The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Johnny Cash Project
Agency: @radical.media LLC / New York
Client: Lost Highway/American Records Category: Broadcast Design / Music Videos
This Too Shall Pass
Agency: Zoo Film Productions / Los Angeles
Client: OKGO Category: Broadcast Design / Music Videos
Periodic Table
Agency: The Catalyst Agency / Singapore
Client: The Catalyst Agency Category: Branding / Logo/Trademark Design - Single Only
Forest Conservationist
Agency: arnab ray / Delhi
Client: Oindrilla Ray Category: Branding / Logo/Trademark Design - Single Only
Denise Nails
Agency: Williams Murray Hamm / London
Client: Denise Nails Category: Branding / Logo/Trademark Design - Single Only
Three Eyed Bros
Agency: Rucker & Co. / Dallas
Client: Three Eyed Bros Category: Branding / Logo/Trademark Design - Single Only
Heart Walk Logo
Agency: Bailey Lauerman / Lincoln
Client: Bailey Lauerman Category: Branding / Logo/Trademark Design - Single Only
BevForce Logo
Agency: Sandstrom Partners / Portland
Client: BevForce Category: Branding / Logo/Trademark Design - Single Only
Espolon
Agency: Landor Associates / San Francisco
Client: SKYY Spirits Category: Branding / Logo/Trademark Design - Single Only
Villa Herencia Logo
Agency: Manuel Olmo-Rodriguez / San Juan
Client: Villa Herencia Hotel Category: Branding / Logo/Trademark Design - Single Only
Chelsea Market merchandising logo
Agency: Square360 / Newark
Client: Chelsea Market Category: Branding / Logo/Trademark Design - Single Only
Love vs Hate
Agency: Leo Burnett, Toronto / Toronto
Client: The Advertising & Design Club of Canada Category: Branding / Logo/Trademark Design - Single Only
The Lives They Lived
Agency: Mother / New York
Client: The New York Times Category: Branding / Logo/Trademark Design - Single Only
METHOD OF AD&D, FOIL AND EMBOSS WORK.
Agency: AD&D / Tokyo
Client: Bihaku Watanabe Company Category: Typography in Design / Campaign
Mint Musem
Agency: Y&R Singapore / Singapore
Client: Mint Museum of Toys Category: Typography in Design / Campaign
Wear the Pants
Agency: Draftfcb San Francisco / San Francisco
Client: Dockers Category: Typography in Design / Campaign
FAMOUS SPEECHES COLLECTION
Agency: MARCEL PARIS / Paris
Client: EDITIONS POINTS Category: Typography in Design / Campaign
Handmade Posters
Agency: Creativeland Asia Pvt. Ltd. / Mumbai
Client: Medimix Category: Typography in Design / Campaign
Baggage Tags
Agency: BBDO Germany GmbH / Duesseldorf
Client: Bayer Vital GmbH Category: Typography in Design / Campaign
Devimco & Groupe Cholette
Agency: Bleublancrouge / Montreal
Client: Griffin Town Category: Typography in Design / Campaign
Conversation Bubbles
Agency: Leo Burnett Chicago / Chicago
Client: BlackBerry Category: Typography in Design / Campaign
Red Brick Specialty Packaging
Agency: 22squared / Atlanta
Client: Atlanta Brewing Company Category: Typography in Design / Campaign
Crash Test Eggs
Agency: Aim Proximity Limited / Wellington
Client: NZTA Category: Online Films And Video / Public Service/ Non-Profit - Campaign
Tamara/Robert/Ryan & Clement
Agency: TBWA\Vancouver / Vancouver
Client: CNIB Category: Online Films And Video / Public Service/ Non-Profit - Campaign
adidas basketball Slim Chin
Agency: 180 Amsterdam / Amsterdam
Client: adidas Category: Online Branded Entertainment / Campaign
Halo Reach
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
Perfect Project
Agency: Creative Artists Agency / Los Angeles
Client: V Australia Category: Online Branded Entertainment / Campaign
Munchies
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Online Branded Entertainment / Campaign
Medal of Honor Tier 1 Interview Series
Agency: Draftfcb San Francisco / San Francisco
Client: Electronic Arts Category: Online Branded Entertainment / Campaign
BIRDS MOBILE REALITY SHOW
Agency: Draftfcb Shimoni Finkelstein Barki / Tel Aviv
Client: FRIENDS OF THE SWIFTS NPO Category: Online Branded Entertainment / Campaign
Dirty Shorts
Agency: Energy BBDO / Chicago
Client: Wrigley -- Orbit Category: Online Branded Entertainment / Campaign
Canvas 2 Kickass
Agency: George Patterson Y&R / Melbourne
