The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Clutter
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Surprise Dinner
Agency: DDB Los Angeles / Venice
Client: Ameriquest Category: Consumer Television / Consumer Television :30/:25 Single
Short Way To The Top
Agency: DDB Sydney / Ultimo
Client: Volkswagen Category: Consumer Television / Consumer Television :30/:25 Single
Cuppa
Agency: Downtown Partners / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television :30/:25 Single
Bud Light - "Cuppa" Invention
Agency: Downtown Partners / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television :30/:25 Single
Chassis
Agency: Fallon / Minneapolis
Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
Nursery
Agency: Fallon / Minneapolis
Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
2am
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Call Waiting
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Shower
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Cashmere Cow
Agency: Ideaology / Marina del Rey
Client: Los Angeles County Fair Category: Consumer Television / Consumer Television :30/:25 Single
"Firing"
Agency: Leo Burnett Company / Chicago
Client: Kellogg Raisin Bran Crunch Category: Consumer Television / Consumer Television :30/:25 Single
Sales Rep
Agency: MTV NETWORKS / New York
Client: MTV On-Air Promos Category: Consumer Television / Consumer Television :30/:25 Single
Dance Party
Agency: TBWA\Chiat\Day / New York
Client: Nextel Category: Consumer Television / Consumer Television :30/:25 Single
High Protein
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Single
This Is SportsCenter - Space Anchors
Agency: Wieden+Kennedy / New York
Client: ESPN SportsCenter Category: Consumer Television / Consumer Television :30/:25 Single
Kids on Steps
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Television / Consumer Television :30/:25 Single
Look At Me
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Parts & Accessories Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Supermodel
Agency: The Richards Group / Dallas
Client: KIWI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Questions
Agency: Rethink / Vancouver
Client: Science World Category: Public Service/Political / Public Service/Political Radio: Single
I just call...
Agency: Ruf Lanz Werbeagentur AG / Zürich
Client: Muehlehalde Home of the blind Zürich Category: Public Service/Political / Public Service/Political Radio: Single
Rage
Agency: Saatchi & Saatchi / Cape Town
Client: Engen - Arrive Alive Category: Public Service/Political / Public Service/Political Radio: Single
Slap
Agency: The Jupiter Drawing Room (South Africa) / Cape Town
Client: POWA Category: Public Service/Political / Public Service/Political Radio: Single
Good Samaritan
Agency: WONGDOODY / Seattle
Client: Fare Start Category: Public Service/Political / Public Service/Political Radio: Single
Night Witches
Agency: WONGDOODY / Seattle
Client: Museum Of flight Category: Public Service/Political / Public Service/Political Radio: Single
2 MTV Instructoart watch and learn
Agency: Matthew Vescovo / Brooklyn
Client: MTV Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
AJ XX: Will You Be The One?
Agency: Blast Radius / Vancouver
Client: Jordan Brand Category: E-Commerce / E-Commerce B2C - Web Sites
Redwood Creek
Agency: EVB, Inc. / San Francisco
Client: Redwood Creek Category: E-Commerce / E-Commerce B2C - Web Sites
Amazon Theater Player
Agency: Fallon / Minneapolis
Client: Amazon.com Category: E-Commerce / E-Commerce B2C - Web Sites
Caribou Coffee Web Site
Agency: Periscope / Minneapolis
Client: Caribou Coffee Category: E-Commerce / E-Commerce B2C - Web Sites
Sucker
Agency: Carmichael Lynch / Minneapolis
Client: Rapala Category: Trade / Trade Color Full Page or Spread: Single
Kitchen
Agency: DDB Canada / Vancouver
Client: DDB Canada Category: Trade / Trade Color Full Page or Spread: Single
Coffeemaker
Agency: Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client: Aquent Category: Trade / Trade Color Full Page or Spread: Single
Fuse Box
Agency: Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client: Aquent Category: Trade / Trade Color Full Page or Spread: Single
Alphabet
Agency: Reed Collins / Chicago
Client: YoungGuns Category: Trade / Trade Color Full Page or Spread: Single
Ever Notice
Agency: The Richards Group / Dallas
Client: Jackson Walker Law Firm Category: Trade / Trade Color Full Page or Spread: Single
Hamburger
Agency: Agency212 / Port Washington
Client: Fatty Golf Open Category: Consumer Television / Consumer Television Under $50,000 Budget
Bob & Ronna
Agency: Underground / Baltimore /
Client: Bob & Ronna Category: Consumer Television / Consumer Television Under $50,000 Budget
Glac?au Vitaminwater
Agency: AKQA / San Francisco
Client: Energy Brands Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
MAJOLICA MAJORCA
Agency: BBmedia inc. / Tokyo
Client: Shiseido Co Ltd. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Carmelo 1.5
Agency: Blast Radius / Vancouver
Client: Jordan Brand Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
DESIGN YAMAHA
Agency: Business Architects Inc. / Tokyo
Client: YAMAHA CORPORATION Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
ConverseGallery.com
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Inc Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Desea, land of good wishes
Agency: CP COMUNICACION PROXIMITY / SPAIN
Client: VOLKSWAGEN AUDI ESPA?A, S.A. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Chicken Fight
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Come Clean
Agency: Crispin Porter + Bogusky / Miami
Client: Method Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Angus Diet
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Ugoff
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Clutter
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05062T
Award:
2005 Advertising Merit Award
Agency:
DDB Los Angeles / Venice
Client:
Ameriquest
Title:
Surprise Dinner
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05063T
Award:
2005 Advertising Merit Award
Agency:
DDB Sydney / Ultimo
Client:
Volkswagen
Title:
Short Way To The Top
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05064T
Award:
2005 Advertising Merit Award
Agency:
Downtown Partners / Toronto
Client:
Labatt Breweries - Bud Light
Title:
Cuppa
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05065T
Award:
2005 Advertising Merit Award
Agency:
Downtown Partners / Toronto
Client:
Labatt Breweries - Bud Light
Title:
Bud Light - "Cuppa" Invention
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05065T
Award:
2005 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Citibank
Title:
Chassis
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05066T
Award:
2005 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Citibank
