The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co. Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: TBWA Chiat/Day / Venice Client: Energizer Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: ALMAP/BBDO / São Paulo Client: Pepsi-Cola Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: ALMAP/BBDO / São Paulo Client: Volkswagen Brazil Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Delvico Bates / Barcelona Client: Planeta Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo PB Sverige / Volvo V70 AWD Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Scholz & Friends / Berlin Client: Berliner Zeitung Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Arbeitsgemeinschaft Dermatologische Prävention E.R. Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Results Advertising / Bangkok Client: Mitsubishi Diesel Engine Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: 2-Lane Media, Dailey and Associates Client: Nestlé Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Adjacency Client: Rollerblade Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Agency.com Client: Metropolitan Life Insurance Company/MetLife Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Big Hand Client: Neiman Marcus Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Bowne Internet Solutions Client: Buick Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Caribiner International Client: Porsche Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: CKS New York Client: Audi Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: CKS Partners Client: Mitsubishi Motor Sales of America Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: CKS Partners Client: Timberland Company Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: CyberSight Client: Molson Breweries Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: DDB Needham Interactive Client: Lockheed Martin Corporation Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: DVC Interactive Client: AAA Mid-Atlantic Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Euro RSCG DSW Partners Client: Iomega Corporation Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Grey Interactive Client: Hugo Boss Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Grey Interactive Client: Liz Claiborne Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Ground Zero Client: SegaSoft Heat Online Games Network Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: iXL Client: iXL Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Laughlin/Constable Client: Briggs & Stratton Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Lowe Interactive Client: Mercedes-Benz of North America Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Magnet Interactive Communications Client: Infiniti Division of Nissan Motor Corporation Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Meta4 Digital Design Client: Fuji Film Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Poppe Tyson Interactive Client: Sony Computer Entertainment / Europe Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Poppe Tyson Interactive Client: Rugby Football Union Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Pyro Client: Dr. Martens Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Raw Interactive Client: IBM Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Red Sky Interactive Client: Nike Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Resource Marketing Client: Burton Snowboards Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Resource Marketing Client: The Huntington National Bank Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Revolv Client: Miller Brewing Company Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Rubin Postaer Interactive Client: American Honda Motor Corporation Motercycle Division Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Saatchi & Saatchi / Los Angeles Client: Toyota Motor Sales / USA Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: T3 Media Client: Cameron Mackintosh Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: TBWA Chiat\Day Client: Eveready Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Think New Ideas Client: Rockport Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Think New Ideas Client: Oracle Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Tool Communication Client: Wonderbra Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Tool Communication Client: Wonderbra Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Tumble Interactive Media Client: United Media Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Tumble Interactive Media Client: Ruder Finn Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Television / Consumer Television Varying Lengths: Campaign

98505T

1998 Advertising Merit Award

Foote Cone & Belding / San Francisco

Levi Strauss & Co.

Consumer Television / Consumer Television Varying Lengths: Campaign

98506T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Consumer Television / Consumer Television Varying Lengths: Campaign

98507T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Energizer

Consumer Television / Consumer Television Varying Lengths: Campaign

98508T

1998 Advertising Merit Award

ALMAP/BBDO / São Paulo

Pepsi-Cola

International Foreign Language Commercial / Foreign Language Commercial: Television

98518T

1998 Advertising Merit Award

ALMAP/BBDO / São Paulo

Volkswagen Brazil

International Foreign Language Commercial / Foreign Language Commercial: Television

98519T

1998 Advertising Merit Award

Delvico Bates / Barcelona

Planeta

International Foreign Language Commercial / Foreign Language Commercial: Television

98520T

1998 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

Volvo PB Sverige / Volvo V70 AWD

International Foreign Language Commercial / Foreign Language Commercial: Television

98521T

1998 Advertising Merit Award

Scholz & Friends / Berlin

Berliner Zeitung

International Foreign Language Commercial / Foreign Language Commercial: Television

98522T

1998 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

Arbeitsgemeinschaft Dermatologische Prävention E.R.

