The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Peter Schreyer's Roots and Wings
Agency: INNOCEAN Worldwide Europe / Berlin + Hyundai Motor Europe / Frankfurt am Main + Hyundai Motor Group / Seoul + Trigger Happy / Berlin
Client: Hyundai Motor Group Category: Craft / Art Direction
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client: Klarna Category: Craft / Art Direction
The Taste of Reunion
Agency: Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client: AB INBEV Category: Craft / Art Direction
Protective Coloration Melted in Love
Agency: Puff / Shanghai
Client: Midea Category: Craft / Art Direction
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Innovation & Transformation / Innovation in Lockdown
No Comply
Agency: Droga5 / New York + Facebook / Instagram + Reset Content / New York + Blacksmith / New York
Client: Facebook Category: Short Form Video / Single
The Unspoken Curriculum
Agency: Edelman / New York + Windy Films / Boston
Client: The Boris Lawrence Henson Foundation Category: Short Form Video / Single
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client: Klarna Category: Short Form Video / Single
A Future Begins
Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA
Client: Chipotle Category: Short Form Video / Single
The Taste of Reunion
Agency: Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client: AB INBEV Category: Short Form Video / Single
Hollywood In Your Pocket
Agency: SMUGGLER + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Short Form Video / Single
Love, Lawyers, and The Government
Agency: TBWA\Chiat\Day / New York + Cabin Editing Company + Company 3 + Furlined
Client: Family Category: Short Form Video / Single
Get Out And See The Worlds
Agency: Wieden+Kennedy / Portland + Meow Wolf / Santa FE + Biscuit Filmworks / Los Angeles
Client: Meow Wolf Category: Short Form Video / Single
Craft, Camera, Action!
Agency: M&C Saatchi / Sydney + Song Zu / Sydney + Facebook / Sydney + Zebrar / Sydney
Client: BIG W Category: Craft / Use of Technology
Hens Behind the Lens
Agency: Preacher / Austin + Lightbox Productions, Inc.
Client: Vital Farms Category: Craft / Use of Technology
Oreo Stuf Scan
Agency: VMLY&R Commerce / New York
Client: Mondelez / Oreo Category: Craft / Use of Technology
BEETHOVEN X - THE AI PROJECT
Agency: DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH
Client: Telekom Deutschland GmbH Category: Audio
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify Category: Audio
Runtime
Agency: thjnk Zürich AG / Zürich + thjnk AG / Hamburg + Ateo GmbH / Zürich
Client: Ochsner Sport AG Category: Audio
What Whack Wears
Agency: Pereira O'Dell / San Francisco + Adobe / San Francisco + Scholar / New York
Client: Adobe Category: User-Generated Content
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago
Client: Goldfish Category: User-Generated Content
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: User-Generated Content
R.I.P. Xavier | The Afterparty
Agency: Apple + Apple TV+ / Los Angeles + MOCEAN + GLOW
Client: Apple TV+ Category: Innovation & Transformation / Innovation in Branded Entertainment
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ Category: Innovation & Transformation / Innovation in Branded Entertainment
The Ad Break Championship – GTI Hijack
Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client: Volkswagen Group Australia Category: Innovation & Transformation / Innovation in Branded Entertainment
9/12: The untold story of reconnecting New York
Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Branded Entertainment
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Experiential / Virtual Events
The Pride Race
Agency: FRED & FARID / Paris + E-spot / Paris
Client: Urgence Homophobie Category: Experiential / Virtual Events
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Experiential / Virtual Events
P25 Music
Agency: MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica
Client: The Pokémon Company International Category: Experiential / Virtual Events
Lost Roads
Agency: Commonwealth//McCann / Bogota
Client: General Motors / Chevrolet Category: Full Length Video / Single or Series / Episodic
The Beauty of Blackness
Agency: Digitas / New York + Sephora + Vox Creative / New York + Ventureland
Client: Sephora Category: Full Length Video / Single or Series / Episodic
The Tent Mender
Agency: Hand Made Productions + MadeCreativeGroup + P&G + The Story Lab
Client: P&G/Tide Category: Full Length Video / Single or Series / Episodic
Generation Rewear
Agency: Hungry Man / London + Havas / London
Client: Vanish Category: Full Length Video / Single or Series / Episodic
