost Packaging
Category:
Package Design / Campaign
Annual ID:
11127D
Award:
2011 Design Merit Award
Agency:
King Solutions / Stockholm
Client:
ICA Grocery Store
Title:
Ica Good Life
Category:
Package Design / Campaign
Annual ID:
11128D
Award:
2011 Design Merit Award
Agency:
22squared / Atlanta
Client:
Atlanta Brewing Company
Title:
Red Brick Specialty Packaging
Category:
Package Design / Campaign
Annual ID:
11129D
Award:
2011 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Moonstruck Chocolate
Title:
Single Origin Chocolate Bar Collection
Category:
Package Design / Campaign
Annual ID:
11130D
Award:
2011 Design Merit Award
Agency:
TDA_Boulder / Boulder
Client:
Sir Richard's Condom Company
Title:
Sir Richard's Package Design
Category:
Package Design / Campaign
Annual ID:
11131D
Award:
2011 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Waitrose
Title:
Waitrose Regional Pizzas
Category:
Package Design / Campaign
Annual ID:
11132D
Award:
2011 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
Limited Edition #2
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11281D
Award:
2011 Design Merit Award
Agency:
BBH China / Shanghai
Client:
WWF China
Title:
WWF Cutouts
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11282D
Award:
2011 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Photographer, Reporter, Microphone
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11283D
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
ISHR (International Society for Human Rights)
Title:
Scared Leaders
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11284D
Award:
2011 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
CHOPSTICKS Poster
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11285D
Award:
2011 Design Merit Award
Agency:
M/s Pristine Ideas / Bhopal
Client:
Sanctuary
Title:
Save trees.Save lives.
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11286D
Award:
2011 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Alzheimersdisease.sg
Title:
Alzheimersdisease.sg
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11287D
Award:
2011 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
WWF
Title:
The Planet's Voice
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11288D
Award:
2011 Design Merit Award
Agency:
mudra communication pvt ltd / mumbai
Client:
Reach
Title:
Helping the needy.
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11289D
Award:
2011 Design Merit Award
Agency:
JWT/Atlanta / Atlanta
Client:
Foundation Rwanda
Title:
Foundation Rwanda Flip Book
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
11290D
Award:
2011 Design Merit Award
Agency:
Spring Advertising / Vancouver
Client:
David Suzuki Foundation
Title:
The Tide Line Project
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
11291D
Award:
2011 Design Merit Award
Agency:
JWT Melbourne / Richmond
Client:
Melbourne Writers Festival
Title:
Stories From The Street
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
11292D
Award:
2011 Design Merit Award
Agency:
Spring Advertising / Vancouver
Client:
Dilly Dally
Title:
Inspiring Play
Category:
Corporate Identity / Campaign
Annual ID:
11103D
Award:
2011 Design Merit Award
Agency:
Alt Group / Ponsonby
Client:
Auckland Museum
Title:
I AM campaign identity
Category:
Corporate Identity / Campaign
Annual ID:
11104D
Award:
2011 Design Merit Award
Agency:
lg2boutique / Montreal
Client:
Maison Orphée
Title:
Maison Orphée platform
Category:
Corporate Identity / Campaign
Annual ID:
11105D
Award:
2011 Design Merit Award
Agency:
Monogram Design / Surry Hills
Client:
Monogram Design
Title:
Corporate Design Suite
Category:
Corporate Identity / Campaign
Annual ID:
11106D
Award:
2011 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Bota Bota
Title:
Bota Bota, Spa-on-water
Category:
Corporate Identity / Campaign
Annual ID:
11107D
Award:
2011 Design Merit Award
Agency:
TUGBOAT / Tokyo
Client:
Nishijin Co.,Ltd
Title:
Nishijin
Category:
Corporate Identity / Campaign
Annual ID:
11108D
