The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Tubes: Get Championy (R)
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Non-Broadcast / Single
Tubes: Hard Hitting (R)
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Non-Broadcast / Single
Tubes: Kenny Powers gets signed by K-Swiss
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Non-Broadcast / Single
Google Demo Slam: Chubby Bunny
Agency: Johannes Leonardo / New York
Client: Google Category: Non-Broadcast / Single
Google Demo Slam: Extra Spicy
Agency: Johannes Leonardo / New York
Client: Google Category: Non-Broadcast / Single
Optical Illusion
Agency: Leo Burrnett Brasil / S�o Paulo
Client: Samsung Category: Non-Broadcast / Single
Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France
Agency: Mad Media / Oceanside
Client: DC Shoes Category: Non-Broadcast / Single
Digital Death
Agency: TBWA\Chiat / New York
Client: Keep a Child Alive Category: Non-Broadcast / Single
Nike Music shoe
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: Nike Japan Category: Non-Broadcast / Single
Profile The Governor
Agency: Young & Rubicam / New York
Client: BAN1070 Category: Non-Broadcast / Single
UNSTAGED: An Original Series From American Express
Agency: DIGITAS, NY / New York
Client: American Express Category: Online Films And Video / Events or Live Webcasts - Campaign
Limited Edition #2
Agency: The Martin Agency / Richmond
Client: American Cancer Society Category: Public Service / Outdoor and Posters - Campaign
WWF Cutouts
Agency: BBH China / Shanghai
Client: WWF China Category: Public Service / Outdoor and Posters - Campaign
Photographer, Reporter, Microphone
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Campaign
Scared Leaders
Agency: Ogilvy Frankfurt / Frankfurt
Client: ISHR (International Society for Human Rights) Category: Public Service / Outdoor and Posters - Campaign
CHOPSTICKS Poster
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Public Service / Outdoor and Posters - Campaign
Save trees.Save lives.
Agency: M/s Pristine Ideas / Bhopal
Client: Sanctuary Category: Public Service / Outdoor and Posters - Campaign
Alzheimersdisease.sg
Agency: Kinetic Singapore / Singapore
Client: Alzheimersdisease.sg Category: Public Service / Outdoor and Posters - Campaign
The Planet's Voice
Agency: Leo Burnett / Millers Point
Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Helping the needy.
Agency: mudra communication pvt ltd / mumbai
Client: Reach Category: Public Service / Outdoor and Posters - Campaign
''OFFICE''
Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client: ARAB DAIRY Category: Consumer Television / Over :30 / Under :90 - Single
\'\'HOSPITAL\'\'
Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client: ARAB DAIRY Category: Consumer Television / Over :30 / Under :90 - Single
Arctic Sun
Agency: BBDO Canada / Toronto
Client: Pepsi-QTG Canada Category: Consumer Television / Over :30 / Under :90 - Single
So Backwards
Agency: Bouffant Films / Johannesburg
Client: First for women Category: Consumer Television / Over :30 / Under :90 - Single
Double Back
Agency: Colenso BBDO / Auckland
Client: Vodafone Category: Consumer Television / Over :30 / Under :90 - Single
Recycle It On
Agency: Crispin Porter + Bogusky / Boulder
Client: Best Buy Category: Consumer Television / Over :30 / Under :90 - Single
After Hours Athlete
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
HardChorus
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
Logitech - Logitech Revue with Google TV - Ivan Cobenk
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Logitech Category: Consumer Television / Over :30 / Under :90 - Single
American Family
Agency: Grey / New York
Client: NFL Category: Consumer Television / Over :30 / Under :90 - Single
Douglas Fir
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / Over :30 / Under :90 - Single
Dove Men Care
Agency: Ogilvy France / Paris
Client: Unilever / Dove Category: Consumer Television / Over :30 / Under :90 - Single
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: LEGO GmbH Category: Consumer Television / Over :30 / Under :90 - Single
“CURB YOUR ENTHUSIASM” launch on TV Guide Network “The Interview” – VIRAL ONLINE
Agency: Stun Creative / Los Angeles
Client: Tv Guide Network - “CURB YOUR ENTHUSIASM” Category: Consumer Television / Over :30 / Under :90 - Single
Drama Queen
Agency: TBWA\PHS / LASKUTUS
Client: Young Director Award by CFP-E/Shots Category: Consumer Television / Over :30 / Under :90 - Single
Yay
Agency: The Richards Group / Dallas
