The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: TBWA Hunt Lascaris / Johannesburg Client: BMW South Africa Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: TBWA Chiat/Day / Venice Client: Wonderbra Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: TBWA Simons Palmer / London Client: Nike UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: VitroRobertson / San Diego Client: Odyssey Golf Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: VitroRobertson / San Diego Client: Odyssey Golf Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: VitroRobertson / San Diego Client: Odyssey Golf Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: VitroRobertson / San Diego Client: Odyssey Golf Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: VitroRobertson / San Diego Client: Odyssey Golf Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: VitroRobertson / San Diego Client: Odyssey Golf Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: VitroRobertson / San Diego Client: Odyssey Golf Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: VitroRobertson / San Diego Client: Odyssey Golf Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: VitroRobertson / San Diego Client: Odyssey Golf Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: VitroRobertson / San Diego Client: Odyssey Golf Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: BBDO Canada / Toronto Client: BBDO Canada Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Fallon McElligott / Minneapolis Client: Fallon McElligott Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Annie Finnegan / Stone Mountain Client: Annie Finnegan Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Hill Holliday Connors Cosmopulos Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Karakas Vansickle Ouellette / Portland Client: AKA Avertising Category: Collateral Advertising / Collateral: Self-Promotion
Agency: McConnaughy Stein Schmidt Brown / Chicago Client: McConnaughy Stein Schmidt Brown Category: Collateral Advertising / Collateral: Self-Promotion
Agency: WORK / Richmond Client: WORK Category: Collateral Advertising / Collateral: Self-Promotion
Agency: WORK / Richmond Client: WORK Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Digital Lagoon Client: Digital Lagoon Category: Self-Promotion / Self-Promotion - CD-ROM
Agency: BMP DDB / London Client: Sony Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Creative Alliance / Louisville Client: Kentucky State Fair Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Crispin Porter & Bogusky / Miami Client: Shimano American Corporation Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: McCann-Erickson / Zurich Client: Tamedia AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Trikaya Grey Advertising India / Mumbai Client: Mauritius Tourism Information Service Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Cole & Weber / Seattle Client: Seattle International Film Festival Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Cole & Weber / Seattle Client: Seattle International Film Festival Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Bates / Hong Kong Client: Excelsior Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Bates Dorland / London Client: Sh! Erotic Lingerie Emporium Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Butler Shine & Stern / Sausalito Client: Specialized Bicycles Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Carmichael Lynch / Minneapolis Client: Normark Rapala Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Nikon School Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Knob Creek Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Ingalls Advertising / Boston Client: Aston Martin Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Pyro / Dallas Client: Dr. Martens Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Saatchi & Saatchi / San Francisco Client: Broderbund Software Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Saatchi & Saatchi / Singapore Client: Raffles International Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: 2-Lane Media Client: Transamerica Asset Management Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Black Bean Studios Client: Sitara Networks Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Bowne Internet Solutions Client: Roney & Co. Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Campbell Mithun Esty Client: Andersen Windows Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site

