The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Dove - The Beauty Report Card #StopTheBeautyTest
Agency: Ogilvy Mumbai / India
Client: Dove Category: Long Form Video / Single
Meeting Again For The First Time.
Agency: UltraSuperNew / Tokyo
Client: SKYN Category: Long Form Video / Single
In Love We Trust 2
Agency: dentsuMB Taiwan / Taipei
Client: Sinyi Realty Category: Long Form Video / Single
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre Category: Long Form Video / Single
Captain Olson
Agency: TBWA\ESPAÑA / Madrid
Client: Ronald McDonald Children's Foundation Category: Long Form Video / Single
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London
Client: The Swedish Food Federation Category: Long Form Video / Single
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client: PAWS NY Category: Long Form Video / Single
Osmosis
Agency: Gentle Cowboys / New York + Cut+Run / New York
Client: The Met / The Noguchi Museum / ArtCake Brooklyn Category: Long Form Video / Single
WOMAN Corp
Agency: Ogilvy / California + Ogilvy / New York + Ogilvy / Chicago + Mackcut / New York
Client: ERA Coalition Category: Long Form Video / Single
Immortal
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client: Royal Ontario Museum Category: Long Form Video / Single
Mrs. Hayes
Agency: division7 + Commonwealth//McCann / Detroit + AFX Creative + Cabin Edit
Client: Chevrolet Category: Long Form Video / Single
Naija Odyssey
Agency: Translation + WhatsApp / New York + LEDE / New York + Partizan / Los Angeles
Client: WhatsApp Category: Long Form Video / Single
Stump Cam
Agency: Ogilvy Gurgaon / India
Client: Coca-Cola India Pvt. Ltd. Category: Brand Partnerships
Bundy Mixer
Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League
Client: Diageo / Bundaberg Rum Category: Brand Partnerships
Seeds for the Future
Agency: LLYC / Madrid + BBVA / Bilbao + MoA Studio / Madrid
Client: BBVA Category: Brand Partnerships
Netflix's Heart Beats TunTum
Agency: Wunderman Thompson / São Paulo + Netflix
Client: Netflix Category: Brand Partnerships
Live From The Upside Down
Agency: Observatory + Frito-Lay + Netflix + Slap Global
Client: Doritos + Netflix Category: Brand Partnerships
Mind Ordering
Agency: WorkInProgress + Netflix + Unit9 + Brother
Client: Domino's Category: Brand Partnerships
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Brand Partnerships
Trapped in the 90s
Agency: McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid
Client: IKEA Category: Experiential / In-Person Events
90 Minutes of Air Conditioning
Agency: Pereira O'Dell / New York + Barrelhouse / San Francisco
Client: MIDEA Category: Experiential / In-Person Events
Leo-Kellogg 70
Agency: Leo Burnett Canada / Toronto + Circle Productions / Toronto + Tonic DNA / Toronto + Outsider Editorial / Toronto
Client: Kellogg's Canada Inc. Category: Short Form Video / Single
The Singularity BTS
Agency: Squarespace + Smuggler / Los Angeles
Client: Squarespace Category: Short Form Video / Single
Play Has No Limits feat. Kenshi Yonezu
Agency: SIX INC. / Tokyo + Sony Interactive Entertainment / Tokyo + GEEK PICTURES / Tokyo + REISSUE RECORDS / Tokyo
Client: Sony Interactive Entertainment / PlayStation Category: Music Videos
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser Category: Music Videos
Bad Man
Agency: Doomsday Entertainment / Los Angeles + Warner Records / Los Angeles
Client: Disturbed Category: Music Videos
Verizon Pepsi Halftime Ultra Pass
Agency: R/GA US
Client: Verizon Category: Experiential / Virtual Events
Walk the Night
Agency: CHEP Network / Sydney + Traffik / Australia + Scoundrel + The Editors
Client: Samsung Australia Category: Experiential / Brand Installations
Staraoke
Agency: Ogilvy Italy / Milan
Client: Prime Video Category: Experiential / Brand Installations
Christmas Not War
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska Category: Experiential / Brand Installations
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre Category: Low Budget
The Big Gay Donation
