The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Fold Aide Box
Agency: Leo Burnett India / Mumbai
Client: Bajaj Electricals Pvt Ltd Category: Package Design / Single
METHOD OF AD&D, FOIL AND EMBOSS WORK.
Agency: AD&D / Tokyo
Client: Bihaku Watanabe Company Category: Typography in Design / Campaign
Mint Musem
Agency: Y&R Singapore / Singapore
Client: Mint Museum of Toys Category: Typography in Design / Campaign
Wear the Pants
Agency: Draftfcb San Francisco / San Francisco
Client: Dockers Category: Typography in Design / Campaign
FAMOUS SPEECHES COLLECTION
Agency: MARCEL PARIS / Paris
Client: EDITIONS POINTS Category: Typography in Design / Campaign
Handmade Posters
Agency: Creativeland Asia Pvt. Ltd. / Mumbai
Client: Medimix Category: Typography in Design / Campaign
Baggage Tags
Agency: BBDO Germany GmbH / Duesseldorf
Client: Bayer Vital GmbH Category: Typography in Design / Campaign
Devimco & Groupe Cholette
Agency: Bleublancrouge / Montreal
Client: Griffin Town Category: Typography in Design / Campaign
Conversation Bubbles
Agency: Leo Burnett Chicago / Chicago
Client: BlackBerry Category: Typography in Design / Campaign
Red Brick Specialty Packaging
Agency: 22squared / Atlanta
Client: Atlanta Brewing Company Category: Typography in Design / Campaign
Foundation Rwanda Flip Book
Agency: JWT/Atlanta / Atlanta
Client: Foundation Rwanda Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
The Tide Line Project
Agency: Spring Advertising / Vancouver
Client: David Suzuki Foundation Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Stories From The Street
Agency: JWT Melbourne / Richmond
Client: Melbourne Writers Festival Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Trena
Agency: AlmapBBDO / São Paulo
Client: Man America Latina Category: Collateral / P.O.P and In-store - Single
Book Sculpture
Agency: Clemenger BBDO / Wellington
Client: Booksellers NZ Category: Collateral / P.O.P and In-store - Single
Freshlock : Crackers
Agency: DDB Group Hong Kong / Hong Kong
Client: FreshLock China Ltd. Category: Collateral / P.O.P and In-store - Single
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai
Client: Batelco Category: Collateral / P.O.P and In-store - Single
Walmart Flyer
Agency: JWT / Toronto
Client: Walmart Canada Category: Collateral / P.O.P and In-store - Single
Mettle Detector
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: The Economist Category: Collateral / P.O.P and In-store - Single
Face/Roommate/Sorry
Agency: Arnold Worldwide / Boston
Client: McDonald's Category: Consumer Radio / Campaign
Do not picture...
Agency: DDB South Africa / Johannesburg
Client: Estoril Books Category: Consumer Radio / Campaign
Coach
Agency: JWT Johannesburg / Johannesburg
Client: Everlast South Africa Category: Consumer Radio / Campaign
Teenage Minds
Agency: Net#work BBDO / Johannesburg
Client: Galderma - Benzac Category: Consumer Radio / Campaign
A Little Bit of Cheese
Agency: Ogilvy Johannesburg / Johannesburg
Client: Pyotts Mini Cheddar Category: Consumer Radio / Campaign
Hellevator/Revolution/Wilderness
Agency: Rethink / Vancouver
Client: Playland Category: Consumer Radio / Campaign
Never Ending Projects
Agency: Young & Rubicam / New York
Client: Craftman Category: Consumer Radio / Campaign
Disturbed Asylum
Agency: BKWLD / Sacramento
Client: Disturbed (The Band) Category: Websites & Microsites / Branded Games
UNIQLO LUCKY MACHINE
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD. Category: Websites & Microsites / Branded Games
Skoda Fabia RS Microsite & Augmented Reality Game
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: SkodaAuto Deutschland Category: Websites & Microsites / Branded Games
AT&T World Cup Headercam Banner
Agency: BBDO / New York + BBDO / Atlanta
Client: AT&T Category: Branded Applications /
True Blood Live Feed
Agency: BBDO / New York
Client: HBO/True Blood Category: Branded Applications /
Sweet Talk
Agency: Evolution Bureau / San Francisco
Client: Wrigley's Juicy Fruit Category: Branded Applications /
Hello Baby - Pregnancy Calendar
Agency: StrawberryFrog / New York
Client: P&G Category: Branded Applications /
Perry draws a hamburger
Agency: Dare / London
Client: Dare Category: Online Films And Video / Video Remixes/Mashups - Single
Mitsubishi "Live Drive"
Agency: 180LA / Santa Monica
Client: Mitsubishi Category: Interactive Advertising / Environmental / Experiential - Single
Nike Grid
Agency: AKQA / London
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Mobility – Reflective Kinematronic
Agency: ART+COM / Berlin
Client: Otto Bock HealthCare GmbH Category: Interactive Advertising / Environmental / Experiential - Single
ARTVscope
Agency: Atelier Amuse / Montreal
Client: ARTV Category: Interactive Advertising / Environmental / Experiential - Single
