The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
A Year Without Touch
Agency: Daughter Creative / Calgary + Six Degrees / Calgary + Meta Productions / Calgary
Client: Calgary Foundation Category: Promotional / Booklets & Brochures
Dollar Catalogue
Agency: Ogilvy Taiwan / Taipei
Client: IKEA Category: Promotional / Booklets & Brochures
Visual identity for Scandinavian University Press
Agency: Anti / Oslo
Client: Scandinavian University Press (Universitetsforlaget) Category: Branding / Rebranding
Kia Brand Relaunch
Agency: INNOCEAN Worldwide Europe / Berlin + Kia Corporation / Seoul + Sonda Productions / Barcelona + BLACKSPACE / Munich
Client: Kia Corporation Category: Branding / Rebranding
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Acceleration Community of Companies (ACC)
Client: Pepsi Category: Craft / Art Direction
Living Images
Agency: AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client: Getty Images Category: Craft / Art Direction
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba Category: Craft / Art Direction
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Craft / Art Direction
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client: Hip Hop Public Health Category: Craft / Art Direction
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Craft / Art Direction
Hennesscreen
Agency: BETC / Paris + GUM / Paris + General Pop / Paris
Client: Hennessy Category: Craft / Art Direction
Privacy - App Tracking Transparency
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft / Art Direction
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Craft / Illustration
Non-Fungible Animals
Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client: WWF Category: Craft / Illustration
Xbox Equality Controller
Agency: SERVICEPLAN GERMANY / Munich
Client: Microsoft / Xbox Category: Craft / Illustration
Nike x Billie J
Agency: The One Off / London + Billie J / London + Nike / London + Agency Rush / London
Client: Nike Category: Craft / Illustration
FLIP TO SPACE
Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: ALE Co., Ltd. Category: Branding / Corporate Communications
THE AXIS OF PEACE
Agency: HAKUTEN / Tokyo + Panoramatiks / Tokyo
Client: Yokosuka City Category: Spatial Design / Architecture
FLIP TO SPACE
Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: ALE Co., Ltd. Category: Promotional / Posters - Series
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Promotional / Posters - Series
BOURGIE HALL - 10th anniversary
Agency: Paprika / Montreal
Client: Bourgie Hall Category: Promotional / Posters - Series
National Magazine Awards Identity
Agency: Rethink + National Magazine Awards Foundation
Client: National Magazine Awards Foundation Category: Promotional / Posters - Series
Animal Handprints
Agency: Ruf Lanz / Zurich
Client: «Tier im Recht» (Rights for animals) Category: Promotional / Posters - Series
When art has to move.
Agency: Ruf Lanz / Zurich
Client: Welti-Furrer Fine Art Transport Category: Promotional / Posters - Series
Gradient Vodka Soda
Agency: Trill / Calgary
Client: Gradient Beverages Corp. Category: Packaging / Mass-market
STORIES HIDDEN IN CHINESE CHARACTERS
Agency: LINLIN Design Studio / BEIJING
Client: LINLIN Design Studio Category: Editorial / Books
The Lyrics, Paul McCartney
Agency: Liveright / W. W. Norton & Company / New York
Client: Liveright / W. W. Norton & Company Category: Editorial / Books
Hanbooks 17
Agency: Nanjing Han Qing Tang Design / Nanjing
Client: Phoenix Fine Arts Publishing Category: Editorial / Books
The Last Possessions
Agency: VMLY&R / Dubai + VMLY&R / Amman
Client: Save the Children Category: Editorial / Books
Shopping - Shop Small Murals
Agency: BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client: Google Category: Out of Home / Brand Installations
Signs From Beyond
Agency: Commonwealth//McCann / Mexico City
Client: General Motors / Chevrolet Category: Out of Home / Brand Installations
GINZA ECOLOGICAL MAP
Agency: SHISEIDO CREATIVE / Tokyo + HAKUTEN / Tokyo
Client: Shiseido Company, Limited Category: Out of Home / Brand Installations
Living Images
Agency: AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client: Getty Images Category: Digital Design
Hennesscreen
Agency: BETC / Paris + GUM / Paris + General Pop / Paris
Client: Hennessy Category: Digital Design
YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA
Agency: Dentsu Craft / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: YAKUSHIMA TREASURE Category: Digital Design
The Bookcase for Tolerance
Agency: INNOCEAN Worldwide Europe / Berlin + Media.Monks / Hilversum + Ted Alkemade + Trigger Happy / Berlin
Client: Anne Frank House Category: Digital Design
Yamauchi No.10 Family Office
Agency: mount inc. / Tokyo
Client: Yamauchi No.10 Family Office Category: Digital Design
Oatly Infinite Canvas
Agency: OKTO / Stockholm + Oatly Department of Mind Control / Malmö
Client: Oatly Department of Mind Control Category: Digital Design
Billion Dollar Collection
Agency: Prime Weber Shandwick / Stockholm + H&M Foundation
Client: H&M Foundation Category: Digital Design
Non-Fungible Animals
Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client: WWF Category: Digital Design