International Foreign Language Commercial / Foreign Language Commercial: Television

98523T

1998 Advertising Merit Award

Results Advertising / Bangkok

Mitsubishi Diesel Engine

International Foreign Language Commercial / Foreign Language Commercial: Television

98524T

1998 Interactive Merit Award

2-Lane Media, Dailey and Associates

Nestlé

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98070N

1998 Interactive Merit Award

Adjacency

Rollerblade

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98071N

1998 Interactive Merit Award

Agency.com

Metropolitan Life Insurance Company/MetLife

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98072N

1998 Interactive Merit Award

Big Hand

Neiman Marcus

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98073N

1998 Interactive Merit Award

Bowne Internet Solutions

Buick

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98074N

1998 Interactive Merit Award

Caribiner International

Porsche

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98075N

1998 Interactive Merit Award

CKS New York

Audi

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98076N

1998 Interactive Merit Award

CKS Partners

Mitsubishi Motor Sales of America

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98077N

1998 Interactive Merit Award

CKS Partners

Timberland Company

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98078N

1998 Interactive Merit Award

CyberSight

Molson Breweries

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98079N

1998 Interactive Merit Award

DDB Needham Interactive

Lockheed Martin Corporation

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98080N

1998 Interactive Merit Award

DVC Interactive

AAA Mid-Atlantic

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98081N

1998 Interactive Merit Award

Euro RSCG DSW Partners

Iomega Corporation

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98082N

1998 Interactive Merit Award

Grey Interactive

Hugo Boss

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98083N

1998 Interactive Merit Award

Grey Interactive

Liz Claiborne

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98084N

1998 Interactive Merit Award

Ground Zero

SegaSoft Heat Online Games Network

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98085N

1998 Interactive Merit Award

iXL

iXL

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98086N

1998 Interactive Merit Award

Laughlin/Constable

Briggs & Stratton

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98087N

1998 Interactive Merit Award

Lowe Interactive

Mercedes-Benz of North America

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98088N

1998 Interactive Merit Award

Magnet Interactive Communications

Infiniti Division of Nissan Motor Corporation

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98089N

1998 Interactive Merit Award

Meta4 Digital Design

Fuji Film

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98090N

1998 Interactive Merit Award

Poppe Tyson Interactive

Sony Computer Entertainment / Europe

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98091N

1998 Interactive Merit Award

Poppe Tyson Interactive

Rugby Football Union

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98092N

1998 Interactive Merit Award

Pyro

Dr. Martens

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98093N

1998 Interactive Merit Award

Raw Interactive

IBM

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98094N

1998 Interactive Merit Award

Red Sky Interactive

Nike

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98095N

1998 Interactive Merit Award

Resource Marketing

Burton Snowboards

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98096N

1998 Interactive Merit Award

Resource Marketing

The Huntington National Bank

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98097N

1998 Interactive Merit Award

Revolv

Miller Brewing Company

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98098N

1998 Interactive Merit Award

Rubin Postaer Interactive

American Honda Motor Corporation Motercycle Division

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98099N

1998 Interactive Merit Award

Saatchi & Saatchi / Los Angeles

Toyota Motor Sales / USA

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98100N

1998 Interactive Merit Award

T3 Media

Cameron Mackintosh

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98101N

1998 Interactive Merit Award

TBWA Chiat\Day

Eveready

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98102N

1998 Interactive Merit Award

Think New Ideas

Rockport

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98103N

1998 Interactive Merit Award

Think New Ideas

Oracle

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98104N

1998 Interactive Merit Award

Tool Communication

Wonderbra

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98105N

1998 Interactive Merit Award

Tool Communication

Wonderbra

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98106N

1998 Interactive Merit Award

Tumble Interactive Media

United Media

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98107N

1998 Interactive Merit Award

Tumble Interactive Media

Ruder Finn

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98108N

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