The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Lost in Val Sinestra
Agency: Contexta / Bern
Client: Swisscom Category: Online Films And Video / Long Form - Single
Arcade Fire UNSTAGED Pre-show
Agency: DIGITAS, NY / New York
Client: American Express Category: Online Films And Video / Long Form - Single
The Herding Cats Experiment
Agency: Mother London / London
Client: IKEA Category: Online Films And Video / Long Form - Single
Ride
Agency: Publicis Mojo / Millers Point
Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
Peepshow vs Quebec
Agency: Publicis Mojo / Millers Point
Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
Playground
Agency: Publicis Mojo / Millers Point
Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
REPLAY Seasons 2
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Films And Video / Long Form - Single
REPLAY Seasons 3
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Films And Video / Long Form - Single
After Hours Athlete
Agency: Droga5 / New York
Client: Puma Category: Cinema Advertising / Maximum 3 minutes - Single
Spinal Cord and Brain injuries
Agency: Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona
Client: Channel 3 Telethon Category: Cinema Advertising / Maximum 3 minutes - Single
Conan
Agency: Hungry Man / New York
Client: TBS Category: Cinema Advertising / Maximum 3 minutes - Single
Monkey
Agency: Leo Burnett / Millers Point
Client: WWF Category: Cinema Advertising / Maximum 3 minutes - Single
Love vs Hate
Agency: Leo Burnett, Toronto / Toronto
Client: The Advertising & Design Club of Canada Category: Cinema Advertising / Maximum 3 minutes - Single
Father & Son
Agency: Leo Burnett/Arc Worldwide Singapore / Singapore
Client: Ministry of Community Development, Youth & Sports/National Family Council Category: Cinema Advertising / Maximum 3 minutes - Single
Buck
Agency: Red Urban / Toronto
Client: Richmond Optometry Category: Cinema Advertising / Maximum 3 minutes - Single
Swagger Wagon Music Video
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Cinema Advertising / Maximum 3 minutes - Single
FedEx TV Campaign
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Campaign
NBA - 2011 NBA Season - Encouragement
Agency: Goodby, Silverstein & Partners / San Francisco
Client: NBA Category: Consumer Television / :30/:25 - Campaign
MNF Campaign
Agency: MJZ / Los Angeles
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Get Motivated
Agency: O Positive / New York
Client: Crunch Fitness Category: Consumer Television / :30/:25 - Campaign
Rhetorical Questions
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Campaign
Never Outgrow Campaign
Agency: Venables Bell & Partners / San Francisco
Client: ConAgra Foods Inc. Category: Consumer Television / :30/:25 - Campaign
AT&T World Cup Headercam Banner
Agency: BBDO / New York + BBDO / Atlanta
Client: AT&T Category: Branded Applications /
True Blood Live Feed
Agency: BBDO / New York
Client: HBO/True Blood Category: Branded Applications /
Sweet Talk
Agency: Evolution Bureau / San Francisco
Client: Wrigley's Juicy Fruit Category: Branded Applications /
Hello Baby - Pregnancy Calendar
Agency: StrawberryFrog / New York
Client: P&G Category: Branded Applications /
The Web Address Expander
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio Category: Websites & Microsites / Services
Dear Steve Jobs
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Television Category: Websites & Microsites / Services
Demo Slam
Agency: Johannes Leonardo / New York
Client: Google Category: Websites & Microsites / Services
The BIC Prank
Agency: Jung von Matt AG / Hamburg
Client: BIC Category: Websites & Microsites / Services
Team Tracker & Predictor
Agency: RKCR/Y&R / London
Client: BBC Sport Category: Websites & Microsites / Services
University of Farmers
Agency: RPA / Santa Moinca
Client: Farmers Insurance Category: Websites & Microsites / Services
Projeqt
Agency: TBWA Worldwide / New York
Client: Projeqt Category: Websites & Microsites / Services
Social Media Sobriety Test
Agency: TDA_Boulder / Boulder
Client: Webroot Category: Websites & Microsites / Services
METHOD OF AD&D, FOIL AND EMBOSS WORK.