Adidas - ZX Omni Magazine
Agency: adidas / herzo + Slate / New York + Johannes Leonardo / New York
Client: adidas Category: Editorial / Magazines & Newspapers
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Editorial / Magazines & Newspapers
Plantable News
Agency: Havas Middle East / Dubai
Client: The National Category: Editorial / Magazines & Newspapers
Award:
2022 Design Merit Award
Agency:
Daughter Creative / Calgary + Six Degrees / Calgary + Meta Productions / Calgary
Client:
Calgary Foundation
Title:
A Year Without Touch
Category:
Promotional / Booklets & Brochures
Annual ID:
OS22_DE085M
Award:
2022 Design Merit Award
Agency:
Ogilvy Taiwan / Taipei
Client:
IKEA
Title:
Dollar Catalogue
Category:
Promotional / Booklets & Brochures
Annual ID:
OS22_DE086M
Award:
2022 Design Merit Award
Agency:
Anti / Oslo
Client:
Scandinavian University Press (Universitetsforlaget)
Title:
Visual identity for Scandinavian University Press
Category:
Branding / Rebranding
Annual ID:
OS22_DE061M
Award:
2022 Design Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Kia Corporation / Seoul + Sonda Productions / Barcelona + BLACKSPACE / Munich
Client:
Kia Corporation
Title:
Kia Brand Relaunch
Category:
Branding / Rebranding
Annual ID:
OS22_DE062M
Award:
2022 Design Merit Award
Agency:
Ogilvy / New York
Client:
New York Philharmonic
Title:
NYPhil
Category:
Branding / Rebranding
Annual ID:
OS22_DE063M
Award:
2022 Design Merit Award
Agency:
alma DDB / Miami + PepsiCo + OMD + Acceleration Community of Companies (ACC)
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Art Direction
Annual ID:
OS22_DE132M
Award:
2022 Design Merit Award
Agency:
AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client:
Getty Images
Title:
Living Images
Category:
Craft / Art Direction
Annual ID:
OS22_DE133M
Award:
2022 Design Merit Award
Agency:
AMV BBDO / London + Framestore / London + weareseventeen / London
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Craft / Art Direction
Annual ID:
OS22_DE134M
Award:
2022 Design Merit Award
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Craft / Art Direction
Annual ID:
OS22_DE135M
Award:
2022 Design Merit Award
Agency:
Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Craft / Art Direction
Annual ID:
OS22_DE136M
Award:
2022 Design Merit Award
Agency:
Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Craft / Art Direction
Annual ID:
OS22_DE137M
Award:
2022 Design Merit Award
Agency:
BETC / Paris + GUM / Paris + General Pop / Paris
Client:
Hennessy
Title:
Hennesscreen
Category:
Craft / Art Direction
Annual ID:
OS22_DE138M
Award:
2022 Design Merit Award
Agency:
COLLINS / New York
Client:
Nike
Title:
Nike Run Club (NRC)
Category:
Craft / Art Direction
Annual ID:
OS22_DE139M
Award:
2022 Design Merit Award
Agency:
Kin / New York + Mailchimp
Client:
Mailchimp
Title:
Bloom Season
Category:
Craft / Art Direction
Annual ID:
OS22_DE140M
Award:
2022 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Privacy - App Tracking Transparency
Category:
Craft / Art Direction
Annual ID:
OS22_DE141M
Award:
2022 Design Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Craft / Illustration
Annual ID:
OS22_DE142M
Award:
2022 Design Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client:
WWF
Title:
Non-Fungible Animals
Category:
Craft / Illustration
Annual ID:
OS22_DE143M
Award:
2022 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Microsoft / Xbox
Title:
Xbox Equality Controller
Category:
Craft / Illustration
Annual ID:
OS22_DE144M
Award:
2022 Design Merit Award
Agency:
The One Off / London + Billie J / London + Nike / London + Agency Rush / London
Client:
Nike
Title:
Nike x Billie J
Category:
Craft / Illustration
Annual ID:
OS22_DE145M
Award:
2022 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
ALE Co., Ltd.
Title:
FLIP TO SPACE
Category:
Branding / Corporate Communications
Annual ID:
OS22_DE064M
Award:
2022 Design Merit Award
Agency:
HAKUTEN / Tokyo + Panoramatiks / Tokyo
Client:
Yokosuka City
Title:
THE AXIS OF PEACE
Category:
Spatial Design / Architecture
Annual ID:
OS22_DE127M
Award:
2022 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
ALE Co., Ltd.
Title:
FLIP TO SPACE
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE076M
Award:
2022 Design Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE077M
Award:
2022 Design Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Lights On
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE078M
Award:
2022 Design Merit Award
Agency:
Paprika / Montreal
Client:
Bourgie Hall
Title:
BOURGIE HALL - 10th anniversary
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE079M
Award:
2022 Design Merit Award
Agency:
Rethink + National Magazine Awards Foundation
Client:
National Magazine Awards Foundation
Title:
National Magazine Awards Identity
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE080M
Award:
2022 Design Merit Award
Agency:
Ruf Lanz / Zurich
Client:
«Tier im Recht» (Rights for animals)
Title:
Animal Handprints
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE081M
Award:
2022 Design Merit Award
Agency:
Ruf Lanz / Zurich
Client:
Welti-Furrer Fine Art Transport
Title:
When art has to move.
