The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Packaging / Specialty
adidas Originals x ESPN Top Ten Hi 1979 Drop
Agency: Iris Worldwide / Atlanta + Autumn Line + Summer Winter + We Create Cool Things
Client: adidas Originals Category: Packaging / Specialty
The CO2 Inhaler
Agency: McCann Health / New York + McCann Health Brazil / Sao Paolo
Client: AstraZeneca Category: Packaging / Specialty
Tales of The Macallan
Agency: Potlatch / Barcelona
Client: The Macallan Category: Packaging / Specialty
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: Le chocolat des Français Category: Packaging / Specialty
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO Category: Packaging / Specialty
The Uniform that never existed
Agency: TracyLocke Brasil / São Paulo
Client: Centauro Category: Packaging / Specialty
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO Category: Promotional / Collateral Items
Clan Beat
Agency: Joe Public United / Johannesburg
Client: AB InBev / Castle Milk Stout Category: Promotional / Collateral Items
Colours Of Pride
Agency: Rethink + Fondation Émergence
Client: Fondation Émergence Category: Promotional / Collateral Items
Guess Which Book Is It?
Agency: The Nine Shanghai / Shanghai
Client: Yan Ji You Bookstore Category: Promotional / Collateral Items
Magic Music Box
Agency: Wieden+Kennedy / São Paulo + Supersonica / São Paulo + Focos cenografia / São Paulo + Fuze Image / São Paulo
Client: Nike / Institutional Category: Promotional / Collateral Items
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO Category: Craft / Animation
The Takeover
Agency: Bear Meets Eagle On Fire / Sydney + Augenblick Studios + Rumble Studios + Blockhead VFX
Client: Stake Category: Craft / Animation
Nora's Joy
Agency: CONILL ADVERTISING / Los Angeles + Toyota Motor North America, U.S.A. Inc + Pickle Music / Los Angeles + Passion Pictures / Los Angeles
Client: Toyota Category: Craft / Animation
THE JUJUBE
Agency: Tencent In-House / Shenzhen + Shanghai Fanbu Network and Technology LLC / Shanghai
Client: Tencent Neo-Culture Creativity Category: Craft / Animation
VS SERIES
Agency: GREY / Tokyo + MediaCom / Singapore
Client: THE PROCTER & GAMBLE COMPANY / SK-Ⅱ Category: Craft / Animation
STORIES HIDDEN IN CHINESE CHARACTERS
Agency: LINLIN Design Studio / BEIJING
Client: LINLIN Design Studio Category: Editorial / Books
The Lyrics, Paul McCartney
Agency: Liveright / W. W. Norton & Company / New York
Client: Liveright / W. W. Norton & Company Category: Editorial / Books
Hanbooks 17
Agency: Nanjing Han Qing Tang Design / Nanjing
Client: Phoenix Fine Arts Publishing Category: Editorial / Books
The Last Possessions
Agency: VMLY&R / Dubai + VMLY&R / Amman
Client: Save the Children Category: Editorial / Books
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO Category: Moving Image / Single
Globes Apart
Agency: FCB / Toronto + Grayson Music Group / Toronto + Someplace Nice / Toronto + Stoopid Buddy Studios / Toronto
Client: Air Canada Category: Moving Image / Single
Netflix Sex Education Episode 7 animated title
Agency: Future Power Station / LONDON
Client: Netflix Category: Moving Image / Single
FLIP TO SPACE
Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: ALE Co., Ltd. Category: Promotional / Posters - Series
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Promotional / Posters - Series
BOURGIE HALL - 10th anniversary
Agency: Paprika / Montreal
Client: Bourgie Hall Category: Promotional / Posters - Series
National Magazine Awards Identity
Agency: Rethink + National Magazine Awards Foundation
Client: National Magazine Awards Foundation Category: Promotional / Posters - Series
Animal Handprints
Agency: Ruf Lanz / Zurich
Client: «Tier im Recht» (Rights for animals) Category: Promotional / Posters - Series
When art has to move.
