The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Dove - The Beauty Report Card #StopTheBeautyTest
Agency: Ogilvy Mumbai / India
Client: Dove Category: Casting
The Reluctant Shanty
Agency: BMF / Sydney + FINCH / Sydney + Atticus / Sydney
Client: UNHCR Category: Casting
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin
Client: Google Pixel Germany Category: Casting
The Break Through
Agency: Uncommon Creative Studio / London + Anonymous Content / London
Client: ITV Category: Casting
Neighbours
Agency: neverland / London + Smuggler / London + The Quarry / London + ETC / London
Client: what3words Category: Casting
It's How We Talk
Agency: VMLY&R / London + STAMMA / London + Germaine Walker / London + Sticker Studios / London
Client: STAMMA Category: Casting
The Freshest - Smile
Agency: Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client: ITV / ITVX Category: Casting
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Casting
Hurt People, Hurt People.
Agency: Romance Films / Cape Town + FCB Africa / Cape Town
Client: Western Cape Government Category: Casting
Anything for the Taste
Agency: Romance Films / Cape Town + Ogilvy South Africa
Client: KFC Category: Casting
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Casting
The Reluctant Shanty
Agency: BMF / Sydney + FINCH / Sydney + Atticus / Sydney
Client: UNHCR Category: Creative Use of Budget
Invisible for Society
Agency: thjnk München GmbH / München + thjnk AG / Hamburg + 27 Kilometer Entertainment
Client: SOS-Kinderdorf e.V. Category: Creative Use of Budget
DRIFT MEETS DRONE
Agency: SIX INC. / Tokyo + HAKUHODO Inc. / Tokyo
Client: Toyota Motor Corporation Category: Cinematography / Single
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre Category: Cinematography / Single
The Store
Agency: Soldats / Paris + Publicis Conseil / Paris + Renault / Paris
Client: Renault Category: Cinematography / Single
The ball of yarn
Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client: Winamax Category: Cinematography / Single
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Cinematography / Single
Mexico Manda
Agency: GUT / Mexico City + PRIMO / Mexico + AB InBev / Mexico
Client: Corona Category: Cinematography / Single
Remember The Why
Agency: Love Song / Los Angeles + Johannes Leonardo / New York + Barking Owl / Los Angeles
Client: Adidas Category: Cinematography / Single
Thirst
Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client: podHER Category: Cinematography / Single
Amani
Agency: Droga5 / New York + Meta + Love Song + The Mill
Client: Meta Category: Cinematography / Single
Alma - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Cinematography / Single
Tiny Christmas - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Cinematography / Single
The Freshest - Smile, Clap
Agency: Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client: ITV / ITVX Category: Direction / Series
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin
Client: Google Pixel Germany Category: Direction / Series
Do Less Campaign
Agency: Biscuit Filmworks / London + Mother / London
Client: Uber Eats Category: Direction / Series
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Direction / Series
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove Category: Innovation & Transformation / Innovation in Moving Image Craft
Flip
Agency: Uncommon Creative Studio / London + Pulse Films / London
Client: B&Q Category: Innovation & Transformation / Innovation in Moving Image Craft
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics Category: Innovation & Transformation / Innovation in Moving Image Craft
Less Talk, More Bitcoin
Agency: Accenture Song + Coinbase + Walker + The Mill
Client: Coinbase Category: Innovation & Transformation / Innovation in Moving Image Craft
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre Category: Direction / Single
Rocky
Agency: neverland / London + Selected Works / London + MJZ / London + Final Cut / London
Client: Ladbrokes Category: Direction / Single
The ball of yarn
Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client: Winamax Category: Direction / Single
Night Creatures
Agency: Riff Raff Films / London + Burberry / London + The Mill + Work Editorial
Client: Burberry Category: Direction / Single
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Direction / Single
Anything for the Taste
Agency: Romance Films / Cape Town + Ogilvy South Africa
Client: KFC Category: Direction / Single
Rihanna - Stay
Agency: Somesuch / Los Angeles & London
Client: Apple Music Category: Direction / Single
Action Mode
Agency: Biscuit Filmworks / Los Angeles + Apple
Client: Apple Category: Direction / Single
10 Years In Brooklyn
Agency: Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client: Brooklyn Nets Category: Direction / Single
Immortal
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client: Royal Ontario Museum Category: Direction / Single
Legalize Us
Agency: Cossette / Toronto + Magic Circle Workshop & Common Good / Toronto + Artjail / Toronto + Berkeley Inc. / Toronto
Client: Cannabis Amnesty Category: Direction / Single
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Ogilvy Mumbai / India
Client:
Dove
Title:
Dove - The Beauty Report Card #StopTheBeautyTest
Category:
Casting
Annual ID:
OS23_MI107M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
BMF / Sydney + FINCH / Sydney + Atticus / Sydney
Client:
UNHCR
Title:
The Reluctant Shanty
Category:
Casting
Annual ID:
OS23_MI108M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Anomaly / Berlin
Client:
Google Pixel Germany
Title:
Google Pixel - Your Life with Pixel
Category:
Casting
Annual ID:
OS23_MI109M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + Anonymous Content / London
Client:
ITV
Title:
The Break Through
Category:
Casting
Annual ID:
OS23_MI110M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
neverland / London + Smuggler / London + The Quarry / London + ETC / London
Client:
what3words
Title:
Neighbours
Category:
Casting
Annual ID:
OS23_MI111M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R / London + STAMMA / London + Germaine Walker / London + Sticker Studios / London
Client:
STAMMA
Title:
It's How We Talk
Category:
Casting
Annual ID:
OS23_MI112M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client:
ITV / ITVX
Title:
The Freshest - Smile
Category:
Casting
Annual ID:
OS23_MI113M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Casting
Annual ID:
OS23_MI114M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Romance Films / Cape Town + FCB Africa / Cape Town
Client:
Western Cape Government
Title:
Hurt People, Hurt People.
Category:
Casting
Annual ID:
OS23_MI115M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Romance Films / Cape Town + Ogilvy South Africa
Client:
KFC
Title:
Anything for the Taste
Category:
Casting
Annual ID:
OS23_MI116M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Love Song / Los Angeles
Client:
Google Pixel
Title:
Young Love
Category:
Casting
Annual ID:
OS23_MI117M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Casting
Annual ID:
OS23_MI118M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VCCP / San Francisco + O Positive + Native
Client:
Native
Title:
Traffic Stop
Category:
Casting
Annual ID:
OS23_MI119M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
R/GA US
Client:
Ad Council, Love Has No Labels
Title:
The Gentle Giant
Category:
Casting
Annual ID:
OS23_MI120M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
BMF / Sydney + FINCH / Sydney + Atticus / Sydney
Client:
UNHCR
Title:
The Reluctant Shanty
Category:
Creative Use of Budget
Annual ID:
OS23_MI124M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
FRED & FARID / Paris
Client:
Pathé
Title:
The Notifications
Category:
Creative Use of Budget
Annual ID:
OS23_MI125M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
NOMINT
Client:
WWF
Title:
A Flammable Planet
Category:
Creative Use of Budget
Annual ID:
OS23_MI126M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
thjnk München GmbH / München + thjnk AG / Hamburg + 27 Kilometer Entertainment
Client:
SOS-Kinderdorf e.V.
