The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Figure of speeches
Agency: Marcel / Paris + POSTER / Paris + Prodigious / Paris + Iconoclast / Paris
Client: Spotify Category: Use of Licensed Music
Together We Rise
Agency: TBWA\Singapore + Sixtoes.TV / Singapore + Shooting Gallery Asia / Singapore + T.H.E Dance Company Ltd / Singapore
Client: Singapore Tourism Board Category: Original Music / Score - Short Form
Yours To Take
Agency: Wieden+Kennedy / São Paulo + Anheuser-Busch (Budweiser) / New York + Iconoclast / São Paulo + Squeak E. Clean Studios
Client: AB InBev / Budweiser Category: Original Music / Score - Short Form
The Troll
Agency: Vapor Music / Toronto + Rethink
Client: IKEA Category: Original Music / Score - Short Form
Remember The Why
Agency: Human + Johannes Leonardo / New York + Final Cut / New York + Love Song / Los Angeles
Client: Adidas Category: Original Music / Score - Short Form
Audetorium: Visual Mission Statement
Agency: Woodward Original / Detroit + AUDETORIUM + WRKSHP / Detroit
Client: Audetorium Category: Original Music / Score - Short Form
Thirst
Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client: podHER Category: Sound Mixing
McDonald’s Jingle Board
Agency: Scholz & Friends
Client: McDonald’s Category: Sonic Branding / Branded Audio
Did Somebody Say Katy Perry
Agency: McCann / London + String and Tins / London + RadicalMedia
Client: Just Eat Takeaway Category: Sonic Branding / Branded Audio
BZRP King
Agency: DAVID / Madrid + Burger King / Madrid
Client: Burger King Category: Artist / Brand Collaboration
Arby's x Pusha T Diss Tracks
Agency: Fallon + MSL Group + PXP
Client: Arby's Category: Artist / Brand Collaboration
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser Category: Artist / Brand Collaboration
Independent Journalism for an Independent Life - Questlove
Agency: Droga5 / New York + The New York Times + division7
Client: The New York Times Category: Artist / Brand Collaboration
Doja Cat x Taco Bell: A "Contractual" Partnership
Agency: Deutsch LA / Los Angeles + The Syndicate + Stept Studios + JAW Productions
Client: Taco Bell Category: Artist / Brand Collaboration
Save the Survivors
Agency: POL / Oslo + 750mph / London + Edisen / Berlin + BR-F / Stockholm
Client: Save the Children Category: Sound Editing
La Capitana
Agency: Baron & Baron / New York + Raphael Ajuelos Studios / Los Angeles + Modern Post / New York + North Six / Los Angeles
Client: Dior Category: Sound Editing
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client: Laut gegen Nazis Category: Use of Technology
Anthem For All
Agency: McCann / London + McCann / New York + Craft / London + Craft / New York
Client: Microsoft + Invictus Games Foundation Category: Use of Technology
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Use of Technology
Save the Survivors
Agency: Pol / Oslo + BR-F / Stockholm + Ohlogy / Oslo
Client: Save the Children Category: Music Adaptation / Song
The Conductor
Agency: BETC / London + Gum / Paris + MATHEMATIC / Paris + ICONOCLAST / Paris
Client: Coca-Cola Category: Music Adaptation / Song
Feel Out Loud - Launch Film
Agency: McCann Canada / Toronto
Client: Kids Help Phone Category: Music Adaptation / Song
Thirst
Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client: podHER Category: Music Adaptation / Song
The Magical Cookbook
Agency: DDB / New York + Hornet / New York
Client: The Kroger Company Category: Music Adaptation / Song
One Hit
Agency: Biscuit Filmworks / Los Angeles + Special US / Los Angeles + Walker
Client: Uber Eats Category: Music Adaptation / Song
DYC - Sweet Child O'Mine
Agency: Yessian Music / Detroit + Imagination / Detroit + Detroit Youth Concert Choir & Performing Arts Company
Client: Detroit Youth Choir Category: Music Adaptation / Song
House of Legends
Agency: Cossette / Toronto + Rajakovic Electric / Toronto + Nimiopere / Toronto + Scouts Honour / Toronto
Client: SickKids Foundation Category: Music Adaptation / Song
A (Slightly) Life-Changing Story
Agency: Droga5 / New York + Meta + Blacksmith + Final Cut
Client: Meta Category: Music Adaptation / Song
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client: Laut gegen Nazis Category: Custom / User-Generated Content
Files of Freedom