Agency: Ruf Lanz / Zurich
Client: Welti-Furrer Fine Art Transport Category: Promotional / Posters - Series
VICE Global Network IDs
Agency: VICE Media Group / Brooklyn
Client: VICE Media Group Category: Moving Image / Series
Gradient Vodka Soda
Agency: Trill / Calgary
Client: Gradient Beverages Corp. Category: Packaging / Mass-market
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO Category: Craft / Printing & Paper Craft
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Craft / Printing & Paper Craft
POSTER-POSTCARD-POST IT
Agency: Tencent In-House / Shenzhen
Client: Tencent Youth Science Festival Category: Craft / Printing & Paper Craft
Living Images
Agency: AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client: Getty Images Category: Digital Design
Hennesscreen
Agency: BETC / Paris + GUM / Paris + General Pop / Paris
Client: Hennessy Category: Digital Design
YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA
Agency: Dentsu Craft / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: YAKUSHIMA TREASURE Category: Digital Design
The Bookcase for Tolerance
Agency: INNOCEAN Worldwide Europe / Berlin + Media.Monks / Hilversum + Ted Alkemade + Trigger Happy / Berlin
Client: Anne Frank House Category: Digital Design
Yamauchi No.10 Family Office
Agency: mount inc. / Tokyo
Client: Yamauchi No.10 Family Office Category: Digital Design
Oatly Infinite Canvas
Agency: OKTO / Stockholm + Oatly Department of Mind Control / Malmö
Client: Oatly Department of Mind Control Category: Digital Design
Billion Dollar Collection
Agency: Prime Weber Shandwick / Stockholm + H&M Foundation
Client: H&M Foundation Category: Digital Design
Award:
2022 Design Merit Award
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Packaging / Specialty
Annual ID:
OS22_DE095M
Award:
2022 Design Merit Award
Agency:
Iris Worldwide / Atlanta + Autumn Line + Summer Winter + We Create Cool Things
Client:
adidas Originals
Title:
adidas Originals x ESPN Top Ten Hi 1979 Drop
Category:
Packaging / Specialty
Annual ID:
OS22_DE096M
Award:
2022 Design Merit Award
Agency:
McCann Health / New York + McCann Health Brazil / Sao Paolo
Client:
AstraZeneca
Title:
The CO2 Inhaler
Category:
Packaging / Specialty
Annual ID:
OS22_DE097M
Award:
2022 Design Merit Award
Agency:
Potlatch / Barcelona
Client:
The Macallan
Title:
Tales of The Macallan
Category:
Packaging / Specialty
Annual ID:
OS22_DE098M
Award:
2022 Design Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client:
Le chocolat des Français
Title:
Only keep the best of France
Category:
Packaging / Specialty
Annual ID:
OS22_DE099M
Award:
2022 Design Merit Award
Agency:
the community / Miami + OREO / New York
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Packaging / Specialty
Annual ID:
OS22_DE100M
Award:
2022 Design Merit Award
Agency:
TracyLocke Brasil / São Paulo
Client:
Centauro
Title:
The Uniform that never existed
Category:
Packaging / Specialty
Annual ID:
OS22_DE101M
Award:
2022 Design Merit Award
Agency:
360i / New York + OREO + Media.Monks
Client:
OREO
Title:
OREO x Pokémon
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE087M
Award:
2022 Design Merit Award
Agency:
Joe Public United / Johannesburg
Client:
AB InBev / Castle Milk Stout
Title:
Clan Beat
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE088M
Award:
2022 Design Merit Award
Agency:
Marcel / Paris
Client:
Heetch
Title:
Uber Heetch
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE089M
Award:
2022 Design Merit Award
Agency:
Rethink + Fondation Émergence
Client:
Fondation Émergence
Title:
Colours Of Pride
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE090M
Award:
2022 Design Merit Award
Agency:
Rethink + IKEA
Client:
IKEA Canada
Title:
Love Seats
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE091M
Award:
2022 Design Merit Award
Agency:
The Nine Shanghai / Shanghai
Client:
Yan Ji You Bookstore
Title:
Guess Which Book Is It?