Title:
Invisible for Society
Category:
Creative Use of Budget
Annual ID:
OS23_MI127M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
SIX INC. / Tokyo + HAKUHODO Inc. / Tokyo
Client:
Toyota Motor Corporation
Title:
DRIFT MEETS DRONE
Category:
Cinematography / Single
Annual ID:
OS23_MI084M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
FRED & FARID / Paris + Phantasm
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Cinematography / Single
Annual ID:
OS23_MI085M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Rift
Category:
Cinematography / Single
Annual ID:
OS23_MI086M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Soldats / Paris + Publicis Conseil / Paris + Renault / Paris
Client:
Renault
Title:
The Store
Category:
Cinematography / Single
Annual ID:
OS23_MI087M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client:
Winamax
Title:
The ball of yarn
Category:
Cinematography / Single
Annual ID:
OS23_MI088M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Cinematography / Single
Annual ID:
OS23_MI089M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
GUT / Mexico City + PRIMO / Mexico + AB InBev / Mexico
Client:
Corona
Title:
Mexico Manda
Category:
Cinematography / Single
Annual ID:
OS23_MI090M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Love Song / Los Angeles + Johannes Leonardo / New York + Barking Owl / Los Angeles
Client:
Adidas
Title:
Remember The Why
Category:
Cinematography / Single
Annual ID:
OS23_MI091M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client:
podHER
Title:
Thirst
Category:
Cinematography / Single
Annual ID:
OS23_MI092M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Meta + Love Song + The Mill
Client:
Meta
Title:
Amani
Category:
Cinematography / Single
Annual ID:
OS23_MI093M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Alma - Christmas Always Finds Its Way
Category:
Cinematography / Single
Annual ID:
OS23_MI094M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Tiny Christmas - Christmas Always Finds Its Way
Category:
Cinematography / Single
Annual ID:
OS23_MI095M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client:
ITV / ITVX
Title:
The Freshest - Smile, Clap
Category:
Direction / Series
Annual ID:
OS23_MI050M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Anomaly / Berlin
Client:
Google Pixel Germany
Title:
Google Pixel - Your Life with Pixel
Category:
Direction / Series
Annual ID:
OS23_MI060M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Biscuit Filmworks / London + Mother / London
Client:
Uber Eats
Title:
Do Less Campaign
Category:
Direction / Series
Annual ID:
OS23_MI061M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Direction / Series
Annual ID:
OS23_MI062M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS23_MI128M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + Pulse Films / London
Client:
B&Q
Title:
Flip
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS23_MI129M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS23_MI130M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Accenture Song + Coinbase + Walker + The Mill
Client:
Coinbase
Title:
Less Talk, More Bitcoin
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS23_MI131M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
FRED & FARID / Paris + Phantasm
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Direction / Single
Annual ID:
OS23_MI046M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
neverland / London + Selected Works / London + MJZ / London + Final Cut / London
Client:
Ladbrokes
Title:
Rocky
Category:
Direction / Single
Annual ID:
OS23_MI047M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client:
Winamax
Title:
The ball of yarn
Category:
Direction / Single
Annual ID:
OS23_MI048M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Riff Raff Films / London + Burberry / London + The Mill + Work Editorial
Client:
Burberry
Title:
Night Creatures
Category:
Direction / Single
Annual ID:
OS23_MI049M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Direction / Single
Annual ID:
OS23_MI051M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Romance Films / Cape Town + Ogilvy South Africa
Client:
KFC
Title:
Anything for the Taste
Category:
Direction / Single
Annual ID:
OS23_MI052M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Park Pictures LLC / New York
Client:
Apple
Title:
Chase
Category:
Direction / Single
Annual ID:
OS23_MI053M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Somesuch / Los Angeles & London
Client:
Apple Music
Title:
Rihanna - Stay
Category:
Direction / Single
Annual ID:
OS23_MI054M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Biscuit Filmworks / Los Angeles + Apple
Client:
Apple
Title:
Action Mode
Category:
Direction / Single
Annual ID:
OS23_MI055M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client:
Brooklyn Nets
Title:
10 Years In Brooklyn
Category:
Direction / Single
Annual ID:
OS23_MI056M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client:
Royal Ontario Museum
Title:
Immortal
Category:
Direction / Single
Annual ID:
OS23_MI057M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Cossette / Toronto + Magic Circle Workshop & Common Good / Toronto + Artjail / Toronto + Berkeley Inc. / Toronto
Client:
Cannabis Amnesty
Title:
Legalize Us
Category:
Direction / Single
Annual ID:
OS23_MI058M