Title:
Nursery
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05067T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
2am
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05068T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
Call Waiting
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05069T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
Shower
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05070T
Award:
2005 Advertising Merit Award
Agency:
Ideaology / Marina del Rey
Client:
Los Angeles County Fair
Title:
Cashmere Cow
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05071T
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Kellogg Raisin Bran Crunch
Title:
"Firing"
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05072T
Award:
2005 Advertising Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV On-Air Promos
Title:
Sales Rep
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05073T
Award:
2005 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Nextel
Title:
Dance Party
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05074T
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller High Life
Title:
High Protein
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05075T
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN SportsCenter
Title:
This Is SportsCenter - Space Anchors
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05076T
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Kids on Steps
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05117T
Award:
2005 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson Parts & Accessories
Title:
Look At Me
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
05167A
Award:
2005 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
KIWI
Title:
Supermodel
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
05168A
Award:
2005 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Science World
Title:
Questions
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05008R
Award:
2005 Advertising Merit Award
Agency:
Ruf Lanz Werbeagentur AG / Zürich
Client:
Muehlehalde Home of the blind Zürich
Title:
I just call...
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05009R
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / Cape Town
Client:
Engen - Arrive Alive
Title:
Rage
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05010R
Award:
2005 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Cape Town
Client:
POWA
Title:
Slap
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05011R
Award:
2005 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Fare Start
Title:
Good Samaritan
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05012R
Award:
2005 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Museum Of flight
Title:
Night Witches
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05013R
Award:
2005 Advertising Merit Award
Agency:
Matthew Vescovo / Brooklyn
Client:
MTV
Title:
2 MTV Instructoart watch and learn
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Annual ID:
05108T
Award:
2005 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Jordan Brand
Title:
AJ XX: Will You Be The One?
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
05177N
Award:
2005 Interactive Merit Award
Agency:
EVB, Inc. / San Francisco
Client:
Redwood Creek
Title:
Redwood Creek
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
05178N
Award:
2005 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
Amazon.com
Title:
Amazon Theater Player
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
05179N
Award:
2005 Interactive Merit Award
Agency:
Periscope / Minneapolis
Client:
Caribou Coffee
Title:
Caribou Coffee Web Site
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
05180N
Award:
2005 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike ID
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
05181N
Award:
2005 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Women
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
05182N
Award:
2005 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Rapala
Title:
Sucker
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
05199A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
DDB Canada
Title:
Kitchen
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
05200A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client:
Aquent
Title:
Coffeemaker
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
05201A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client:
Aquent
Title:
Fuse Box
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
05202A
Award:
2005 Advertising Merit Award
Agency:
Reed Collins / Chicago
Client:
YoungGuns
Title:
Alphabet
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
05203A
Award:
2005 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Jackson Walker Law Firm
Title:
Ever Notice
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
05204A
Award:
2005 Advertising Merit Award
Agency:
Agency212 / Port Washington
Client:
Fatty Golf Open
Title:
Hamburger
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
05101T
Award:
2005 Advertising Merit Award
Agency:
Underground / Baltimore /
Client:
Bob & Ronna
Title:
Bob & Ronna
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
05102T
Award:
2005 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Energy Brands
Title:
Glac?au Vitaminwater
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05140N
Award:
2005 Interactive Merit Award
Agency:
BBmedia inc. / Tokyo
Client:
Shiseido Co Ltd.
Title:
MAJOLICA MAJORCA
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05141N
Award:
2005 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Jordan Brand
Title:
Carmelo 1.5
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05142N
Award:
2005 Interactive Merit Award
Agency:
Business Architects Inc. / Tokyo
Client:
YAMAHA CORPORATION
Title:
DESIGN YAMAHA
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05143N
Award:
2005 Interactive Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Converse Inc
Title:
ConverseGallery.com
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05144N
Award:
2005 Interactive Merit Award
Agency:
CP COMUNICACION PROXIMITY / SPAIN
Client:
VOLKSWAGEN AUDI ESPA?A, S.A.
Title:
Desea, land of good wishes
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05145N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Chicken Fight
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05146N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Method
Title:
Come Clean
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05147N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Angus Diet
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05148N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Ugoff
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05149N