Agency: AD&D / Tokyo
Client: Bihaku Watanabe Company Category: Typography in Design / Campaign
Mint Musem
Agency: Y&R Singapore / Singapore
Client: Mint Museum of Toys Category: Typography in Design / Campaign
Wear the Pants
Agency: Draftfcb San Francisco / San Francisco
Client: Dockers Category: Typography in Design / Campaign
FAMOUS SPEECHES COLLECTION
Agency: MARCEL PARIS / Paris
Client: EDITIONS POINTS Category: Typography in Design / Campaign
Handmade Posters
Agency: Creativeland Asia Pvt. Ltd. / Mumbai
Client: Medimix Category: Typography in Design / Campaign
Baggage Tags
Agency: BBDO Germany GmbH / Duesseldorf
Client: Bayer Vital GmbH Category: Typography in Design / Campaign
Devimco & Groupe Cholette
Agency: Bleublancrouge / Montreal
Client: Griffin Town Category: Typography in Design / Campaign
Conversation Bubbles
Agency: Leo Burnett Chicago / Chicago
Client: BlackBerry Category: Typography in Design / Campaign
Red Brick Specialty Packaging
Agency: 22squared / Atlanta
Client: Atlanta Brewing Company Category: Typography in Design / Campaign
Nanshan ABCDance Cards
Agency: BBH China / Shanghai
Client: AVA DAIRY Category: Direct Mail / Single
Winnie the Pooh!
Agency: DRAFT Co.,Ltd / Tokyo
Client: Walt Disney Japan Category: Direct Mail / Single
Award:
2011 Interactive Merit Award
Agency:
Contexta / Bern
Client:
Swisscom
Title:
Lost in Val Sinestra
Category:
Online Films And Video / Long Form - Single
Annual ID:
11266N
Award:
2011 Interactive Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
Arcade Fire UNSTAGED Pre-show
Category:
Online Films And Video / Long Form - Single
Annual ID:
11267N
Award:
2011 Interactive Merit Award
Agency:
Mother London / London
Client:
IKEA
Title:
The Herding Cats Experiment
Category:
Online Films And Video / Long Form - Single
Annual ID:
11268N
Award:
2011 Interactive Merit Award
Agency:
Publicis Mojo / Millers Point
Client:
The Coca-Cola Company
Title:
Ride
Category:
Online Films And Video / Long Form - Single
Annual ID:
11269N
Award:
2011 Interactive Merit Award
Agency:
Publicis Mojo / Millers Point
Client:
The Coca-Cola Company
Title:
Peepshow vs Quebec
Category:
Online Films And Video / Long Form - Single
Annual ID:
11270N
Award:
2011 Interactive Merit Award
Agency:
Publicis Mojo / Millers Point
Client:
The Coca-Cola Company
Title:
Playground
Category:
Online Films And Video / Long Form - Single
Annual ID:
11271N
Award:
2011 Interactive Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Seasons 2
Category:
Online Films And Video / Long Form - Single
Annual ID:
11272N
Award:
2011 Interactive Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Seasons 3
Category:
Online Films And Video / Long Form - Single
Annual ID:
11273N
Award:
2011 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
After Hours Athlete
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11388T
Award:
2011 Advertising Merit Award
Agency:
Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona
Client:
Channel 3 Telethon
Title:
Spinal Cord and Brain injuries
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11389T
Award:
2011 Advertising Merit Award
Agency:
Hungry Man / New York
Client:
TBS
Title:
Conan
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11390T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Millers Point
Client:
WWF
Title:
Monkey
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11391T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
The Advertising & Design Club of Canada
Title:
Love vs Hate
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11392T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett/Arc Worldwide Singapore / Singapore
Client:
Ministry of Community Development, Youth & Sports/National Family Council
Title:
Father & Son
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11393T
Award:
2011 Advertising Merit Award
Agency:
Red Urban / Toronto
Client:
Richmond Optometry
Title:
Buck
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11394T
Award:
2011 Advertising Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
Swagger Wagon Music Video
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11395T
Award:
2011 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
FedEx TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11371T
Award:
2011 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
NBA
Title:
NBA - 2011 NBA Season - Encouragement
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11372T
Award:
2011 Advertising Merit Award
Agency:
MJZ / Los Angeles
Client:
ESPN
Title:
MNF Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11373T
Award:
2011 Advertising Merit Award
Agency:
O Positive / New York
Client:
Crunch Fitness
Title:
Get Motivated
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11374T
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Rhetorical Questions
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11375T
Award:
2011 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
ConAgra Foods Inc.