Coded: The Hidden Love of J.C. Leyendecker
Agency: Imagine Documentaries / Los Angeles + Delirio Films / Los Angeles + P&G Studios / Cincinnati + Tripod Media / Los Angeles
Client: P&G Category: Full Length Video / Single or Series / Episodic
INVISIBLES
Agency: Ogilvy / Paris + LUCIE CARE
Client: LUCIE CARE Category: Full Length Video / Single or Series / Episodic
GFNW Entertainment
Agency: SOUR Bangkok + FoolHouse Production / Bangkok + White Light Post Co., Ltd. / Bangkok + Jungka Bangkok
Client: Netflix + BRAVO! Studios + GMM Studios International Category: Full Length Video / Single or Series / Episodic
Misunderstandings of Miscarriage
Agency: This Film Studio @ M&C Saatchi / Sydney + M&C Saatchi / Sydney + This Film / Sydney + Neon Jane / Sydney
Client: Virtus Health Category: Full Length Video / Single or Series / Episodic
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica
Client: Activision Blizzard / Call of Duty Category: Experiential / Brand Installations
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client: The Chicago International Film Festival Category: Experiential / Brand Installations
Invaluable Food
Agency: Leo Burnett / Madrid
Client: Madrid Fusion Category: Experiential / In-Person Events
SuperMarc
Agency: Jung von Matt AG / Hamburg + Zauberberg Productions GmbH / Berlin
Client: EDEKA Category: Music Videos
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Games / Gaming
The Ad Break Championship – GTI Hijack
Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client: Volkswagen Group Australia Category: Games / Gaming
Award:
2022 Branded Entertainment Merit Award
Agency:
Africa / São Paulo
Client:
House of Lapland
Title:
Salla 2032
Category:
Craft / Art Direction
Annual ID:
OS22_BE092M
Award:
2022 Branded Entertainment Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Hyundai Motor Europe / Frankfurt am Main + Hyundai Motor Group / Seoul + Trigger Happy / Berlin
Client:
Hyundai Motor Group
Title:
Peter Schreyer's Roots and Wings
Category:
Craft / Art Direction
Annual ID:
OS22_BE093M
Award:
2022 Branded Entertainment Merit Award
Agency:
Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client:
Klarna
Title:
Get Smoooth Again
Category:
Craft / Art Direction
Annual ID:
OS22_BE094M
Award:
2022 Branded Entertainment Merit Award
Agency:
Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client:
AB INBEV
Title:
The Taste of Reunion
Category:
Craft / Art Direction
Annual ID:
OS22_BE095M
Award:
2022 Branded Entertainment Merit Award
Agency:
Puff / Shanghai
Client:
Midea
Title:
Protective Coloration Melted in Love
Category:
Craft / Art Direction
Annual ID:
OS22_BE096M
Award:
2022 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_BE104M
Award:
2022 Branded Entertainment Merit Award
Agency:
Droga5 / New York + Facebook / Instagram + Reset Content / New York + Blacksmith / New York
Client:
Facebook
Title:
No Comply
Category:
Short Form Video / Single
Annual ID:
OS22_BE041M
Award:
2022 Branded Entertainment Merit Award
Agency:
Edelman / New York + Windy Films / Boston
Client:
The Boris Lawrence Henson Foundation
Title:
The Unspoken Curriculum
Category:
Short Form Video / Single
Annual ID:
OS22_BE042M
Award:
2022 Branded Entertainment Merit Award
Agency:
Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client:
Klarna
Title:
Get Smoooth Again
Category:
Short Form Video / Single
Annual ID:
OS22_BE043M
Award:
2022 Branded Entertainment Merit Award
Agency:
Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA
Client:
Chipotle
Title:
A Future Begins
Category:
Short Form Video / Single
Annual ID:
OS22_BE044M
Award:
2022 Branded Entertainment Merit Award
Agency:
Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client:
AB INBEV
Title:
The Taste of Reunion
Category:
Short Form Video / Single
Annual ID:
OS22_BE045M
Award:
2022 Branded Entertainment Merit Award
Agency:
SMUGGLER + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Hollywood In Your Pocket
Category:
Short Form Video / Single
Annual ID:
OS22_BE046M
Award:
2022 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / New York + Cabin Editing Company + Company 3 + Furlined
Client:
Family
Title:
Love, Lawyers, and The Government
Category:
Short Form Video / Single
Annual ID:
OS22_BE047M
Award:
2022 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland + Meow Wolf / Santa FE + Biscuit Filmworks / Los Angeles
Client:
Meow Wolf
Title:
Get Out And See The Worlds
Category:
Short Form Video / Single
Annual ID:
OS22_BE048M
Award:
2022 Branded Entertainment Merit Award
Agency:
M&C Saatchi / Sydney + Song Zu / Sydney + Facebook / Sydney + Zebrar / Sydney
Client:
BIG W
Title:
Craft, Camera, Action!