Visible You
Agency: BBDO / New York
Client: GE Category: Interactive Advertising / Environmental / Experiential - Single
Plead Your Case
Agency: BBDO / New York
Client: AT&T Category: Interactive Advertising / Environmental / Experiential - Single
Nike Football Digital Pinball
Agency: DoubleYou / Barcelona
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Real Life "like"
Agency: e-dologic Publicis Israel / Ramat- Gan
Client: Coca Cola Category: Interactive Advertising / Environmental / Experiential - Single
Dulux - Let's Colour Project
Agency: Euro RSCG London / London
Client: Akzo Nobel/ Dulux Category: Interactive Advertising / Environmental / Experiential - Single
Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut
Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Single
Yahoo! Bus Stop Derby
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Yahoo! Category: Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Bajaj Electricals Pvt Ltd
Title:
Fold Aide Box
Category:
Package Design / Single
Annual ID:
11121D
Award:
2011 Design Merit Award
Agency:
Creature / Seattle
Client:
NUUN
Title:
NUUN Lemon + Lime
Category:
Package Design / Single
Annual ID:
11122D
Award:
2011 Design Merit Award
Agency:
AD&D / Tokyo
Client:
Bihaku Watanabe Company
Title:
METHOD OF AD&D, FOIL AND EMBOSS WORK.
Category:
Typography in Design / Campaign
Annual ID:
11306D
Award:
2011 Design Merit Award
Agency:
Y&R Singapore / Singapore
Client:
Mint Museum of Toys
Title:
Mint Musem
Category:
Typography in Design / Campaign
Annual ID:
11307D
Award:
2011 Design Merit Award
Agency:
Draftfcb San Francisco / San Francisco
Client:
Dockers
Title:
Wear the Pants
Category:
Typography in Design / Campaign
Annual ID:
11308D
Award:
2011 Design Merit Award
Agency:
MARCEL PARIS / Paris
Client:
EDITIONS POINTS
Title:
FAMOUS SPEECHES COLLECTION
Category:
Typography in Design / Campaign
Annual ID:
11309D
Award:
2011 Design Merit Award
Agency:
Creativeland Asia Pvt. Ltd. / Mumbai
Client:
Medimix
Title:
Handmade Posters
Category:
Typography in Design / Campaign
Annual ID:
11310D
Award:
2011 Design Merit Award
Agency:
Alt Group / Ponsonby
Client:
Black Grace
Title:
Verses
Category:
Typography in Design / Campaign
Annual ID:
11311D
Award:
2011 Design Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Bayer Vital GmbH
Title:
Baggage Tags
Category:
Typography in Design / Campaign
Annual ID:
11312D
Award:
2011 Design Merit Award
Agency:
Bleublancrouge / Montreal
Client:
Griffin Town
Title:
Devimco & Groupe Cholette
Category:
Typography in Design / Campaign
Annual ID:
11313D
Award:
2011 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
BlackBerry
Title:
Conversation Bubbles
Category:
Typography in Design / Campaign
Annual ID:
11314D
Award:
2011 Design Merit Award
Agency:
22squared / Atlanta
Client:
Atlanta Brewing Company
Title:
Red Brick Specialty Packaging
Category:
Typography in Design / Campaign
Annual ID:
11315D
Award:
2011 Design Merit Award
Agency:
JWT/Atlanta / Atlanta
Client:
Foundation Rwanda
Title:
Foundation Rwanda Flip Book
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
11290D
Award:
2011 Design Merit Award
Agency:
Spring Advertising / Vancouver
Client:
David Suzuki Foundation
Title:
The Tide Line Project
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
11291D
Award:
2011 Design Merit Award
Agency:
JWT Melbourne / Richmond
Client:
Melbourne Writers Festival
Title:
Stories From The Street
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
11292D
Award:
2011 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Man America Latina
Title:
Trena
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11238A
Award:
2011 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Booksellers NZ
Title:
Book Sculpture
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11239A
Award:
2011 Advertising Merit Award
Agency:
DDB Group Hong Kong / Hong Kong
Client:
FreshLock China Ltd.
Title:
Freshlock : Crackers
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11240A
Award:
2011 Advertising Merit Award
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11241A
Award:
2011 Advertising Merit Award
Agency:
JWT / Toronto
Client:
Walmart Canada
Title:
Walmart Flyer
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11242A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy & Mather Pte Ltd / Singapore
Client:
The Economist
Title:
Mettle Detector
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11243A
Award:
2011 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
McDonald's
Title:
Face/Roommate/Sorry
Category:
Consumer Radio / Campaign
Annual ID:
11319R
Award:
2011 Advertising Merit Award
Agency:
DDB South Africa / Johannesburg
Client:
Estoril Books
Title:
Do not picture...