Agency: Uncommon Creative Studio / London + Annex Films / London
Client: Uncommon / Stonewall Category: Low Budget
Golden Dates
Agency: Leo Burnett / Lisboa + Zenith Optimedia / Lisbon + Blanche Filmes / Lisbon + AMP Association for Elderly / Lisbon
Client: AMP Association for the Elderly Category: Low Budget
Play With Love
Agency: AlmapBBDO / São Paulo + UmStudio / São Paulo + Raw Audio / São Paulo
Client: All Out Category: Low Budget
Others
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: Casey House Category: Low Budget
G'day
Agency: M&C Saatchi / Sydney + FINCH / Sydney + M&C Saatchi / Warsaw + The Editors / Sydney
Client: Tourism Australia Category: Craft / Art Direction
The Cathedral of Diablo
Agency: 72andSunny / Los Angeles
Client: Blizzard Category: Craft / Art Direction
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google Category: Craft / Art Direction
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Craft / Art Direction
Stump Cam
Agency: Ogilvy Gurgaon / India
Client: Coca-Cola India Pvt. Ltd. Category: Short Form Video / Series / Episodic
Home of the Ghosts
Agency: DAVID / Madrid + DAVID / New York + Primo / Barcelona + Sizzer / Amsterdam
Client: Burger King Category: Mobile Apps
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel Category: Experiential / Hybrid Events
50 Queens
Agency: Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta
Client: Golden Days Category: Experiential / Hybrid Events
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy Mumbai / India
Client:
Dove
Title:
Dove - The Beauty Report Card #StopTheBeautyTest
Category:
Long Form Video / Single
Annual ID:
OS23_BE047M
Award:
2023 Branded Entertainment Merit Award
Agency:
UltraSuperNew / Tokyo
Client:
SKYN
Title:
Meeting Again For The First Time.
Category:
Long Form Video / Single
Annual ID:
OS23_BE048M
Award:
2023 Branded Entertainment Merit Award
Agency:
dentsuMB Taiwan / Taipei
Client:
Sinyi Realty
Title:
In Love We Trust 2
Category:
Long Form Video / Single
Annual ID:
OS23_BE049M
Award:
2023 Branded Entertainment Merit Award
Agency:
FRED & FARID / Paris + Phantasm
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Long Form Video / Single
Annual ID:
OS23_BE050M
Award:
2023 Branded Entertainment Merit Award
Agency:
TBWA\ESPAÑA / Madrid
Client:
Ronald McDonald Children's Foundation
Title:
Captain Olson
Category:
Long Form Video / Single
Annual ID:
OS23_BE051M
Award:
2023 Branded Entertainment Merit Award
Agency:
McCann / Stockholm + McCann Worldgroup / London
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Long Form Video / Single
Annual ID:
OS23_BE052M
Award:
2023 Branded Entertainment Merit Award
Agency:
Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client:
PAWS NY
Title:
The Bridge
Category:
Long Form Video / Single
Annual ID:
OS23_BE053M
Award:
2023 Branded Entertainment Merit Award
Agency:
Gentle Cowboys / New York + Cut+Run / New York
Client:
The Met / The Noguchi Museum / ArtCake Brooklyn
Title:
Osmosis
Category:
Long Form Video / Single
Annual ID:
OS23_BE054M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy / California + Ogilvy / New York + Ogilvy / Chicago + Mackcut / New York
Client:
ERA Coalition
Title:
WOMAN Corp
Category:
Long Form Video / Single
Annual ID:
OS23_BE055M
Award:
2023 Branded Entertainment Merit Award
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client:
Royal Ontario Museum
Title:
Immortal
Category:
Long Form Video / Single
Annual ID:
OS23_BE056M
Award:
2023 Branded Entertainment Merit Award
Agency:
division7 + Commonwealth//McCann / Detroit + AFX Creative + Cabin Edit
Client:
Chevrolet
Title:
Mrs. Hayes
Category:
Long Form Video / Single
Annual ID:
OS23_BE057M
Award:
2023 Branded Entertainment Merit Award
Agency:
Translation + WhatsApp / New York + LEDE / New York + Partizan / Los Angeles
Client:
WhatsApp
Title:
Naija Odyssey
Category:
Long Form Video / Single
Annual ID:
OS23_BE058M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy Gurgaon / India
Client:
Coca-Cola India Pvt. Ltd.