Agency: GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo
Client: Mercado Livre Category: Custom / User-Generated Content
EE Hope United - Not Her Problem
Agency: Factory Studios / London
Client: EE Hope United Category: Sound Design
PSCHHHT HAPPENS
Agency: Ogilvy UK / London + Ogilvy / Hong Kong
Client: TCCC / Sprite Zero Sugar Category: Sound Design
DA SKYDIVE
Agency: DIVISION + Noir Productions + No.8 Sound & Visions Ltd / London
Client: Corteiz Category: Sound Design
DNP
Agency: Jordan Brand Creative Team + Smuggler / London + Heyfrosty + No.8 Sound & Visions Ltd / London
Client: Nike Jordan Brand Category: Sound Design
THE GLITCH
Agency: BBDO Group Germany GmbH / Duesseldorf + Alzheimer Forschung Initiative e.V. / Duesseldorf + Caviar Film / Mechelen + Frames Post Production
Client: Alzheimer Forschung Initiative e.V. Category: Sound Design
Night Creatures
Agency: Riff Raff Films / London + 750mph / London + The Mill / London + Work Editorial / London
Client: Burberry Category: Sound Design
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Sound Design
We are living offerings
Agency: Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client: AB InBev Category: Sound Design
America's Most Haunted
Agency: Grey / New York + CANJA Audio Culture / São Paulo
Client: Change the Ref Category: Sound Design
ALL PLAYERS TOOL LAB.
Agency: DENTSU INC. / Tokyo + BASSDRUM Inc. / Tokyo + y'sconnection / Tokyo + P.I.C.S. Co., Ltd. / Tokyo
Client: WITH ALS Category: Innovation & Transformation / Innovation in Music & Sound Craft
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client: Laut gegen Nazis Category: Innovation & Transformation / Innovation in Music & Sound Craft
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Innovation & Transformation / Innovation in Music & Sound Craft
The Reluctant Shanty
Agency: BMF / Sydney + FINCH / Sydney + Atticus / Sydney
Client: UNHCR Category: Original Music / Song
This is How We Work Now
Agency: Alto NYC / New York + Walker / Los Angeles + Smuggler / New York
Client: Upwork Category: Original Music / Song
Award:
2023 Music & Sound Craft Merit Award
Agency:
Marcel / Paris + POSTER / Paris + Prodigious / Paris + Iconoclast / Paris
Client:
Spotify
Title:
Figure of speeches
Category:
Use of Licensed Music
Annual ID:
OS23_MS026M
Award:
2023 Music & Sound Craft Merit Award
Agency:
TBWA\Singapore + Sixtoes.TV / Singapore + Shooting Gallery Asia / Singapore + T.H.E Dance Company Ltd / Singapore
Client:
Singapore Tourism Board
Title:
Together We Rise
Category:
Original Music / Score - Short Form
Annual ID:
OS23_MS036M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Wieden+Kennedy / São Paulo + Anheuser-Busch (Budweiser) / New York + Iconoclast / São Paulo + Squeak E. Clean Studios
Client:
AB InBev / Budweiser
Title:
Yours To Take
Category:
Original Music / Score - Short Form
Annual ID:
OS23_MS037M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Vapor Music / Toronto + Rethink
Client:
IKEA
Title:
The Troll
Category:
Original Music / Score - Short Form
Annual ID:
OS23_MS038M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Human + Johannes Leonardo / New York + Final Cut / New York + Love Song / Los Angeles
Client:
Adidas
Title:
Remember The Why
Category:
Original Music / Score - Short Form
Annual ID:
OS23_MS039M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Woodward Original / Detroit + AUDETORIUM + WRKSHP / Detroit
Client:
Audetorium
Title:
Audetorium: Visual Mission Statement
Category:
Original Music / Score - Short Form
Annual ID:
OS23_MS040M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Behind the Mac: Skywalker Sound
Category:
Sound Mixing
Annual ID:
OS23_MS059M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client:
podHER
Title:
Thirst
Category:
Sound Mixing
Annual ID:
OS23_MS060M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Scholz & Friends
Client:
McDonald’s
Title:
McDonald’s Jingle Board
Category:
Sonic Branding / Branded Audio
Annual ID:
OS23_MS022M
Award:
2023 Music & Sound Craft Merit Award
Agency:
McCann / London + String and Tins / London + RadicalMedia
Client:
Just Eat Takeaway
Title:
Did Somebody Say Katy Perry
Category:
Sonic Branding / Branded Audio
Annual ID:
OS23_MS023M