1998 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

BMW South Africa

Consumer Magazine / Magazine Color Full Page or Spread: Single

98186A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Wonderbra

Consumer Magazine / Magazine Color Full Page or Spread: Single

98187A

1998 Advertising Merit Award

TBWA Simons Palmer / London

Nike UK

Consumer Magazine / Magazine Color Full Page or Spread: Single

98188A

1998 Advertising Merit Award

VitroRobertson / San Diego

Odyssey Golf

Consumer Magazine / Magazine Color Full Page or Spread: Single

98189A

1998 Advertising Merit Award

VitroRobertson / San Diego

Odyssey Golf

Consumer Magazine / Magazine Color Full Page or Spread: Single

98190A

1998 Advertising Merit Award

VitroRobertson / San Diego

Odyssey Golf

Consumer Magazine / Magazine Color Full Page or Spread: Single

98191A

1998 Advertising Merit Award

VitroRobertson / San Diego

Odyssey Golf

Consumer Magazine / Magazine Color Full Page or Spread: Single

98192A

1998 Advertising Merit Award

VitroRobertson / San Diego

Odyssey Golf

Consumer Magazine / Magazine Color Full Page or Spread: Single

98193A

1998 Advertising Merit Award

VitroRobertson / San Diego

Odyssey Golf

Consumer Magazine / Magazine Color Full Page or Spread: Single

98194A

1998 Advertising Merit Award

VitroRobertson / San Diego

Odyssey Golf

Consumer Magazine / Magazine Color Full Page or Spread: Single

98195A

1998 Advertising Merit Award

VitroRobertson / San Diego

Odyssey Golf

Consumer Magazine / Magazine Color Full Page or Spread: Single

98196A

1998 Advertising Merit Award

VitroRobertson / San Diego

Odyssey Golf

Consumer Magazine / Magazine Color Full Page or Spread: Single

98197A

1998 Advertising Merit Award

VitroRobertson / San Diego

Odyssey Golf

Consumer Magazine / Magazine Color Full Page or Spread: Single

98198A

1998 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitars

Consumer Magazine / Magazine Color Full Page or Spread: Single

98199A

1998 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitars

Consumer Magazine / Magazine Color Full Page or Spread: Single

98200A

1998 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitars

Consumer Magazine / Magazine Color Full Page or Spread: Single

98201A

1998 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitars

Consumer Magazine / Magazine Color Full Page or Spread: Single

98202A

1998 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitars

Consumer Magazine / Magazine Color Full Page or Spread: Single

98203A

1998 Advertising Merit Award

BBDO Canada / Toronto

BBDO Canada

Collateral Advertising / Collateral: Self-Promotion

98370A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Fallon McElligott

Collateral Advertising / Collateral: Self-Promotion

98371A

1998 Advertising Merit Award

Annie Finnegan / Stone Mountain

Annie Finnegan

Collateral Advertising / Collateral: Self-Promotion

98372A

1998 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Hill Holliday Connors Cosmopulos

Collateral Advertising / Collateral: Self-Promotion

98373A

1998 Advertising Merit Award

Karakas Vansickle Ouellette / Portland

AKA Avertising

Collateral Advertising / Collateral: Self-Promotion

98374A

1998 Advertising Merit Award

McConnaughy Stein Schmidt Brown / Chicago

McConnaughy Stein Schmidt Brown

Collateral Advertising / Collateral: Self-Promotion

98375A

1998 Advertising Merit Award

WORK / Richmond

WORK

Collateral Advertising / Collateral: Self-Promotion

98376A

1998 Advertising Merit Award

WORK / Richmond

WORK

Collateral Advertising / Collateral: Self-Promotion

98377A

1998 Interactive Merit Award

Digital Lagoon

Digital Lagoon

Self-Promotion / Self-Promotion - CD-ROM

98144N

1998 Advertising Merit Award

BMP DDB / London

Sony

Newspaper / Newspaper Over 600 Lines: Campaign

98122A

1998 Advertising Merit Award

Creative Alliance / Louisville

Kentucky State Fair

Newspaper / Newspaper Over 600 Lines: Campaign

98123A

1998 Advertising Merit Award

Crispin Porter & Bogusky / Miami

Shimano American Corporation

Newspaper / Newspaper Over 600 Lines: Campaign

98124A

1998 Advertising Merit Award

McCann-Erickson / Zurich

Tamedia AG

Newspaper / Newspaper Over 600 Lines: Campaign

98125A

1998 Advertising Merit Award

Trikaya Grey Advertising India / Mumbai

Mauritius Tourism Information Service

Newspaper / Newspaper Over 600 Lines: Campaign

98126A

1998 Advertising Merit Award

Cole & Weber / Seattle

Seattle International Film Festival

Public Service/Political / Public Service/Political Radio: Single

98419R

1998 Advertising Merit Award

Cole & Weber / Seattle

Seattle International Film Festival

Public Service/Political / Public Service/Political Radio: Single

98420R

1998 Advertising Merit Award

Bates / Hong Kong

Excelsior

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98218A

1998 Advertising Merit Award

Bates Dorland / London

Sh! Erotic Lingerie Emporium

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98219A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Specialized Bicycles

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98220A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98221A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98222A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Normark Rapala

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98223A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Nikon School

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98224A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Knob Creek

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98225A

1998 Advertising Merit Award

Ingalls Advertising / Boston

Aston Martin

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98226A

1998 Advertising Merit Award

Pyro / Dallas

Dr. Martens

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98227A

1998 Advertising Merit Award

Saatchi & Saatchi / San Francisco

Broderbund Software

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98228A

1998 Advertising Merit Award

Saatchi & Saatchi / Singapore

Raffles International

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98229A

1998 Interactive Merit Award

2-Lane Media

Transamerica Asset Management

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98116N

1998 Interactive Merit Award

Black Bean Studios

Sitara Networks

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98117N

1998 Interactive Merit Award

Bowne Internet Solutions

Roney & Co.

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98118N

1998 Interactive Merit Award

Campbell Mithun Esty

Andersen Windows

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98119N

Follow Us