Client: GameStop Category: Consumer Television / Over :30 / Under :90 - Single
Lightning
Agency: Velocity Films / Johannesburg
Client: Tetrapak Category: Consumer Television / Over :30 / Under :90 - Single
Release the Hounds
Agency: Venables Bell & Partners / San Francisco
Client: Audi of America Category: Consumer Television / Over :30 / Under :90 - Single
Kids
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Consumer Television / Over :30 / Under :90 - Single
To Work
Agency: Wieden+Kennedy / Portland
Client: Levi's Strauss & Co Category: Consumer Television / Over :30 / Under :90 - Single
Born of Fire
Agency: Wieden+Kennedy / Portland
Client: Chrysler Category: Consumer Television / Over :30 / Under :90 - Single
Anti-Rock Star
Agency: Young & Rubicam / New York
Client: VH1 Category: Consumer Television / Over :30 / Under :90 - Single
If You Like
Agency: Young & Rubicam / New York
Client: VH1 Category: Consumer Television / Over :30 / Under :90 - Single
Cat Sitter
Agency: Young & Rubicam / New York
Client: Land Rover Category: Consumer Television / Over :30 / Under :90 - Single
adidas basketball Slim Chin
Agency: 180 Amsterdam / Amsterdam
Client: adidas Category: Online Branded Entertainment / Campaign
Halo Reach
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
Award:
2011 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Tubes: Get Championy (R)
Category:
Non-Broadcast / Single
Annual ID:
11409T
Award:
2011 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Tubes: Hard Hitting (R)
Category:
Non-Broadcast / Single
Annual ID:
11410T
Award:
2011 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Tubes: Kenny Powers gets signed by K-Swiss
Category:
Non-Broadcast / Single
Annual ID:
11411T
Award:
2011 Advertising Merit Award
Agency:
Johannes Leonardo / New York
Client:
Google
Title:
Google Demo Slam: Chubby Bunny
Category:
Non-Broadcast / Single
Annual ID:
11413T
Award:
2011 Advertising Merit Award
Agency:
Johannes Leonardo / New York
Client:
Google
Title:
Google Demo Slam: Extra Spicy
Category:
Non-Broadcast / Single
Annual ID:
11414T
Award:
2011 Advertising Merit Award
Agency:
john st. / Toronto
Client:
john st.
Title:
Pink Ponies
Category:
Non-Broadcast / Single
Annual ID:
11415T
Award:
2011 Advertising Merit Award
Agency:
Leo Burrnett Brasil / S�o Paulo
Client:
Samsung
Title:
Optical Illusion
Category:
Non-Broadcast / Single
Annual ID:
11416T
Award:
2011 Advertising Merit Award
Agency:
Mad Media / Oceanside
Client:
DC Shoes
Title:
Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France
Category:
Non-Broadcast / Single
Annual ID:
11417T
Award:
2011 Advertising Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Cab Jam
Category:
Non-Broadcast / Single
Annual ID:
11418T
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
Burger King
Title:
Whopper Face
Category:
Non-Broadcast / Single
Annual ID:
11419T
Award:
2011 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
European Tour
Title:
Clay
Category:
Non-Broadcast / Single
Annual ID:
11420T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Chiat / New York
Client:
Keep a Child Alive
Title:
Digital Death
Category:
Non-Broadcast / Single
Annual ID:
11421T
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
Nike Japan
Title:
Nike Music shoe
Category:
Non-Broadcast / Single
Annual ID:
11422T
Award:
2011 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
BAN1070
Title:
Profile The Governor
Category:
Non-Broadcast / Single
Annual ID:
11423T
Award:
2011 Interactive Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
UNSTAGED: An Original Series From American Express
Category:
Online Films And Video / Events or Live Webcasts - Campaign
Annual ID:
11248N
Award:
2011 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
Limited Edition #2
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11281D
Award:
2011 Design Merit Award
Agency:
BBH China / Shanghai
Client:
WWF China
Title:
WWF Cutouts
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11282D
Award:
2011 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Photographer, Reporter, Microphone
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11283D
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
ISHR (International Society for Human Rights)
Title:
Scared Leaders
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11284D
Award:
2011 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
CHOPSTICKS Poster
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11285D
Award:
2011 Design Merit Award
Agency:
M/s Pristine Ideas / Bhopal
Client:
Sanctuary
Title:
Save trees.Save lives.