Category:
Craft / Use of Technology
Annual ID:
OS22_BE097M
Award:
2022 Branded Entertainment Merit Award
Agency:
Preacher / Austin + Lightbox Productions, Inc.
Client:
Vital Farms
Title:
Hens Behind the Lens
Category:
Craft / Use of Technology
Annual ID:
OS22_BE098M
Award:
2022 Branded Entertainment Merit Award
Agency:
VMLY&R Commerce / New York
Client:
Mondelez / Oreo
Title:
Oreo Stuf Scan
Category:
Craft / Use of Technology
Annual ID:
OS22_BE099M
Award:
2022 Branded Entertainment Merit Award
Agency:
DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH
Client:
Telekom Deutschland GmbH
Title:
BEETHOVEN X - THE AI PROJECT
Category:
Audio
Annual ID:
OS22_BE068M
Award:
2022 Branded Entertainment Merit Award
Agency:
FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client:
Spotify
Title:
A Song for Every CMO
Category:
Audio
Annual ID:
OS22_BE069M
Award:
2022 Branded Entertainment Merit Award
Agency:
McCann / New York
Client:
Ad Council
Title:
Sound It Out
Category:
Audio
Annual ID:
OS22_BE070M
Award:
2022 Branded Entertainment Merit Award
Agency:
thjnk Zürich AG / Zürich + thjnk AG / Hamburg + Ateo GmbH / Zürich
Client:
Ochsner Sport AG
Title:
Runtime
Category:
Audio
Annual ID:
OS22_BE071M
Award:
2022 Branded Entertainment Merit Award
Agency:
Pereira O'Dell / San Francisco + Adobe / San Francisco + Scholar / New York
Client:
Adobe
Title:
What Whack Wears
Category:
User-Generated Content
Annual ID:
OS22_BE084M
Award:
2022 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago
Client:
Goldfish
Title:
Go For The Handful
Category:
User-Generated Content
Annual ID:
OS22_BE085M
Award:
2022 Branded Entertainment Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
User-Generated Content
Annual ID:
OS22_BE086M
Award:
2022 Branded Entertainment Merit Award
Agency:
Apple + Apple TV+ / Los Angeles + MOCEAN + GLOW
Client:
Apple TV+
Title:
R.I.P. Xavier | The Afterparty
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS22_BE100M
Award:
2022 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS22_BE101M
Award:
2022 Branded Entertainment Merit Award
Agency:
DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client:
Volkswagen Group Australia
Title:
The Ad Break Championship – GTI Hijack
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS22_BE102M
Award:
2022 Branded Entertainment Merit Award
Agency:
Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client:
Verizon
Title:
9/12: The untold story of reconnecting New York
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS22_BE103M
Award:
2022 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Experiential / Virtual Events
Annual ID:
OS22_BE079M
Award:
2022 Branded Entertainment Merit Award
Agency:
DDB / Chicago
Client:
Miller
Title:
Millerverse
Category:
Experiential / Virtual Events
Annual ID:
OS22_BE080M
Award:
2022 Branded Entertainment Merit Award
Agency:
FRED & FARID / Paris + E-spot / Paris
Client:
Urgence Homophobie
Title:
The Pride Race
Category:
Experiential / Virtual Events
Annual ID:
OS22_BE081M
Award:
2022 Branded Entertainment Merit Award
Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Experiential / Virtual Events
Annual ID:
OS22_BE082M
Award:
2022 Branded Entertainment Merit Award
Agency:
MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica
Client:
The Pokémon Company International
Title:
P25 Music
Category:
Experiential / Virtual Events
Annual ID:
OS22_BE083M
Award:
2022 Branded Entertainment Merit Award
Agency:
Commonwealth//McCann / Bogota
Client:
General Motors / Chevrolet
Title:
Lost Roads