Title:
Never Outgrow Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11376T
Award:
2011 Branded Entertainment Merit Award
Agency:
BBDO / New York + BBDO / Atlanta
Client:
AT&T
Title:
AT&T World Cup Headercam Banner
Category:
Branded Applications /
Annual ID:
11051E
Award:
2011 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Campbell's Soup
Title:
Steamy iAd
Category:
Branded Applications /
Annual ID:
11052E
Award:
2011 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
HBO/True Blood
Title:
True Blood Live Feed
Category:
Branded Applications /
Annual ID:
11053E
Award:
2011 Branded Entertainment Merit Award
Agency:
Droga5 / East Sydney
Client:
CUB
Title:
Cascade - Brewer's Nose
Category:
Branded Applications /
Annual ID:
11054E
Award:
2011 Branded Entertainment Merit Award
Agency:
Evolution Bureau / San Francisco
Client:
Wrigley's Juicy Fruit
Title:
Sweet Talk
Category:
Branded Applications /
Annual ID:
11055E
Award:
2011 Branded Entertainment Merit Award
Agency:
StrawberryFrog / New York
Client:
P&G
Title:
Hello Baby - Pregnancy Calendar
Category:
Branded Applications /
Annual ID:
11056E
Award:
2011 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Sveriges Radio
Title:
The Web Address Expander
Category:
Websites & Microsites / Services
Annual ID:
11135N
Award:
2011 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Sveriges Television
Title:
Dear Steve Jobs
Category:
Websites & Microsites / Services
Annual ID:
11136N
Award:
2011 Interactive Merit Award
Agency:
Johannes Leonardo / New York
Client:
Google
Title:
Demo Slam
Category:
Websites & Microsites / Services
Annual ID:
11137N
Award:
2011 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
BIC
Title:
The BIC Prank
Category:
Websites & Microsites / Services
Annual ID:
11138N
Award:
2011 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
Red Bull
Title:
Street Art View
Category:
Websites & Microsites / Services
Annual ID:
11139N
Award:
2011 Interactive Merit Award
Agency:
RKCR/Y&R / London
Client:
BBC Sport
Title:
Team Tracker & Predictor
Category:
Websites & Microsites / Services
Annual ID:
11140N
Award:
2011 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
Farmers Insurance
Title:
University of Farmers
Category:
Websites & Microsites / Services
Annual ID:
11141N
Award:
2011 Interactive Merit Award
Agency:
TBWA Worldwide / New York
Client:
Projeqt
Title:
Projeqt
Category:
Websites & Microsites / Services
Annual ID:
11142N
Award:
2011 Interactive Merit Award
Agency:
TDA_Boulder / Boulder
Client:
Webroot
Title:
Social Media Sobriety Test
Category:
Websites & Microsites / Services
Annual ID:
11143N
Award:
2011 Design Merit Award
Agency:
AD&D / Tokyo
Client:
Bihaku Watanabe Company
Title:
METHOD OF AD&D, FOIL AND EMBOSS WORK.
Category:
Typography in Design / Campaign
Annual ID:
11306D
Award:
2011 Design Merit Award
Agency:
Y&R Singapore / Singapore
Client:
Mint Museum of Toys
Title:
Mint Musem
Category:
Typography in Design / Campaign
Annual ID:
11307D
Award:
2011 Design Merit Award
Agency:
Draftfcb San Francisco / San Francisco
Client:
Dockers
Title:
Wear the Pants
Category:
Typography in Design / Campaign
Annual ID:
11308D
Award:
2011 Design Merit Award
Agency:
MARCEL PARIS / Paris
Client:
EDITIONS POINTS
Title:
FAMOUS SPEECHES COLLECTION
Category:
Typography in Design / Campaign
Annual ID:
11309D
Award:
2011 Design Merit Award
Agency:
Creativeland Asia Pvt. Ltd. / Mumbai
Client:
Medimix
Title:
Handmade Posters
Category:
Typography in Design / Campaign
Annual ID:
11310D
Award:
2011 Design Merit Award
Agency:
Alt Group / Ponsonby
Client:
Black Grace
Title:
Verses
Category:
Typography in Design / Campaign
Annual ID:
11311D
Award:
2011 Design Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Bayer Vital GmbH
Title:
Baggage Tags
Category:
Typography in Design / Campaign
Annual ID:
11312D
Award:
2011 Design Merit Award
Agency:
Bleublancrouge / Montreal
Client:
Griffin Town
Title:
Devimco & Groupe Cholette
Category:
Typography in Design / Campaign
Annual ID:
11313D
Award:
2011 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
BlackBerry
Title:
Conversation Bubbles
Category:
Typography in Design / Campaign
Annual ID:
11314D
Award:
2011 Design Merit Award
Agency:
22squared / Atlanta
Client:
Atlanta Brewing Company
Title:
Red Brick Specialty Packaging
Category:
Typography in Design / Campaign
Annual ID:
11315D
Award:
2011 Design Merit Award
Agency:
BBH China / Shanghai
Client:
AVA DAIRY
Title:
Nanshan ABCDance Cards
Category:
Direct Mail / Single
Annual ID:
11241D
Award:
2011 Design Merit Award
Agency:
DRAFT Co.,Ltd / Tokyo
Client:
Walt Disney Japan
Title:
Winnie the Pooh!
Category:
Direct Mail / Single
Annual ID:
11242D
Award:
2011 Design Merit Award
Agency:
303 / Sydney
Client:
Harley Davidson
Title:
Harley Damage Control
Category:
Direct Mail / Single
Annual ID:
11243D