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE092M
Award:
2022 Design Merit Award
Agency:
Wieden+Kennedy / São Paulo + Supersonica / São Paulo + Focos cenografia / São Paulo + Fuze Image / São Paulo
Client:
Nike / Institutional
Title:
Magic Music Box
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE093M
Award:
2022 Design Merit Award
Agency:
360i / New York + OREO + Media.Monks
Client:
OREO
Title:
OREO x Pokémon
Category:
Craft / Animation
Annual ID:
OS22_DE149M
Award:
2022 Design Merit Award
Agency:
Bear Meets Eagle On Fire / Sydney + Augenblick Studios + Rumble Studios + Blockhead VFX
Client:
Stake
Title:
The Takeover
Category:
Craft / Animation
Annual ID:
OS22_DE150M
Award:
2022 Design Merit Award
Agency:
CONILL ADVERTISING / Los Angeles + Toyota Motor North America, U.S.A. Inc + Pickle Music / Los Angeles + Passion Pictures / Los Angeles
Client:
Toyota
Title:
Nora's Joy
Category:
Craft / Animation
Annual ID:
OS22_DE151M
Award:
2022 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
MINI
Title:
MINImalism Film
Category:
Craft / Animation
Annual ID:
OS22_DE152M
Award:
2022 Design Merit Award
Agency:
Tencent In-House / Shenzhen + Shanghai Fanbu Network and Technology LLC / Shanghai
Client:
Tencent Neo-Culture Creativity
Title:
THE JUJUBE
Category:
Craft / Animation
Annual ID:
OS22_DE153M
Award:
2022 Design Merit Award
Agency:
GREY / Tokyo + MediaCom / Singapore
Client:
THE PROCTER & GAMBLE COMPANY / SK-Ⅱ
Title:
VS SERIES
Category:
Craft / Animation
Annual ID:
OS22_DE154M
Award:
2022 Design Merit Award
Agency:
LINLIN Design Studio / BEIJING
Client:
LINLIN Design Studio
Title:
STORIES HIDDEN IN CHINESE CHARACTERS
Category:
Editorial / Books
Annual ID:
OS22_DE065M
Award:
2022 Design Merit Award
Agency:
Liveright / W. W. Norton & Company / New York
Client:
Liveright / W. W. Norton & Company
Title:
The Lyrics, Paul McCartney
Category:
Editorial / Books
Annual ID:
OS22_DE066M
Award:
2022 Design Merit Award
Agency:
Nanjing Han Qing Tang Design / Nanjing
Client:
Phoenix Fine Arts Publishing
Title:
Hanbooks 17
Category:
Editorial / Books
Annual ID:
OS22_DE067M
Award:
2022 Design Merit Award
Agency:
Rethink + IKEA
Client:
IKEA Canada
Title:
The ScrapsBook
Category:
Editorial / Books
Annual ID:
OS22_DE068M
Award:
2022 Design Merit Award
Agency:
VMLY&R / Dubai + VMLY&R / Amman
Client:
Save the Children
Title:
The Last Possessions
Category:
Editorial / Books
Annual ID:
OS22_DE069M
Award:
2022 Design Merit Award
Agency:
360i / New York + OREO + Media.Monks
Client:
OREO
Title:
OREO x Pokémon
Category:
Moving Image / Single
Annual ID:
OS22_DE128M
Award:
2022 Design Merit Award
Agency:
FCB / Toronto + Grayson Music Group / Toronto + Someplace Nice / Toronto + Stoopid Buddy Studios / Toronto
Client:
Air Canada
Title:
Globes Apart
Category:
Moving Image / Single
Annual ID:
OS22_DE129M
Award:
2022 Design Merit Award
Agency:
Future Power Station / LONDON
Client:
Netflix
Title:
Netflix Sex Education Episode 7 animated title
Category:
Moving Image / Single
Annual ID:
OS22_DE130M
Award:
2022 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
ALE Co., Ltd.