Title:
Stump Cam
Category:
Brand Partnerships
Annual ID:
OS23_BE089M
Award:
2023 Branded Entertainment Merit Award
Agency:
Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League
Client:
Diageo / Bundaberg Rum
Title:
Bundy Mixer
Category:
Brand Partnerships
Annual ID:
OS23_BE090M
Award:
2023 Branded Entertainment Merit Award
Agency:
LLYC / Madrid + BBVA / Bilbao + MoA Studio / Madrid
Client:
BBVA
Title:
Seeds for the Future
Category:
Brand Partnerships
Annual ID:
OS23_BE091M
Award:
2023 Branded Entertainment Merit Award
Agency:
Wunderman Thompson / São Paulo + Netflix
Client:
Netflix
Title:
Netflix's Heart Beats TunTum
Category:
Brand Partnerships
Annual ID:
OS23_BE092M
Award:
2023 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Ray Ban / Meta
Title:
Tap into Now
Category:
Brand Partnerships
Annual ID:
OS23_BE093M
Award:
2023 Branded Entertainment Merit Award
Agency:
Observatory + Frito-Lay + Netflix + Slap Global
Client:
Doritos + Netflix
Title:
Live From The Upside Down
Category:
Brand Partnerships
Annual ID:
OS23_BE094M
Award:
2023 Branded Entertainment Merit Award
Agency:
WorkInProgress + Netflix + Unit9 + Brother
Client:
Domino's
Title:
Mind Ordering
Category:
Brand Partnerships
Annual ID:
OS23_BE095M
Award:
2023 Branded Entertainment Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Brand Partnerships
Annual ID:
OS23_BE096M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy Italy / Milan
Client:
Prime Video
Title:
Staraoke
Category:
Experiential / In-Person Events
Annual ID:
OS23_BE076M
Award:
2023 Branded Entertainment Merit Award
Agency:
McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid
Client:
IKEA
Title:
Trapped in the 90s
Category:
Experiential / In-Person Events
Annual ID:
OS23_BE077M
Award:
2023 Branded Entertainment Merit Award
Agency:
Pereira O'Dell / New York + Barrelhouse / San Francisco
Client:
MIDEA
Title:
90 Minutes of Air Conditioning
Category:
Experiential / In-Person Events
Annual ID:
OS23_BE078M
Award:
2023 Branded Entertainment Merit Award
Agency:
Droga5 / New York
Client:
Meta
Title:
Amani
Category:
Short Form Video / Single
Annual ID:
OS23_BE043M
Award:
2023 Branded Entertainment Merit Award
Agency:
Leo Burnett Canada / Toronto + Circle Productions / Toronto + Tonic DNA / Toronto + Outsider Editorial / Toronto
Client:
Kellogg's Canada Inc.
Title:
Leo-Kellogg 70
Category:
Short Form Video / Single
Annual ID:
OS23_BE044M
Award:
2023 Branded Entertainment Merit Award
Agency:
Squarespace + Smuggler / Los Angeles
Client:
Squarespace
Title:
The Singularity BTS
Category:
Short Form Video / Single
Annual ID:
OS23_BE045M
Award:
2023 Branded Entertainment Merit Award
Agency:
SIX INC. / Tokyo + Sony Interactive Entertainment / Tokyo + GEEK PICTURES / Tokyo + REISSUE RECORDS / Tokyo
Client:
Sony Interactive Entertainment / PlayStation
Title:
Play Has No Limits feat. Kenshi Yonezu
Category:
Music Videos
Annual ID:
OS23_BE062M
Award:
2023 Branded Entertainment Merit Award
Agency:
Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Music Videos
Annual ID:
OS23_BE063M
Award:
2023 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Ray Ban / Meta
Title:
Vanilla
Category:
Music Videos
Annual ID:
OS23_BE064M
Award:
2023 Branded Entertainment Merit Award
Agency:
Doomsday Entertainment / Los Angeles + Warner Records / Los Angeles
Client:
Disturbed
Title:
Bad Man
Category:
Music Videos
Annual ID:
OS23_BE065M
Award:
2023 Branded Entertainment Merit Award
Agency:
R/GA US
Client:
Verizon
Title:
Verizon Pepsi Halftime Ultra Pass
Category:
Experiential / Virtual Events
Annual ID:
OS23_BE079M
Award:
2023 Branded Entertainment Merit Award