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11286D
Award:
2011 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Alzheimersdisease.sg
Title:
Alzheimersdisease.sg
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11287D
Award:
2011 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
WWF
Title:
The Planet's Voice
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11288D
Award:
2011 Design Merit Award
Agency:
mudra communication pvt ltd / mumbai
Client:
Reach
Title:
Helping the needy.
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11289D
Award:
2011 Advertising Merit Award
Agency:
ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client:
ARAB DAIRY
Title:
''OFFICE''
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11327T
Award:
2011 Advertising Merit Award
Agency:
ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client:
ARAB DAIRY
Title:
\'\'HOSPITAL\'\'
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11328T
Award:
2011 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Pepsi-QTG Canada
Title:
Arctic Sun
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11329T
Award:
2011 Advertising Merit Award
Agency:
Bouffant Films / Johannesburg
Client:
First for women
Title:
So Backwards
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11330T
Award:
2011 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Vodafone
Title:
Double Back
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11331T
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Best Buy
Title:
Recycle It On
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11332T
Award:
2011 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
After Hours Athlete
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11333T
Award:
2011 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
HardChorus
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11334T
Award:
2011 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Logitech
Title:
Logitech - Logitech Revue with Google TV - Ivan Cobenk
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11335T
Award:
2011 Advertising Merit Award
Agency:
Grey / New York
Client:
NFL
Title:
American Family
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11336T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Douglas Fir
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11337T
Award:
2011 Advertising Merit Award
Agency:
Ogilvy France / Paris
Client:
Unilever / Dove
Title:
Dove Men Care
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11338T
Award:
2011 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
LEGO GmbH
Title:
Builders of Tomorrow
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11339T
Award:
2011 Advertising Merit Award
Agency:
Stun Creative / Los Angeles
Client:
Tv Guide Network - “CURB YOUR ENTHUSIASM”
Title:
“CURB YOUR ENTHUSIASM” launch on TV Guide Network “The Interview” – VIRAL ONLINE
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11340T
Award:
2011 Advertising Merit Award
Agency:
TBWA\PHS / LASKUTUS
Client:
Young Director Award by CFP-E/Shots
Title:
Drama Queen
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11341T
Award:
2011 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
GameStop
Title:
Yay
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11342T
Award:
2011 Advertising Merit Award
Agency:
Velocity Films / Johannesburg
Client:
Tetrapak
Title:
Lightning
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11343T
Award:
2011 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Audi of America
Title:
Release the Hounds
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11344T
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Procter & Gamble
Title:
Kids
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11345T
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Levi's Strauss & Co
Title:
To Work
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11346T
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Chrysler
Title:
Born of Fire
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11347T
Award:
2011 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
VH1
Title:
Anti-Rock Star
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11348T
Award:
2011 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
VH1
Title:
If You Like
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11349T
Award:
2011 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Land Rover
Title:
Cat Sitter
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11350T
Award:
2011 Branded Entertainment Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas
Title:
adidas basketball Slim Chin
Category:
Online Branded Entertainment / Campaign
Annual ID:
11081E
Award:
2011 Branded Entertainment Merit Award
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Halo Reach
Category:
Online Branded Entertainment / Campaign
Annual ID:
11082E