Title:
FLIP TO SPACE
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE076M
Award:
2022 Design Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE077M
Award:
2022 Design Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Lights On
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE078M
Award:
2022 Design Merit Award
Agency:
Paprika / Montreal
Client:
Bourgie Hall
Title:
BOURGIE HALL - 10th anniversary
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE079M
Award:
2022 Design Merit Award
Agency:
Rethink + National Magazine Awards Foundation
Client:
National Magazine Awards Foundation
Title:
National Magazine Awards Identity
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE080M
Award:
2022 Design Merit Award
Agency:
Ruf Lanz / Zurich
Client:
«Tier im Recht» (Rights for animals)
Title:
Animal Handprints
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE081M
Award:
2022 Design Merit Award
Agency:
Ruf Lanz / Zurich
Client:
Welti-Furrer Fine Art Transport
Title:
When art has to move.
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE082M
Award:
2022 Design Merit Award
Agency:
VICE Media Group / Brooklyn
Client:
VICE Media Group
Title:
VICE Global Network IDs
Category:
Moving Image / Series
Annual ID:
OS22_DE131M
Award:
2022 Design Merit Award
Agency:
Trill / Calgary
Client:
Gradient Beverages Corp.
Title:
Gradient Vodka Soda
Category:
Packaging / Mass-market
Annual ID:
OS22_DE094M
Award:
2022 Design Merit Award
Agency:
360i / New York + OREO + Media.Monks
Client:
OREO
Title:
OREO x Pokémon
Category:
Craft / Printing & Paper Craft
Annual ID:
OS22_DE155M
Award:
2022 Design Merit Award
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Printing & Paper Craft
Annual ID:
OS22_DE156M
Award:
2022 Design Merit Award
Agency:
Tencent In-House / Shenzhen
Client:
Tencent Youth Science Festival
Title:
POSTER-POSTCARD-POST IT
Category:
Craft / Printing & Paper Craft
Annual ID:
OS22_DE157M
Award:
2022 Design Merit Award
Agency:
Ogilvy / New York
Client:
New York Philharmonic
Title:
NYPhil
Category:
Branding / Logo
Annual ID:
OS22_DE055M
Award:
2022 Design Merit Award
Agency:
AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client:
Getty Images
Title:
Living Images
Category:
Digital Design
Annual ID:
OS22_DE106M
Award:
2022 Design Merit Award
Agency:
BETC / Paris + GUM / Paris + General Pop / Paris
Client:
Hennessy
Title:
Hennesscreen
Category:
Digital Design
Annual ID:
OS22_DE107M
Award:
2022 Design Merit Award
Agency:
COLLINS / New York
Client:
Nike
Title:
Nike Run Club (NRC)
Category:
Digital Design
Annual ID:
OS22_DE108M
Award:
2022 Design Merit Award
Agency:
Dentsu Craft / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
YAKUSHIMA TREASURE
Title:
YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA
Category:
Digital Design
Annual ID:
OS22_DE109M
Award:
2022 Design Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Media.Monks / Hilversum + Ted Alkemade + Trigger Happy / Berlin
Client:
Anne Frank House
Title:
The Bookcase for Tolerance
Category:
Digital Design
Annual ID:
OS22_DE110M
Award:
2022 Design Merit Award
Agency:
Media.Monks
Client:
Netflix
Title:
The Witcher: Welcome to the Continent
Category:
Digital Design
Annual ID:
OS22_DE111M
Award:
2022 Design Merit Award
Agency:
mount inc. / Tokyo
Client:
Yamauchi No.10 Family Office
Title:
Yamauchi No.10 Family Office
Category:
Digital Design
Annual ID:
OS22_DE112M
Award:
2022 Design Merit Award
Agency:
OKTO / Stockholm + Oatly Department of Mind Control / Malmö
Client:
Oatly Department of Mind Control
Title:
Oatly Infinite Canvas
Category:
Digital Design
Annual ID:
OS22_DE113M
Award:
2022 Design Merit Award
Agency:
Prime Weber Shandwick / Stockholm + H&M Foundation
Client:
H&M Foundation
Title:
Billion Dollar Collection
Category:
Digital Design
Annual ID:
OS22_DE114M
