The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
UNSTAGED: An Original Series From American Express
Agency: DIGITAS, NY / New York
Client: American Express Category: Online Films And Video / Events or Live Webcasts - Campaign
Road Trip
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30/:25 - Single
Do Over
Agency: Crispin Porter + Bogusky / Boulder
Client: Coke Zero Category: Consumer Television / :30/:25 - Single
Ignored
Agency: Deutsch LA / Los Angeles
Client: Playstation Category: Consumer Television / :30/:25 - Single
Short Attention Span - Frame
Agency: doug & serge inc. / Toronto
Client: Canadian Film Centre Category: Consumer Television / :30/:25 - Single
Hot Jogger
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
Snow
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
Bus
Agency: TBWA\Chiat / New York
Client: Wrigley/ Starburst Category: Consumer Television / :30/:25 - Single
Door-Launch the Rainbow
Agency: TBWA\Chiat / New York
Client: Wrigley/Skittles Global Category: Consumer Television / :30/:25 - Single
Rattle
Agency: TBWA\Chiat / New York
Client: Vonage Category: Consumer Television / :30/:25 - Single
Dinner Plans
Agency: TBWA\Chiat / New York
Client: Vonage Category: Consumer Television / :30/:25 - Single
Woodchucks
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Single
Abe
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Single
Piggy
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Single
Reply All
Agency: The Richards Group / Dallas
Client: Bridgestone Category: Consumer Television / :30/:25 - Single
Blankey
Agency: Venables Bell & Partners / San Francisco
Client: ConAgra Foods Inc. Category: Consumer Television / :30/:25 - Single
This is SportsCenter - Spy :30
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
WHO KILLED DEON
Agency: Abbott Mead Vickers BBDO / London
Client: THE LONDON METROPOLITAN POLICE Category: Branded Content / Single
Birth of a Spartan
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Branded Content / Single
KIN Journey - Visit 1
Agency: agencytwofifteen / San Francisco
Client: Microsoft Category: Branded Content / Single
Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland Category: Branded Content / Single
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target Category: Branded Content / Single
Ride
Agency: Publicis Mojo / Walsh Bay
Client: The Coca-Cola Company Category: Branded Content / Single
SKY football opera
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Sky Deutschland Fernsehen GmbH & Co. KG Category: Branded Content / Single
REPLAY Season 3
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Branded Content / Single
Social Media Sobriety Test
Agency: TDA_Boulder / Boulder
Client: Webroot Category: Branded Content / Single
Fold Aide Box
Agency: Leo Burnett India / Mumbai
Client: Bajaj Electricals Pvt Ltd Category: Package Design / Single
Microphone
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
Yang Ai - Despair Whirlpool
Agency: Leo Burnett / Hong Kong
Client: Guangzhou YangAi Special Children Parent Club Category: Public Service / Outdoor and Posters - Single
1% Poster
Agency: Studio Hinrichs / San Francisco
Client: Public Architecture Category: Public Service / Outdoor and Posters - Single
Reporter
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
Anti-Smoking Ashtray
Agency: big ant international / Seoul
Client: Doosan Category: Public Service / Outdoor and Posters - Single
Green City
Agency: DDB China Group / Shanghai
Client: One Foundation Category: Public Service / Outdoor and Posters - Single
Kari Moden
Agency: The Martin Agency / Richmond
Client: American Cancer Society Category: Public Service / Outdoor and Posters - Single
10 Faces Poster
Agency: Studio Hinrichs / San Francisco
Client: Inneract Project Category: Public Service / Outdoor and Posters - Single
Hands
Agency: Go Welsh / Lancaster
Client: Help Haiti Heal Poster Project Category: Public Service / Outdoor and Posters - Single
Love vs Hate
Agency: Leo Burnett, Toronto / Toronto
Client: The Advertising & Design Club of Canada Category: Public Service / Outdoor and Posters - Single
Dwarf depression 'Drink'
Agency: mudra communication pvt ltd / mumbai
Client: Reach Category: Public Service / Outdoor and Posters - Single
Photographer
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
When a tree falls, it takes other lives with it.