Client: Just Car Insurance Category: Online Branded Entertainment / Campaign
Dickies 874 Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Dickies Category: Online Branded Entertainment / Campaign
Let's Fix Dinner
Agency: JWT / New York
Client: Nestle - Stouffers Category: Online Branded Entertainment / Campaign
Seconds With
Agency: Leo Burnett / Millers Point
Client: Canon Category: Online Branded Entertainment / Campaign
The Real World: Zombieville
Agency: MTV On-Air Promos / New York
Client: American Legacy Foundation (The Truth) / MTV Category: Online Branded Entertainment / Campaign
Your Second Shot
Agency: Park Pictures / New York
Client: Canon Category: Online Branded Entertainment / Campaign
Return of the Griswolds
Agency: Publicis Seattle / Seattle
Client: HomeAway.com Category: Online Branded Entertainment / Campaign
Sienna Swagger Wagon Videos
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Online Branded Entertainment / Campaign
AEG Perfunkt
Agency: The D4D / Los Angeles
Client: AEG Category: Online Branded Entertainment / Campaign
Portraits of Braddock
Agency: Wieden+Kennedy / Portland
Client: Levi's Strauss & Co. Category: Online Branded Entertainment / Campaign
Road Trip
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30/:25 - Single
Do Over
Agency: Crispin Porter + Bogusky / Boulder
Client: Coke Zero Category: Consumer Television / :30/:25 - Single
Ignored
Agency: Deutsch LA / Los Angeles
Client: Playstation Category: Consumer Television / :30/:25 - Single
Short Attention Span - Frame
Agency: doug & serge inc. / Toronto
Client: Canadian Film Centre Category: Consumer Television / :30/:25 - Single
Hot Jogger
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
Snow
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
Award:
2011 Design Merit Award
Agency:
@radical.media LLC / New York
Client:
Lost Highway/American Records
Title:
The Johnny Cash Project
Category:
Broadcast Design / Music Videos
Annual ID:
11266D
Award:
2011 Design Merit Award
Agency:
Zoo Film Productions / Los Angeles
Client:
OKGO
Title:
This Too Shall Pass
Category:
Broadcast Design / Music Videos
Annual ID:
11267D
Award:
2011 Design Merit Award
Agency:
The Catalyst Agency / Singapore
Client:
The Catalyst Agency
Title:
Periodic Table
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11087D
Award:
2011 Design Merit Award
Agency:
arnab ray / Delhi
Client:
Oindrilla Ray
Title:
Forest Conservationist
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11088D
Award:
2011 Design Merit Award
Agency:
Williams Murray Hamm / London
Client:
Denise Nails
Title:
Denise Nails
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11089D
Award:
2011 Design Merit Award
Agency:
Rucker & Co. / Dallas
Client:
Three Eyed Bros
Title:
Three Eyed Bros
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11090D
Award:
2011 Design Merit Award
Agency:
Bailey Lauerman / Lincoln
Client:
Bailey Lauerman
Title:
Heart Walk Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11091D
Award:
2011 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
BevForce
Title:
BevForce Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11092D
Award:
2011 Design Merit Award
Agency:
Landor Associates / San Francisco
Client:
SKYY Spirits
Title:
Espolon
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11093D
Award:
2011 Design Merit Award
Agency:
Manuel Olmo-Rodriguez / San Juan
Client:
Villa Herencia Hotel
Title:
Villa Herencia Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11094D
Award:
2011 Design Merit Award
Agency:
Square360 / Newark
Client:
Chelsea Market
Title:
Chelsea Market merchandising logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11095D
Award:
2011 Design Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
The Advertising & Design Club of Canada
Title:
Love vs Hate
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11096D
Award:
2011 Design Merit Award
Agency:
Mother / New York
Client:
The New York Times
Title:
The Lives They Lived
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11097D
Award:
2011 Design Merit Award
Agency:
AD&D / Tokyo
Client:
Bihaku Watanabe Company
Title:
METHOD OF AD&D, FOIL AND EMBOSS WORK.