Award:
2023 Music & Sound Craft Merit Award
Agency:
DAVID / Madrid + Burger King / Madrid
Client:
Burger King
Title:
BZRP King
Category:
Artist / Brand Collaboration
Annual ID:
OS23_MS044M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Fallon + MSL Group + PXP
Client:
Arby's
Title:
Arby's x Pusha T Diss Tracks
Category:
Artist / Brand Collaboration
Annual ID:
OS23_MS045M
Award:
2023 Music & Sound Craft Merit Award
Agency:
FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Artist / Brand Collaboration
Annual ID:
OS23_MS046M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Droga5 / New York + The New York Times + division7
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Questlove
Category:
Artist / Brand Collaboration
Annual ID:
OS23_MS047M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Deutsch LA / Los Angeles + The Syndicate + Stept Studios + JAW Productions
Client:
Taco Bell
Title:
Doja Cat x Taco Bell: A "Contractual" Partnership
Category:
Artist / Brand Collaboration
Annual ID:
OS23_MS048M
Award:
2023 Music & Sound Craft Merit Award
Agency:
POL / Oslo + 750mph / London + Edisen / Berlin + BR-F / Stockholm
Client:
Save the Children
Title:
Save the Survivors
Category:
Sound Editing
Annual ID:
OS23_MS061M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Baron & Baron / New York + Raphael Ajuelos Studios / Los Angeles + Modern Post / New York + North Six / Los Angeles
Client:
Dior
Title:
La Capitana
Category:
Sound Editing
Annual ID:
OS23_MS062M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Droga5 / New York + Meta + Love Song + The Mill
Client:
Meta
Title:
Amani
Category:
Sound Editing
Annual ID:
OS23_MS063M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client:
Laut gegen Nazis
Title:
HetzJaeger. Antifascist Algorithms.
Category:
Use of Technology
Annual ID:
OS23_MS064M
Award:
2023 Music & Sound Craft Merit Award
Agency:
McCann / London + McCann / New York + Craft / London + Craft / New York
Client:
Microsoft + Invictus Games Foundation
Title:
Anthem For All
Category:
Use of Technology
Annual ID:
OS23_MS065M
Award:
2023 Music & Sound Craft Merit Award
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Use of Technology
Annual ID:
OS23_MS066M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Pol / Oslo + BR-F / Stockholm + Ohlogy / Oslo
Client:
Save the Children
Title:
Save the Survivors
Category:
Music Adaptation / Song
Annual ID:
OS23_MS027M
Award:
2023 Music & Sound Craft Merit Award
Agency:
BETC / London + Gum / Paris + MATHEMATIC / Paris + ICONOCLAST / Paris
Client:
Coca-Cola
Title:
The Conductor
Category:
Music Adaptation / Song
Annual ID:
OS23_MS028M
Award:
2023 Music & Sound Craft Merit Award
Agency:
McCann Canada / Toronto
Client:
Kids Help Phone
Title:
Feel Out Loud - Launch Film
Category:
Music Adaptation / Song
Annual ID:
OS23_MS029M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client:
podHER
Title:
Thirst
Category:
Music Adaptation / Song
Annual ID:
OS23_MS030M
Award:
2023 Music & Sound Craft Merit Award
Agency:
DDB / New York + Hornet / New York
Client:
The Kroger Company
Title:
The Magical Cookbook
Category:
Music Adaptation / Song
Annual ID:
OS23_MS031M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Biscuit Filmworks / Los Angeles + Special US / Los Angeles + Walker
Client:
Uber Eats
Title:
One Hit
Category:
Music Adaptation / Song
Annual ID:
OS23_MS032M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Yessian Music / Detroit + Imagination / Detroit + Detroit Youth Concert Choir & Performing Arts Company
Client:
Detroit Youth Choir
Title:
DYC - Sweet Child O'Mine
Category:
Music Adaptation / Song
Annual ID:
OS23_MS033M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Cossette / Toronto + Rajakovic Electric / Toronto + Nimiopere / Toronto + Scouts Honour / Toronto
Client:
SickKids Foundation
Title:
House of Legends
Category:
Music Adaptation / Song
Annual ID:
OS23_MS034M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Droga5 / New York + Meta + Blacksmith + Final Cut
Client:
Meta
Title:
A (Slightly) Life-Changing Story
Category:
Music Adaptation / Song
Annual ID:
OS23_MS035M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client:
Laut gegen Nazis
Title:
HetzJaeger. Antifascist Algorithms.