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS22_BE056M
Award:
2022 Branded Entertainment Merit Award
Agency:
Digitas / New York + Sephora + Vox Creative / New York + Ventureland
Client:
Sephora
Title:
The Beauty of Blackness
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS22_BE057M
Award:
2022 Branded Entertainment Merit Award
Agency:
Hand Made Productions + MadeCreativeGroup + P&G + The Story Lab
Client:
P&G/Tide
Title:
The Tent Mender
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS22_BE058M
Award:
2022 Branded Entertainment Merit Award
Agency:
Hungry Man / London + Havas / London
Client:
Vanish
Title:
Generation Rewear
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS22_BE059M
Award:
2022 Branded Entertainment Merit Award
Agency:
Imagine Documentaries / Los Angeles + Delirio Films / Los Angeles + P&G Studios / Cincinnati + Tripod Media / Los Angeles
Client:
P&G
Title:
Coded: The Hidden Love of J.C. Leyendecker
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS22_BE060M
Award:
2022 Branded Entertainment Merit Award
Agency:
Ogilvy / Paris + LUCIE CARE
Client:
LUCIE CARE
Title:
INVISIBLES
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS22_BE061M
Award:
2022 Branded Entertainment Merit Award
Agency:
SOUR Bangkok + FoolHouse Production / Bangkok + White Light Post Co., Ltd. / Bangkok + Jungka Bangkok
Client:
Netflix + BRAVO! Studios + GMM Studios International
Title:
GFNW Entertainment
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS22_BE062M
Award:
2022 Branded Entertainment Merit Award
Agency:
This Film Studio @ M&C Saatchi / Sydney + M&C Saatchi / Sydney + This Film / Sydney + Neon Jane / Sydney
Client:
Virtus Health
Title:
Misunderstandings of Miscarriage
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS22_BE063M
Award:
2022 Branded Entertainment Merit Award
Agency:
GUT / Miami + Activision Blizzard / Santa Monica
Client:
Activision Blizzard / Call of Duty
Title:
Vanguards of Photography
Category:
Experiential / Brand Installations
Annual ID:
OS22_BE076M
Award:
2022 Branded Entertainment Merit Award
Agency:
Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client:
The Chicago International Film Festival
Title:
Life, Scripted
Category:
Experiential / Brand Installations
Annual ID:
OS22_BE077M
Award:
2022 Branded Entertainment Merit Award
Agency:
Leo Burnett / Madrid
Client:
Madrid Fusion
Title:
Invaluable Food
Category:
Experiential / In-Person Events
Annual ID:
OS22_BE078M
Award:
2022 Branded Entertainment Merit Award
Agency:
Jung von Matt AG / Hamburg + Zauberberg Productions GmbH / Berlin
Client:
EDEKA
Title:
SuperMarc
Category:
Music Videos
Annual ID:
OS22_BE064M
Award:
2022 Branded Entertainment Merit Award
Agency:
McCann / New York
Client:
Ad Council
Title:
Sound It Out
Category:
Music Videos
Annual ID:
OS22_BE065M
Award:
2022 Branded Entertainment Merit Award
Agency:
mortierbrigade / brussels
Client:
TwinToes
Title:
The Playlist Song
Category:
Music Videos
Annual ID:
OS22_BE066M
Award:
2022 Branded Entertainment Merit Award
Agency:
SMUGGLER
Client:
Little Simz
Title:
Point and Kill
Category:
Music Videos
Annual ID:
OS22_BE067M
Award:
2022 Branded Entertainment Merit Award
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
The Cost of Bullying
Category:
Games / Gaming
Annual ID:
OS22_BE072M
Award:
2022 Branded Entertainment Merit Award
Agency:
DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client:
Volkswagen Group Australia
Title:
The Ad Break Championship – GTI Hijack
Category:
Games / Gaming
Annual ID:
OS22_BE073M