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE082M
Award:
2022 Design Merit Award
Agency:
Trill / Calgary
Client:
Gradient Beverages Corp.
Title:
Gradient Vodka Soda
Category:
Packaging / Mass-market
Annual ID:
OS22_DE094M
Award:
2022 Design Merit Award
Agency:
LINLIN Design Studio / BEIJING
Client:
LINLIN Design Studio
Title:
STORIES HIDDEN IN CHINESE CHARACTERS
Category:
Editorial / Books
Annual ID:
OS22_DE065M
Award:
2022 Design Merit Award
Agency:
Liveright / W. W. Norton & Company / New York
Client:
Liveright / W. W. Norton & Company
Title:
The Lyrics, Paul McCartney
Category:
Editorial / Books
Annual ID:
OS22_DE066M
Award:
2022 Design Merit Award
Agency:
Nanjing Han Qing Tang Design / Nanjing
Client:
Phoenix Fine Arts Publishing
Title:
Hanbooks 17
Category:
Editorial / Books
Annual ID:
OS22_DE067M
Award:
2022 Design Merit Award
Agency:
Rethink + IKEA
Client:
IKEA Canada
Title:
The ScrapsBook
Category:
Editorial / Books
Annual ID:
OS22_DE068M
Award:
2022 Design Merit Award
Agency:
VMLY&R / Dubai + VMLY&R / Amman
Client:
Save the Children
Title:
The Last Possessions
Category:
Editorial / Books
Annual ID:
OS22_DE069M
Award:
2022 Design Merit Award
Agency:
BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client:
Google
Title:
Shopping - Shop Small Murals
Category:
Out of Home / Brand Installations
Annual ID:
OS22_DE121M
Award:
2022 Design Merit Award
Agency:
Commonwealth//McCann / Mexico City
Client:
General Motors / Chevrolet
Title:
Signs From Beyond
Category:
Out of Home / Brand Installations
Annual ID:
OS22_DE122M
Award:
2022 Design Merit Award
Agency:
SHISEIDO CREATIVE / Tokyo + HAKUTEN / Tokyo
Client:
Shiseido Company, Limited
Title:
GINZA ECOLOGICAL MAP
Category:
Out of Home / Brand Installations
Annual ID:
OS22_DE123M
Award:
2022 Design Merit Award
Agency:
AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client:
Getty Images
Title:
Living Images
Category:
Digital Design
Annual ID:
OS22_DE106M
Award:
2022 Design Merit Award
Agency:
BETC / Paris + GUM / Paris + General Pop / Paris
Client:
Hennessy
Title:
Hennesscreen
Category:
Digital Design
Annual ID:
OS22_DE107M
Award:
2022 Design Merit Award
Agency:
COLLINS / New York
Client:
Nike
Title:
Nike Run Club (NRC)
Category:
Digital Design
Annual ID:
OS22_DE108M
Award:
2022 Design Merit Award
Agency:
Dentsu Craft / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
YAKUSHIMA TREASURE
Title:
YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA
Category:
Digital Design
Annual ID:
OS22_DE109M
Award:
2022 Design Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Media.Monks / Hilversum + Ted Alkemade + Trigger Happy / Berlin
Client:
Anne Frank House
Title:
The Bookcase for Tolerance
Category:
Digital Design
Annual ID:
OS22_DE110M
Award:
2022 Design Merit Award
Agency:
Media.Monks
Client:
Netflix
Title:
The Witcher: Welcome to the Continent
Category:
Digital Design
Annual ID:
OS22_DE111M
Award:
2022 Design Merit Award
Agency:
mount inc. / Tokyo
Client:
Yamauchi No.10 Family Office
Title:
Yamauchi No.10 Family Office
Category:
Digital Design
Annual ID:
OS22_DE112M
Award:
2022 Design Merit Award
Agency:
OKTO / Stockholm + Oatly Department of Mind Control / Malmö
Client:
Oatly Department of Mind Control
Title:
Oatly Infinite Canvas
Category:
Digital Design
Annual ID:
OS22_DE113M
Award:
2022 Design Merit Award
Agency:
Prime Weber Shandwick / Stockholm + H&M Foundation
Client:
H&M Foundation
Title:
Billion Dollar Collection
Category:
Digital Design
Annual ID:
OS22_DE114M
Award:
2022 Design Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client:
WWF
Title:
Non-Fungible Animals
Category:
Digital Design
Annual ID:
OS22_DE115M
Award:
2022 Design Merit Award
Agency:
adidas / herzo + Slate / New York + Johannes Leonardo / New York
Client:
adidas
Title:
Adidas - ZX Omni Magazine
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS22_DE070M
Award:
2022 Design Merit Award
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS22_DE071M
Award:
2022 Design Merit Award
Agency:
Havas Middle East / Dubai
Client:
The National
Title:
Plantable News
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS22_DE072M