Category:
Typography in Design / Campaign
Annual ID:
11306D
Award:
2011 Design Merit Award
Agency:
Y&R Singapore / Singapore
Client:
Mint Museum of Toys
Title:
Mint Musem
Category:
Typography in Design / Campaign
Annual ID:
11307D
Award:
2011 Design Merit Award
Agency:
Draftfcb San Francisco / San Francisco
Client:
Dockers
Title:
Wear the Pants
Category:
Typography in Design / Campaign
Annual ID:
11308D
Award:
2011 Design Merit Award
Agency:
MARCEL PARIS / Paris
Client:
EDITIONS POINTS
Title:
FAMOUS SPEECHES COLLECTION
Category:
Typography in Design / Campaign
Annual ID:
11309D
Award:
2011 Design Merit Award
Agency:
Creativeland Asia Pvt. Ltd. / Mumbai
Client:
Medimix
Title:
Handmade Posters
Category:
Typography in Design / Campaign
Annual ID:
11310D
Award:
2011 Design Merit Award
Agency:
Alt Group / Ponsonby
Client:
Black Grace
Title:
Verses
Category:
Typography in Design / Campaign
Annual ID:
11311D
Award:
2011 Design Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Bayer Vital GmbH
Title:
Baggage Tags
Category:
Typography in Design / Campaign
Annual ID:
11312D
Award:
2011 Design Merit Award
Agency:
Bleublancrouge / Montreal
Client:
Griffin Town
Title:
Devimco & Groupe Cholette
Category:
Typography in Design / Campaign
Annual ID:
11313D
Award:
2011 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
BlackBerry
Title:
Conversation Bubbles
Category:
Typography in Design / Campaign
Annual ID:
11314D
Award:
2011 Design Merit Award
Agency:
22squared / Atlanta
Client:
Atlanta Brewing Company
Title:
Red Brick Specialty Packaging
Category:
Typography in Design / Campaign
Annual ID:
11315D
Award:
2011 Interactive Merit Award
Agency:
Aim Proximity Limited / Wellington
Client:
NZTA
Title:
Crash Test Eggs
Category:
Online Films And Video / Public Service/ Non-Profit - Campaign
Annual ID:
11276N
Award:
2011 Interactive Merit Award
Agency:
TBWA\Vancouver / Vancouver
Client:
CNIB
Title:
Tamara/Robert/Ryan & Clement
Category:
Online Films And Video / Public Service/ Non-Profit - Campaign
Annual ID:
11277N
Award:
2011 Branded Entertainment Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas
Title:
adidas basketball Slim Chin
Category:
Online Branded Entertainment / Campaign
Annual ID:
11081E
Award:
2011 Branded Entertainment Merit Award
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Halo Reach
Category:
Online Branded Entertainment / Campaign
Annual ID:
11082E
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
V Australia
Title:
Perfect Project
Category:
Online Branded Entertainment / Campaign
Annual ID:
11083E
Award:
2011 Branded Entertainment Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Bolthouse Farms
Title:
Munchies
Category:
Online Branded Entertainment / Campaign
Annual ID:
11084E
Award:
2011 Branded Entertainment Merit Award
Agency:
Draftfcb San Francisco / San Francisco
Client:
Electronic Arts
Title:
Medal of Honor Tier 1 Interview Series
Category:
Online Branded Entertainment / Campaign
Annual ID:
11085E
Award:
2011 Branded Entertainment Merit Award
Agency:
Draftfcb Shimoni Finkelstein Barki / Tel Aviv
Client:
FRIENDS OF THE SWIFTS NPO
Title:
BIRDS MOBILE REALITY SHOW
Category:
Online Branded Entertainment / Campaign
Annual ID:
11086E
Award:
2011 Branded Entertainment Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wrigley -- Orbit
Title:
Dirty Shorts
Category:
Online Branded Entertainment / Campaign
Annual ID:
11087E
Award:
2011 Branded Entertainment Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Just Car Insurance
Title:
Canvas 2 Kickass
Category:
Online Branded Entertainment / Campaign
Annual ID:
11088E
Award:
2011 Branded Entertainment Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Dickies
Title:
Dickies 874 Campaign
Category:
Online Branded Entertainment / Campaign
Annual ID:
11089E
Award:
2011 Branded Entertainment Merit Award
Agency:
JWT / New York
Client:
Nestle - Stouffers
Title:
Let's Fix Dinner
Category:
Online Branded Entertainment / Campaign
Annual ID:
11090E
Award:
2011 Branded Entertainment Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Canon
Title:
Seconds With
Category:
Online Branded Entertainment / Campaign
Annual ID:
11091E
Award:
2011 Branded Entertainment Merit Award
Agency:
MTV On-Air Promos / New York
Client:
American Legacy Foundation (The Truth) / MTV
Title:
The Real World: Zombieville
Category:
Online Branded Entertainment / Campaign
Annual ID:
11092E
Award:
2011 Branded Entertainment Merit Award
Agency:
Park Pictures / New York
Client:
Canon
Title:
Your Second Shot
Category:
Online Branded Entertainment / Campaign
Annual ID:
11093E
Award:
2011 Branded Entertainment Merit Award
Agency:
Publicis Seattle / Seattle
Client:
HomeAway.com
Title:
Return of the Griswolds
Category:
Online Branded Entertainment / Campaign
Annual ID:
11094E
Award:
2011 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
Sienna Swagger Wagon Videos
Category:
Online Branded Entertainment / Campaign
Annual ID:
11095E
Award:
2011 Branded Entertainment Merit Award
Agency:
The D4D / Los Angeles
Client:
AEG
Title:
AEG Perfunkt
Category:
Online Branded Entertainment / Campaign
Annual ID:
11096E
Award:
2011 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Levi's Strauss & Co.
Title:
Portraits of Braddock
Category:
Online Branded Entertainment / Campaign
Annual ID:
11097E
Award:
2011 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Funny Email
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11352T
Award:
2011 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
Road Trip
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11353T
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Coke Zero
Title:
Do Over
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11354T
Award:
2011 Advertising Merit Award
Agency:
Deutsch LA / Los Angeles
Client:
Playstation
Title:
Ignored
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11355T
Award:
2011 Advertising Merit Award
Agency:
Doner / Grosse Ile
Client:
Chrysler
Title:
Punch
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11356T
Award:
2011 Advertising Merit Award
Agency:
doug & serge inc. / Toronto
Client:
Canadian Film Centre
Title:
Short Attention Span - Frame
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11357T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Hot Jogger
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11358T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Snow
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11359T