Category:
Consumer Radio / Campaign
Annual ID:
11320R
Award:
2011 Advertising Merit Award
Agency:
JWT Johannesburg / Johannesburg
Client:
Everlast South Africa
Title:
Coach
Category:
Consumer Radio / Campaign
Annual ID:
11321R
Award:
2011 Advertising Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Galderma - Benzac
Title:
Teenage Minds
Category:
Consumer Radio / Campaign
Annual ID:
11322R
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Pyotts Mini Cheddar
Title:
A Little Bit of Cheese
Category:
Consumer Radio / Campaign
Annual ID:
11323R
Award:
2011 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Hellevator/Revolution/Wilderness
Category:
Consumer Radio / Campaign
Annual ID:
11324R
Award:
2011 Advertising Merit Award
Agency:
US Sydney / Redfern
Client:
SBS
Title:
Lucky Country*
Category:
Consumer Radio / Campaign
Annual ID:
11325R
Award:
2011 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Craftman
Title:
Never Ending Projects
Category:
Consumer Radio / Campaign
Annual ID:
11326R
Award:
2011 Interactive Merit Award
Agency:
BKWLD / Sacramento
Client:
Disturbed (The Band)
Title:
Disturbed Asylum
Category:
Websites & Microsites / Branded Games
Annual ID:
11096N
Award:
2011 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO CO.,LTD.
Title:
UNIQLO LUCKY MACHINE
Category:
Websites & Microsites / Branded Games
Annual ID:
11097N
Award:
2011 Interactive Merit Award
Agency:
Leagas Delaney Hamburg GmbH / Hamburg
Client:
SkodaAuto Deutschland
Title:
Skoda Fabia RS Microsite & Augmented Reality Game
Category:
Websites & Microsites / Branded Games
Annual ID:
11098N
Award:
2011 Branded Entertainment Merit Award
Agency:
BBDO / New York + BBDO / Atlanta
Client:
AT&T
Title:
AT&T World Cup Headercam Banner
Category:
Branded Applications /
Annual ID:
11051E
Award:
2011 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Campbell's Soup
Title:
Steamy iAd
Category:
Branded Applications /
Annual ID:
11052E
Award:
2011 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
HBO/True Blood
Title:
True Blood Live Feed
Category:
Branded Applications /
Annual ID:
11053E
Award:
2011 Branded Entertainment Merit Award
Agency:
Droga5 / East Sydney
Client:
CUB
Title:
Cascade - Brewer's Nose
Category:
Branded Applications /
Annual ID:
11054E
Award:
2011 Branded Entertainment Merit Award
Agency:
Evolution Bureau / San Francisco
Client:
Wrigley's Juicy Fruit
Title:
Sweet Talk
Category:
Branded Applications /
Annual ID:
11055E
Award:
2011 Branded Entertainment Merit Award
Agency:
StrawberryFrog / New York
Client:
P&G
Title:
Hello Baby - Pregnancy Calendar
Category:
Branded Applications /
Annual ID:
11056E
Award:
2011 Interactive Merit Award
Agency:
Dare / London
Client:
Dare
Title:
Perry draws a hamburger
Category:
Online Films And Video / Video Remixes/Mashups - Single
Annual ID:
11280N
Award:
2011 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Mitsubishi
Title:
Mitsubishi "Live Drive"
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11189N
Award:
2011 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Grid
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11190N
Award:
2011 Interactive Merit Award
Agency:
ART+COM / Berlin
Client:
Otto Bock HealthCare GmbH
Title:
Mobility – Reflective Kinematronic
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11191N
Award:
2011 Interactive Merit Award
Agency:
Atelier Amuse / Montreal
Client:
ARTV
Title:
ARTVscope
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11192N
Award:
2011 Interactive Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Visible You
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11193N
Award:
2011 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Plead Your Case
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11194N
Award:
2011 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
Nike
Title:
Nike Football Digital Pinball
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11195N
Award:
2011 Interactive Merit Award
Agency:
e-dologic Publicis Israel / Ramat- Gan
Client:
Coca Cola
Title:
Real Life "like"
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11196N
Award:
2011 Interactive Merit Award
Agency:
Euro RSCG London / London
Client:
Akzo Nobel/ Dulux
Title:
Dulux - Let's Colour Project
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11197N
Award:
2011 Interactive Merit Award
Agency:
Wieden+Kennedy / Glue Isobar / Starcut
Client:
Nokia
Title:
Own Voice
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11198N
Award:
2011 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Yahoo!
Title:
Yahoo! Bus Stop Derby
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11199N