Agency:
CHEP Network / Sydney + Traffik / Australia + Scoundrel + The Editors
Client:
Samsung Australia
Title:
Walk the Night
Category:
Experiential / Brand Installations
Annual ID:
OS23_BE072M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy Italy / Milan
Client:
Prime Video
Title:
Staraoke
Category:
Experiential / Brand Installations
Annual ID:
OS23_BE073M
Award:
2023 Branded Entertainment Merit Award
Agency:
BCW / Stockholm
Client:
Carlsberg
Title:
Sunken Bar
Category:
Experiential / Brand Installations
Annual ID:
OS23_BE074M
Award:
2023 Branded Entertainment Merit Award
Agency:
ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client:
Concrete by Kovalska
Title:
Christmas Not War
Category:
Experiential / Brand Installations
Annual ID:
OS23_BE075M
Award:
2023 Branded Entertainment Merit Award
Agency:
FRED & FARID / Paris + Phantasm
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Low Budget
Annual ID:
OS23_BE083M
Award:
2023 Branded Entertainment Merit Award
Agency:
Uncommon Creative Studio / London + Annex Films / London
Client:
Uncommon / Stonewall
Title:
The Big Gay Donation
Category:
Low Budget
Annual ID:
OS23_BE084M
Award:
2023 Branded Entertainment Merit Award
Agency:
BETC / Paris + Heetch / Paris + Gum / Paris
Client:
Heetch
Title:
IĆ
Category:
Low Budget
Annual ID:
OS23_BE085M
Award:
2023 Branded Entertainment Merit Award
Agency:
Leo Burnett / Lisboa + Zenith Optimedia / Lisbon + Blanche Filmes / Lisbon + AMP Association for Elderly / Lisbon
Client:
AMP Association for the Elderly
Title:
Golden Dates
Category:
Low Budget
Annual ID:
OS23_BE086M
Award:
2023 Branded Entertainment Merit Award
Agency:
AlmapBBDO / São Paulo + UmStudio / São Paulo + Raw Audio / São Paulo
Client:
All Out
Title:
Play With Love
Category:
Low Budget
Annual ID:
OS23_BE087M
Award:
2023 Branded Entertainment Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Casey House
Title:
Others
Category:
Low Budget
Annual ID:
OS23_BE088M
Award:
2023 Branded Entertainment Merit Award
Agency:
M&C Saatchi / Sydney + FINCH / Sydney + M&C Saatchi / Warsaw + The Editors / Sydney
Client:
Tourism Australia
Title:
G'day
Category:
Craft / Art Direction
Annual ID:
OS23_BE097M
Award:
2023 Branded Entertainment Merit Award
Agency:
72andSunny / Los Angeles
Client:
Blizzard
Title:
The Cathedral of Diablo
Category:
Craft / Art Direction
Annual ID:
OS23_BE098M
Award:
2023 Branded Entertainment Merit Award
Agency:
MullenLowe U.S.
Client:
Acura
Title:
Chiaki's Journey
Category:
Craft / Art Direction
Annual ID:
OS23_BE099M
Award:
2023 Branded Entertainment Merit Award
Agency:
BBH USA + Google Consumer Apps
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Craft / Art Direction
Annual ID:
OS23_BE100M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Craft / Art Direction
Annual ID:
OS23_BE101M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy Gurgaon / India
Client:
Coca-Cola India Pvt. Ltd.
Title:
Stump Cam
Category:
Short Form Video / Series / Episodic
Annual ID:
OS23_BE046M
Award:
2023 Branded Entertainment Merit Award
Agency:
DAVID / Madrid + DAVID / New York + Primo / Barcelona + Sizzer / Amsterdam
Client:
Burger King
Title:
Home of the Ghosts
Category:
Mobile Apps
Annual ID:
OS23_BE067M
Award:
2023 Branded Entertainment Merit Award
Agency:
Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Experiential / Hybrid Events
Annual ID:
OS23_BE080M
Award:
2023 Branded Entertainment Merit Award
Agency:
Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta
Client:
Golden Days
Title:
50 Queens
Category:
Experiential / Hybrid Events
Annual ID:
OS23_BE081M