Category:
Custom / User-Generated Content
Annual ID:
OS23_MS024M
Award:
2023 Music & Sound Craft Merit Award
Agency:
GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo
Client:
Mercado Livre
Title:
Files of Freedom
Category:
Custom / User-Generated Content
Annual ID:
OS23_MS025M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Factory Studios / London
Client:
EE Hope United
Title:
EE Hope United - Not Her Problem
Category:
Sound Design
Annual ID:
OS23_MS049M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Ogilvy UK / London + Ogilvy / Hong Kong
Client:
TCCC / Sprite Zero Sugar
Title:
PSCHHHT HAPPENS
Category:
Sound Design
Annual ID:
OS23_MS050M
Award:
2023 Music & Sound Craft Merit Award
Agency:
DIVISION + Noir Productions + No.8 Sound & Visions Ltd / London
Client:
Corteiz
Title:
DA SKYDIVE
Category:
Sound Design
Annual ID:
OS23_MS051M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Jordan Brand Creative Team + Smuggler / London + Heyfrosty + No.8 Sound & Visions Ltd / London
Client:
Nike Jordan Brand
Title:
DNP
Category:
Sound Design
Annual ID:
OS23_MS052M
Award:
2023 Music & Sound Craft Merit Award
Agency:
BBDO Group Germany GmbH / Duesseldorf + Alzheimer Forschung Initiative e.V. / Duesseldorf + Caviar Film / Mechelen + Frames Post Production
Client:
Alzheimer Forschung Initiative e.V.
Title:
THE GLITCH
Category:
Sound Design
Annual ID:
OS23_MS053M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Riff Raff Films / London + 750mph / London + The Mill / London + Work Editorial / London
Client:
Burberry
Title:
Night Creatures
Category:
Sound Design
Annual ID:
OS23_MS054M
Award:
2023 Music & Sound Craft Merit Award
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Sound Design
Annual ID:
OS23_MS055M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client:
AB InBev
Title:
We are living offerings
Category:
Sound Design
Annual ID:
OS23_MS056M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Barking Owl / Los Angeles
Client:
Meta
Title:
Amani
Category:
Sound Design
Annual ID:
OS23_MS057M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Grey / New York + CANJA Audio Culture / São Paulo
Client:
Change the Ref
Title:
America's Most Haunted
Category:
Sound Design
Annual ID:
OS23_MS058M
Award:
2023 Music & Sound Craft Merit Award
Agency:
DENTSU INC. / Tokyo + BASSDRUM Inc. / Tokyo + y'sconnection / Tokyo + P.I.C.S. Co., Ltd. / Tokyo
Client:
WITH ALS
Title:
ALL PLAYERS TOOL LAB.
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS23_MS067M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client:
Laut gegen Nazis
Title:
HetzJaeger. Antifascist Algorithms.
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS23_MS068M
Award:
2023 Music & Sound Craft Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS23_MS069M
Award:
2023 Music & Sound Craft Merit Award
Agency:
BMF / Sydney + FINCH / Sydney + Atticus / Sydney
Client:
UNHCR
Title:
The Reluctant Shanty
Category:
Original Music / Song
Annual ID:
OS23_MS041M
Award:
2023 Music & Sound Craft Merit Award
Agency:
BBH USA
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Original Music / Song
Annual ID:
OS23_MS042M