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Public Service / Outdoor and Posters - Single
MUMS
Agency: Abbott Mead Vickers BBDO / London
Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Single
GIRLS
Agency: Abbott Mead Vickers BBDO / London
Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Single
Soldier
Agency: Leo Burnett Istanbul / Istanbul
Client: Istanbul Toy Museum Category: Public Service / Newspaper or Magazine - Single
If you drink, blow
Agency: LDC / São Paulo
Client: CCR Category: Public Service / Newspaper or Magazine - Single
Award:
2011 Interactive Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
UNSTAGED: An Original Series From American Express
Category:
Online Films And Video / Events or Live Webcasts - Campaign
Annual ID:
11248N
Award:
2011 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Funny Email
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11352T
Award:
2011 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
Road Trip
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11353T
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Coke Zero
Title:
Do Over
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11354T
Award:
2011 Advertising Merit Award
Agency:
Deutsch LA / Los Angeles
Client:
Playstation
Title:
Ignored
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11355T
Award:
2011 Advertising Merit Award
Agency:
Doner / Grosse Ile
Client:
Chrysler
Title:
Punch
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11356T
Award:
2011 Advertising Merit Award
Agency:
doug & serge inc. / Toronto
Client:
Canadian Film Centre
Title:
Short Attention Span - Frame
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11357T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Hot Jogger
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11358T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Snow
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11359T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Chiat / New York
Client:
Wrigley/ Starburst
Title:
Bus
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11360T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Chiat / New York
Client:
Jameson
Title:
Fire
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11361T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Chiat / New York
Client:
Wrigley/Skittles Global
Title:
Door-Launch the Rainbow
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11362T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Chiat / New York
Client:
Vonage
Title:
Rattle
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11363T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Chiat / New York
Client:
Vonage
Title:
Dinner Plans
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11364T
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Woodchucks
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11365T
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Abe
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11366T
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Piggy
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11367T
Award:
2011 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Bridgestone
Title:
Reply All
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11368T
Award:
2011 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
ConAgra Foods Inc.
Title:
Blankey
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11369T
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
This is SportsCenter - Spy :30
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11370T
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE LONDON METROPOLITAN POLICE
Title:
WHO KILLED DEON
Category:
Branded Content / Single
Annual ID:
11397T
Award:
2011 Advertising Merit Award
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Birth of a Spartan
Category:
Branded Content / Single
Annual ID:
11398T
Award:
2011 Advertising Merit Award
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft
Title:
KIN Journey - Visit 1
Category:
Branded Content / Single
Annual ID:
11399T
Award:
2011 Advertising Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Beyond The Still
Category:
Branded Content / Single
Annual ID:
11400T
Award:
2011 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Branded Content / Single
Annual ID:
11401T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Melbourne
Client:
Scope
Title:
See The Person
Category:
Branded Content / Single
Annual ID:
11402T
Award:
2011 Advertising Merit Award
Agency:
Mother / New York
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Branded Content / Single
Annual ID:
11403T
Award:
2011 Advertising Merit Award
Agency:
Publicis Mojo / Walsh Bay
Client:
The Coca-Cola Company
Title:
Ride
Category:
Branded Content / Single
Annual ID:
11404T
Award:
2011 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Sky Deutschland Fernsehen GmbH & Co. KG
Title:
SKY football opera
Category:
Branded Content / Single
Annual ID:
11405T
Award:
2011 Advertising Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season 3
Category:
Branded Content / Single
Annual ID:
11406T
Award:
2011 Advertising Merit Award
Agency:
TDA_Boulder / Boulder
Client:
Webroot
Title:
Social Media Sobriety Test
Category:
Branded Content / Single
Annual ID:
11407T
Award:
2011 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Bajaj Electricals Pvt Ltd
Title:
Fold Aide Box
Category:
Package Design / Single
Annual ID:
11121D
Award:
2011 Design Merit Award
Agency:
Creature / Seattle
Client:
NUUN
Title:
NUUN Lemon + Lime
Category:
Package Design / Single
Annual ID:
11122D
Award:
2011 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Microphone
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11268D
Award:
2011 Design Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Guangzhou YangAi Special Children Parent Club
Title:
Yang Ai - Despair Whirlpool
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11269D
Award:
2011 Design Merit Award
Agency:
Studio Hinrichs / San Francisco
Client:
Public Architecture
Title:
1% Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11270D
Award:
2011 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Reporter
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11271D
Award:
2011 Design Merit Award
Agency:
big ant international / Seoul
Client:
Doosan
Title:
Anti-Smoking Ashtray
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11272D
Award:
2011 Design Merit Award
Agency:
DDB China Group / Shanghai
Client:
One Foundation
Title:
Green City
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11273D
Award:
2011 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
Kari Moden
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11274D
Award:
2011 Design Merit Award
Agency:
Studio Hinrichs / San Francisco
Client:
Inneract Project
Title:
10 Faces Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11275D
Award:
2011 Design Merit Award
Agency:
Go Welsh / Lancaster
Client:
Help Haiti Heal Poster Project
Title:
Hands
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11276D
Award:
2011 Design Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
The Advertising & Design Club of Canada
Title:
Love vs Hate
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11277D
Award:
2011 Design Merit Award
Agency:
mudra communication pvt ltd / mumbai
Client:
Reach
Title:
Dwarf depression 'Drink'
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11278D
Award:
2011 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Photographer
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11279D
Award:
2011 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
When a tree falls, it takes other lives with it.
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11280D
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
TOWER HAMLETS
Title:
MUMS
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11258A
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
TOWER HAMLETS
Title:
GIRLS
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11259A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Istanbul / Istanbul
Client:
Istanbul Toy Museum
Title:
Soldier
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11260A
Award:
2011 Advertising Merit Award
Agency:
LDC / São Paulo
Client:
CCR
Title:
If you drink, blow
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11261A
