The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Audio
Shot on iPhone 14 Pro - Fursat
Agency: TBWA\Media Arts Lab / Singapore + Apple + OMD
Client: Apple Category: Full Length Video / Single
Behind the Mac: Skywalker Sound
Agency: Apple / Cupertino
Client: Apple Category: Long Form Video / Single
The Gentle Giant
Agency: R/GA US
Client: Ad Council, Love Has No Labels Category: Long Form Video / Single
50 Queens
Agency: Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta
Client: Golden Days Category: Experiential / Brand Installations
A Fire Inside
Agency: FINCH / Sydney + The Tuesday Club / Auckland + Atticus / Sydney
Client: NRMA Insurance Category: Craft / Art Direction
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client: PAWS NY Category: Craft / Art Direction
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin
Client: Google Pixel Germany Category: Short Form Video / Series / Episodic
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Long Form Video / Series / Episodic
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Entourage Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Partnerships
Superstar Ravi's
Agency: Havas Middle East / Dubai + Red Havas Middle East / Dubai + Sweetwater / Dubai
Client: adidas Category: Brand Partnerships
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo Category: Brand Partnerships
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Audio
Annual ID:
OS23_BE033B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
TBWA\Media Arts Lab / Singapore + Apple + OMD
Client:
Apple
Title:
Shot on iPhone 14 Pro - Fursat
Category:
Full Length Video / Single
Annual ID:
OS23_BE032B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Long Form Video / Single
Annual ID:
OS23_BE028B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
Behind the Mac: Skywalker Sound
Category:
Long Form Video / Single
Annual ID:
OS23_BE029B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
R/GA US
Client:
Ad Council, Love Has No Labels
Title:
The Gentle Giant
Category:
Long Form Video / Single
Annual ID:
OS23_BE030B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta
Client:
Golden Days
Title:
50 Queens
Category:
Experiential / Brand Installations
Annual ID:
OS23_BE034B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Ogilvy Mumbai / India
Client:
Cadbury Perk
Title:
Perk Disclaimers
Category:
Low Budget
Annual ID:
OS23_BE036B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
FINCH / Sydney + The Tuesday Club / Auckland + Atticus / Sydney
Client:
NRMA Insurance
Title:
A Fire Inside
Category:
Craft / Art Direction
Annual ID:
OS23_BE041B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client:
PAWS NY
Title:
The Bridge
Category:
Craft / Art Direction
Annual ID:
OS23_BE042B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Anomaly / Berlin
Client:
Google Pixel Germany
Title:
Google Pixel - Your Life with Pixel
Category:
Short Form Video / Series / Episodic
Annual ID:
OS23_BE027B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Long Form Video / Series / Episodic
Annual ID:
OS23_BE031B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_BE035B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Annual ID:
OS23_BE037B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Havas Middle East / Dubai + Red Havas Middle East / Dubai + Sweetwater / Dubai
Client:
adidas
Title:
Superstar Ravi's
Category:
Brand Partnerships
Annual ID:
OS23_BE038B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Rethink + Kraft Heinz
Client:
Kraft Heinz
Title:
Vintage Drip
Category:
Brand Partnerships
Annual ID:
OS23_BE039B